Building Company Culture: Embrace Failure to Sustain Performance
It’s safe to say that 2020 put company cultures to the test. Strong cultures came out of it stronger; weak cultures struggled to survive. But what is the makeup of a company culture that can endure such massive shifts in the market? What’s the secret sauce to building company culture? Flexibility? Sure. Support? Yes. Innovation? Absolutely. But these attributes are outcomes of something more important: being unafraid of — and sometimes even encouraging — failure. In other words, the best work often comes with some risk, yet the tolerance for risk seems to be something the business world opposes. If that weren’t
