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Gamification in Recruitment | How it Can Help You Attract and Hire the Cream of the Crop

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The traditional hiring process has relied on the basic model for many years. Collecting resumes, sifting through them, evaluating candidates with assessments, and then shortlisting candidates for interviews. However, the hiring landscape has shifted, and employers need to find new ways to attract and assess applicants.

Enter gamification. A concept that uses game theory, mechanics, and game designs to engage and motivate people to achieve their goals digitally. Let’s see how gamification in recruitment can convert dull and frustrating tasks into fun processes for recruiters and candidates.

Top Reasons why Gamification in Recruitment works

Overcome Talent Scarcity by Widening the Talent Pool

Most recruiters select candidates from a very limited talent pool, making for a severe skill shortage. As companies struggle with not having enough candidates to pick from, hiring managers also face the dilemma of separating the wheat from the chaff, even with a small candidate pool.

History will tell us that gamification has helped solve these problems time and time again. Using data analytics and AI to analyze and process more than a billion data points, hiring teams can access people in places they wouldn’t have been able to reach otherwise. Moreover, they can rapidly screen candidates and pick out the best without spending energy and effort on manual resume-sifting.

Level the playing field for all applicants

The right candidate comes in all shapes, sizes, and packages – white, black, old, young, neophyte, or experienced. The recruiter needs to look for talent and ignore the wrapping they come in. That, however, can only be done if the hiring team puts aside unconscious and conscious bias.

Research shows that more than 75% of employers believe the unconscious bias has an impact on their hiring decisions. This results in the loss of top talent. Luckily, this is where talent assessments backed by gamification step in.

Talent assessments, powered by gamification, assess people based on their skills, knowledge, and personality rather than their background and other socioeconomic factors, thus giving every individual an equal opportunity to shine forth and reach their full potential.

Build brand awareness

Knowing where to find the right talent isn’t enough to build a healthy talent pipeline. You need to differentiate yourself from other competitors by building a strong employer brand to attract high-quality candidates. 75% of job seekers consider an employer’s brand before applying for a job.

With gamification, companies can boost their brand and showcase themselves as innovative and tech-savvy employers, making the organization more desirable to talent.

Entice the Digital Natives

The utilization of digital tools plays a significant role in the attraction and retention of talent. The millennial cohort will make up 75 percent of the workforce by 2025, so knowing what attracts and motivates them is essential. Millennials are essentially a tech-savvy generation and have grown-up playing games.

As a matter of fact, the game designer, J McGonigal, believes the average western millennial will have spent 10,000 hours on computer-generated gaming by the time they are 21. A company’s reputation as a digital leader also enormously affects job seekers’ decision to join the company.

Adopt a Mobile-First Approach

More than nine-in-ten Millennials own smartphones and spend a significant amount of time using them, which is why it becomes easier for them to explore exciting job opportunities on the go. It also makes sense why about 45% of them use their phones to search for jobs.

Employers should, therefore, optimize their assessment processes to accommodate the needs of the tech-saturated generation and improve their perception of the company.

Gamification platforms that offer talent assessments typically follow a mobile-first approach, thus giving job seekers the convenience to complete the job application on their phones

Conclusion

In a nutshell, gamification presents itself as a comprehensive solution, allowing employers to establish themselves as digital leaders, pique individuals’ interest in job positions, and accurately predict potential hires’ future job performance.

Author bio: Paul Keijzer is the CEO and Co-founder of The Talent Games. A seasoned HR and Leadership Management expert, Paul is a versatile business leader delivering extraordinary results for organizations globally.

HR in Healthcare | The Crucial Role HR Plays in Urgent Care

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According to the U.S. Bureau of Labor Statistics, health care job openings are expected to grow by 16% from 2020 to 2030. This rate is significantly faster than the average growth for all occupations, making healthcare HR an important industry to watch.

Part of this growth is due to the Baby Boomer generation needing more care as they age. However, the healthcare industry is experiencing a shortage of clinical staff workers. Many nurses are of that age group and will be retiring as patient care needs increase.

In addition, millennials leave this industry because of low satisfaction and lack of training.

With ongoing staffing deficiencies, providing quality health care will be one of the main concerns for many organizations. As a result, hospitals need HR (human resources) more than ever to meet demand, replace retirees, and close the gap.

The Importance of HR in Urgent Care

HR can effectively recruit and train employees while implementing safety measures within the workplace. HR in healthcare is crucial for the industry for many reasons. From providing staffing efficiency to maintaining an effective workforce, these are some of the benefits urgent care clinics can receive with HR. Knowing that the Healthcare Industry has been forced to change– organizations needed to take a fresh look at workplace healthcare trends and rehaul their programs.

Furthermore, a high-quality HR management program can develop worker satisfaction while patients receive exceptional service.

To overcome the challenges of staffing deficiencies, hospitals need effective staff training, which will be one of the most critical tasks in the health care sector.

What are some of the approaches that HR professionals can take to close the growing talent gap within the industry?

