How Does HR Analytics Transform Workforce Planning?

How Does HR Analytics Transform Workforce Planning?

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With so many interesting new HR tools available lately, are you wondering if more modern HR analytics could improve your workforce planning capabilities? In a world where companies need data-driven approaches to define, deliver, and improve workforce strategies, exactly how can modern tools help?

Today’s HR tools offer exciting new capabilities. For example, these solutions can accelerate data gathering, provide predictive intelligence, assist with hiring decisions, streamline performance management, and much more. But to avoid becoming overwhelmed with choices, it’s important to define the people challenges your company needs to address.

This article is intended to employers consider multiple facets of HR analytics:

  • Historical context
  • Popular functionality
  • Key benefits
  • Real-world use cases

How HR Analytics Has Evolved

Initially, HR analytics focused primarily on helping organizations eliminate intensive manual labor. These tools were useful for complex data collection and spreadsheet management to help employers gain useful intelligence from HR metrics and KPIs.

However, technology is constantly evolving, and this has led to multiple breakthroughs in HR analytics. For example, innovative solutions now integrate advanced workforce planning tools for faster, easier employee data analysis.

Now HR professionals can much more quickly and easily identify meaningful workforce patterns and forecast relevant trends. Using these insights, HR teams can develop, implement, and measure strategies and programs with greater precision and confidence. This improves HR’s ability to work side-by-side with business leaders to align with organizational objectives and improve overall performance.

To see what exactly HR analytics tools can do to improve workforce management, let’s move on…

Key HR Analytics Functions

1. Data Collection and Aggregation

Collecting and aggregating huge data sets is a core HR analytics strength. These tools can integrate data from numerous sources for access through centralized storage.

For instance, imagine you need to verify that a staff member has signed an NDA. Or when preparing an annual review, you want to see how an employee’s performance metrics have changed over time.

When detailed data is structurally organized and highly accessible, HR and business managers can make better-informed decisions much more quickly.

2. Data Analysis and Visualization

Leading-edge HR analytics also provide powerful ways to analyze and visualize workforce data. By extracting actionable insights and applying high-end algorithms and statistical analysis, these tools can help HR teams uncover meaningful patterns, trends, and relationships.

In addition, these tools can make complex data more coherent and useful by translating information into visually rich charts and graphs that add context and improve understanding.

3. Talent Management

It’s crucial for HR analytics platforms to include talent management capabilities. These features are designed to help organizations improve employee engagement and retention throughout the employee lifecycle.

For example, some tools make it possible to assess individual and team skills and translate them into recommended learning paths and development opportunities. This helps HR build employee competencies and align career growth with company needs and goals.

4. Workforce Planning

HR analytics plays a central role in workforce planning because it directly supports strategic decision-making. With more timely, accurate, complete decision support insights, HR and business leaders can develop workforce strategies that are more fair, less biased, and better tuned to organizational realities and priorities.

These capabilities typically focus on resource allocation, employee recruitment, and workforce restructuring, among others.

5. Performance Improvement

Many newer platforms make it possible to analyze workforce performance data in a variety of ways. This helps HR pinpoint and resolve specific performance gaps, curate and deliver customized development plans, and acknowledge excellent performers.

Benefits of HR Analytics

1. More Effective Strategic Planning

Data-driven tools enhance strategic HR planning in several critical ways. For example, it becomes faster and easier to forecast future workforce requirements, facilitate succession planning, and avoid potential talent gaps.

These tools also help HR teams more quickly develop appropriate recruitment procedures to meet existing business needs.

2. Valuable Predictive Capacity

HR analytics tools provide powerful forward-looking capabilities that help HR teams operate more efficiently and effectively. By applying data from past patterns and trends, it’s possible to generate forecasts that more accurately anticipate and prepare for future needs.

This kind of advanced capability helps HR and business leaders take proactive measures and adjust on-the-fly. It also leads to more effective talent management practices and higher employee retention.

3. Better Understanding of Workforce Performance

The ability to more deeply analyze employee performance is beneficial at several levels. First, it helps organizations evaluate, motivate, and reward talent in the most effective ways. Also, it reveals the differences between high-performers and their under-performing colleagues. This can lead to more effective performance improvement roadmaps and results.

Ultimately, this not only helps individual employees grow but also elevates skills and competencies across the company.

4. Improved Hiring and Engagement Outcomes

When hiring, data-driven analytics is an exceptional sourcing tool. It can dramatically decrease time-to-hire by helping talent acquisition teams quickly assess any candidate’s suitability for a job.

Once an employee is onboard, retention becomes crucial. Workforce analytics can help HR continuously calibrate metrics like employee engagement, productivity, and burnout. By benchmarking these indicators, HR can take action when needed to reduce negative factors and boost positive results.

5. Stronger Diversity and Inclusion

Data-driven tools can also help employers build a culture of diversity and inclusion.

For example, HR teams can identify key factors that contribute to job satisfaction and engagement (and conversely turnover) among minorities. Then, by monitoring these indicators, they can identify potential issues and work proactively with recruiters and managers to support inclusion and belonging.

6. Optimized Costs

Analytics also helps HR leaders effectively allocate and manage workforce budgets and resources.

For instance, by benchmarking factors like headcount, compensation, benefits, or location strategy, employers can determine which costs are higher than comparable organizations. This can also be a foundation for calculating return on investment across various workforce-related variables.

Real-World HR Analytics Examples

The following examples demonstrate how world-class employers are using data-driven workforce tools to improve decision-making and HR operations.

1. Google

Google is an excellent example of how employers can apply HR analytics to enhance workforce planning and organizational culture.

Even though the company had been growing successfully for more than two decades, it became obvious in 2020 that workforce diversity and inclusion weren’t keeping pace. Historically, the company had struggled with gender and ethnic diversity in hiring. And by 2018, employee confidence in the company’s leaders was declining.

This issue began to cast a shadow over Google’s employer brand, which made it increasingly difficult to attract and retain top talent, especially among underrepresented groups.

Google’s People Analytics team recognized the need to improve workforce planning, so they turned to HR analytics for a solution. Relying on their workforce planning tools, the team gathered and interpreted relevant data and generated useful insights. As a result, they defined talent gaps, identified areas where diversity was lacking, and exposed below-average recruitment patterns.

How Google Tackled These Problems

To address these issues, Google turned to its annual feedback process known as Googlegeist. Launched in 2007, this survey captures employee opinions about multiple facets of work life and organizational culture.

By rigorously analyzing employee feedback data, the HR team easily recognized underlying factors that allowed DEI issues to persist. In response, they developed targeted recruitment strategies to provide more opportunities for employees, job candidates, and potential applicants from underrepresented groups.

One of the outcomes of this effort is Google’s partnership with historically black colleges and universities (HBCUs). The main purpose is to draw hidden potential from sources that have historically been overlooked.

In addition, Google now trains recruitment staff to avoid hiring biases and exclusionary hiring practices. The company also trains its leaders in methods for managing diverse teams more effectively. Over time, Google is building a more diverse and inclusive workforce, while simultaneously improving its work culture and employee experience.

2. IBM

Another company that relies heavily on data-driven employment tools is IBM. This particular case focuses on applying HR analytics to reduce employee attrition.

The HR team was concerned with the rate of job hopping across its employee base. By using Watson Analytics, they analyzed a variety of factors, including employee demographics, engagement data, and performance metrics.

How IBM Resolved This Problem

These findings helped the HR team develop a predictive prototype to identify employees who were most likely to quit their jobs. Next, the team created a multifaceted retention strategy to address the specific needs of high-risk employees.

This strategy included curated development programs, employee safety and wellbeing, workforce recognition, and mentoring.

After implementing this strategy, IBM’s employee retention rate improved. As a result, the company saved money on recruitment and training, while improving the work environment for everyone in the company.

Final Note on the Power of HR Analytics

Data-driven workforce planning tools are a game changer for modern organizations. They bring a new level of convenience and efficiency to HR professionals. No wonder employers everywhere are embracing these platforms. But is data-driven HR, alone, enough to change an organization’s culture?

These tools can’t replace the unique people and innovative spirit that set great employers apart. However, they can become a decision-making backbone and help keep any organization ahead of the competition.

What about you? What do you see ahead for your workforce? How will you put HR analytics to prepare for your organization’s future?

Worktech Can Work Better Employers, What's Your Plan? - TalentCulture

Worktech Can Work Better: Employers, What’s Your Plan?

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Over the years, worktech solutions of all types have repeatedly promised to transform the workplace. Still, employers aren’t so sure. In fact, it can feel like an impossible dream if your tech stack has ballooned into a jumble of loosely coupled platforms, applications, tools, and data.

Sound familiar? If so, it’s time to rethink how you tie together all the elements in your worktech ecosystem. But sorting through an alphabet soup of platforms — ATS, HCM/HRIS, ERP, CMS, TMS, LMS, LXP, and more — can be arduous.

Of course, that’s only the tip of the iceberg. You’ll also need to consider sub-level features that reach across systems. For example, is SSO fully deployed? Are you prepared to support enterprise-wide video or XR capabilities? Can you leverage APIs or SFTP for data sharing? And how will you demonstrate ROI to your CHRO?

The potential pitfalls are rampant, but employers don’t have a choice. To attract and retain high-quality people in today’s competitive talent market, a stellar employee experience is crucial. And the right worktech plays a central role in bringing that vision to life.

What’s Behind This Worktech Challenge?

Three factors:

1. An Overwhelming Array of Options

The landscape is massive. Thousands of HR tech solutions are available. The learning tech segment, alone, includes hundreds of platforms. And each system offers its own unique set of features.

For example, in the learning space, you can find platforms focused on content creation and curation, skills and competencies development, microlearning, training resource management, learning analytics, and much more. Similarly, among applicant tracking systems, features may include resume parsing, candidate screening, interview scheduling, job board integration, AI-based chatbots, and so on.

This barely scratches the surface of worktech functionality. Yet even more features are on the way, thanks to advances in generative AI, process automation, predictive analytics, and other machine learning-driven capabilities.

In other words, the options are overwhelming. And the landscape is becoming even more complex. Any organization could spend years trying to find clarity in the noise this saturated market generates.

2. A Disjointed Experience

Another challenge involves existing legacy infrastructures that result from ad-hoc purchasing decisions. Too many organizations suffer from a proliferation of systems, selected in silos, to address specific business needs over time.

What’s more, if decision-makers embrace the “sunk cost” fallacy, they’re likely to hold on to existing technology. But this only causes disjointed infrastructures to persist.

Highly cohesive digital experiences come from minimizing the need to toggle between technologies. Also, by combining data with actionable insights, you can ensure that system administrators don’t become full-time reporting specialists.

Every platform in your worktech stack needs to be flexible, so you can seamlessly integrate, share, and synchronize data. This ensures your ecosystem will scale and reduces disruptions in an otherwise harmonious employee experience.

3. Functional Silos

Talent, HR, and learning teams typically work in parallel, but not together. They don’t communicate or collaborate on the tools decision-makers invest in. This only compounds the proliferation of work tech tools and flawed sunk-cost logic.

The result? Perhaps your ATS doesn’t share data with your HRIS, so they don’t work together seamlessly. Your LMS may not sync with your LXP. Or your LXP may not share data with your HRIS. The potential disconnects grow with each incremental system you add.

Ultimately, you’ll find multiple dead ends, isolated data sets, and organizational blind spots. All these issues drain productivity. In fact, estimates say employees waste as much as five work weeks each year, just toggling between applications.

Obviously, this causes frustration for employees. It also harms platform engagement and adoption. Even worse, it contributes to employee dissatisfaction, disengagement, and even turnover.

So, What’s the Solution?

1. Take the Long View

As you choose platforms and vendors, let your long-term interests guide you. Look as far into the future as possible. Aligning worktech with your long-term strategy helps ensure it will support you well beyond the initial contract. Here are several “future-proofing” tips:

  • Be sure each platform and application is designed to integrate beyond its own proprietary products.
  • Select vendors with robust research and development resources. You should expect to see tangible examples of recent innovations. Evaluate each vendor’s recent product releases to understand how frequently and effectively the solution has improved over time.
  • Vendors may also help you look ahead by sharing a brief overview of their product roadmap. And if you both sign non-disclosure agreements, you can more freely discuss how well a vendor’s product strategy aligns with your organization’s objectives and expectations.
  • Don’t hesitate to ask specific questions about innovations of interest to you. For example, these days, generative AI, process automation, and other machine-learning capabilities are hot topics. Vendors who are ahead of the curve won’t hesitate to respond. Those who continuously adapt and innovate are far more likely to keep up when the next disruptive enabling technology or killer app enters the worktech space. The best vendors can demonstrate a consistent track record of advances and a clear vision for the future.

With so much at stake, you don’t want to leave these decisions to chance. If you don’t have sufficient expertise or bandwidth to develop a game plan or identify appropriate platforms, you may want to rely on an independent IT solutions architect or Consultant for insight and advice.

2. Pick the Best Worktech Providers

Speaking of vendor selection, choosing the right partners can be a bit of a minefield. You can find numerous suggestions and “top 10” lists for any flavor of HR platform. But keep in mind that each of those lists is based on the author’s point of view. Are your goals and their criteria aligned?

Ultimately, nothing beats conducting your own thorough research to learn about various platforms, understand each vendor’s use cases, and verify the results their customers have achieved.

No solution will be perfect. But some will be a better fit for your business. When engaging with a new vendor, I look for green flags like these:

  • The company has a clear mission and vision, with industry-leading partnerships and evidence of consistent, sustainable growth.
  • Sales representatives ask numerous intelligent questions about your specific needs.
  • You have access to a comprehensive demo or trial period, so you can test the platform.
  • They readily share user experience details – how they optimize UX and how this contributes to overall tech stack efficiency.

Ultimately, you’re looking for partners who will serve as an extension of your team and celebrate your wins. When they are invested in your success, everything else falls into place.

3. Focus on Open Platforms

Why does this matter? Open platforms are not just a work tech feature, they are the way forward. And they are proven. Many well-established enterprise tech stacks already depend on open systems. Atlassian, WordPress, and Zendesk are all examples of open platforms that support millions of businesses, globally.

The strength of open platforms comes from the flexibility of publicly available Application Programming Interfaces that make it easy for systems to exchange data. By leveraging APIs, your IT team and development partners can efficiently build desired functionality into your platforms, and continue to customize as your needs evolve.

Open Means Freedom to Explore Options

With an open platform, you aren’t limited to the functions, products, or partners defined by your chosen vendor. You have more latitude to experiment with various work technologies so you can configure the best solution for your business needs.

For example, at some point, you’ll probably want to build on the core capabilities in your LMS. Perhaps you want to offer a dedicated talent intelligence marketplace to improve internal mobility, or a coaching app for high-potential talent, or a just-in-time learning experience for frontline workers. Open systems make it possible to add these enhancements incrementally.

Closed Means More Complexity and Cost

On the other hand, a closed platform is just the opposite. Closed systems limit you to a predefined set of available data, features, developers, and partners. Any changes or additions require a skilled external developer or solutions integrator with access to proprietary knowledge and tools — and a budget to match.

All things considered, an open ecosystem makes sense for most organizations. This gives you the flexibility to decide for yourself which functionality works best for your workforce, along with the freedom to implement changes while preserving your core investment. You can prove and disprove the effectiveness of different platforms with relative ease because your technology foundation is integration-friendly.

The Result: Worktech That Works

Talent, HR, and Learning Working Together — Not Alongside

Your organization’s various “people” functions may already be collaborating. After all, most software buying cycles now involve stakeholders from HR, Learning, IT, the C-Suite, and others.

However, nothing is more valuable than ongoing visibility into related organizational functions, and direct communication with counterparts in those business areas. This helps you better understand others’ buying priorities. Plus, it helps you recognize where others’ teams, platforms, and efforts can be more fully aligned for more effective, cost-efficient operations, overall.

You may even discover that one team’s problem could be solved by another team’s platform.

For example, nearly every HR team is grappling with how to attract the talent they need in today’s tight labor market. Most organizations rely on relatively costly recruiting solutions to solve internal skills shortages. Still, many roles remain unfilled. Yet upskilling from within saves an estimated 72-90% over the cost of hiring new talent.

Now, think of this challenge from the perspective of a worktech ecosystem where platforms are integrated and working cohesively.

One solution could be to closely connect a talent intelligence marketplace with an employee upskilling platform. This lets you consolidate and mobilize valuable skills data, so you can efficiently identify which employees have desired proficiencies and which are strong upskilling candidates.

As a result, your organization could save time and money, while also improving business productivity and performance. Ultimately, this could move your organization forward in using skills as a strategic factor that improves workforce agility, innovation, and responsiveness.

Of course, this is only one example of the benefits that come from an open, integrated worktech game plan. Many more opportunities are getting attention from organizations these days. What workforce challenges are you ready to tackle with this approach?

Diverse communication transforms work cultures. How about yours? Check this advice about why diverse communication matters now, and how to develop a strategy that works.

Diverse Communication Transforms Work Cultures. How About Yours?

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No question about it. Strong internal communication is critical to a strong business. But it’s not easy — especially when workplace dynamics are constantly fluctuating. For example, not long ago, Covid forced organizations to embrace remote work. Now, return-to-office policies and hybrid schedules are adding new layers of complexity. Change is a universal challenge. Yet, the most successful leaders keep everyone in the loop so their organizations can continue running smoothly. What’s the secret? Diverse communication.

Why Diverse Communication Matters

Every organization strives to build a work culture that attracts and retains top talent. Communication plays a key role in this process by helping employees feel recognized, valued, and supported.

When people feel more deeply connected with their employer, their work, and each other, morale and engagement naturally improve. But some ways of making this happen are more successful than others. This is where diverse communication shines.

At first glance, this strategy seems focused on tools. Certainly, access to useful tools is important. For instance, you’ll want to be sure employees can easily conduct video calls and informal digital conversations through collaboration platforms like Slack or Teams.

