Articles by Jessica E. Roberts

Twitter: The Great Global Collaborator

Once upon a tweet, I was curious and a bit puzzled by the little blue bird. The social media network had a peculiar name and an even more peculiar personality. What was once a mere chirp in the cacophony of social media channels now boasts close to 1 billion registered users. Pretty impressive, until you […]

Why Tell Authentic Stories In The Workplace?

Content marketing, content creation and the likes are some of 2015’s early buzzwords: Create content to connect with customers, employees, and potential future employees and everything will be great. And while content is important, it’s not about sharing content. It’s about sharing meaningful stories. I like to joke that my 7-year-old doesn’t come up to […]