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Picture of Salina Mendoza

Salina Mendoza

Salina is a Dell Scholar and graduate of Chapman University. Salina began her work building brand presence on social media for DreamItAlive.com. She has experience working with many brands including Athlete Ally, VitaminWater, Catalina Island Company, BetterBody Foods, Gen110, REPOWER by Solar Universe, Kohana Coffee, Bliss Wine Imports, and many more. Focusing on transparency and positive work cultures, Salina helped pioneer one of the most iconic brands in the solar industry, Gen110, as well as the revolutionary company rebranding into REPOWER by Solar Universe. Growing networks from scratch with little to no money, Salina strives to set the tone for transparent, mindful, and conscious social engagement between brands and consumers. She is currently consulting upcoming startups, building a growth hacker network, creating mobile applications, and shooting hundreds of 3-point shots.
Picture of Salina Mendoza

Salina Mendoza

Salina is a Dell Scholar and graduate of Chapman University. Salina began her work building brand presence on social media for DreamItAlive.com. She has experience working with many brands including Athlete Ally, VitaminWater, Catalina Island Company, BetterBody Foods, Gen110, REPOWER by Solar Universe, Kohana Coffee, Bliss Wine Imports, and many more. Focusing on transparency and positive work cultures, Salina helped pioneer one of the most iconic brands in the solar industry, Gen110, as well as the revolutionary company rebranding into REPOWER by Solar Universe. Growing networks from scratch with little to no money, Salina strives to set the tone for transparent, mindful, and conscious social engagement between brands and consumers. She is currently consulting upcoming startups, building a growth hacker network, creating mobile applications, and shooting hundreds of 3-point shots.
Say

Just Because I Like You Doesn’t Mean I’ll Stay

When we associate ourselves with brands, we are associating ourselves with a feeling. Maybe it’s the way it makes you feel or the way it makes your niece or nephew feel that in turn makes you feel a certain way. Good or bad, you know the feeling. Getting It Right There are a few brands that you can identify with that truly “nailed it” when it came to their first impression with you. One brand that has directly impacted my life positively is something I do not even use anymore. However, I simply associate positive feelings with the brand. Audible.com I

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grow your customer

How To Grow Your Customers as a Small Business Using Organic and Automated Strategies

I’m amazed at the amount of small businesses and local businesses that lack social media presence in this day of age. I can’t understand why: This is still happening. (It’s 2017…come on) People are getting paid to do marketing for them but not taking risks. Automation isn’t being used. (Heck, maybe they don’t know about it) Few small businesses are taking advantage of interactive content. Not providing daily specials or deals to redeem. (Aren’t you a destination?) I want to help you because this is just not fair to your customers. They deserve what everyone else has…someone to care about them.

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Growing Your Brand Is A Process Not A Destination

Don’t rush towards something you know nothing about. Finding your “groove” takes time and effort. Just like dating. So you are in a relationship and you’ve finally reached the stage you’ve been dreaming of but just when things are great — it starts to become a routine, you forget what it took to get to this stage, you stop being cute and become irritated by every single thing that goes awry. Your customers are no different. If you stop being consistent and provide no value to their lives, they will go out looking for someone that will. Your job is to keep them satisfied and

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How To Become The Most Wanted New-Age Recruiter

Your intuitionis a matter of fact — a natural essence of ordinary life — and comes into play with everything you do. Your mindsetis out of this world (okay maybe not in the extreme way) but you are an undeniable positive piece of work. You are moldable — this doesn’t mean you don’t have strong, unwavering values but you have an open mindto consider other options/avenues. You ask questions — not just ordinary questions — theright Questions that provide some value, insight, and isn’t just taking up space. You have a strong purposein life and you are crafting yourself around this vision. You have strong goalsand desires outside of work that makes you who you are — you have something to share with the world. You actively seekto be put in uncomfortable, stressful (or disguised as stressful), or adverse

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Discovering Your Brand

There is something powerful about someone who knows who they are and what they are all about. It’s even more attractive when you can genuinely feel their presence in written word and spoken word. Branding isn’t something you craft so let me break that down for you. It’s something you begin to discover by becoming aware of who you truly are. No sugar coating, no ideal scenarios, just you. You might begin to ponder why anyone really likes you? Maybe you are shocked to learn that you truly aren’t who you say you are when it comes down to it. And

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How To Build A Loyal Millennial Team

Hiring isn’t hard — or is it? To be honest, many recruiters are still caught up in the numbers game. We need this to stop. It benefits everyone in the mix. Let me explain: Well paid, happy employees means happier bottom line Well paid, happy employees means loyal work force (high retention) Well paid, happy employees means there’s opportunity for growth So what do you mean by “well paid, happy employees”? A: Great question, glad you asked. well paid ~ combination between actual pay, potential pay, available growth opportunities, basic needs met (can they meet their own and are you listening to them

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How to Bootstrap Your Social Recruiting

YOU WILL NEED: Google Drive with master folder (social HR) and assorted subfolders One Google Spreadsheet for each position (you can use this for multiple locations in one sheet by just adding a location option) One Powerpoint document (use Google’s version) Chrome browser, add-on, and mobile application Internet Smartphone  Templates/Training Material Prepare all scripts into templates (email, LinkedIn messages, Twitter messages, Instagram messages, simple text) Create personas to target (3–8 dependent on your purpose/market/product) Find a visual to associate these personas (optional) Put personas in a powerpoint (1 slide per persona) Name the powerpoint “Training Manual” Write out your mission and

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Discovering Your Brand

There is something powerful about someone who knows who they are and what they are all about. It’s even more attractive when you can genuinely feel their presence in written word and spoken word. Branding isn’t something you craft so let me break that down for you. It’s something you begin to discover by becoming aware of who you truly are. No sugar coating, no ideal scenarios, just you. You might begin to ponder why anyone really likes you? Maybe you are shocked to learn that you truly aren’t who you say you are when it comes down to it. And

Read More »

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