1. Training

HR professionals are equipped to identify the staffing needs of a workplace. However, with the rapid advances of technology, existing staff members require training to fill in the gaps and run an organization efficiently.

Moreover, HR can maintain talent recruitment by partnering with training institutions and monitoring enrollment for future candidates. Many health care organizations support training through a hands-on teaching approach. HR professionals can design these programs to help with future staffing needs and ensure quality service.

A properly trained health care workforce is paramount to meeting the public’s needs.

2. Targeted Recruitment

Recruitment involves identifying staffing needs, determining a targeted source of new workers, and advertising the jobs. Meeting the needs of recruiting requires unique solutions.

Since 79% of job seekers use social media to search, social recruiting will be a more effective strategy. One of the primary benefits of social recruiting is its cost-effectiveness for organizations. A strong social plan can generate reach when done correctly and avoid a cost-per-click expenditure.

3. Career Development Strategy

Worker career development plays a vital role in retaining and attracting a solid workforce. The proper employee management strategy sustains success by incorporating leadership, culture, and talent insights. Furthermore, it should involve offering workers the opportunity to grow and learn.

Some strategies that enhance a worker’s development should start immediately within orientation training. This focus helps new workers understand the organization’s behaviors, culture, policies, goals, and missions.

Likewise, a development strategy should integrate new health care technology and patient care methods. Regular leadership workshop scheduling can help workers acquire leadership and management skills in urgent care.

4. Retention and Compensation

To improve worker retention, urgent care centers should define competitive compensation. Compensation plays a significant role in worker motivation and retention. To attract top talent, it should either match or slightly increase what is currently available on the labor market. Essentially, this will increase organizational competitiveness.

A good retention plan involves more than a basic salary and benefits. Attractive benefits include paid holidays, comprehensive retirement plans, scholarships, and good medical insurance.

In addition, retention rates are determined by an organization’s culture, involving both worker and management behavior. Maintaining open communication will be one of the best strategies for detecting problems and preventing turnover.

The Possibilities of Recruiting Qualified Personnel

An effective human resources management plan will determine the hospital’s growth and performance. Health care organizations can utilize creative solutions to find and retain qualified workers. However, HR professionals must employ all possible measures to retain top talent.

Recruitment strategies and an effective resources management plan will be the solutions to developing and retaining qualified talent in a healthcare organization, ultimately promoting HR in Healthcare properly.

Left Brain, Right Brain: Does HR Have A Split Personality?

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Imagine a big desk. It’s loaded with two huge stacks of work, one on the left side, one on the right. Left side: the administrative pile, dense with data — numbers, stats, metrics, talent analytics. Right side: the strategic side — a yea-high stack of CVs and digital resumes, people strategies, some highlight pens poking through, paper clips, notes like — topics for C-suite.

Chances are, you’ve faced these two teetering sides of your role at some point, weighing the administration versus strategy. You might even see it as a metaphor for both sides of your brain (many of us do). Traditionally, HR — a career role dedicated to the art of finding the right people strategies — covers both sides, whether or not we’re better suited to one side or the other. But a recent study by Bersin by Deloitte found that nearly 50 percent of the business and HR leaders it surveyed said their companies are ill-prepared to deliver programs that align with business needs. Between the sea change wrought by the Cloud and Big Data, and the ever-increasing strategic needs of organizations, covering both sides spreads us way too thin.

Is it time to saw our desks in half and break our field of HR into two?

1) HR as administrative machine. Call it left brain HR. In fact, HR is already relying on the scope and virtuosity of Big Data and analytics, forgoing CVs, digital resumes and candidate interviews in recruiting decisions. For large organizations, this is by necessity as much as opportunity. Xerox created a comprehensive screening test to winnow through candidates for its 55,000 call center positions. The data is mined not only for skills but predictors, including retention, and the approach has already slowed down a notoriously high turnover rate. The shift in recruiting approach also showed something surprising: experience in a similar position is not actually a predictor of success. And in terms of recruitment, that’s has enormous implications — for candidates as well as recruiters.

2) HR as strategic business genius. Right brain HR has an ever-expanding sea of strategic challenges to tackle. Here’s where the transformation in HR is the most profound. Freed from the task of simply managing talent, this side of HR can view and approach talent as the strategic investment it is. Many have said that talent today is what financial capital was in the past, and I agree: we all see how critical talent is to growth — just look at today’s skills and leadership gaps. In terms of improving parity between C-suite and HR strategies, this creates an arena for aligning those goals. It enables a truly strategic approach to leveraging talent from within, and increasingly agility when it comes to attracting and recruiting talent on a global, multigenerational scale.

Given it’s almost football season, let me kick out another metaphor: Go Patriots! Football teams have two sides, and each is steeped in its own drive to excel (and I know there are plenty of you who are going to run with that ball). Time HR did that too. That’s where we’re headed, and that’s how we’ll succeed. In terms of scale and leverage, it’s a win.

A version of this was first posted on Forbes.