In today’s fluid, fiercely competitive business environment, many organizations continuously strive to stay ahead of the curve. They know success requires an ongoing commitment to creativity and innovation. But breathing life into an innovation management strategy can be a complex, time-consuming challenge. What helps market leaders sustain an edge? Let’s take a closer look… Too Often, Innovation Goals Don’t Match Reality Why is innovation so crucial? It enhances productivity and profitability. What’s more, it can translate into significant long-term cost efficiencies. For example, according to McKinsey, innovative companies generate 2.4 times more profit, on average, than their less innovative counterparts. But