But the most powerful solutions reach far beyond tools like these. Diverse communication strategies look more expansively at how information flows within an organization — and what may be inhibiting that flow. For example, you’ll want to understand:

  • Job Roles: How do different functions and roles communicate? What’s the typical frequency and nature of these interactions? Where are the bottlenecks? What are the implications when communication isn’t effective?
  • Individual Styles: You’ll also want to consider various communication modes. Although people may behave similarly when performing similar tasks, each of us brings our own preferences to work.
  • Other Variables: Many other elements come into play. For instance, generational differences, cultural differences, and work environment differences. All these and more can influence the ways coworkers connect, interact, and share information.

Because so many variables are involved, trying to standardize communication is counterproductive. Instead, start by researching various communication needs, preferences, and styles. The more you understand your employees’ unique strengths, behaviors, and traits, the better you can serve them as individuals and teams.

Let’s look closer at several key factors…

What Shapes Diverse Communication?

1. Generational Differences

With four generations actively participating in today’s workforce, managing multigenerational teams is a growing challenge. Each generation comes to work with unique expectations and approaches to communication:

  • Baby Boomers grew up in an analog age, so they’re likely to appreciate direct, face-to-face communication more than virtual interaction.
  • Gen Xers weren’t exposed to digital devices until early adulthood, so their preferences tend toward a Boomer/Millennial blend of informal, flexible communication via phone, email, or text.
  • Millennials have relied on instant messaging and text communication since their teen years, so they tend to appreciate fast digital chat-style communication.
  • Gen Zers are comfortable with digital technology because they’ve been surrounded by it their whole lives. But interestingly, they also crave one-on-one feedback and authentic communication experiences, like those provided in team huddles and video calls.

Does this mean you should standardize communication based on what “most” Baby Boomers, Gen Xers, Millennials, or Gen Zs prefer? No. Age is only one part of the equation.

2. Team Dynamics

Each department in your organization has no doubt established distinct communication patterns and preferences. So, to communicate effectively across the organization, leaders must understand multiple group norms and provide various experiences that accommodate everyone, regardless of their department or location.

But departments can’t work efficiently in isolation. That’s why it’s also important to foster a sense of community and connection that spans groups, functions, and geographic boundaries. You’ll want to understand how individuals from across your organization consume and share information. By leveraging this insight, you can offer customized communications that also reach across differences to build a sense of shared identity and purpose.

3. Individual Work Styles

Which comes first — technology or work preferences? In the digital age, it depends. Sometimes technology leads the way. For example, mobile apps entered the workplace, not because employers drove adoption but because employees everywhere started bringing their smartphones to work.

At the same time, employees introduced another groundbreaking technology shift — the widespread use of social media at work. Now, according to the Pew Research Center, 56% of employees use social media during business hours for work-related purposes, such as connecting with subject matter experts.

Knowing where employees currently spend time communicating is helpful, because you can leverage those channels to improve other types of organizational communication. The more you rely on tools and channels employees already use, the more engaged and satisfied they’re likely to be with your strategy.

4. Technology

Weak communication only increases misunderstandings and unnecessary conflict. This erodes team cohesion and productivity. Ultimately, it jeopardizes company culture and business performance as well. Technology can help avoid these issues by letting people share information faster and more easily. But tools, alone, don’t guarantee successful communication.

For example, it’s possible to misinterpret a face-to-face conversation. But the likelihood of miscommunication increases dramatically when you rely on digital tools to conduct that same conversation. And the problem only multiplies when your entire team works remotely or on a hybrid schedule.

Another potential pitfall involves messaging itself. Although employees need and want timely access to information, it won’t have much impact without meaningful context. Do you explain how a news update is tied to your company’s vision and values? Why is it relevant for employees? What should they expect as a result of this news? Think strategically about how to frame content so it receives the attention and support it deserves.

To ensure company-wide news and information are highly available to all, many organizations provide collaboration tools like Slack and Microsoft Teams. These solutions make communicating with in-office and remote employees quick, easy, and reliable. Without these channels, people are not just less productive. They’re also likely to feel disconnected from colleagues and leaders, as well as company culture and goals.

And for in-office employees, one way to amplify communication is with digital signage displays. Their visual appeal engages people and helps them quickly digest news as they move through company spaces. Plus, you can quickly and easily update screens anytime to personalize the messaging for individuals, groups, or special events. Some companies even use digital signage to streamline their meeting room booking process or provide visual wayfinding cues to enhance the in-office experience.

These are just a few examples of endless tools that can enhance workforce communication. The tools you choose should reflect your organization’s unique needs.

Why Diverse Communication Beats Generic Methods

When budgets are tight and businesses are juggling multiple priorities, applying a one-size-fits-all approach to internal communication may seem tempting. But that won’t work. Here are several reasons why:

  • Digital Expectations Have Changed: Outside of work, modern employees are accustomed to receiving personalized content that fits their preferences. This shouldn’t stop when they clock in. Interacting with individuals in ways they prefer will improve engagement. Ultimately, it will improve operational efficiency and effectiveness, as well.
  • Leaders Can’t Afford Blind Spots: Organizations thrive when they include people from various backgrounds, cultures, and points of view. Yet many leaders struggle to accommodate others’ experiences. When communication ignores these unique perspectives, trust, team-building, and collaboration suffer. But a more customized approach can bridge these gaps and bring people closer together (without requiring them to be located in the same place).
  • Too Much is at Stake: Studies show that when employers tailor internal communications, their workforce is more responsive, productive, loyal, and engaged. In a tight talent market, why risk your relationship with employees by choosing not to address their unique perspectives?

Getting Started

A successful communication strategy begins with insights about the people in your organization. Rather than relying on hunches or third-party data about just one dimension of each employee’s identity, take time to gather and analyze intelligence about everyone’s communication preferences. The answers are only a few questions away. All you have to do is ask.

An internal communications survey can help you:

  • Identify and prioritize issues that need improvement
  • Reveal the most effective communication methods for various perspectives
  • Establish benchmarks, so you can measure progress over time

With this first-hand data, you can apply sophisticated targeting techniques to communicate with whole departments, or with individuals who are likely to be more responsive when they receive information packaged in a particular way.

By adopting a strategic approach to diverse communication, you can keep your organization running smoothly while eliminating roadblocks that hinder information access and knowledge sharing. It may take time, but if you commit to continuous improvement, you can create a more successful, inclusive culture that employees will love and others will admire.

 

 

Hiring Outsourced Labor? Here's How to Maximize ROI

Hiring Outsourced Labor? Here’s How to Maximize ROI

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In a world filled with uncertainty, one thing is certain. “Business as usual” is no longer a realistic strategy. So, during unusual times like this, is it wise for companies to continue hiring? Many employers say yes. But others are turning to creative alternatives like outsourced labor. Here’s why:

Despite lower inflation and a temporary pause in lending rate hikes, the U.S. economy remains shaky. Some experts still say a recession is likely. Yet even though job growth has recently gained some steam, layoffs continue to spook employees — especially in the tech sector. And who can blame them? After all, technology companies have laid off nearly 211,000 people this year. At the same time, the number of open tech jobs has plunged from a high of 477,000 last August to only 168,000 this month. Chilling.

Even so, employers continue to grapple with the country’s ongoing labor shortage. In May, the unemployment rate remained low at 3.7% (about 6 million people), while job openings inched up to 10.1 million. In other words, many more jobs are available than today’s unemployed Americans can fill.

All these variables are making workforce planning especially difficult. So, rather than debating whether to downsize or expand your workforce — why not consider doing both? This strategy may seem counterintuitive. But it actually lets you retain valued employees while hiring talented candidates who want more work stability.

Of course, for this to succeed, your company’s reputation, benefits, and culture must be top-notch. U.S. employees are interested in organizations with a vibrant work culture backed by strong core values. In fact, 75% of employees say it’s “very important” to work for a company with well-defined values. And almost 20% of employees consider it the most important factor for job satisfaction.

If your company neglects these things, you could lose current employees. What’s more, attracting strong new talent will be much more difficult. For ideas about how to make the most of this strategy, keep reading…

How to Hire Quality Talent Amid Labor Shortages

When hiring, prioritize quality over quantity. The importance of hiring the right people can’t be overstated. It may feel good to receive hundreds of applications for an open position, but it won’t necessarily make things easier. If only a few applicants are qualified, you’ll need to spend many more hours of review and deliberation to find them. This unnecessary effort only makes your hiring process less efficient. 

If you choose to hire full-time employees, seek out candidates who have worked at startups or other scrappy environments. This kind of work experience suggests that a candidate is resilient, resourceful, and comfortable wearing multiple hats. 

Alternatively, consider hiring contingent workers. Because outsourced labor is ubiquitous and inexpensive, this is an attractive solution during talent shortages. Outsourced workers can focus on repetitive, easy-to-learn tasks so your full-time, in-house employees can spend their time on more strategic activities. This increases organizational efficiency and effectiveness. It also enhances the employee experience, which should improve workforce retention.

It’s also worth keeping in mind that the current labor shortage is expected to persist. If so, employee hiring and retention challenges are likely to continue. As a result, many companies could turn to outsourced staffing as a long-term solution. That’s a compelling reason to put successful outsourcing practices in place from the start.

5 Ways to Boost Workforce Performance With Outsourced Labor

Keep in mind that managing outsourced labor differs from managing in-house staff. To make the most of your outsourced workforce, try these tactics:

1. Invest in Structure and Quality Control

Designate one or several points of contact to manage outsourced labor roles, responsibilities, check-ins, and quality standards. This creates structure, which in turn prevents confusion, missteps, and other problems. It ensures that your contingent team members are aligned with your organization’s objectives and functional needs. Plus, it encourages two-way communication that helps minimize disengagement, quiet quitting, and excessive turnover.

2. Schedule Regular Check-Ins

Touching base with outsourced staff and outsourcing partners helps maintain accountability, transparency, and trust. By conducting weekly or biweekly check-ins, you can identify and address issues more quickly and keep the relationship moving forward smoothly.

I’ve seen several clients hire and onboard outsourced staff, and then treat it as a “set and forget” business arrangement. Soon, expectations became unclear, and clients didn’t get what they needed. Keeping in touch with contingent employees is vital to be sure everyone stays on the same page.

3. Don’t Overlook Onboarding and Training

An effective onboarding and training plan sets up outsourced workers for success. By providing the information, resources, guidance, and support needed to perform well alongside in-house employees, you can optimize the business value of contingent staff.

Unfortunately at many companies, onboarding is lackluster — even for in-house hires. In fact, according to Gallup, only 12% of employees think their organization does a great job of onboarding new people. With so much room for improvement, effective onboarding is likely to become a key trend in the future of outsourcing.

In my experience, new hires don’t start strong without complete information and training. They’re less likely to understand their role, and often they’re unsure where to go for answers when questions arise. This can lead to unnecessary mistakes.

However, when organizations plan and deliver thoughtful onboarding, they’re rewarded with motivated people who feel empowered to hit the ground running. So taking time to onboard both in-house and outsourced staff can quickly boost your team’s overall efficiency, productivity, and effectiveness.

4. Watch for Hidden Costs

An outsourced labor strategy is often a budget-friendly move. However, hidden costs can potentially erode any financial advantages. For example, you’ll want to pay close attention to the cost of communication and coordination with outsourced workers, as well as the cost of compliance with local labor laws and regulations.

When selecting an outsourcing provider, choose one that is transparent about prices. Also, look for a provider that adds value with payroll, human resources, and compliance services. This reduces management complexity for your organization and minimizes unexpected additional expenses.

5. Protect Against Security Risks

Unfortunately, data security risks are a modern business reality — especially when you rely on outsourced labor. Of course, some security breaches are unintentional. This is where proper upfront training can build awareness and help staff protect sensitive data and systems.

Regardless, intentional threats still exist. Although your trust in contingent staff will naturally increase over time, proactively protecting your business is mission critical. Some of my clients have experienced security breaches because they shared a little too much data and information before new hires settled into their roles. You don’t want that to happen.

To minimize exposure, carefully review outsourcing provider agreements for indemnification clauses that protect you in the event of a security breach. Also, your organization should use password-sharing tools that make it easy to detect and lock out workers who pose a threat.

A Final Note on Outsourced Labor

For most organizations, business uncertainty and talent shortages continue to play havoc with workforce planning. In this environment, it’s critical to determine how your organization can operate effectively and efficiently, no matter what. Hiring the right people is essential. But if you’re reducing headcount or slowing your hiring rate, outsourced labor is an attractive alternative. Relying on contingent staff to augment your in-house team can help you cut expenses and improve business efficiency without compromising core functions. And when managed well, this solution can help your organization effectively weather today’s economic challenges.

Want to Improve Engagement Focus on Employee Expectations - TalentCulture

Want to Improve Engagement? Focus on Employee Expectations

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TalentCulture Content Impact Award Winner - 2023

When it comes to implementing a successful engagement strategy, HR teams can’t afford to ignore employee expectations. Yet, research suggests that too many organizations forget or overlook this pillar of engagement. For example:

If you’re an HR professional or business leader, statistics like these should alarm you. Clearly, something about the process of managing employee expectations is going awry. And if you care about engagement, the sooner you address this disconnect, the better.

A Related Issue: Labor Market Trends

To understand this challenge, it’s helpful to consider the bigger picture. For example, in the UK and elsewhere, the talent pool is shrinking, despite a sharp decline in permanent staff recruitment. This decrease is fueled primarily by demographic factors — experienced workers are retiring early, the birth rate continues to fall, and immigration rules are changing. Plus, the pandemic has caused many people to rethink their career goals.

As a result, when organizations need to recruit, finding the right people at the right time is becoming increasingly difficult. And in terms of retention, it means employers must work much harder to keep their best and brightest people engaged and on board.

In other words, recent labor market dynamics have shifted power from employers to the workforce. Individuals now have enough latitude to be more selective about their career moves. They’re also likely to expect more from their current role — for example, higher wages, better recognition, or stronger professional growth opportunities.

With all this in mind, organizations need to understand what people expect from their employment experience, and proactively address these expectations. This makes it easier to create a positive work environment and improve employee satisfaction. Both of these metrics are essential for effective talent attraction and retention. So, how can HR successfully manage employee expectations?

6 Ways to Manage Employee Expectations

To elevate employee engagement across your organization, first step back and evaluate existing HR strategies and programs. If you’re falling short in any of the following areas, this is the time to rethink the tools and techniques that support your engagement efforts, as well as broader leadership and management practices:

1. Communicate Clearly and Consistently

Access to relevant, useful, accurate information is essential, right from the start of the employment journey. When you approach candidates and new hires with clear, open communication, their job expectations are much more likely to align with yours. What’s more, it sends a powerful message about the importance of transparency and inclusion in your work culture.

Be sure you center communication activities around your organization’s vision, mission, and values. You’ll also want to be sure important company policies are readily available.

In addition, showcasing updates and insights from senior leaders is a highly effective way to reinforce priorities and build trust. In fact, as our 2023 staff satisfaction survey shows, many employees value communication from senior leaders as part of a positive workplace experience.

2. Revisit and Revise Job Descriptions

As mentioned earlier, inaccurate job listings are all too common. The problem may not be intentional on an employer’s part. Regardless, it can derail the employee experience from day one.

Candidates naturally form expectations based on the job posting that prompted them to apply. So, when actual responsibilities don’t match, new hires aren’t likely to stick around. And even for those who stay on board, this mismatch can permanently jeopardize trust and goodwill.

Now, imagine how badly your employer brand would be damaged if numerous employees experienced the same kind of disconnect. This is why HR teams must ensure that job descriptions correctly outline roles, responsibilities, and performance expectations. And ideally, these descriptions should help people envision what it’s really like to work at the company.

HR must also recognize that developing a job description isn’t a one-shot process. For best results, you’ll want to review descriptions regularly and update them as business needs change. All this will help new employees understand what’s expected and avoid misunderstandings over time.

3. Prioritize Performance Management and Feedback

When organizations are able to measure, evaluate, and improve workforce performance, they operate more efficiently and profitably. And the best way to ensure that employee expectations are on point is with support from a robust performance management program.

Underpinning this program with an integrated performance management system makes it possible for HR to establish company-wide workforce goals, track progress, and provide regular feedback. It also helps support line managers in conducting more meaningful employee evaluations.

By working in concert to set clear objectives and provide constructive feedback, HR and line managers can continuously guide and improve employee performance. Plus, they can effectively manage expectations about job roles and career progression.

4. Ensure Fair Business Practices

An HR professional’s core duty is to maintain fair, consistent decision-making across an organization. This includes adhering to fair and unbiased practices in areas such as annual performance and salary reviews, promotions, and disciplinary actions. Ensuring fairness and consistency helps manage those all-important employee expectations. It also helps build trust.

HR can’t afford to ignore the element of trust. When it comes to successful engagement strategies, the employer-employee relationship is critical. And as with any relationship, it depends on a solid foundation of trust. But trust isn’t just switched on like a lightbulb — it is earned in numerous ways, over time. Fairness directly contributes to this process.

5. Provide Ample Training and Career Development

As our research on successful company cultures reveals, staff members want more than just competitive salaries. They also expect to develop new skills, so they can grow professionally.

This is why the best employers invest in building workforce competencies and knowledge through various learning opportunities — training, mentorships, stretch assignments and more. By committing to a culture of learning, organizations demonstrate their faith and confidence in employees’ future success. As a result, these organizations enjoy higher retention rates.

6. Pay Attention to Exit Interviews

Lastly, exit interviews offer a perfect opportunity to discover if departing employees feel their expectations have been met. When people decide to move on, they’re typically more comfortable providing unfiltered feedback, for better or worse.

By conducting exit interviews, you can gather valuable insights that help the organization compare actual employee experiences with expectations. By analyzing and acting on this intelligence, your HR team will be better able to identify areas for improvement and manage future employees’ expectations.

A Final Word on Managing Employee Expectations

These suggestions offer a framework for HR planning. Still, this is only a starting point. Every company, culture, and workforce is unique. So, wherever your organization may be on the employee engagement spectrum, remember that improvement is an ongoing process. Rome wasn’t built in a day, and neither are employee expectations. Just stay focused on improvement and keep moving forward.

