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Picture of Shawn Parr

Shawn Parr

Shawn Parr is the Guvner & CEO of Bulldog Drummond, an innovation and design consultancy headquartered in San Diego whose clients and partners have included Starbucks, Diageo, Jack in the Box, Taco Bell, Adidas, MTV, Nestle, Pinkberry, American Eagle Outfitters, Ideo, Sony, Virgin, Disney, Nike, Mattel, Heineken, Annie’s Homegrown, Kashi, The Michael J. Fox Foundation for Parkinson’s Research, The Honest Kitchen, and World Vision. Follow the conversation at @BULLDOGDRUMMOND.
Picture of Shawn Parr

Shawn Parr

Shawn Parr is the Guvner & CEO of Bulldog Drummond, an innovation and design consultancy headquartered in San Diego whose clients and partners have included Starbucks, Diageo, Jack in the Box, Taco Bell, Adidas, MTV, Nestle, Pinkberry, American Eagle Outfitters, Ideo, Sony, Virgin, Disney, Nike, Mattel, Heineken, Annie’s Homegrown, Kashi, The Michael J. Fox Foundation for Parkinson’s Research, The Honest Kitchen, and World Vision. Follow the conversation at @BULLDOGDRUMMOND.

Why Everyone Should Be More

  Most of us are constantly facing, juggling, and overcoming challenges–in both our personal lives and professional lives, often subsiding our life’s dreams, wishes, and wants. Be More by Todd Putman is a narrative of stories and life challenges of people, encouraging each of us to find our own truth. It’s a book for anyone who struggles to answer the question: What do you want to be when you grow up? Because no matter how old, and regardless of life accomplishments, it’s a question we all need to be able to answer—and sets the foundation for a smart career strategy. The central idea behind

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Internal Communication Strategies for Work (That Work!)

Great leaders inspire their people and provide focus by setting a clear vision, a mission, and actionable values that fuel an environment for individual and company-wide success. A strong company culture is fueled and inspired by leadership actively involved and connected to the realities of their teams and their business. It’s no secret that ineffective communication is one of the main drivers behind workplace failure. Poor, nonexistent, misdirected and dysfunctional communication are among the biggest reasons companies fail to accomplish their missions. Building a strong culture takes countless hours, hard work and commitment. It often involves tearing down the barriers that

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How To Build A Courageous Company Culture

Do you run into your company’s culture every day? Does it inspire you or does it smack you in the face and get in your way, slowly wearing you down? Is your culture overpowering or does it inspire you to overcome challenges? It’s important to understand what drives brand culture. Is it power and ego that people react to or a culture of encouragement and empowerment? Is it driven from top-down directives or cross-department collaboration? To get a taste of an organization’s culture, join an executive meeting or sit in the lunchroom, listen to the conversations, and examine the way decisions

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Is Your Strategy A Compelling Story People Understand?

Working alongside executive leadership teams at large companies, I find that one of the key opportunities for organizational growth and transformation is when leaders recognize the need to revisit, refresh or redefine the key building blocks that drive their business. When the CEO or CMO realizes it’s time to reinvigorate and reposition their brand it oftentimes highlights the need to refine or redefine their overall business strategy. Oftentimes, there is a lack of understanding around some of the most important building blocks for change. And more often than not, there is a lack of agreement around what vision, mission and values

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Building An Authentic Brand: A Case Study

Building a brand that stands for something is challenging; it takes time and, most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain immediate recognition upon someone viewing their logo, hearing their name or considering their story. Zippo is one such company that has been able to achieve that success. When most people hear the word Zippo, they have immediate brand recognition. Its name and brand persona hold a reputation of tradition and durability that companies and industry leaders can learn from. Zippo Conveys Quality and Personality Zippo employs these important values throughout the company. Personality reflects

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Futbol, The World Cup And Brand Performance

This year’s World Cup was without a doubt the best tournament I can remember in years. It was full of exciting games, dramatic outcomes, standout performances and unexpected surprises. What more could futbol fans ask for? After a month of watching every match intently, listening to the incessant post-game banter, and feeling the buzz and energy that came with every game, I have to say, I was in mourning the week after the finals. As I savored the tournament and all it promised, I realized that there are many important takeaways that brands can apply to their everyday game. Your company

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