Articles by Shawn Parr

Why Everyone Should Be More

  Most of us are constantly facing, juggling, and overcoming challenges–in both our personal lives and professional lives, often subsiding our life’s dreams, wishes, and wants. Be More by Todd Putman is a narrative of stories and life challenges of people, encouraging each of us to find our own truth. It’s a book for anyone who struggles […]

Internal Communication Strategies for Work (That Work!)

Great leaders inspire their people and provide focus by setting a clear vision, a mission, and actionable values that fuel an environment for individual and company-wide success. A strong company culture is fueled and inspired by leadership actively involved and connected to the realities of their teams and their business. It’s no secret that ineffective […]

How To Build A Courageous Company Culture

Do you run into your company’s culture every day? Does it inspire you or does it smack you in the face and get in your way, slowly wearing you down? Is your culture overpowering or does it inspire you to overcome challenges? It’s important to understand what drives brand culture. Is it power and ego […]

Is Your Strategy A Compelling Story People Understand?

Working alongside executive leadership teams at large companies, I find that one of the key opportunities for organizational growth and transformation is when leaders recognize the need to revisit, refresh or redefine the key building blocks that drive their business. When the CEO or CMO realizes it’s time to reinvigorate and reposition their brand it […]

Building An Authentic Brand: A Case Study

Building a brand that stands for something is challenging; it takes time and, most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain immediate recognition upon someone viewing their logo, hearing their name or considering their story. Zippo is one such company that has been able to achieve that success. When […]

Futbol, The World Cup And Brand Performance

This year’s World Cup was without a doubt the best tournament I can remember in years. It was full of exciting games, dramatic outcomes, standout performances and unexpected surprises. What more could futbol fans ask for? After a month of watching every match intently, listening to the incessant post-game banter, and feeling the buzz and […]