Creating a Culture of Recognition What Works and Why - TalentCulture

Creating a Culture of Recognition: What Works and Why?

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Sponsored by Blueboard

Great employers know that creating a culture of recognition can be a game-changer. An appreciation-first environment naturally attracts high-quality talent and helps people feel more connected with the organization’s mission and values. In fact, research says employees are 69% more likely to dig deeper when managers recognize their efforts.

But creating this kind of culture is easier said than done — especially in today’s challenging post-pandemic world of work. That’s why I’ve invited an expert in employee appreciation and recognition programs to share her expertise with us.

Meet Our Guest: Shireen El-Maissi

Please join me in welcoming Shireen El-Maissi, a seasoned HR and talent acquisition professional who currently serves as Director of People and Talent at Blueboard, a platform that helps organizations implement and manage effective employee recognition programs.

Shireen brings nearly eight years of experience in talent strategy, recruiting, people relations, and employee development to this conversation. And her creativity and enthusiasm for workplace appreciation is infectious. So I invite you to join us as we discuss factors that can make or break employee rewards and recognition…

The Importance of Creating a Culture of Recognition

Welcome, Shireen! Let’s start with a central question: Why do you think creating a culture of recognition is important for all companies?

Human beings need acknowledgement. It is part of our survival. Gratitude helps us connect with something larger than ourselves. So, when appreciation and recognition are built into an organization’s culture, engagement increases.

In fact, companies where appreciation is embedded into the culture see about 6x higher employee engagement and retention.

So when you say thank you — whether that’s verbal or through something like Blueboard’s recognition platform — it creates a much deeper connection with your larger organization.

Linking Recruiting With Recognition
When attracting new talent, where do recognition programs fit in?

Interviews should be a sneak peek into your work culture and the employee experience. That means you’ll want the process to be highly authentic.

Think of interviews as an opportunity to help people understand what it would actually be like to work for your organization. For example, showcase some ways you recognize people by giving them the gift of time and opportunities to experience life outside of work.

Recognition as a Process

Great advice, Shireen! If we oversell or we’re not transparent, we’re not doing ourselves any favors. Because that will come back to haunt us down the road. Why not just be real upfront?

Absolutely. That’s one reason why we conduct “check-ins” with new hires after 30 days, and again at 90 days. A key question we ask is if the job matches their expectations.

Plus, we want everyone to know what Blueboard rewards are really like, so all new hires receive a “welcome” experience on day one. Then at 90 days, we check back to see if they’ve used the experience and ask them what it was like. This helps us verify if these reward experiences are helping them connect with our organization’s broader mission.

Key Metrics When Creating a Culture of Recognition

How can HR get leadership buy-in for recognition programs like yours?

Throughout my career, I’ve focused on how to hire the best people and how to incentivize them to lean into the company’s mission. We know these people can do the job, but what will they contribute if they truly feel valued and connected with the company’s mission?

At Blueboard, we have a spot recognition program that is manager driven and leadership approved. It’s intended to be part of the organization’s broader ecosystem. And programs like this are leading to increased motivation and productivity. That’s the kind of data executives are looking for…

For more insights from Shireen about why and how to create a culture of recognition, listen to this full podcast episode. And be sure to subscribe to the #WorkTrends Podcast on Apple Podcasts or Stitcher.

Also, to continue this conversation on social media anytime, follow our #WorkTrends hashtag on Twitter, LinkedIn, and Instagram.

Rightsizing Your Workforce In the Face of Economic Change - TalentCulture

Rightsizing Your Workforce in the Face of Economic Change

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Businesses everywhere are still grappling with tremendous change, as pandemic aftershocks continue to roll through the global economy. Although most Covid-era restrictions are behind us, organizations large and small are still dealing with significant people-related issues. Workforce capacity planning is just one piece of this complex, multi-faceted puzzle. But if you’re an employer, rightsizing your workforce has likely become one of your top priorities during these turbulent times.

One of the most serious repercussions of the pandemic involves talent — or the lack thereof. Companies aren’t able to hire enough skilled workers to meet their operational needs. This inability to attract and retain qualified talent — coupled with inflation — is driving compensation higher. In fact, according to the March 2023 U.S. employment cost index, civilian wages continue to increase, up 5.0% over the past year. And depending on the industry, some workers are asking for even more.

This means employers are having to get creative when attracting and sourcing talent. For example, some are focused on rightsizing their workforce to maintain operational efficiency while qualified workers are in short supply. And many companies are downsizing and upsizing simultaneously, as they adjust to continuously changing industry challenges and trends.

Effective Workforce Rightsizing Isn’t Only About Efficiency

For numerous organizations, workforce rightsizing involves reliance on contingent workers. This can be a smart choice. Contractors and temporary workers often provide the flexibility needed to operate efficiently and effectively, even when market demand shifts or business priorities change. This strategy is also attractive because it helps protect internal employees and their core responsibilities.

Even so, a flexible workforce might not be enough to weather a negative business cycle. It may also be necessary to make the difficult decision to lay off existing employees. Obviously, the most challenging aspect of downsizing is deciding which employees to lay off.

Is it best to make these decisions based on individual performance? What role should seniority play? And how can you be sure your remaining team will have the skills, knowledge, experience and motivation to sustain your business through tough times and support future growth?

If layoffs are followed by a hiring freeze, there’s the additional question of how to retain remaining employees. What will you do if critical contributors decide to resign? The last thing you want to do during a business downturn is jeopardize a product launch, revenue goals, or customer experience.

It’s important to recognize that drastic workforce adjustments can trigger problems with stress, morale, and engagement. Naturally, staff members who aren’t laid off are likely to soon wonder, “Is more bad news on the way?” or “Am I next?”

Even in an era known for record levels of voluntary resignations, job loss is foremost on employees’ minds. In fact, it is the top concern among 85% of people, according to the Edelman 2022 Trust Barometer. Concerns like this can prompt even the most loyal team members to start hunting for a new job. And without proactive intervention from leaders, this kind of “flight” response can spread and upend your organization’s efforts to regain stability.

Rightsizing Your Workforce: 4 Key Strategies

When rightsizing your staff, finding the right balance isn’t easy. It’s even more difficult when you need to downsize one department while upsizing another.

You can certainly be upfront about your intentions — and you should be. Transparency and clear communication are essential when managing change. However, you can’t afford to lose sight of the fundamental challenge every organization must face. You must determine the best way to anticipate and respond to potential business fluctuations. Here are a few ideas that can help:

1. Include Contingent Workers in Your Plan

By definition, contingent workers serve as supplements to your core employee base. They generally work on a project-by-project basis. As such, adding contingent workers to your plan offers significant flexibility when rightsizing your team becomes necessary.

In fact, 63% of organizations told SAP Fieldglass that contingent workers enable greater organizational agility. What’s more, 62% believe contingent workers are essential for filling key IT and digital skills gaps. For example, when companies experience a sudden influx of work, they can call on this scalable talent pool for quick access to the right capabilities.

2. Be Strategic About Any Hiring Freeze

When initiating a hiring freeze, one of the biggest mistakes companies make is to halt all recruitment activities and contingencies, entirely. It’s important to continue hiring-related processes. This way, when the need for additional help arises, you can more easily pick up where you left off and maintain operational continuity.

Even if incremental roles are temporary, you’ll be better able to tap into the skills needed to support critical business objectives. In fact, 61% of companies told SAP Fieldglass that contingent workers help accelerate their speed to market. In other words, relying on flexible staffing can actually help you continue to scale during a hiring freeze.

3. Treat Skills Development as a Long-Term Investment

Don’t be shortsighted about talent recruitment or development. Focusing only on the skills you need now can leave you scrambling to fill critical roles down the line. In addition to the skills and competencies you need today, emphasize what will be essential for your business in the next few years.

Investing in professional development also gives you a chance to leverage learning and growth opportunities in your recruitment efforts. It can help your job openings stand out in today’s environment, where jobseekers value employers that emphasize learning and career advancement.

4. Leverage a Talent Marketplace

Essentially, a talent marketplace is a system that helps employers align talent with open roles. It can work one of two ways:

  • Internally, you can use this kind of system to facilitate employee mobility, helping individuals pursue different roles based on their skillset. Or you can redefine and reorganize an employee’s existing role so it better aligns with your organization’s changing needs. This process can be especially helpful during a hiring freeze.
  • Externally, a talent marketplace can help organizations open the door to freelance, temporary, or gig workers who are qualified for hard-to-fill roles. Think of it as creating a larger, more agile talent pool that lets you secure the right skills at the right time, while saving costs typically associated with recruiting and hiring internal employees.

Final Notes on Rightsizing Your Workforce

Pandemic aftershocks are still reverberating through the business world — and organizations will continue to be disrupted by unexpected external factors. As a result, smart employers are staying open to more agile workforce planning and management strategies.

Today’s successful employers are already rethinking the way they recruit, hire, manage, lead, compensate, and redeploy talent. Rightsizing your workforce is just one piece of this larger puzzle, but it can make a significant impact on your organization’s long-term success.

Nontraditional Career Paths Could Be Your Next Talent Goldmine. Here's Why

Nontraditional Career Paths Could Be Your Next Talent Goldmine. Here’s Why

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For decades, higher education has been considered the best way to gain the knowledge and experience employees need for a successful career. (At least, that’s what many people assumed.) For hiring managers, a college degree has long been a baseline for candidate qualifications. But what about people who pursue nontraditional career paths? If you overlook these candidates, are you missing out on a talent goldmine?

The Truth About Nontraditional Qualifications

All too often, resumes from people without a traditional education are immediately dismissed. This practice is so prevalent that applicants with any bachelor’s degree are more likely to get an interview, even if they didn’t study relevant subjects. In other words, you may have related skills and experience, but if you don’t have some kind of college education, you probably won’t be considered.

These hiring habits are antiquated and harmful. Exclusionary practices limit the candidate pool to a select group of people who can afford the financial burden of higher education. And those who can’t afford a degree but pursue one anyway will accrue a massive debt burden just to be competitive.

Frankly, focusing solely on people with a college education is not only bad for candidates — it’s also bad for business. Here’s why. When you reject nontraditional applicants up front, you’re arbitrarily excluding qualified candidates from interviews. As a result, you’re likely to miss perfectly qualified, eager candidates with the right skills and experience. It also means your recruiting process may be longer and more costly. What’s more, it can lead to weaker hiring decisions.

Fortunately, employers are starting to soften their stance on higher education. Large companies such as Google, Bank of America, and General Motors have been removing college degree requirements from certain jobs. Not surprisingly, younger workers are welcoming these changes. For example, 75% of Gen Z workers already believe college isn’t the only way to get a good education. And as more younger workers enter the workforce, their influence on hiring practices will increase, as well.

Bur hiring managers who want to hire the best candidates don’t need to wait for prevailing trends to change. There are concrete steps that can open your organization to more qualified applicants, regardless of their educational background. So, what exactly can you do to destigmatize nontraditional education in hiring decisions, and strengthen your businesses in the process?

4 Ways to Support Nontraditional Career Paths

1. Make Sure Change Starts at the Top

To transform a hiring culture that’s deeply ingrained in your organization, everyone needs to get involved. Start by ensuring that leaders accept new hiring standards and consistently champion these changes.

Get senior executives and middle managers to buy-off on talent acquisition methods that attract candidates from alternative sources. This is especially true for leaders in charge of hiring decisions. Broadly communicate your commitment by advertising new methods internally and externally. And prepare to prove the impact of this approach by ensuring that nontraditional hires have sufficient resources and support to succeed in their role.

2. Follow Other Employers’ Lead

An increasing number of companies across a broad spectrum of industries are already letting go of four-year degree requirements. When this occurs, skills and experience requirements also tend to expand. One useful tip is to research businesses with similar talent needs so you can learn from them.

For example, analyze how organizations like yours have adjusted their job requirements and evaluate the impact of these changes. For example, if you’re in the tech industry, Dell is an excellent example. Dell actually abandoned its university recruiting program. Now, the company offers apprenticeships and certificate programs to help develop talent with a wide range of desired qualifications.

3. Build Your Own Nontraditional Education Opportunities

One of the best ways to find top job candidates is to train them in-house. There are many ways to foster nontraditional talent from within, including career development opportunities, apprenticeships, upskilling, and reskilling programs. In fact, upskilling alone can improve a company’s culture and boost CEO confidence in measurable business results.

Many companies are already using these strategies to move their hiring practices away from a traditional focus on college degrees. For instance, Accenture launched an apprenticeship program in 2016. This program has helped the company hire hundreds of productive, qualified candidates from nontraditional education paths.

4. Get Involved in Your Local Community — And Stay Involved

Have you tapped into your local community as a sourcing channel? Many organizations have discovered that hiring locally removes relocation obstacles and makes it easier to verify candidate references. By sourcing local candidates, you can also increase the likelihood that new talent will fit well into your company culture.

For the best results when hiring locally, it’s important to conduct ongoing community outreach. By building your local networks and expanding awareness and knowledge of local sources, you can more easily build a more reliable, qualified talent pool.

Final Notes on Elevating Nontraditional Career Paths

The days of hiring managers demanding degrees are numbered. Candidates don’t always have equal access to higher education — or the money and time to complete a college education. Degrees still have their place in the talent acquisition process. But increasingly, employers are seeing better results by adjusting their sourcing and hiring methods — starting with degree requirements. By leading the charge, HR and business managers can reduce skills shortages, overcome talent obstacles, and improve organizational performance.

Suddenly, ChatGPT is everywhere. But how can recruiters use it to improve the hiring process? Try this guidance from HR tech company founder, Ray Guo.

How to Use ChatGPT as the Ultimate Recruitment Tool

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What is ChatGPT?

It’s no secret — recruiting professionals are still struggling to find strong candidates for job openings. Competition for top talent remains fierce, and skilled workers are in short supply. No wonder many recruiters are turning to innovative tools to identify the right candidates more quickly and efficiently.

One of these tools is ChatGPT. This AI-powered chatbot uses advanced natural language processing techniques to communicate with users in a conversational way. It is trained on a massive dataset of internet text, which makes it proficient at discussing a vast spectrum of topics.

Why Recruiters Like ChatGPT

Why is this tool becoming so popular so quickly? Recruiters recognize it is a groundbreaking solution that can transform the speed and quality of talent acquisition. For example, if you ask ChatGPT about a candidate’s qualifications, experience, and skills, you’ll receive rapid responses that can help you make better-informed decisions.

ChatGPT is particularly useful at addressing the challenges posed by remote and hybrid work. During the pandemic, virtual hiring naturally accelerated. Now, as this trend continues, recruiters are finding that ChatGPT is a convenient solution for communicating with candidates from a distance.

Below, we’ll look closer at several ways employers are leveraging ChatGPT to improve recruitment. Specifically, we’ll cover how to use this powerful tool for:

  • Sourcing
  • Screening
  • Interviewing
  • Candidate Experience

4 Ways to Elevate Recruitment Results with ChatGPT

1) Increasing Sourcing Efficiency

Today’s hiring landscape is particularly complex and competitive. This makes it difficult to find the right candidates at the right time. However, tools like ChatGPT are revolutionizing this process.

One of ChatGPT’s most notable advantages is its ability to create personalized messages. In other words, automation in ChatGPT can help develop communications tailored to each candidate’s unique interests and characteristics. This means recruiters can differentiate themselves in sourcing outreach and increase their response rate.

How it works:

Enter specific information about the position and candidate qualifications. For instance, if you’re looking for a software engineer with experience in Java and Python, enter the job description and a descriptive profile of your ideal candidate. ChatGPT can generate messages that highlight the skills and experience you find most valuable.

Similarly, you can rely on ChatGPT to generate messages for marketing managers, data scientists, front-end developers, or others with specific qualifications. Your messaging can showcase your company’s strengths in these areas and appeal to candidates with relevant experience. Naturally, for best results, you’ll want to provide ChatGPT with the most complete information you’re able to share about your organization, open positions, and candidate qualifications.

ChatGPT isn’t the only AI-powered tool available for recruiters. In fact, you may want to use a tool designed specifically for talent sourcing. For example, Noon AI combines powerful language generation capabilities with data aggregation across LinkedIn, GitHub, and Crunchbase to help employers land the best candidates at a fraction of the typical cost per hire.

2) Improving Candidate Screening

Recruiting talent can be a daunting task, particularly when recruiters must process countless resumes. However, ChatGPT’s natural language processing and machine learning capabilities can dramatically streamline screening tasks. This makes it faster and easier to identify top talent.

One way ChatGPT improves this process is by extracting critical information from resumes. Instead of spending time analyzing each resume for relevant experience and skills, recruiters can input the resume data into ChatGPT. Then they can ask the bot to extract information that is pertinent to specific job requirements.

How it works:

For instance, say you’re looking for people with social media management skills. After you input these requirements into ChatGPT, the AI will highlight relevant experience and skills in a candidate’s resume.

Here are some prompts to help you get started:

  • “Please extract all relevant social media management experience and skills from this resume.”
  • “Can you help me identify any experience or skills related to project management in this candidate’s resume?”
  • “Please extract all relevant experience and skills related to customer service from this resume.”

In addition, ChatGPT can help prioritize candidates by providing AI-generated insights. By analyzing data such as past job performance and social media activity, it can help you quickly determine a candidate’s suitability for a particular role. If a candidate has a successful track record in similar positions, ChatGPT can prioritize them over other candidates with less relevant experience.

Here are some prompts to help you get started:

  • “Based on the candidate’s past job performance, can you provide insight into their potential fit for this role?”
  • “Please prioritize candidates with the most relevant experience for this role, based on your analysis of their resumes and job history.”

3) Enhancing the Interview Process

ChatGPT also significantly improves recruitment by assisting in the initial interview stage. Recruiters can leverage ChatGPT to create customized interview questions that align with each candidate’s experience and skills. This approach guarantees that each interview is more specific and targeted, leading to better-informed hiring decisions.

