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Picture of Tom Alexander

Tom Alexander

Tom Alexander is founder and CEO of PK4 Media, a true omnichannel media company located in El Segundo, Calif. He has developed a single system in PK4 Media’s platform, XPS, that controls delivery and optimization — providing advertisers an effective and efficient way to achieve results. Follow Tom on Twitter @pk4tom.
Picture of Tom Alexander

Tom Alexander

Tom Alexander is founder and CEO of PK4 Media, a true omnichannel media company located in El Segundo, Calif. He has developed a single system in PK4 Media’s platform, XPS, that controls delivery and optimization — providing advertisers an effective and efficient way to achieve results. Follow Tom on Twitter @pk4tom.
Employee benefits

Employee Benefits: Long-Term Beats Short-Term

Does it feel like your workplace has a revolving door of new hires? Someone comes in, someone else leaves…you need Dramamine to counteract the dizziness. Of course, turnover is expected, especially in industries like advertising. But that doesn’t mean we should chalk up attrition to circumstance. Most companies focus on wooing and keeping workers by promoting a robust corporate culture, but that’s a short-term solution. Employers who want to slow workplace erosion need to invest in meaningful benefits with long-game implications. Rather than focus solely on culture as a replacement for rewards, why not add significant long-term incentives to let employees

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