
The New EVP Is Broken: Why Perks No Longer Attract Top Talent
There was a time when free snacks could buy loyalty. Add a ping pong table, subsidized yoga, a meditation app subscription, and a neon sign that says “Do What You Love,” and you have yourself a compelling Employee Value Proposition (EVP)… or so we thought. Today, the smartest candidates scroll past that noise in seconds. The new EVP is broken. Not because employees are entitled, nor are expectations unrealistic. They were decorations that didn’t retain grown adults with options. The Perk Illusion For years, companies mistook attraction for retention. Cold brew on tap. Pet insurance. Catered lunches. Mental health apps. These