Here are a few sample prompts to help you get started:

  • “Hi ChatGPT. Can you help me generate interview questions tailored to this candidate’s experience and skills?”
  • “What are some interview questions I can ask to assess this candidate’s proficiency in Python programming?”
  • “Please provide me with interview questions that can help me evaluate a candidate’s communication skills.”

One of the most significant benefits of using ChatGPT for initial interviews is that it automates the evaluation of a candidate’s responses. In other words, it can analyze answer data and provides insights into each person’s strengths and weaknesses. This help you quickly identify which candidates are the best fit for a role.

Here are some example prompts to help you get started:

  • “Can you analyze this candidate’s responses to the interview questions and provide insights into their strengths and weaknesses?”
  • “Please give me an assessment of this candidate’s problem-solving skills, based on their interview responses.”

4) Elevating the Candidate Experience

ChatGPT is a robust tool that not only improves recruitment workflows but also enhances the overall candidate experience. For example, recruiters can automate the process of addressing candidate questions and concerns. This makes responding to inquiries quicker, easier and more reliable. It also helps candidates feel recognized and valued throughout the hiring process.

Here are a few sample prompts to help you get started:

  • “I want to improve candidate satisfaction by offering more transparency throughout the hiring process. ChatGPT, can you generate a message explaining next steps in the hiring process and what candidates can expect?”
  • “ChatGPT, can you help me craft a message to a candidate who wasn’t hired, but might be a good fit for future openings? I want to thank them for their interest and let them know that we’ll keep their resume on file.”
  • “ChatGPT, can you help me create a personalized welcome message for new hires? I want to provide them with information about our company culture, benefits, and onboarding process.”

ChatGPT also makes it possible to provide candidates with a seamless recruitment experience by guiding them through the application process — answering their questions and providing feedback. This reduces the amount of time and effort candidates must put into the application process, which leads to a stronger overall candidate experience.

Here are some sample prompts to help you get started:

  • “Can you help me create an application process that is user-friendly and easy to navigate?”
  • “Please provide candidates with feedback on their application status and next steps in the recruitment process.”
  • “Can you generate a message that expresses gratitude to candidates for their interest and the time they invested in our application process?”

Final Thoughts

In summary, ChatGPT helps bring a new level of efficiency and personalization to recruitment workflows. This kind of AI-driven tool makes it possible to receive and process resumes more rapidly, identify the best candidates with greater confidence, and improve transparency and responsiveness throughout the hiring process.

By making it easier for people to apply for jobs and interact with recruiters, ChatGPT ultimately contributes to stronger hiring decisions, even as it leads to a more engaging and satisfying candidate experience.

Should you create an AI-driven talent marketplace? Learn how one company successfully navigated this process

Should You Create an AI-Powered Talent Marketplace?

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After years of upheaval that have redefined society, business and work, we’ve entered a period some call the “Great Reflection.” During this era of mindfulness, employees everywhere are reevaluating what they truly want from their career and their employer. In response, companies are investing more heavily in workforce retention strategies. For instance, the internal talent marketplace concept is rapidly gaining momentum.

Why marketplaces? CIPD research says 30% of employers intend to increase wages in 2023. This is certainly one way to show people you value them. Who wouldn’t appreciate competitive compensation? But many people are looking for deeper reasons to stay onboard. As a result, more companies are focusing on employees’ career development concerns.

According to Gallup, 76% of people are seeking opportunities for professional growth. At the same time, modern businesses know they can’t advance their agenda without a future-ready workforce.

That’s why now is a good time to invest in an internal talent marketplace. This kind of solution offers multiple pathways to develop more skilled, innovative individuals and teams. But how can you accomplish this in a way that is cost-efficient, personalized, and accessible? This is our story…

Inside a Talent Marketplace: One Example

To accelerate internal mobility, Schneider Electric, a global leader in integrated energy solutions, has developed and deployed an Open Talent Market (OTM). This marketplace leverages leading-edge technology to help retain talent and stimulate employee growth.

OTM is an AI-driven career development and internal mobility platform that matches workforce skills and ambitions to opportunities across the organization. First, employees describe their current skills and past experiences, as well as their future aspirations. Then OTM provides information about relevant open positions, part-time projects, and possible mentors.

The platform also offers career planning capabilities. For example, people can explore potential career paths and establish short-term development tracks to address immediate upskilling needs or develop new skills for the future.

How the OTM Process Works

This talent marketplace is open to all connected employees at Schneider Electric, and through pilot programs for shop floor employees who don’t have daily access to a work computer. With artificial intelligence as its backbone, OTM manages the entire experience at speed and at scale.

To get started, employees create a profile in the platform, which can be based on a LinkedIn profile or resume upload. Next, they can edit and expand their profile information, adding appropriate skills, experiences, interests and development areas. The more data an employee includes, the better the AI results will be.

Schneider Electric embraces the “3E” development framework – Experience (70%), Exposure (20%), and Education (10%). And because OTM is so easy to use, employees can independently explore upskilling and development opportunities that align with each of these learning methods.

Talent Marketplace Benefits

In addition to improving talent development and mobility, this solution has formalized the way our organization manages its internal gig economy. Now, by offering part-time projects through OTM, the company can unlock hours from employees who are eager to work on stretch assignments.

But the real beauty of this talent marketplace comes from its underlying AI, which makes it possible for anyone to discover opportunities that might not otherwise have been considered.

Too often in the past, finding a new position or mentor was all about who you knew. Now, it’s about transparency. That means everyone has access to a broader spectrum of opportunities that might not have been visible previously.

At the same time, the AI personalizes the matching process. In other words, it helps employees focus on opportunities that fit their unique skills and interests, instead of requiring them to filter through a sea of options. This levels the playing field and accelerates the talent matching process by identifying the strongest possibilities, regardless of current role or business unit.

Preparing to Support Internal Mobility

An effective talent marketplace depends on a culture that is open to internal mobility. For many organizations, this requires a significant mindset shift before and during the rollout.

At Schneider, the end goal is to retain our employees by placing them in opportunities that are best suited to their skills and help them continue to grow. This is why we strive to foster open dialogue among employees, current managers, and hiring managers about internal mobility and talent development.

To set the stage for OTM, we adjusted several key policies and procedures, and built OTM logic to support our business objectives:

Policy Changes

  • To help employees pursue new opportunities more on their terms, we’ve removed minimum “time in current role” requirements, as well as the need for a manager’s approval when applying for a new position.
  • To encourage actionable communication about opportunities, we ask internal candidates to receive feedback about any application, regardless of its outcome. In the past, this was not occurring consistently.
  • To support continuous learning and development, we request that employees dedicate 10-15% of their time to projects outside of their current role.

System Functionality

  • When using OTM for career planning, employees can see possible career paths based on several criteria, including their desired roles, typical paths that others in their current role have pursued, or whether they’re interested in moving into management. Within those paths, they can see existing open positions, as well as skill development opportunities to help prepare for future roles.
  • In addition, employees can use OTM to build shorter-term career tracks based on skills or experiences they want to gain or a specific position they want to pursue:
    • A track based on skills and experiences lets employees browse available opportunities, as well as courses offered in our learning management system.
    • A track based on positions lets employees select a specific position they’d like to pursue. Then the AI compares market data to find the skills most often applied in that role and identifies which of those skills the employee already has and indicates any gaps. The platform then suggests available projects, mentors and courses in our LMS that could help an employee fill those gaps.
  • Lastly, OTM is not a one-way street. The AI helps employees uncover matched opportunities. But it also lets recruiters and project owners discover candidates with a skill or experience needed for a position or project role. This feature required change management to ensure that our managers perceive it as a tool that enhances internal mobility, rather than “poaching.”

Talent Marketplace Results

To-date, 80,000 Schneider Electric employees are registered OTM users. And since its launch in May 2020, this solution has helped more than 26,000 employees connect with projects, positions or mentorship assignments.

OTM has been a highly effective way to actively involve employees in managing their careers. It supports people as they develop, grow, and shape their future. And it helps the organization more fully utilize talent, while strengthening engagement and retention. At Schneider, our commitment to a world-class talent marketplace is leading to a brighter future, all around.

 

EDITOR’S NOTE:  In developing this article, Jessica Staggs collaborated with Michele Egan, Open Talent Market Digital Transformation Lead at Schneider Electric

Employers, what can you do to achieve talent acquisition success in 2023? Try these 8 tips from HR and business leaders

8 Ideas for Talent Acquisition Success in 2023

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Every employer’s definition of talent acquisition success is different. But many employers have learned valuable lessons over the years. Recently, we decided to capture some of those lessons so other hiring organizations could benefit. That’s why we asked business and recruiting leaders to share tips for talent acquisition success in the year ahead.

Tips for Talent Acquisition Success

From using predictive analytics to cultivating a sense of community among team members, we received a collection of answers that reads like a practical “how to” playbook. Below, we share the top answers to our question, “What’s your best strategy to gain a competitive advantage in talent acquisition this year?”

  •   Re-Engineer Your Brand as a Recruiting Tool
  •   Share Engaging Video Content
  •   Be Flexible
  •   Use Predictive Analytics
  •   Deepen Your Diversity Initiatives
  •   Assess the Market and Develop Appropriate Goals
  •   Audit Your EVP and Culture from a Prospect’s Perspective
  •   Create a Sense of Community

To learn more about how you can make these ideas work for your organization, read the full responses below…

8 Ways to Achieve Talent Acquisition Success in 2023

1. Re-Engineer Your Brand as a Recruiting Tool

We all know how important employer branding has become in the age of social media. But we sometimes overlook it as a true recruiting channel in the overall talent acquisition strategy.

Often it’s used as a marketing tool for selling a company brand. But my best tip is to re-engineer your employer brand so it acts as a recruiting tool. For example:

  • Develop lead magnets that link to employee stories.
  • Conduct career-building webinars for industry newbies and collect emails or resumes from interested registrants.
  • Create quizzes or surveys targeting people who are open to job opportunities, and use these teasers outside your career page to gather more leads.

If you’re an HR or recruiting professional, employer branding challenges you to put on your marketing hat. This year, add a sales hat to that mix so you can attract more qualified candidate leads and close more job offers.

Kelly Loudermilk, Talent Innovator, BuildHR, Inc.

2. Share Engaging Video Content

How many of us would decide to buy a house or a car without knowing vital details? Yet most employers still expect candidates to settle for this kind of hiring experience.

The problem is that smart people don’t have the time or desire to jump through all the traditional job application hoops to find out what’s on the other side. That’s why savvy employers are including more detailed information about jobs on the front end of the recruiting process, so they can attract better talent.

But what about nuanced questions where the answers won’t fit into a tidy bullet point on a job description? Questions like, “What types of challenges does your team solve regularly?” or “What is it like to work with the manager?” This is where video can help.

By recording video answers to these critical questions, recruiters have an indispensable new set of assets that can make candidate outreach more effective. Video also helps employers seem more transparent, which helps them stand out in competitive hiring situations.

Justin Vajko, Principal & Chief Strategy Guy, Dialog

3. Be Flexible

If your company expects to attract and retain talent, you must offer employee experiences that support real flexibility and build your culture around this way of working.

Our new “Work Now” research report found that leaders view the workplace as flexible because of the freedom associated with their role and stature. However, employees don’t experience the same level of flexibility.

Leaders who expect to attract and retain great employees need to listen carefully, move past assumptions based on their personal experience with the organization, and design more connected, flexible experiences for other members of the workforce.

Also, if you’re tempted to rely on pulse surveys for feedback, here’s another tip. While these tools may be helpful, remember you may be viewing results through a biased lens that doesn’t tell a true story.

Instead, move beyond pulse surveys. Engage with employees, listen to their stories, invite them to the table, and co-create the future together. That’s how you can fundamentally improve the way you work.

Douglas Ferguson, President, Voltage Control

4. Use Predictive Analytics

I believe predictive analytics is key to talent acquisition success this year. Predictive analytics is the practice of using data to make predictions about future events. With these tools, you can identify potential candidates for open positions, before jobs are even posted. That means you can get a jump on the competition and hire the most qualified candidates before other organizations can snap them up.

In addition, you can use predictive analytics to assess an individual’s probability of success in a particular role. This means your recruiters can focus on candidates who are most likely to succeed. Ultimately, advanced analytics can help you hire the right people for the right roles, and that can lead to a significant advantage in the war for talent.

Antreas Koutis, Administrative Manager, Financer

5. Deepen Your Diversity Initiatives

The emphasis on workplace diversity has continued to gain momentum. It’s now essential to consider candidates you might otherwise overlook because of their race, gender, or other factors. This isn’t about fulfilling quotas. It’s about expanding recruiting reach by tapping into a more diverse talent pool. Ultimately, this adds depth and dimension to your culture.

Try reaching out proactively to attract candidates from diverse communities. Get out of the office and connect with groups that are underrepresented in the workforce. For example, you can host recruitment events in locations that are convenient for people in these groups.

Partnering with schools in these areas is another way to introduce students to your industry and educate them about related career paths. Internships can also help you connect with young people from diverse backgrounds and help them prepare for future roles in your organization.

Matthew Ramirez, CEO, Rephrasely

6. Assess the Market and Develop Appropriate Goals

Establishing a competitive advantage for talent acquisition success requires a laser focus on both short-term and long-term hiring needs.

Be prepared to investigate the current labor market and integrate leading-edge technologies into your recruitment processes. By investing in data-driven insights, you can develop innovative strategies that differentiate your company from the competition. For example, you can:

  • Evaluate the job market in real-time,
  • Leverage AI and machine learning to source talent more efficiently and proactively,
  • Create proactive employer branding campaigns to showcase your company culture
  • Engage with passive candidates through targeted outreach strategies.

In addition, focus on developing a comprehensive remote hiring strategy, because more companies are moving or expanding their operations away from traditional office locations.

Linda Shaffer, Chief People Operations Officer, Checkr

7. Audit Your EVP and Culture from a Prospect’s Perspective

In a highly competitive job market, standing out and showcasing your culture is the biggest competitive advantage you have in attracting new talent.

Now is a great time to be sure your EVP shows prospective employees why they should work for you, what you offer, and how they can contribute. An EVP is simply your shop window for people you want to attract, retain, and help you grow your business.

I recommend auditing your EVP to put fresh eyes on all your candidate touch points. Review your culture, identify your strengths, and analyze your exit survey data. What can you improve? Does your “careers” website accurately reflect your desired EVP?

Get your whole team involved in this assessment process – HR, Talent Acquisition, and Marketing should work together to showcase your organization in the right light across multiple channels.

Charlie Southwell, Marketing Director, Let’s Talk Talent

8. Create a Sense of Community for Talent Acquisition Success

If your company offers remote work, you have a substantial competitive advantage.

Research indicates that remote work opportunities influence candidates’ salary requirements. But remote work structure isn’t the whole package. Candidates are also interested in knowing how employers create an environment that fosters connection among team members who may not work onsite. For instance, it’s critical to create a sense of community in a remote-based organization with practices like these:

  • Quarterly strategic team meetings
  • In-person team training
  • Regular video lunch and learns
  • Video town halls
  • Hackathons
  • Employee resource groups (ERGs)

Research indicates that people with at least 7 work friends are 35% more likely to stay with their employer. In recent interviews with employees who’ve been at our company for more than 2 years, most told us that interacting with their team is a key reason they enjoy coming to work.

Remote is a terrific way to attract new employees, but creating a sense of community is what keeps employees engaged.

Pat Mulvey, Director of Talent Acquisition, Saatva

 

EDITOR’S NOTE:  These talent acquisition success ideas were submitted via Terkel, a knowledge platform that shares community-driven content based on expert insights. To see questions and get published, sign up at terkel.io.

IT Recruiting is still a struggle These strategies can help

IT Recruiting is Still a Struggle. These Strategies Can Help

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Recent headlines are shining a bright light on high-profile layoffs in the technology industry. But for many employers, IT recruiting is still an uphill battle — largely because the IT talent shortage continues to dampen hiring plans.

For years, organizations have posted more job openings than qualified candidates could fill. The opportunity cost is staggering. To put this into perspective, consider that by 2030, at least 85 million jobs could go unfilled. In financial terms, this shortfall could translate into $8.5 trillion in unrealized annual revenues.

Fortunately, the pandemic-era shift to remote work helped expand the global pool of candidates. But it also increased competition for the strongest candidates.

What can you do if your competitors are offering higher salaries or better benefits? It doesn’t mean your organization is out of the running. How can you gain an advantage? In this fierce IT recruiting marketplace, you can attract and retain the best global talent by focusing on three key priorities:

Strategies for Global IT Recruiting Success

1. Define Audiences and Create Candidate Personas

It’s essential to know your target audiences. This includes thinking carefully about the personas of candidates you want to attract, and understanding their career drivers.

First, your talent acquisition team and hiring managers should take time to explore the different cultures related to your target markets and understand what is important to these potential candidates. This insight will help you develop messages and incentives that resonate with the various types of people you want to draw into your organization.

For instance, messaging that a software developer in India considers important and engaging won’t necessarily interest a software developer in Bulgaria or any other country. The same principle applies to nearly every other position and region, across the board. 

Also, a large pool of talent isn’t yet ready to enter the workforce but will become a priority in the future. Don’t wait. Start considering now what it will take to reach those young candidates and appeal to their interests.

For example, an internship program is one way to build a pipeline of candidates who will soon be prepared to enter the workforce. When college students perform effectively and have a positive work experience as interns, you can build a bench of people who are ready to be hired when they graduate.

2. Develop Your Employer Brand and Showcase Your Culture

To attract and retain top global IT talent, it’s especially important to publicly showcase your employer brand and company culture in an authentic way. 

Social media is one of the easiest, most effective tools to accomplish this. Ideally, your social media presence provides visibility into your organization’s culture, mission and values, professional development opportunities, diversity initiatives, corporate social responsibility, and team bonding activities. This helps potential candidates envision what it could actually be like to work there. 

