World-class branding expert Sally Hogshead has discovered a new way to measure how people perceive your communication. She is the creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others. The Fascination Advantage™ has helped over 250,000 participants discover their natural advantages of persuasion.
She is the author of the internationally acclaimed book "Fascinate: Your 7 Triggers to Persuasion and Captivation." Her newest book is "How the World Sees You: Discover Your Highest Value Through the Science of Fascination." She frequently appears in national media, including NBC’s “Today” show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.