Written by: Christa Degnan Manning “Employer Brand,” the “Employee Value Proposition,” and the “Candidate Experience” are trendy topics in HR circles these days, and while some may put down the terms as marketing-speak, marketing is a valuable metaphor for reorienting HR to drive business outcomes. Just as marketing has become more relevant and able to quantify its value to the business through owning and orchestrating “customer experience,” HR can do the same by addressing the ways all workers get the support they need to have a positive and productive relationship with a company. How about a net promoter score (NPS) for the