Your social media presence is especially important when attracting younger talent. In fact, The Harris Poll says 58% of Gen Z and Millennial job seekers with work experience rely on social media to research potential employers. And 48% have applied for job opportunities they found on social media.

And other research reveals that most candidates who are seriously considering a job offer will carefully review a potential employer’s social media profiles for red flags before they decide to accept.

BREATHE LIFE INTO YOUR EMPLOYER BRAND

Clearly, Gen Z and Millennials are turning to social media when looking for jobs. They’re also willing to get involved as employees if employers simply ask.

For example, an employee brand ambassador program could significantly amplify your organization’s social presence. By crowdsourcing social media activity internally, you can generate higher-quality content, increase audience reach, and drive much deeper engagement.

Employee brand ambassador programs can also capture behind-the-scenes “magic” that makes your organization a unique place to work. This could include everything from feel-good stories about managers who recognize team members in fun ways and internal team traditions like weekly trivia contests, to candid videos of silly work moments and community volunteering events. Your employees are uniquely positioned to showcase your brand in ways that no one could communicate alone.

From Instagram, Facebook, and Twitter to LinkedIn and Glassdoor, the content posted by and about your organization reflects your overall employer brand. So it’s important to work closely with your marketing and social media teams to ensure your efforts support the organization’s brand identity across all platforms and channels.

3. Prioritize and Personalize Candidate Experience 

The last (and perhaps most important) piece of the global IT recruiting puzzle is to provide the best possible candidate experience. This is vital because it helps distinguish your organization from other companies that are vying for the same talent.

Your candidate experience is essentially your brand experience. In fact, 78% of job hunters agree that the candidate experience they receive directly indicates how much an employer values its people.

Not surprisingly, a weak candidate experience has caused some job hunters to withdraw from the hiring process. Their top 3 issues:

  • Disrespect during interviews
  • Poor rapport with recruiters
  • The process simply took too long.

Ultimately, a negative candidate experience can harm your brand. For example, 72% of candidates that encounter a negative candidate experience will tell others about it directly or online. That’s not the kind of word-of-mouth any employer wants to spread.

ELEVATE YOUR CANDIDATE JOURNEY

How can you ensure a strong candidate experience? Focus on each stage of the process:

  • First, carefully review and evaluate the entire journey. Start with the moment someone learns about a role at your organization. Then, move through each step until a new employee arrives for the first day on the job.
  • When candidates initially apply, is the process as easy, accessible, and straightforward as possible? Can people apply quickly online, or do you require them to go through multiple steps and submit excessive amounts of information?
  • During the interview cycle, your hiring team has a chance to shine. How do you assure candidates that you’re interested in them and you value their time? Is everyone in the hiring process able to prepare for interviews? Do they develop relevant questions, so candidates can provide useful answers? Does your process give candidates ample opportunity to ask about job expectations, organizational culture, and other key decision criteria?
  • Throughout each stage of the journey, clear, consistent communication is key. Are you keeping candidates in the loop with regular updates and next-step information? And if you choose not to move forward at any point, do you explain why in a timely, thoughtful way?

These steps may seem obvious, but if you want better results, you won’t leave them to chance. Why? According to a U.S. survey, interviews trigger anxiety in as many as 93% of job seekers. A great candidate experience can help relieve stress. This means candidates will be able to focus on discussing their strengths, demonstrating their skills, and determining if the position is a good fit.

Final Notes on Global IT Recruiting

In today’s candidate-driven global IT market, applicants have the power to choose which employer they prefer. That’s why it’s crucial for hiring managers and talent acquisition teams to know their audience, develop their employer brand, and perfect the candidate experience. When these three components work well together, your organization has the best chance of attracting and hiring the right kind of talent for every job.

Employers: How can you create the perfect job offer? An expert outlines 3 key elements to consider - on the TalentCulture blog

A Perfect Job Offer is Much More Than Just a Number

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TalentCulture Content Impact Award Winner - 2023

How would you define the perfect job offer? Some people think it’s about finding a magic number that will seal the deal with the right candidate. But smart recruiters know it involves much more than that.

Compensation negotiations have always been complex. But now they’re changing in some fundamental ways. This is largely thanks to new pay transparency laws, which mandate that employers include salary ranges in job postings. As a result, here’s what I see ahead…

How Pay Transparency Changes The Hiring Game

Pay transparency is a boon for job seekers, who will have access to much more useful information about open positions. But this doesn’t need to be a zero-sum game. No doubt, many employers will adjust their tools and processes. And that means recruiters can prosper under these new pay transparency rules. How?

For recruiters, the goal is the same as always — bring the perfect offer to the table. But now, the way to get there is likely to be different than it was in the past.

Making a perfect job offer has always required a balance of three key objectives — fairness, cost-effectiveness, and competitiveness. But these elements are dynamic. The balance is always shifting. So the more you understand how these relationships are changing, the better.

Imagine this: A knowledgeable recruiter leans more heavily on one of these three objectives when making an offer. That strategy might work in today’s hiring climate.

But what about next year? Without the right tools, the same recruiter may not have enough information to make reliable decisions. Instead, compensation will be based on guesswork. And this could jeopardize the balance that holds these offers together.

To build more solid job offers in 2023, take a closer look at the 3 factors I’ve mentioned:

The 3 Pillars of a Perfect Job Offer

1. Fairness

Candidates should be paid fairly. It may sound obvious, but with new pay transparency laws, recruiters have a more important role in making sure this is the case.

Fairness can be tricky to prove because it’s relative. Start by comparing candidates with their own abilities, with employees who do similar work, and with others in your organization.

But keep in mind that it’s not enough for you to think an offer is fair. A candidate must also believe it’s fair. That’s because candidates are much more likely to accept an offer they think is fair than those who think it’s based on guesswork or gamesmanship.

How can you convince candidates that an offer is fair? Don’t assume they’ll take a recruiter’s word for it — they want to see the data. That means your organization will gain a significant advantage if recruiters are able to show their work. This is possible to do with modern data analytics tools, even at scale.

2. Cost-Effectiveness

Your recruiters should be able to attract the best candidates to your organization at the right price. This sounds like a reasonable expectation. But what, exactly, does it mean?

Too often, organizations treat recruiting simply as a cost center. They set a budget and expect recruiters to work within those parameters. That’s important, but there’s so much more your talent acquisition team can accomplish.

Even now, as the economy experiences a downturn, recruiters aren’t just sourcing scouts who fill open positions. They’re also talent strategists who can think holistically about your business needs and goals while also providing the best candidates at the right price.

A compensation strategy involves so many complex elements: workforce planning, budgets, guaranteed vs. at-risk pay, and financial performance. The effects of compensation decisions reach far beyond any individual job applicant. In fact, deciding how many people to hire and determining what to pay them are among the most costly and important decisions any business leader must make. So, as the economy continues to sputter, cost-effective job offers are increasingly important to every organization.

3. Competitiveness

A job offer should balance the chance of a candidate saying yes with the compensation cost to the organization. Understanding what’s at stake is essential in today’s environment. This is why many employers are upgrading their compensation analysis tools. Because in a volatile labor market, good data makes the difference between successfully navigating choppy waters and crashing against the rocks.

In a way, cost-effectiveness and competitiveness are two sides of the same coin. Recruiters want to make offers that help their organization manage costs, even as they attract and retain top talent. But without the right data, finding that balance can be difficult.

This is where recruiters are most likely to make mistakes. In a white-hot talent market, landing qualified candidates can be a struggle. In a down market, it’s a challenge to stay within prescribed budgets. That’s why the perfect offer deserves as much market intelligence as possible, no matter what the hiring climate may be.

Getting Ahead of the Curve

Fair, cost-effective, and competitive. A perfect job offer must balance all three. Recruiters can get ahead of the curve now by taking tangible steps to implement this three-pronged strategy. Specifically, they can focus on using the right information, ensuring that processes are accountable, and communicating about pay throughout each step of the recruiting journey.

At its core, a perfect job offer is based on the best available compensation insights. For successful employers, that means real-time data that indicates what job seekers expect to be paid, what candidates are offered and are willing to accept, as well as what internal data says about existing compensation standards.

The era of pay transparency is here. It may be new, different, and perhaps even a bit intimidating. But it’s also an exciting time to be a recruiting professional. Because, if you’re willing to adapt, a perfect job offer is always within your reach.

 

How can employers build an international workforce? Check these tips from a global recruitment expert

How Can You Build an International Workforce? Tips for Success

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In the past, many employers dismissed the idea of building an international workforce. Those who could attract local talent considered it unnecessary. Others didn’t have the resources to support remote teams. No more. Why? The market for talent is vastly different today than when the pandemic began three years ago.

Welcome to a New World of Work

Even if you’ve only glanced at business news recently, you’ve seen the signs. Several rapidly changing trends are rewriting work-related behaviors, norms, and expectations in significant ways.

Employees are working from home in unprecedented numbers. And they’re quitting their jobs at higher rates, despite inflation and other economic warning signs. In fact, people are more mobile than ever.

What’s more, these trends aren’t limited to a few isolated professional groups or locations. Now, you can see evidence of these changes in every corner of the world. So, what’s the key takeaway from all of this upheaval? In my opinion, it all points in one direction — to the rise of a truly international workforce.

Why Choose an International Workforce?

According to government statistics, roughly 75% of global purchasing power lies outside the United States. And across that global landscape, an international workforce has sprung up, filled with talented, driven people who are eager for employment.

Fortunately, many crucial technologies are now available to help employers find and hire an international workforce. For example, these tools are designed to assist with everything from identifying the right candidates and onboarding new hires to ensuring that payroll complies with regulations in an employee’s home country.

Employers with a modern, cloud-based HR technology ecosystem can integrate these tools into their existing tech stack with relatively little disruption. But whatever applications you choose should be based on a holistic talent strategy. In other words, you’ll want to develop a plan that considers all the issues and benefits associated with international expansion.

But for many organizations, the reasons for going global are compelling. Competition for qualified talent remains intense. And now that flexible work models are becoming a standard, the reasons for U.S. companies to go global are clear. It has never been easier to attract and retain the talent you need by expanding your geographical footprint. But employers who want to succeed should focus on these key steps…

How to Hire a Truly International Workforce

1. Uplevel Your Talent Acquisition Efforts

Many employers continue to act as if their sourcing efforts are still limited to a specific geography. But that’s no longer the case. Today’s qualified talent pool is global. So, if you make the most of this competitive opportunity, in no time you can expand your applicant pool.

The U.S. doesn’t have a monopoly on exceptional workers with specialized knowledge and experience. Not even close. By limiting yourself to domestic workers, you also limit your company’s potential.

Obviously, a major advantage of global hiring is the ability to quickly fill high-priority roles. But there are other valuable benefits, as well.

For instance, if diversity is important to your organization, an international workforce opens the door to fresh perspectives. Embracing people with various points of view brings the kinds of insights that help businesses grow and thrive. In fact, diverse teams are 1.8 times more likely to be prepared for change and 1.7 times more likely to lead market innovation, according to Deloitte.

This also sends a powerful message to potential hires and customers about your commitment to diversity and inclusion. For example, having an internationally diverse workforce is a strong selling point for 67% of candidates looking for a new job.

2. Find Local Partners You Trust

Thus far, we’ve discussed one type of remote hiring — accepting applications for remote roles from people around the world. But there’s another type of remote hiring with massive implications. It’s when companies want to rapidly enter a new geographic market.

In the past, businesses breaking into a new country like Thailand might have acquired a Thai company to absorb its workforce. This can be slow, time-consuming, and costly. And it may even be a cultural mismatch.

Now, this process is no longer necessary. Today, through remote recruiting, businesses can simply hire the remote workers they need in Thailand, and work with them to implement a rollout in that country.

This raises a related question: How can you trust a remotely-hired partner to build your business in another part of the world? Ultimately, the answer is the same as it would be for a domestic candidate.

This means you’ll want to complete the same type of due diligence. Ask for references. Conduct multiple rounds of interviews. If possible, begin with a probationary trial period, so you can clarify each candidate’s skills and culture fit. Although hiring an international partner might seem like a bigger decision than hiring a domestic candidate, the same basic rules apply.

3. Leverage New Technology to Drive Global Growth

Certainly, global hiring isn’t simple. Setting up operations in a new work environment — with its own distinct customs and employment laws — requires specialized knowledge that isn’t readily available in most organizations.

What are the local laws around hiring and firing? What kinds of expectations do employees bring to their day-to-day work lives? What are the labor laws? How are things like cross-border compliance monitored? These are essential questions when hiring globally, and it’s imperative that businesses build their knowledge base so answers are available when they inevitably arise.

Fortunately, in recent years, many technology solutions have emerged to help businesses deal with issues like these. AI-powered platforms can readily streamline the process, integrating team members from across the globe while staying on top of compliance. In fact, platforms like these can transform the entire process, allowing companies to quickly expand into new markets and establish a local presence anywhere in the world.

Final Thoughts

At this point, the barriers to forming a truly international workforce are almost purely psychological. There is no shortage of skilled workers across the globe who are eager to make an impact at U.S.-based companies. And there is no shortage of technology-based solutions that can make it as easy to hire those workers as it is to hire someone down the street.

What corporate America does need is a psychological shift. Employers need to be willing to think beyond borders, get creative with hiring, and tap into the power that an international workforce can offer. The rewards are clear and abundant. All we need is the will.

How can employers transform talent acquisition? Learn how TIAA led the way, even before the pandemic in this case study by Meghan M. Biro

Transforming Talent Acquisition: One Employer’s Story

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If your organization is like most, you’re constantly looking for ways to strengthen your workforce through smarter talent acquisition tactics. Although recruiting has shifted dramatically during the past few years, some innovative practices from the pre-pandemic era are worth another look.

A Pre-Covid Lesson in Recruiting Innovation

One example is the talent acquisition process at financial services provider, TIAA. Several years ago when the company completed a full-scale recruiting revamp, we spoke with Angie Wesley, then SVP and Head of Talent Acquisition.

TIAA has since promoted Wesley to Head of Workforce Strategies and People Operations. She has also been named one of the top 100 Women in Business by the National Women’s Conference. And looking back now at how she advanced talent acquisition at TIAA, we can see why she is recognized as a visionary. She clearly is ahead of the curve. 

Because TIAA is a well-established organization, Wesley knew she needed to initiate change in ways that would inspire buy-in, particularly from the recruiting team. Her approach is a powerful lesson in how to beef up business processes with technology and avoid friction while getting everyone onboard.

Rethinking Recruiting for Modern Business Needs

There’s no question that next-level recruiting depends on modern technology. But business aspirations are extraordinarily high. And modern recruiting tools, alone, are not enough to drive a cultural sea-change. For example, many employers want to:

All of these depend on a strong tech stack. But as we’ve seen time and again, simply acquiring new tools and bolting them onto existing processes and ecosystems is not sufficient. Integration and adoption are key — and that takes serious organizational insight, training, and adjustment.

Building a Better Tech Stack For Everyone

That’s where Wesley’s role came in. She led the transformation of TIAA’s recruiting functions so team members could better navigate the modern candidate marketplace.

(Brief reminder: Before the pandemic struck, recruitment was already facing serious pressure. From a very tight talent market to shifting candidate expectations about the hiring experience, employers were fielding plenty of recruiting challenges. But none of us could imagine the Covid curve ball coming our way.)

As Wesley told TalentCulture at the time, next-level recruitment was “either going to come to us, or we were going to have to join it.”

The tools she selected and implemented helped TIAA’s recruiting team in numerous ways. In particular, they significantly improved the candidate experience and paved the way for a more streamlined, compliant hiring process.

What’s more, Wesley’s advancements didn’t get mired in resistance. All too often, organizations meet change with pushback at numerous levels, from employees who don’t want to adjust their workflows to senior leaders who aren’t sold on the ROI of a new recruiting tech rollout.

In TIAA’s case, what made the difference? Two clear objectives…

Keys to Recruiting Transformation Success


1. Provide Training to Build Familiarity and Confidence

Wesley noted that recruiters voiced more concerns than anyone else. “A lot of these recruiters are seasoned, so they have their own way of moving candidates through the process,” she explained. “We had to show them how technology actually helps them, instead of inhibiting them.”

To encourage adoption, TIAA instituted both in-person and remote (web-based) training. The content included plenty of context and real-world examples from other organizations. This approach helped staff members agree that the new tools could help improve their productivity and performance.

In addition, TIAA started tracking who uses the tools, so they can find and fix individual issues. “If we have folks that aren’t using a certain technology or tool in our recruiting process, we’re able to identify them and work with them to understand and resolve the difficulty,” Wesley explained.

2. Focus on Candidate Experience

Many recruiting technology upgrades are intended to improve the candidate experience, but sometimes they miss the mark. Wesley made sure candidates remained a top priority throughout the planning and implementation process.

These days, some of TIAA’s changes may seem like table stakes. But several years ago, these recruitment essentials weren’t a given. (Technology evolves fast!) For example:

  • Online Applications
    TIAA made sure its employment website and career pages were mobile-friendly and candidates could complete the application process on any device.
  • Digital Assessments
    The company began offering assessments that candidates could complete online at their convenience — another forward-thinking capability that is now considered a best practice.
  • Text-Based Communication
    Recruiters began relying more heavily on text messaging to conduct conversations in real-time. This led to more frequent candidate communication that helped the recruitment process feel more immediate, personalized, and meaningful. Ultimately, this     kind of responsiveness made a big difference that translated into better hiring outcomes.
  • Video Interviewing
    The hiring team also instituted video interviews. Again, this was once a leading-edge strategy that positioned the TIAA employer brand ahead of others. But the organization needed a better way to reach the passive talent market. At that time, the most attractive potential candidates were employed elsewhere. Video interviews offered more convenience and less disruption. Of course, during Covid, video interviewing became the new norm. Now, many organizations still rely on video tools to extend recruiting reach and streamline the hiring process.

Reinforcing the Human Side of Recruiting

Does TIAA’s recruiting game plan suggest that technology should replace human interactions? Not at all. Actually, this is another lesson to remember for the future of talent acquisition. The human element counts, always.

