Tracey is the Director of SmashFly's Recruitment Marketing Practice, designed to help customers change their recruiting focus to how they interact with talent and measure outcomes at every step of the candidate journey. Tracey has extensive experience in client strategy, digital development, thought leadership development, brand development and consulting at companies like TMP Worldwide and her own consultancy, Parsons Strategic Consulting. She has worked with some of the world’s most recognized brands to develop and devise cutting-edge recruitment marketing practices. Today, she's dedicated to changing the way hiring is done to create a simpler, smoother experience for both talent and employers.