We all know how important employee retention is. It is vital. Given the cost to replace high performers, we develop employee engagement programs and job satisfaction surveys, to make sure our best employees are happy right where they are. But don’t forget that your relationship with employees, and, therefore, your ability to retain them, begins before you even make a job offer. A prospective employee starts building their opinion of your company during the interview process. In the 2015 Talent Trends survey from LinkedIn, 83 percent of respondents said a negative interview experience would change their opinion of a company. Many employers