Customer advocacy marketing – that is, turning existing customers into engaged consumers who go on to share the benefits of your product or service with others in their network – is enjoying a surge in popularity, given our increasing resistance to other forms of promotion. 84% of Millennials don’t trust traditional advertising 74% of consumers identify word-of-mouth as a key influencer in their purchasing decisions 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts The benefits of an active force of brand advocates are obvious. When your customers are doing your