Sponsored by Social Flowers
When was the last time you received flowers? If you’re like me, a fresh bouquet always makes a memorable impact, especially if it’s filled with your favorite flowers in colors you love. That’s just one example of personalized service in action — but the possibilities are endless.
Personalization: The Popular Choice
Over the years, we’ve come to expect more than one-size-fits-all in our personal and professional lives. We want products and services that meet our unique needs and desires.
In fact, according to research by Deloitte, more than 50% of consumers say they’re interested in customized products — and more than 20% are willing to pay more for those products. No wonder so many organizations are stepping up to this challenge in innovative ways!
But exactly when do personalized solutions make sense? Today, we’re shining a light on one example, with a guest who uses high tech to provide a very cool high-touch customer experience. And if you want to give it a try, he’s happy to help…
Meet Our Guest: Brian Gomes
Brian Gomes is the CEO of Social Flowers and Florist One. He began his career as an engineer, working as an e-commerce developer at the company he would eventually lead. He is passionate about using creative technology to improve lives, and he believes in the importance of giving back.
Since it was founded in 1999, Florist One has delivered more than 1.5 million flower orders. Impressive! So, why are these companies thriving under Brian’s leadership? Personalization is only part of the story.
For highlights from our conversation, read on…
Not Your Father’s Floral Delivery
Welcome, Brian. Tell us about the service your company offers. Why is it so special?
Social Flowers is a different way of sending flowers. Normally, you need a delivery address. But with us, you don’t. All you need is an email address, a mobile number or a social media account.
This makes the process so much easier. Just think about all the people in your life. You know them, but you don’t necessarily know where they live.
We keep all the information private and we deliver anywhere in the U.S. or Canada, through local florists.
Top Flower Delivery Trends
Nice! I’m curious. What trends are you seeing in terms of who’s sending flowers these days?
Our most popular niche is dating. That makes sense because, in the early stages of a relationship, you’re not likely to have someone’s address, but you probably have their email address, or know where to find them on social media.
That’s all you need to send flowers while respecting and maintaining someone’s privacy.
We also see more business-related interest. For example, it’s an easy way to thank people, or celebrate an accomplishment, or even express sympathy in a professional context.
Next-Level Personalized Service
And now you’re adding even more personalization? Tell us about that…
Yes. Now we offer “sender’s choice” and “recipient’s choice” options. In other words, when you order, you can decide what kind of flowers to send.
However, if you aren’t sure what the recipient wants, you can set the price, but let the recipient choose the colors, flower types, and container they prefer.
Why a Personalized Approach Matters
Why do you think personalization is so important in business?
It’s important because it means customers get what they really want. In our case, people can express themselves and be creative, so they can take pride in what they’re giving. Also, people feel special when giving or receiving something unique.
And for business, a personalized approach helps you build brand awareness and stand out from competitors. You can gain loyalty from that and be perceived as a company that listens….
Want to Try Personalized Flower Delivery?
Reach out to employees, customers, or others in your sphere and get $30 off your first order:
Create a Social Flowers account and get started now!
Learn More…
Listen to this full #WorkTrends episode on Apple Podcasts, on Spotify, or wherever you tune in to podcasts. And while you’re there, be sure to subscribe so you won’t miss future episodes.
Want to continue this conversation on social media? Follow TalentCulture or use our #WorkTrends hashtag anytime on Twitter, LinkedIn, and Instagram. Let’s talk!
(Also, don’t forget to create an account at Social Flowers and receive a $30 credit on your first order!)
