Your personal brand is supposed to boost your reputation. It’s also supposed to help you spread messages, build relationships and grow your business. It’s supposed to. But that doesn’t mean it does. Your personal brand can actually work against you, and can even damage people’s perception of you. For the first half of my career, I was […]
Imagine a stack of resumes that rises far over your head, towering up to the sky as far as the eye can see. That’s what it can feel like to hire a new employee. The stack of resumes may not rise to the ceiling, but it certainly rises in your inbox. Yet there are hidden […]
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