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Ted Rubin

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!" Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His new book, How To Look People in the Eye Digitally, was just released. Connect with Ted..http://TedRubin.com or @TedRubin. Video... Ted Rubin talks about the value of "Return on Relationship"
Picture of Ted Rubin

Ted Rubin

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!" Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His new book, How To Look People in the Eye Digitally, was just released. Connect with Ted..http://TedRubin.com or @TedRubin. Video... Ted Rubin talks about the value of "Return on Relationship"

Facebook: Filling The Word “Friend” With Value Again!

Let’s take back the word “friend” and fill it with value again! Why? Well.. It seems to me that Facebook has done an amazing thing – they now own the word “friend”.  The problem is that they have devalued the word while adding value to their brand. How many of you use “air quotes” when you say so-and-so is your Facebook “friend”?  That’s exactly my point.  The word now, more often than not, just means that you exchanged a keystroke with someone. I’m not suggesting that connecting through Facebook is a bad thing; I’m saying that few of us actually take the time to

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What Is Return on Relationship?

All of those social metrics like Facebook fans, retweets, site visits, video views, positive ratings and vibrant communities are just not measurable financial assets! They aren’t reflected on the balance sheet and can’t be counted on an income statement—but that doesn’t mean, however, that they are without value. Measuring Brand Engagement  Instead, these are stats are leading indicators that a brand is creating value that can lead to financial results in the future. These social relationships can also be leveraged through initiatives, campaigns, and events to create real dollar value for a brand. In other words, ROR – Return on Relationship! Understanding

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Developing Meaningful Business Relationships Online

I often get asked to share my lessons and ideas about how to best develop relationships both in person and through online channels. The best things to do in person include those habits which your parents probably taught you as a kid – sit up, make eye contact, be in the moment, listen, and relate to each other. The importance of being “present” when you’re talking to someone is huge. You know how it is when you meet someone at a conference or in a networking situation and they’re constantly looking around the room to see who else is there, or they’re looking at their watch, or

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