According to Wesley, “What we are finding is candidates still want that human touch in the process somewhere. They don’t want technology to take care of everything.”

Employers must strike a balance in the recruiting journey. Candidates want to experience the human side of your organization, especially when it comes to your company’s history, culture and values. Potential employees appreciate personal conversations with people who can speak on behalf of your brand.

On the other hand, candidates also value employers who quickly process their applications and provide a hiring process that is reasonably simple and painless.

So by all means, deploy the best and most innovative recruiting technology to make the whole journey easier and improve the overall candidate experience. But don’t forget the human touch. After all, those personal moments along the way may just give you an advantage in hiring the best talent.

Hiring in a Recession 3 Strategies for Business Resilience

Hiring In a Recession: 3 Strategies for Business Resilience

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The global economic climate is in a precarious state, with experts now predicting a 70% likelihood that the U.S. will enter a recession this year. No doubt, this news is unsettling for business owners. But it’s important to remember that recessions are a natural part of ongoing economic cycles. They can even present opportunities for organizational growth and resilience if you know how to capitalize on them.

So, how can leaders navigate today’s challenges and emerge even stronger on the other side? By strategically hiring in a recession. If you want to build bench depth on your team during tough times, here are three strategies to consider:

3 Strategies for Hiring in a Recession

1. Go Global With Remote Hiring

We’re in a much different position now than during The Great Recession of 2008. So is the global workforce. Thanks to technological advances and the prevalence of remote work models, it’s much easier now for hiring managers to tap into the vast global talent pool.

Compared with local hiring strategies, seeking out top talent internationally offers multiple advantages. Not only can you gain access to a much larger source of candidates, but you can also achieve significant overhead cost savings if you hire people in locations where labor costs are lower.

In addition, sourcing job candidates from around the world can help you develop a much more diverse team. If you are careful to hire skilled professionals, an international approach can inject your work culture and business deliverables with fresh perspectives. This can help your business operate more effectively and efficiently while supporting long-term growth.

That said, hiring globally isn’t without its challenges. To succeed, hiring managers need to be aware of hiring laws and regulations in their chosen countries, as well as cultural differences. It’s also important to ensure that hiring practices are fair and equitable, regardless of where potential employees may be located.

The importance of remote work leadership also needs to be taken into consideration here. Your organization should be prepared to develop and support management skills and practices that will help remote teams stay connected, engaged and motivated.

2. In an Era of Mercenaries, Focus on Your Missionaries

The last few years have been like a game of musical chairs for the labor market. The Great Resignation resulted in 44% of workers hopping from job to job, searching for higher pay, better benefits, and more flexible work options.

This led to a new trend known as “mercenary hiring,” where employers use inflated compensation packages to recruit highly skilled candidates without regard for the company’s mission or culture. However, this recruiting practice can be very risky. While it may be an effective way to attract top talent in a tight labor market, it can also lead to increased workforce churn and damage company culture.

Fortunately, there’s an antidote to mercenary hiring. Hire “missionaries” instead. Focus on people who share a passion for your company’s mission, purpose, vision, and values. These job seekers are more likely to invest in long-term success with your organization, so they’ll also be more invested in your company’s growth.

Of course, it’s one thing for employers to identify, attract and hire these “missionaries.” But it’s even more important to focus on creating an environment that nurtures them and encourages them to thrive. For example, this can include competitive salaries, consistent recognition, and generous professional development opportunities, as well as incentives like flexible scheduling and remote work options.

3. Find Opportunity in Adversity

The hiring landscape may have changed, but one thing remains the same: Hiring during a recession is an opportunity to tap into highly qualified talent you might not find as easily during better economic times.

During the last recession, the U.S. lost 2.6 million jobs. And in 2022, we began seeing some very prominent companies announcing major layoffs. While this news can be disturbing, hiring managers should see it as an opportunity to find the best and brightest talent amidst the chaos.

History has shown us some iconic instances of hiring when the job market was at low ebb. For example, in the 1940s, Hewlett-Packard famously capitalized on the closure of military labs to beef up its workforce. And during one of the nation’s worst 16-month economic cycles, Microsoft took the initiative to hire some of its most influential engineers. Both cases offer powerful business lessons.

Key Takeaways

So, what’s the moral of this story? Here are the three key takeaways to keep in mind about hiring in a recession:

1. Top Talent is Only a Zoom Call Away

With the rise of remote work and virtual hiring tools, it’s easier than ever to find top talent in all corners of the world. Don’t limit your search to local candidates. Consider expanding your talent acquisition reach to a global scale. This can open you to a broader pool of qualified, motivated candidates while giving you access to diverse skills and experiences.

2. Resilience in Hiring is More Than Just Hiring More People

In a recession, it’s important to be strategic about who you recruit. Look for individuals who share your goals and understand your company’s mission. People who sincerely want to advance your agenda are much more likely to stay with your company during difficult times. Focus on building a team of dedicated employees who are willing to be flexible during uncertain times. This will help you weather the storm and emerge stronger on the other side.

3. When Others Freeze Hiring, Be Bold

During a recession, it can be tempting to react with a hiring freeze. Although that approach may save costs in the near term, it is also likely to be a mistake. Investing in talent during tough economic times can set you apart from competitors and position you for success in the long term. Don’t be afraid to be brave and continue investing in your team, even when times are tough. This can help retain your best existing employees, while also helping you attract strong new talent. That combination can build the foundation your company will need to drive future growth.

Final Note

Overall, the key to successful hiring in a recession depends on three factors – your ability to be adaptable, strategic, and focus on building a team that is willing and able to weather the storm with you. By keeping these principles in mind, you can navigate even the toughest hiring climate and make your organization more resilient in the face of any economic downturn.

Why and how to help employees through lateral moves

How to Help Employees Step Up to Lateral Moves

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When you think about your future within your organization, what do you envision? Do you anticipate moving up through the ranks into a managerial or executive position? Or if you’re a specialist, do you look forward to taking on successive roles with increased responsibility? What about lateral moves? Do they even cross your mind?

In my opinion, lateral moves get a bad rap. Naturally, when people consider how to advance their career within a company, they think first about promotions. Lateral moves tend to be discounted because they don’t signify a “step up.” But that’s an overly simplistic way to look at career paths.

Here’s the truth: Some people aren’t cut out to manage others. Some don’t dream of running a department or a business. This doesn’t mean they aren’t talented employees. Nor does it mean they should be stifled professionally.

On the contrary. The best way to support these employees is through opportunities to move across the organization, rather than encouraging them to take a step “up.” When strong employees move sideways, you can fill their vacated roles with other internal talent, recruit new hires or look into business process outsourcing services.

Why Lateral Moves Make Sense

There are multiple reasons to transform your corporate “ladder” into a “lattice” that supports lateral moves. For instance, with this approach you can expect to:

1. Invigorate Professional Development

When you recognize that talented employees aren’t suited for managerial roles, it’s important to find other ways to encourage continued growth. Carefully chosen lateral moves can further develop employee strengths, expand their skill sets, and help them contribute more fully to your organization’s goals.

2. Improve Workforce Engagement

One of the most critical reasons to support lateral moves is the fact that it boosts engagement. When people are encouraged to use their skills more fully, they feel more connected with their work. For example, imagine a promising member of the finance team shows interest in marketing.

A transfer to the marketing group can mean this employee will work harder and be happier. This is beneficial for the employee, personally and professionally. And improved productivity improves the company’s bottom line, as well.

3. Promote Cross-Functional Collaboration

Lateral moves can also improve communication between departments. Better communication can improve collaboration and remove cross-functional barriers that may have slowed innovation in the past. Plus, when employees share knowledge and expertise gained from other teams, that fresh perspective can help their new teams find better solutions to business challenges.

4. Increase Employee Retention

By enabling people to explore different roles through lateral moves, you create new reasons to keep top talent onboard. Ideally, all team members can find attractive opportunities in departments that align with their professional interests and goals. In the near-term, job satisfaction should increase. While over time, you can expect to see retention increase as costly turnover decreases.

2 Ways to Support Lateral Moves

Did you recently realize one of your team members would be happier or more effective working in a different department? There are a few ways you can prepare them for a smooth transition. For example:

1. Develop a Transition-Specific Training Plan

When employees first joined your company, a training plan probably answered their questions and helped them get accustomed to their role. Although a lateral mover is no longer new to the company, a team-specific training plan could help them step into their new responsibilities more quickly and easily.

A transitioning employee may feel intimidated by the possibility of working with a new team or other changes on the horizon. Partner with the other team’s leader to ensure a warm welcome. Share your insights about the employee with this leader, and encourage them to discuss the new team’s habits and cadence of work.

The sooner an individual understands the lay of the land in a new internal role, the sooner they can contribute and help move the team’s agenda forward. By developing strong training and actively taking a part in the move, you can help transitioning employees reach their potential as soon as possible.

2. Keep Your Door Open

You may have initially been surprised or hurt to hear that a team member would prefer to work in a different department. However, it’s best to support their lateral move. Often, an employee’s desire to transfer isn’t a negative reflection on their current manager’s performance. It may just mean they want to learn more about another part of the business or their career goals are leading them in a different direction.

So keep the door open. In the near term, this employee will need your support as well as the support of their new manager. Major career transitions often come with growing pains. Even if an employee has been with the company for several years, they may not understand much about their new role or the team dynamic. Reassuring this individual that you are available to answer any questions will ease their professional transition.

Final Thoughts

When helping employees with their careers, it’s important to assist those who are strong candidates for lateral moves, as well as those who are moving upward. This is a great opportunity to show employees you care about their professional development and trajectory, even if they aren’t aiming toward a traditional managerial position.

When conducting performance evaluations, think about which employees are well-positioned for this kind of transition. Talk with them about their interests and goals. And if they want to pursue a lateral move, follow these tips to support them.

How can employers improve employee retention from day one? Check these tips for onboarding new hires

Onboarding New Hires? Try These Tips to Boost Retention

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In today’s challenging talent environment, retaining employees is a must. That’s why so many organizations consider onboarding new hires a top priority. When people feel genuinely welcomed at work from day one, retention increases dramatically.

If you could suggest one way to achieve better long-term results when onboarding new hires, what would you recommend? Recently, we asked business leaders to share their answers to this question. Their collective tips read like a playbook of best practices:

  • Assign an Onboarding Buddy
  • Challenge New Team Members to Take Initiative
  • Make Newcomers Feel at Home
  • Assess Each New Hire’s Personality and Work Style
  • Help New Employees Feel Connected With Others
  • Provide Extensive Product Training
  • Emphasize Company Mission and Values

To learn more about these ideas, read the responses below…

7 Ways to Drive Retention When Onboarding New Hires

1. Assign an Onboarding Buddy

Effective onboarding helps make new members of your workforce feel like they’re an integral part of the organization. It drives employee engagement and reduces time to proficiency. But it can be a tedious process to manage.

Assigning an “onboarding buddy” to every new team member is one way to ensure success. When facing an unfamiliar environment, many people hesitate to ask questions or communicate about their needs. Access to a dedicated resource can help people feel at ease, knowing someone is available to offer advice and answer questions when they arise.

This kind of support leads to multiple benefits — it provides helpful cultural context, improves productivity and elevates work satisfaction.

When our organization started a buddy system, we conducted surveys to evaluate the program’s impact. Results were impressive. After the first week on the job, people with buddies were 32% happier with their onboarding experience than those without buddies. And when we followed-up 90 days later, 42% of employees with buddies were more efficient in their roles than others.

Conclusion: These early relationships help people feel safer stepping into their roles. This encourages engagement and significantly improves talent retention at our company.

Jody Ordioni, Chief Brand Officer, Brandemix

2. Challenge New Team Members to Take Initiative

Although it’s essential to introduce new employees to key tasks, routines and procedures during the onboarding process, it’s also important to avoid too much hand-holding. You need to determine if people can be resourceful and work independently, rather than encouraging them to become overly dependent on guidance from others.

Of course, you can always be there to help as a manager. But the goal is to help people feel self-empowered and help them gain confidence and competence as quickly as possible.

Nick Shackelford, Managing Partner, Structured Agency

3. Make Newcomers Feel at Home

Many employers make the mistake of expecting new hires to adopt company culture by giving them all the instructions they need to fit right in. But bringing out the best in someone starts with recognizing their strengths and helping them see how those strengths can serve organizational goals.

Give employees time to familiarize themselves with your organization’s goals. And give them space to use trial and error when developing their own work strategies and tactics. This opens the door for people to bring new, authentic ideas to the table. It also shows you believe in their abilities, you’ve hired them based on their potential, and you’re willing to let them grow.

Zachary Weiner, CEO & Founder, Finance Hire

4. Assess Each New Hire’s Personality and Work Style

When onboarding new hires, one critical step is to assess their personality and work style. Every employee approaches tasks and communication differently, so it’s helpful to learn the best methods to guide each individual and provide feedback.

If you focus on this during the onboarding process, then you give every new hire the best opportunity to develop a lasting connection with you, your team and your organization.

Raegan Johnson, Office Manager, Argon Agency

5. Help New People Feel Connected With Others

A lack of connection is the strongest predictor of attrition among new hires. Research shows that employees who lose 2-3 peers within the first few months on the job are at least 2 times more likely to resign than others. Other data shows that resignations are significantly higher among new employees who are regularly late to work or absent, compared with those who are punctual.

Team support, connection and stability are the biggest retention drivers for new hires. This is why frequent interaction with managers, peers and skip-level managers is crucial.

Initially, managers should set the tone by scheduling frequent one-on-one meetings. Then gradually reduce the pace over time. Also, right from the start, encourage team members to welcome new employees and be available to support them on an ongoing basis.

Vahed Qazvinian, Co-Founder & CTO, Praisidio

6. Provide Extensive Product Training

A company’s products and services are its center of gravity. So, the sooner new hires are acquainted with these offerings, the sooner they can be successful in their roles. This is where extensive product training helps.

Knowledgeable team members are obviously beneficial for employers. But individuals benefit, as well. Knowing every nook and cranny of an organization’s products gives newcomers more clarity, confidence and excitement about what they’re doing each day. It also builds a stronger connection between new hires and your company, your customers and your mission.

Monika Dmochowska, Talent Acquisition Leader, Tidio

7. Emphasize Company Mission and Values

As someone who has been a new hire and has also hired staff members, I don’t think employers spend enough time focusing on mission and values. Leaders might mention the overall mission, but too often they give little attention to how a new hire’s role helps the organization fulfill its mission.

At our company, we spend time familiarizing people with our values and how these values set a foundation that makes it possible for our mission to thrive. Each person knows their job description, as well as how their role moves the company forward. This helps create a deeper connection and improves engagement.

Tamara Dias, Director of Culture and Client Partnerships, Perfeqta

 

EDITOR’S NOTE: These employee onboarding ideas were submitted via Terkel, a knowledge platform that shares community-driven content based on expert insights. To see questions and get published, sign up at terkel.io.

What recruiting predictions and trends should employers consider in 2023? Check these insights to prepare for the year ahead

Recruiting Predictions and Trends That Will Define 2023

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Nothing is certain. And anything can change in a flash. Many of us have learned these lessons the hard way in recent years. Forecasting almost seems like a fool’s game now. But during this time of year, I can’t help thinking about recruiting predictions. What trends will define hiring strategies and practices in 2023?

Trend 1: Power is Shifting

First, let’s put 2o22 into perspective. What a rollercoaster year! It started at the height of the Great Resignation, when people were leaving their jobs at record rates. The promise of greener pastures was a powerful motivator. But only months later, the tide turned as “boomerang employees” began reversing their decisions.

This boomerang phenomenon wasn’t just media hype. In fact, a global survey by HR tech provider UKG found that 43% of people who resigned during the pandemic later decided they were better off in their old job. And by last April, 20% had already returned to their previous position. 

So, are employees still calling all the shots? Not so much — but they do still have some bargaining power. This leads me to another trend…

Trend 2: Flexibility Rules

The job market is coming to a crossroads. Unemployment rates remain low, but employee expectations remain high. Now, many people have become accustomed to remote work and more flexible work/life choices. So increasingly, employers are turning to amenities like free meals and hybrid work models, hoping to lure people back to the office. But these strategies have only been marginally successful.

Numerous studies underscore the problem. For example, in a recent survey of 80,000 global employees, Advanced Workplace Associates found that people generally don’t comply with hybrid work policies. Specifically, when organizations require 2, 2-3 or 3 days in the office each week, actual attendance averages only 1.1, 1.6 and 2.1 days, respectively.

No doubt, this kind of willful disregard concerns employers. But as long as consequences aren’t enforced, the behavior will likely continue.

Trend 3: Economic Weakness Clouds the Future

Continued inflation and the threat of a lengthy recession is causing employers to think twice about immediate business expansion plans. And none of this is helped by the war in Ukraine or ongoing friction in international relations.

What Do These Trends Mean for Recruitment?

Innovative business leaders will hire more strategically in 2023. Decisions will be driven by the need to (among other things) expand their products and services, or reposition their organization to compete more effectively when the economy improves.

Smart employers will train recruiting teams to spot the best candidates by using leading-edge hiring techniques. In the past, recruitment predictions emphasized technology and automation. Both of these trends are still important. But tools, alone, won’t be enough to give recruiters the advantage they need to identify, attract and secure top talent.

Going forward, successful talent acquisition will depend on recruiters with strong skills and competencies, as well as tools that help them work effectively.

Keeping these trends and business factors in mind, here are three recruiting predictions to consider as we head into another turbulent year in a highly competitive environment:

3 Key Recruiting Predictions for 2023

1. Recruiting Roles Will Become More Adaptive

Strong recruiters will recognize the need to be more flexible about how they contribute to business goals. They will rely more heavily on reskilling and upskilling to extend their capabilities, so they can demonstrate transferable skills that add value as staffing needs change. If hiring slows down, companies can tap into these added skills by involving recruiters more heavily in HR, research or sales activities.

