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Picture of Tracey Parsons

Tracey Parsons

Tracey is the Director of SmashFly's Recruitment Marketing Practice, designed to help customers change their recruiting focus to how they interact with talent and measure outcomes at every step of the candidate journey. Tracey has extensive experience in client strategy, digital development, thought leadership development, brand development and consulting at companies like TMP Worldwide and her own consultancy, Parsons Strategic Consulting. She has worked with some of the world’s most recognized brands to develop and devise cutting-edge recruitment marketing practices. Today, she's dedicated to changing the way hiring is done to create a simpler, smoother experience for both talent and employers.
Picture of Tracey Parsons

Tracey Parsons

Tracey is the Director of SmashFly's Recruitment Marketing Practice, designed to help customers change their recruiting focus to how they interact with talent and measure outcomes at every step of the candidate journey. Tracey has extensive experience in client strategy, digital development, thought leadership development, brand development and consulting at companies like TMP Worldwide and her own consultancy, Parsons Strategic Consulting. She has worked with some of the world’s most recognized brands to develop and devise cutting-edge recruitment marketing practices. Today, she's dedicated to changing the way hiring is done to create a simpler, smoother experience for both talent and employers.

6 Recruitment Marketing Trends Changing Talent Acquisition

It’s a very exciting time to be a talent acquisition professional: Talent acquisition is becoming more strategic, adding new responsibilities and investing in new technologies. It’s not just about the job anymore, it’s about the brand. It’s not just about hiring talent, it’s about measuring and predicting business impact. It’s not just about applicants, it’s about finding and engaging leads to start relationships earlier. And it’s not just about today’s reqs, it’s about building pipelines for the future. We really are transforming the way we find and attract talent, inspired by core marketing best practices like branding, nurture, content marketing and

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