How to build the company of the future HR Transform

#WorkTrends: How to Build the Company of the Future: HR Transform

So what exactly is the company of the future? It’s something we’re all asking ourselves a lot.

That’s why HR Transform’s theme this year is “How to Build the Company of the Future.” The conference is one of my favorite events, and we’re very fortunate to have a sneak peek of this year’s event for you this week on #WorkTrends. We spoke with Samara Jaffee, co-founder and executive director of HR Transform, about the big themes of this year’s conference, and what exactly the company of the future might look like.

Then, we’re joined by one of the speakers from this year’s conference, Ron Storn, chief people officer at Zume. He’s helping build a company of the future right now, and he has some great thoughts on what you can currently do to position your organization for the road ahead.

Listen to the full conversation or read the recap below. Subscribe so you never miss an episode.


What to Look For at HR Transform 2019

We talk a lot on #WorkTrends about this era of rapid change in the workplace. Sometimes, it can be difficult to imagine how the workplace will change even more. HR Transform, thankfully, is here to offer us some help. The conference will have four key themes that will help us think about just what’s coming up in the future, and Samara Jaffe joined us to break it all down.

The first theme is the balance between technology and humanity. Technology will give workers more time in the workplace, freeing them from repetitive tasks. It also will do something else, Jaffe says. It will “enable greater human connection to allow us to focus on the human gift that technology really can’t replace,” she says.

Second on the docket is diversity, equity and inclusion — something we all can agree we need more of in the future. Third is the identity of HR. “There are a lot of conversations around the role of HR and the strategic shift that’s underway, within that function, to ensure that there’s a voice of the people at the C suite and the board level,” explains Jaffe.

Last is the future of work. Talent pools are changing; more and more people are working as gig workers. The conference will also look at how employees can be re-skilled and up-skilled in the rapidly-changing workplace.

Hire, Grow, Keep

Ron Storn is one of the thought leaders that will be speaking at HR Transform, and it’s easy to see why. Zume is a great example of a company that is embracing many of the tenets of the future of work that HR Transform will be addressing.

Zume is an organization that brings automation to the food service industry — for example, their business uses robots to pull pizzas out of incredibly hot ovens, eliminating the potential for human injury. Storn describes Zume’s hiring and retention philosophy very simply: “Hire, grow, keep.” The company values opportunities to re-train employees when the need arises, so that it can keep them engaged within the organization.

The company’s focus on automation is not a focus on eliminating jobs, but creating more skilled ones. “It’s all about efficiency and creating more strategic work for individual,” Zorn says. A former line cook for the business now leads its customer support area, and the company has numerous other similar success stories.

“It’s more about the growth of the person,” Storn explains. “If they have this opportunity — and it’s within your company — you’re going to get more retention, and you’re going to get more engaged employees.”

The Future of HR

When asked to look into his crystal ball, Storn has great insights into the future of HR. He reminds us that for all of the holistic concerns we have in our function, that we have to remember the business side come first. “It’s basically about enabling, facilitating and accelerating the overall growth of the company,” he says.

HR has a great opportunity now to be at the forefront of bold, progressive business decisions, he continues. By using its new tools, HR can lead with data-driven, more efficient processes that will demonstrate the function’s increased value to the C suite.

Resources Mentioned in This Episode