Often, recruiters know their company inside and out. This in-depth knowledge helps them sell an employer to job candidates. Innovative companies will recognize the benefit of transitioning recruiters to other interim assignments if needed, rather than letting them go. This avoids the unwanted cost of having to recruit, onboard and train new recruitment staff when hiring picks up again in the future.

2. Unlikely Platforms Will Help Recruiters Find Top Talent

When thinking about sourcing and recruiting employees, most recruiters automatically think of LinkedIn. However, other less obvious options are also highly effective. These platforms attract targeted audiences that are often larger and more engaged.

For instance, Slack User Groups and Github are excellent channels, but recruiters typically don’t utilize them enough. Both are magnets for hyper-focused, passionate users who could be great candidates for specific roles.

Also, interview sites focused on unique skill sets are terrific sources for finding specialized candidates. One popular example is HackerRank.

3. Recruiting Careers Will Still Appeal to Young Workers

Despite an economic slowdown, the recruiting profession will remain hot. According to Gallup’s State of the Global Workplace report, low work engagement has already cost the global economy $7.8 trillion — and the situation isn’t changing. As unhappy employees continue to look for new opportunities, other organizations will need recruiters to tap into this talent pool.

This makes recruiting an attractive career option. And those seeking training or certification in recruiting have more options than ever, thanks to online learning platforms. Reputable professional education programs can train anyone to become a recruiter or sourcing professional in just a few weeks.

Plus, this role gives people the opportunity for continued growth and higher earnings potential. No wonder Glassdoor says corporate recruiting is the most satisfying job, especially among Gen Z workers.

Final Thoughts

For years, recruiters have been inundated with hiring demands, as companies in the technology industry and other sectors boomed with work opportunities. Now some hiring organizations are starting to hit speed bumps.

Company culture and employee expectations have changed dramatically in response to the pandemic. Everyone is still trying to figure out the new normal, even as the world continues to change.

Once organizations regain their bearings, hiring will likely to bounce back. Until then, resourceful, well-trained recruiters will recognize the need to remain flexible and package themselves as valuable business assets.

Why Build Your Own Freelance Talent Network

Why Build Your Own Freelance Talent Network?

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Sponsored by: Worksuite

The case for building a flexible talent network has never been more compelling. During the “Great Resignation” of 2021, 47 million U.S. employees voluntarily left their jobs. And in 2022, a wave of disengagement took hold among remaining workers, giving birth to the term “quiet quitting.” Now as 2023 begins, the global talent shortage continues to play havoc with hiring strategies.

Access to skilled people who can keep your business moving forward is no longer a sure thing. That’s why smart employers are investing in freelance talent options. But what’s the best way to find and manage a qualified pool of on-demand talent?

When building a contingent talent network, you may be tempted to source contractors from public marketplaces. This seems easy enough, but it can be a frustrating and time-consuming option. On the other hand, if you run an established business, you could grow your own talent pool by leveraging your brand presence, network connections and internal resources.

This do-it-yourself approach means you don’t need to rely on potentially low-quality, unknown talent from a third-party network. However, it does require some careful planning. So to help you achieve better results, here are our best tips for sourcing, hiring and retaining top freelance talent.

Why Avoid Public Talent Marketplaces?

Marketplaces like Fiverr and Upwork are often an easy and popular first stop for employers seeking on-demand talent. And they can be useful if you need support in a pinch. Whether you’re looking for developers, designers, writers, or photographers, these platforms let you choose from hundreds of eager freelancers — often at bargain prices. 

But with so many potential candidates for every opportunity, finding a freelancer who meets your specific requirements can take longer than you’d like. And these marketplaces tend to produce hit-or-miss results. Here’s why:

1. Barriers to Entry are Low

It’s possible to find some fantastic people on these platforms. But sourcing them can be time consuming for your managers and teams. That’s because it’s so easy for anyone to join these public marketplaces. No experience or qualifications are necessary. All it takes is an account and a profile that attracts clients.

Literally anyone can promote their freelance services on these sites, whether they’re capable and qualified, or not. You never know exactly what you’re getting until you actually work with a contractor.

2. Faking Performance Rankings is Easy

You might think it’s a safe bet to hire a freelancer with hundreds of glowing five-star customer reviews. But don’t be fooled. Social proof can be easily bought.

Positive reviews are essential to get found and hired from among the hundreds of other marketplace hopefuls. So naturally, freelancers want to look as good as possible, as fast as possible. But accumulating strong legitimate reviews for freelance services takes a lot of time and effort.

Artificially enhancing your marketplace ranking is illegal. Nevertheless, this has spawned an underground network of people who buy, sell, and exchange reviews so they can get ahead.

These false ranking services aren’t visible on public freelancer marketplaces. But a Google search quickly reveals plenty of opportunities to buy or swap reviews in places like these:

Some websites even blatantly offer to help freelancers falsify their marketplace rankings. Well-known options include ReviewXchange and Fiverr 5 Stars. 

Bottom line: When hiring from public freelance marketplaces, “buyer beware” is a smart strategy. But if you can achieve better results in other ways, why take unnecessary chances and spend limited time and resources on public marketplaces?

Are Any Public Talent Marketplaces Credible? 

If your only option is hiring from a third-party marketplace, we recommend considering a handful of “focused talent service platforms” (FTSPs). Freelancers accepted by these platforms have been rigorously screened to ensure they are qualified for positions they’re pursuing. This reduces your risk as a hiring organization and makes it easier for you to conduct a talent search with confidence.

Below are four viable FTSPs that offer fully vetted, high-quality talent:

  • MarketerHire — Provides access to qualified marketing specialists
  • IndieList — Offers carefully-screened freelancers, contractors, and consultants from Ireland 
  • BetterUp — Connects businesses with expert coaches
  • Springboard — Provides access to fully trained, vetted professionals in cybersecurity, software engineering, design, data science and tech sales

Harnessing the Power of a DIY Talent Network 

Generally, businesses recognize it’s cheaper and easier to retain existing customers rather than continuously hunting for new prospects. The same principle applies to talent acquisition. An internal talent pool offers multiple benefits:

1. Speed to Hire 

Sourcing new talent often requires substantial time from your team. But by tapping into an existing talent pool, the process can be as fast as running an advanced search in your freelancer management system database to find the best fit among available people.

A good platform can provide granular details about anyone in your talent pool. For example, you should quickly be able to find someone in your extended organization who has demonstrated the skills you need on another project. You may also see a note or ranking about this person’s contributions, so with only a few clicks you can determine the strength of the individual’s qualifications.

2. No Training Downtime 

Your existing talent is already familiar with your organization, its operations, and its work practices. This means you don’t need to spend extra time continually onboarding and training new people.

3. Leverage Talent Across Your Business 

By extending access to existing talent across your organization, you can improve cross-functional business performance and reduce overall hiring spend.

4. Grow Your Internal Talent Pool 

Freelancers don’t exist in a vacuum. They all are connected with other skilled people. You can expand your internal talent pool by tapping into these networks. It’s as easy as sending emails requesting referrals.

Experienced freelancers won’t refer you to people they don’t trust because they know it could damage their own reputation. But many will happily refer viable colleagues.

You may decide to incentivize referrals – or not. Either way, existing contractors can be a highly effective and efficient source of network growth.

For example, with an internal talent network platform like Worksuite, you can use the Marketplace module to post and share opportunities for upcoming work. You can also vet new candidates, assign work opportunities to individuals, and invite them to submit RFI-style proposals for upcoming projects. In addition, you can maximize your reach by sharing new opportunities with both internal and external sources.

Where to Look for Contingent Talent

Freelance marketplaces and job boards aren’t the only way to find great contingent talent. Consider these alternatives: 

  • Social Media — Outreach on platforms like Twitter and Facebook can attract candidates from members of your global brand community.
  • LinkedIn — You can search and contact freelancers directly or spread the word more broadly with posts on your LinkedIn company page or in specialized groups.
  • Referral Campaigns — Offering “finders fees” for referrals from employees and contractors can generate significant interest.
  • Alumni Talent Pools — Adding former employees and contractors to your database of on-demand resources is an easy way to maintain ties with qualified people.
  • Networking at Industry Events — Gathering profile data from participants at key professional conferences and other events can help you easily develop an extensive pipeline over time.

Developing Talent Network Trust and Loyalty

Sourcing is vital when building a high-quality freelance talent network. But that’s only the beginning. It’s also vital to keep people onboard and engaged with your organization.

Freelancers (especially in the Gen Z age bracket) know many opportunities are always available online. All it might take to land the next assignment is a single email or application. To keep potential candidates connected with your company, you’ll want to develop trusted relationships with valued contractors.

For example, these tactics are often effective:

  • Assign a steady, interesting flow of work opportunities
  • Communicate regularly and directly with active members
  • Gather ongoing feedback with periodic surveys 
  • Offer new assignments that expand on relevant skill sets
  • Provide loyalty incentives
  • Host annual awards to recognize excellent performers 
  • Increase pay rates to ensure top members are appropriately compensated

 

Worksuite: A Talent Network Solution

If you want to develop and manage your own talent pool, a specialized solution like Worksuite can make the process much easier. This platform includes essential features and metrics employers need to build and maintain a compliance administration and quickly identify top candidates whenever contractors are needed. Here’s how customers use Worksuite to support freelance talent strategies: 

1. Customize Onboarding Workflows

Worksuite partners with you to create an onboarding process that meets your exact needs. This includes capturing all the contracts, documents, tax information, and banking details needed before new freelancers are assigned to any project.

2. Add and Invite Freelancers to the Platform

Use sourcing and onboarding tools to reach out to prospective talent, and add qualified individuals to your detailed, searchable internal talent pool hub.

3. Ensure Contractor Compliance

Before assigning work to a freelancer, you must ensure they’ve received proper background checks and are compliant. This prevents costly legal problems down the road, especially when hiring global talent.

With Worksuite, background checks are managed through our partner, Checkr. This saves time for you as a hiring company while giving you peace of mind that every contractor you hire is legitimate. Worksuite also coordinates compliance administration. So, whether you’re working with 10 freelancers or 10,000, you know all NDAs, contracts and tax documents are in place to meet local and international regulatory requirements.

4. Publish a Searchable Talent Directory

Posting profiles of everyone in your talent pool gives your team a highly accessible overview of every contractor in your database. You can dive in deeper to see more details for any individual. Also, freelancers can access and edit their own profiles to be sure their information is always up to date.

5. Assign Groups, Tags and Rankings 

In addition to using the platform’s overview capabilities, you can easily organize freelancers in your dashboard. This gives HR and hiring managers full transparency into a member’s work history, background information, experience, skills, and abilities. 

You can also segment members into custom groups that make sense for your business, so you can easily search and select ideal candidates for any assignment at a granular level.

6. Rank, Rate, and Review Freelancers 

Talent rankings, ratings, reviews, and internal notes help your hiring team easily find any freelancer’s performance record at a glance. This helps you quickly decide who should be assigned to an opportunity (and who would not be an ideal candidate).

7. Track Key Metrics 

With Worksuite, you can set up metrics that reflect the quality and quality of deliverables your contractors produce. Here are some examples of metrics that help customers identify attractive candidates: 

  • Highest-rated members
  • Most engaged members
  • Talent active on multiple assignments (vs. only one assignment)
  • Percentage of assignments canceled prior to the start date 
  • Percentage of assignments rejected by members
  • Average number of assignments per member
  • Individuals who have not been assigned to any projects within the last 12 months 

8. Communicate Regularly With Network Members

You can manage all communication with network members directly from the Worksuite platform. Also, you can send personalized bulk messages using your organization’s filters. This helps freelancers stay engaged with your business, and keeps them up-to-date with your news and job opportunities.

9. Archive Talent Records

With Worksuite’s archive feature, you can remove access to the platform for freelancers who haven’t worked with you in more than 12 months. This helps keep your talent database current, so you know who’s still interested and available to work with your organization.

 

EDITOR’S NOTE:
To learn more about how Worksuite tools and services can help you start or grow a high-quality freelance talent network, contact Worksuite directly.

Are You Cultivating a Culture-Add Talent Strategy? Take a closer look with our Managing Partner Cyndy Trivella

Are You Cultivating a “Culture-Add” Talent Strategy?

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In recent years, I’ve been encouraged by a groundswell of employers that are choosing to embrace “culture-add” people practices. In fact, several months ago, I wrote about it in a Sage Masterclass article.

Because this concept is central to the future of work, I’ve continued to ponder, read and discuss culture-add issues with others. Now I’m convinced this topic deserves much more than just one blog post. So let’s explore it further here. I hope this underscores the need for a shift to a culture-add recruitment and retention mindset. But more importantly, I hope it inspires constructive change.

What Does “Culture-Add” Mean?

The term “culture-add” speaks to a paradigm shift beyond traditional “culture-fit” talent strategies. On the surface, the culture-fit approach seems appealing. However, it ultimately leads to one-dimensional groups, teams, and organizations. And history tells us homogeneity can have dangerous consequences:  blind spots, groupthink, and poor decision-making.

In contrast, a “culture-add” approach actively seeks people with diverse perspectives that enhance teams and organizations. As we learn more about the significant benefits of a diverse workforce, culture-add hiring is emerging as an important way to strive for differences that make a positive impact.

As I noted in my previous article:

Most of us know that employees who align with a company’s values and fit into the culture generally have higher job satisfaction, improved job performance, and frankly, stick around longer. However, we are resting on our laurels if we use this as our rationale for continuing to use the culture-fit model.”

Embracing Organizational Change

We all know humans tend to resist change. In fact, the old adage, “If it ain’t broke, don’t fix it,” was suitable for a long time. It still holds some merit, so let’s not dismiss it completely. Tried-and-true processes can potentially save us from all kinds of turmoil — emotional, logistical, financial, and more.

However, if we want to innovate and grow, we must also be able to adapt. No doubt, changing an organization’s cultural fabric can be daunting. But it is necessary for long-term viability.

As Stephanie Burns says in a 2021 Forbes column, Why Evolving Your Business Right Now Is Critical:

Anyone who has wanted to cling to how things were will be in for a surprise this year, as COVID-19 entirely shifted the original paradigm. However, it’s also presented an opportunity for businesses and individuals to evolve into new ways of being.

COVID hasn’t just turned the world on its head, it’s accelerated trends that were already happening, such as the shift to remote work and the collective desire for more convenience…

Still, some founders don’t want much change. This could be due to fear of the unknown or fear that leaving their old business model, which had worked so well for so long, could be catastrophic. However, we’re reaching a critical impasse where businesses that don’t evolve may very well fade out of the picture. Evolution is a natural part of all of our lives, and our businesses are no exception.”

Leaders would be wise to heed this important advice, even if it seems overwhelming. It’s time to change. Our work cultures are constantly shifting. We, too, should remain prepared to embrace new ideas, processes, and people who can make us better.

Culture-add hiring can support this process by inviting more diverse minds and voices to the table as we dream up fresh ideas and orchestrate change. This reminds me of a related term — new blood. We need new blood to thrive.

Connecting Culture-Add and Diversity

This conversation leads us directly to the benefits of diversity. There’s an excellent article on the NeuroLeadership Institute blog, Your Brain at Work: Why Diverse Teams Outperform Homogeneous Teams. The entire piece is worth reading, but here’s a noteworthy excerpt:

Diverse teams are particularly good at exposing and correcting faulty thinking, generating fresh and novel ideas, and accounting for a wider array of variables in planning.

Part of the reason this happens is due to what scientists call cognitive elaboration — the process of sharing, challenging, and expanding our thinking. In essence, diverse teams compel each other to think more deeply about their reasoning and interrogate the facts more objectively.

They share counterfactuals as they go, they don’t take things for granted, and there is minimal ‘social loafing’ — or just accepting things at face value. In short, diverse teams tend to come to better conclusions because those conclusions have been road-tested more thoroughly.”

The science of diversity in teams is truly fascinating. It tells us that recruiting and hiring leaders can help by feeding teams with talented people who can accentuate the benefits of diversity.

Of course, diversity and inclusion don’t end with hiring. The next step is fostering a workplace that makes a wide variety of people feel valued. This is not an easy task. However, it is essential. So let’s look closer at what to consider…

Tips For Building a Culture-Add Mentality

1. Actively weave a sense of belonging into your workforce

As you build a more diverse organization through culture-add hiring, don’t be surprised if cliques and segmentation develop based on geographical, cultural, and other distinctions. That’s natural! But challenge your people to also learn and share what they have in common with others. Allow space for these common interests and goals to surface.

The Why Diverse Teams Outperform Homogeneous Teams article offers a compelling reason to make this a priority:

The benefits of diversity aren’t likely to accrue if we simply put together a team of diverse individuals and assign them a task. The environment in which they’re working should be inclusive — one in which all members feel valued and as if they have a voice.

In that inclusive environment, the benefits of diversity are far more likely to materialize. If not, employees will leave the organization, or worse, stay but not contribute. Diversity without inclusion only creates a revolving door of talent.”

Vigorously work on building a sense of belonging so people of different ages, backgrounds, and lifestyles feel celebrated for their differences. After all, you’ve brought them in to add to your culture, so allow them to shine.

2. Prepare to fully retrain your recruiting and hiring staff

This tip could stand alone as an article, white paper, or college thesis. But to be brief, let’s use an example to illustrate how deeply culture-add hiring upends the traditional approach:

Previously, when Bob hired someone at XYZ insurance company, he considered a candidate like Stan an excellent fit. That’s because Stan lived in a similar neighborhood, was married to a well-liked woman, and had kids who were high achievers. If Stan also golfed on the weekends and enjoyed a steak dinner, even better! He’d fit right into XYZ Insurance and would have a fulfilling career.

As mentioned previously, this model once made a lot of sense. Cultural similarities and a genuine “he’s one of us” mentality created a comfortable atmosphere where longevity was often the result. Unfortunately, homogeneous organizations were also the result.

Today’s businesses face new challenges that require a different approach. Your talent acquisition team can start by taking the initiative to reassess the criteria they use to find people (where, how). Then you can reframe the recruitment conversation from end to end.

