I’ve probably taken close to a dozen personality tests over the years. In just a few minutes, you get a trendy acronym or entertaining epithet to hang your hat on. While I have found value in these assessments, I also see risk in becoming attached to the alluring labels: we can become quite fascinated with […]
Once upon a tweet, I was curious and a bit puzzled by the little blue bird. The social media network had a peculiar name and an even more peculiar personality. What was once a mere chirp in the cacophony of social media channels now boasts close to 1 billion registered users. Pretty impressive, until you […]
Content marketing, content creation and the likes are some of 2015’s early buzzwords: Create content to connect with customers, employees, and potential future employees and everything will be great. And while content is important, it’s not about sharing content. It’s about sharing meaningful stories. I like to joke that my 7-year-old doesn’t come up to […]
The Industrial Age is dead. Social media has arrived. Everything has changed. And I had no idea what I was doing. In early 2014, I was a social media neophyte peering down over the edge into the vast social sea. If I wanted to succeed and survive the social leap, I needed knowledge, a digital […]
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