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Sally Hogshead

World-class branding expert Sally Hogshead has discovered a new way to measure how people perceive your communication. She is the creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others. The Fascination Advantage™ has helped over 250,000 participants discover their natural advantages of persuasion. She is the author of the internationally acclaimed book "Fascinate: Your 7 Triggers to Persuasion and Captivation." Her newest book is "How the World Sees You: Discover Your Highest Value Through the Science of Fascination." She frequently appears in national media, including NBC’s “Today” show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.
Picture of Sally Hogshead

Sally Hogshead

World-class branding expert Sally Hogshead has discovered a new way to measure how people perceive your communication. She is the creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others. The Fascination Advantage™ has helped over 250,000 participants discover their natural advantages of persuasion. She is the author of the internationally acclaimed book "Fascinate: Your 7 Triggers to Persuasion and Captivation." Her newest book is "How the World Sees You: Discover Your Highest Value Through the Science of Fascination." She frequently appears in national media, including NBC’s “Today” show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.

Is Your Personal Brand Working Against You?

Your personal brand is supposed to boost your reputation. It’s also supposed to help you spread messages, build relationships and grow your business. It’s supposed to. But that doesn’t mean it does. Your personal brand can actually work against you, and can even damage people’s perception of you. For the first half of my career, I was a copywriter in advertising, and wrote ads for some of the world’s greatest brands. I saw the power of branding to help a brand become more loved and admired. Yet I also saw that not all branding is created equal. A generic or half-hearted brand can

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How To Build High-Performing Teams

Imagine a stack of resumes that rises far over your head, towering up to the sky as far as the eye can see. That’s what it can feel like to hire a new employee. The stack of resumes may not rise to the ceiling, but it certainly rises in your inbox. Yet there are hidden patterns within that stack, and if you know those patterns, you’re more likely to pick the right person for the job. After researching 500,000 people, I’ve found patterns within the hiring process. The sheer crushing volume of resumes favors people who know how to look good

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