Instead of looking for people to fit a standard outdated profile, allow questions and conversations to emphasize and embrace differences in candidates. What can they add versus how do they fit?

Begin by asking yourself and others in your organization to talk openly about how hiring is being handled, and what kind of outcomes this approach is creating — for better or worse.

If a culture-fit model still drives your talent decisions, don’t be ashamed to admit it. But if that’s the case, you’ll want to start making changes soon. Because I assure you, your competitors are already moving toward culture-add for the win.

Employers - Are you being ghosted by job candidates? Try thi advice from a recruiting industry executive

Are Job Candidates Ghosting You? Try This Recruiter’s Advice

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Spooky season is upon us! People are carving pumpkins, dressing in crazy costumes, and swapping scary stories. So, in the spirit of Halloween, we’re taking on a truly horrifying subject. This is so frightening it can make a hiring manager’s hair stand on end at the very mention. That’s right. We’re talking about candidate ghosting. Beware!

Is Ghosting For Real?

Oxford Languages defines ghosting as “the practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication.”

When somebody ghosts you, they stop replying to your messages, they don’t answer calls, they stop all forms of communication. There’s never any explanation—they simply disappear without a trace.

Originally a dating term, ghosting is becoming increasingly common in business, especially in the context of recruiting. For example, a 2021 survey by Indeed found that 28% of job applicants had an employer—10% more than in 2019. And today’s reality seems much worse. In fact, a U.K. poll earlier this year found that more than 75% of job hunters admit to ghosting in the past year. Scary statistics, to be sure!

Why Do People Act So Creepy?

There’s no single reason why candidates ghost potential employers. But ghosting clearly seems more common when job vacancies are prevalent in a particular sector. 

When more opportunities are available, applicants have less incentive to keep in touch. They will often receive viable offers more quickly, so when they do, they’ll accept the most attractive option and move on.

However, ghosting also happens when vacancies are few and far between. We’ve seen it up close at our own recruiting agency, even in niche roles where very few opportunities exist. 

In a discussion with our team, one brave team member confessed to ghosting a prospective employer in the past. She explained, “I was pretty far into the interview process when a few issues raised concerns for me. These were mainly about time off, travel expenses—things that probably should have been resolved up front.”

The truth is, we can make some educated guesses about a candidate’s motivations, they can ghost us for any reason. Without an explanation from the candidate, you’ll never know for sure what happened—and that’s what makes it so frustrating.

The Business Impact of Ghosting

Probably the worst impact of ghosting is that it wastes time. You could spend months sourcing credible talent and conducting interviews. You may even get to the stage where you’re negotiating a package. And then without warning—poof!—that top candidate goes silent. 

Ghosting is not only time-consuming—it is expensive as well. Consider this:

The average U.S. cost per hire is $4,700 for a non-executive role and $14,936 for an executive, according to Zippia. Most roles are filled within roughly 42 days, but it can take much longer when ghosting comes into play.

And it’s not just about the extra cost of a delayed hiring process. It’s also important to take into account the business cost of an unfilled role, which can cost employers dearly in terms of lower business productivity, quality, and responsiveness.

How Can You Combat Ghosting?

Although it’s impossible to shut down ghosting altogether, we’ve learned some techniques to help employers prevent candidates from vanishing into thin air.

1) Invest in the Relationship

Put yourself in a candidate’s shoes. As one recruitment specialist told the BBC earlier this year, “Candidates are being approached all the time with an abundance of jobs to choose from […] if they have multiple applications on the go, it can be easier to simply ignore one of them.”

If a candidate is in contact with multiple recruiters or hiring managers, it’s easy for several to fall off of the radar. But if you develop a working relationship with candidates, you’ll remain top-of-mind. Just as you would with a friend or colleague, make sure you stay in regular contact with candidates. Show that you care by touching base when you say you will and by keeping them updated throughout the hiring process.

2) Be Transparent From the Start

Before you move forward, strive to clarify what a candidate is seeking in a role, and reflect on whether your offer will meet those expectations.

People may feel uncomfortable telling you they’re unhappy or unsure about an aspect of a role. Instead, they may find it easier to simply move on. So be sure you understand their job requirements from the start of your working relationship.

In particular, don’t keep the details of an offer secret. For example, if a candidate is interested only in working remotely, an in-office location will likely be a dealbreaker. It’s best to be upfront about every aspect of the role before you make an offer. This saves time for both you and the candidate.

3) Establish a Long-Term Connection

Smart hiring managers and recruitment specialists help candidates recognize the value of maintaining a relationship throughout their careers. Rather than just completing an immediate transaction, recruiters can introduce candidates to influential people within their industry and help build their professional network over time.

Ghosting can cause unintended reputational damage. So, if you help candidates see the long game, they’ll be less likely to abruptly end your communication. 

4) Respond Kindly to a Rejection

We’ve seen employers lash out at candidates who decline an offer. This is a surefire way to encourage more ghosting! If a candidate rejects a job application, remember they’re doing you a favor by responding at all.

Keep responses polite and professional. Thank the candidate for their transparency, wish them well, and keep the door open for the future. It’s a surprisingly small and very well-connected world. So think about how much goodwill a gracious response can help your organization, in the long run.

5) Ask People Not to Ghost

Sometimes the best way to encourage candidates not to ghost you is just to…ask! Tell people upfront that if they change their mind about the opportunity at any point, you would really appreciate a heads-up.

This approach has often worked for our team. It lets us be more proactive in filling roles for our clients. Because we have spent time nurturing trust with our candidates, they tend to be candid in sharing their thoughts.

Of course, this may not work every time, but it can’t hurt to try.

6) Recognise When You’re Being Ghosted

…and move on. Don’t assume that a candidate will eventually get back in touch with you to seal the deal. If a candidate is wasting your time, then your energy is better spent on finding a more suitable applicant elsewhere.

Similarly, you should never put all your recruiting eggs in one candidate basket. With ghosting on the rise, it’s crucial to have at least one active candidate at any given time. But ideally, you should keep two or three more high-quality candidates in the running for an open position, as well.

7) Don’t Ghost

You may have been ghosted, but there’s never a reason for an employer to be a ghost. Employers who blow off applicants can quickly develop a bad reputation for ghosting and wasting candidates’ time, too. 

If we expect candidates not to ghost, we must treat them the way we would like to be treated. Recognizing the time and effort unsuccessful candidates have put into their applications is a must.

Employers should keep all candidates informed of the outcome of their application, whether it is positive or negative. Otherwise, that negative candidate experience may come back to haunt your organization in the future.

All this Ghosting Talk Is Kind of Scary!

But don’t worry, you made it to the end. And now you’re much better equipped to avoid those wicked ghosts. Poof!

How can organizations measure the digital employee experience? Find out on this #WorkTrends podcast episode

How Do You Measure the Digital Employee Experience?

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Sponsored by:  Ivanti

We don’t need a crystal ball to see that the future of work will be more connected, more digital and more flexible. The pandemic brought us a preview of this more adaptable world of work—and many of us want more. But what’s the next step? How can organizations make “anywhere” work a sustainable daily reality?

Smart employers are already digging deep to pave the way forward. But how will they know when their transformation process is working? How will they see results? This is why it’s vital to measure the digital employee experience, early and often.

Organizations that get this right will attract and retain the best talent. So I invite you to learn more about it with me on this #WorkTrends podcast episode.

Meet Our Guest:  Dennis Kozak

Today, I’m speaking with Dennis Kozak, COO of Ivanti, a leading information technology software provider that is on a mission to make the everywhere workplace possible for all of us. Because Dennis has a front-row seat at the table where key digital work decisions are made every day, he is an excellent source of insight for HR and business leaders.

Why Measure the Digital Employee Experience?

Welcome, Dennis! Tell us, why should we connect the dots between employee satisfaction and digital experience?

Typically, HR is very focused on measuring employee engagement, while IT is very focused on providing infrastructure and security. But very seldom do we actually marry those to focus on how IT improves or hinders an employee’s experience.

Timing Is Everything

Tell us about how to measure the digital employee experience. What does this look like?

Well, this is something people don’t think about much until they have a problem.

Your team’s digital environment may work well—until an employee gets a new laptop or a new mobile device and they try to reconnect to the company ecosystem. They’re either successful or they’re not.

So through automation you can always be checking all of the measurement points to ensure that you’re providing a consistent level of service.

Always Be Measuring

Why is it so important to continuously measure the employee digital experience?

IT is continuously changing. There are always new applications, new tools, new devices, new forms of data in an organization. So the environment is never static. And because it’s always changing, you have to continually measure.

If people don’t feel productive and IT becomes a barrier, then clearly job satisfaction will suffer and people will be more likely to leave. Turnover is difficult, not only for an employee, but for an employer, as well. We can help avoid that.

Where IT Can Add Value

How can the IT team work with HR to ensure everyone has access to the tools they need to do their jobs, no matter where they are?

Our research says 26% of employees have considered quitting their jobs because they lack suitable technology. And 42% of employees have spent their own personal money to buy technology so they can work more effectively.

In other words, people don’t necessarily want to wait for their company to help. But these statistics indicate where both functions can improve.

Start by including IT at the table when designing your employee engagement survey. IT and HR rarely work together beyond onboarding and de-provisioning. But IT can show that the innovation and intuitiveness they bring in enabling digital work can be a deciding factor in employee productivity, satisfaction and retention.

 

For more insights from Dennis, listen to this full episode. Also, read the article he recently contributed to our blog: “Digital Employee Experience: Do You Measure What Matters?”

In addition, be sure to subscribe to the #WorkTrends Podcast on Apple Podcasts or Stitcher. And to continue this conversation on social media, follow our #WorkTrends hashtag on Twitter, LinkedIn, and Instagram.

Job Design: Is it time to rethink your approach? Learn more in this article...

Job Design: Is It Time to Rethink Your Approach?

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EDITOR’S NOTE: This is the last article in a 4-part series sponsored by Unit4. The series outlines a new approach to talent strategy for people-centric organizations. This final post looks at why and how employers should rethink job design.

 

As we close this series about how employers can reinvent their talent strategy for the future of work, we turn our attention to one of the most important ways to attract and engage the people your organization needs to succeed. Namely, we’re looking at why this is the right time to revisit your approach to job design.

For most of the past 100 years, employers have used the same techniques to scope job vacancies, write job descriptions, and hire employees to fill roles. But these classic job design methods aren’t particularly efficient or effective.

In fact, only about 50% of interviewed candidates who receive a job offer actually become employees. Plus, the talent acquisition process, itself, is expensive. This means the perceived cost of a “bad hire” is so steep that decision-makers often become paralyzed. And that inaction forces organizations to offset costs by relying too heavily on long tenure.

It’s not an ideal solution by any measure. But focusing on the 4th talent strategy pillar can help you address these issues. How? Read on…

Reworking Job Design: Where to Start

Employers can no longer afford to ignore the need to address ever-changing talent rosters. Average employee tenure is decreasing, even as demand for future-ready skills is increasing. This means leaders must fundamentally rethink the way they structure jobs.

Here’s a good starting point: Design new roles based on the assumption that whomever your hire will stay onboard for 2-4 years. Then work backward from there.

In this game plan, onboarding and robust initial training are especially important, so you can ensure faster time-to-value from new hires. In addition, jobs designed with shorter tenure in mind will benefit from being supported by onboarding and “bedding in” processes that are much more tightly controlled.

This means that skills mapping, employee learning, and professional development will need to become a more prominent part of the HR function, along with talent pipeline development. It also means that the skills you expect to develop in employees should become central to the benefits you offer candidates.

Reframe Benefits for Shorter Job Cycles

In addition to packaging skills as benefits, you’ll need to reorient benefits so they’re compatible with shorter terms of service. Rewards for time-in-role or time with the company are relics that don’t make sense in today’s workplace. They need to be replaced.

For better results, focus on performance-based incentives for contributions to specific projects and programs with more clearly defined targets and expectations.

What Does This Look Like? An Example

One way to illustrate this new approach to job design is through the rise of the contractor. This increasingly popular option is a way to tap into skilled talent on a temporary basis. It helps employers find and deploy people more quickly, while simultaneously reducing operational overhead and risk.

At the same time, contractors benefit from more options in today’s predominantly hybrid working environment. They also benefit from a faster learning curve that comes from working on a more diverse portfolio of projects over time.

Reliance on contractors has increased dramatically—but not at the same rate in every region. For example, in the U.K., contractor usage has grown by about a third since the 2008 financial crash. By comparison, in the U.S., it has surged by the same proportion since only 2020.

Nevertheless, the shift to a contingent workforce shows no sign of diminishing. And many organizations still struggle to find permanent employees in today’s tight labor market. So the advantages of hiring contractors make project-oriented hiring a highly attractive option.

Repackaging Jobs to Attract Top Talent

In your job descriptions, do you still use this kind of phrase?

“The successful candidate must be willing to…”

If so, prepare to leave that kind of thinking behind. Instead, think in terms of asking this question:

“How do you want to work for us?”

In other words, you’ll need to let new hires determine some of the terms of their engagement with you. This makes sense because it encourages deeper ownership of the role’s success. Besides, if you’re designing jobs around shorter “tours of duty” with specific goals and objectives, why not configure these positions so they can be performed on a contract or project basis?

This model offers multiple benefits:

  • You can more accurately assess jobs and redefine them so they deliver the most value to your organization.
  • You’ll be better prepared to tap into a much larger talent pool. (After all, the huge increase in today’s contractors is coming from somewhere. That “somewhere” is the rapidly growing segment of the working population currently seeking greater flexibility in how they market and sell their skills.)

Where to Find Help

This blog series may be over, but your job restructuring journey is just beginning. For an in-depth view of our insights into this and other future-minded strategies for people-centered organizations, download our white paper:

Rebuilding Talent Strategy: Finding and Retaining People in a Changing World.

Also, as you consider technologies needed as the backbone of a reimagined talent strategy, we invite you to take a closer look at our ERP and HCM suite of solutions. These advanced platforms can provide the advantage your business needs to stay at the forefront in the future of work.

For example, you’ll be better equipped to:

  • Audit and map workforce skills
  • Target and deliver timely, relevant learning and development programs
  • Take the pulse of workforce engagement
  • Increase pay equity and transparency
  • Provide people with seamless connections to colleagues and resources in hybrid work settings.

In combination, these capabilities can help you build sustainable business value, going forward. To learn more about how Unit4 solutions can make a difference for your organization, book a demo here.

 

Related Reading

For other articles in this series, check the following links:

Part 1:  Reimagine Talent Strategy: Make Development a Core Part of Your Business

Part 2:  Commit to Careers

Part 3:  Engage in the Employee

 

Onboarding and Retention

How to Up Your Onboarding and Retention Game

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How do you up your employee onboarding and retention game amid (yes, it is true) The Great Resignation? The onboarding process often goes overlooked until it’s too late. But with a strong process in place, you can set up new hires for success from day one.

In fact, Glassdoor research says organizations with a strong onboarding process improve new hire retention by as much as 82% and productivity by 70%. Those are big numbers. And in today’s tight talent market, they make onboarding hard to ignore.

So, how can employers make sure onboarding efforts are up to snuff?

Our Guest:  Laura Lee Gentry

On this latest episode of the #WorkTrends podcast, I speak with Laura Lee Gentry, Chief People Officer at Enboarder. At Enboarder, Laura Lee is responsible for talent acquisition and onboarding, total rewards, talent management, leadership development, internal communications, and employer branding.

Let’s talk about onboarding and retention. Why is it so challenging these days? And why does there seem to be a disconnect between candidate experience and employee experience, Laura Lee?

“It’s about communication and perception. The things that aren’t said can lead to a disconnect between expectations and the reality of a new job. Being less than explicit can create the wrong interpretations. Hiring managers and recruiters need to be transparent about the company and the opportunity. They also need to be super clear that business needs might call for a pivot to avoid the whole like, ‘Well, that’s not my job’  conversation.”

Focusing on Retention

It’s clear we need to rethink hiring strategies and focus on retention…

“It’s interesting that people are following the market as opposed to getting out in front of it. For example, recruiting versus retention. It costs a lot more money to hire a new employee rather than retain your best talent. It costs between 50 and 150% of an employee’s salary to replace them. Beyond the cost of losing and replacing an employee, you’ve got all sorts of additional costs, like productivity and team morale. It can even impact revenue if it’s in a revenue-generating function.”

Managing The Great Resignation Challenges

As companies shift focus from hiring to retention, they need a true employer brand. For a company to build an employer brand based on integrity, it’s important to focus on offering a fantastic experience across the entire employee journey. This helps people become more passionate and engaged in their work.

What are HR leaders investing in right now to address hiring and retention challenges during The Great Resignation?

“A lot of HR leaders are turning to technology to support their hiring, onboarding, and employee engagement needs. Trying to not only create a more high-impact experience but also to increase the impact of their HR teams without adding headcount.”

Beyond Onboarding

Onboarding never really stops. Companies must deliver great experiences in the initial onboarding phase and beyond—throughout the employee journey…

“If you think about an employee’s career journey with a company, there are many opportunities around what I call defining moments, focusing on any moment of transition. There are peaks and pits, but also beginnings and endings. We all remember the first and last day of school, the first day of a new job. These are all defining moments or moments of transition, which is why they’re so memorable.”

How can we turn defining moments for employees into absolute peak experiences?

“Transitions inherently carry an element of risk and uncertainty. So they’re often the moments when employees feel the most vulnerable, which is why they’re so powerful. Leaders have the power to turn someone’s defining moments into positive defining moments with the right training, development, and understanding of what best practices look like in those moments.”

Excellent advice from Laura Lee Gentry!

I hope you found this #WorkTrends podcast episode helpful. To learn more about effective onboarding and retention, and how to improve the impact of your people programs, visit Enboarder at:  https://enboarder.com/.

Also, subscribe to the #WorkTrends Podcast on Apple Podcasts or Stitcher. And be sure to follow our #WorkTrends hashtag on Twitter, LinkedIn, and Instagram, too, for more great conversations!