Launching their knowledge management initiatives, organizations often resemble oil extraction companies. They start to drill their knowledge wells and rub their hands in anticipation of the upcoming boost to their business. However, knowledge management often turns to be even harder than real oil extraction from the entrails of the earth. That is, even with such a sustainable resource as knowledge, only few companies succeed in making a good use of it. After finding the optimal ways to externalize and store their corporate knowledge, organizations often stop halfway forgetting how important it is to actively use it. This leads to negative consequences: