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#WorkTrends Getting Real About ATS

We may be at a tricky point in the economy, but hiring is on many company’s minds — along with what tools can help. So Meghan brought in Doug Coull, founder and CEO of APS, Inc.— the makers of SmartSearch talent acquisition and staffing management software — to talk ATS. They spent this episode of #WorkTrends going over the nuts, the bolts, and the advantages of applicant tracking systems. 

Of course, not every business needs an ATS, Doug noted. But if you employ any kind of sizable workforce — say around 150 or more, you likely need one. What you should look for, however, isn’t a plug and play system, but a system that comes with a partner. Understand your own needs, then look for a counterpart that has a similar outlook — and size and approach that fit your own. Parity helps align the decision-making, he said. As Meghan added, you want an ATS provider whose culture matches your own.

The most apparent hiring and recruiting issues may just be “symptoms of the problem,” Doug explained, but technology can help you find the weak links. And he cautioned against the practice of pitching an ATS to people who aren’t actually involved in the day- to-day of talent acquisition. Don’t just sell it to the director of HR or the director of recruiting, said Meghan. Sell it to those who are going to be actually using it, and know what they need.  

 Listen to the full conversation and see our questions for the upcoming #WorkTrends Twitter Chat. And don’t forget to subscribe, so you don’t miss an episode. 

Twitter Chat Questions

Q1: Why do organizations need an ATS? #WorkTrends
Q2: What strategies can help organizations better choose an ATS? #WorkTrends
Q3: How can companies optimize their technology purchase? #WorkTrends

Find Doug Coull on Linkedin and Twitter

This post is sponsored by SmartSearch.

How to Ensure You Hire for Keeps – The ATS Way

Applicant tracking has always been one of the most tedious tasks that recruitment managers faced in the past, especially for companies that receive tons of applications for each job opening. Today with the advent of the Applicant Tracking System (ATS), life has become a whole lot easier for recruiters and HR personnel, helping them hire employees that stick around for keeps.

What is an Applicant Tracking System?

ATS is a software application for the purpose of automating the recruitment process. From screening candidates to finally hiring candidates it covers the entire process.
The application can be deployed or it can be cloud based recruitment software as well.

Purposes of Applicant Tracking System

The purposes of using an applicant tracking system are many. Some of the most common ones include:

  • Ease of scanning applications – Thousands of applications can be scanned in a jiffy, based on customized filters or keywords.
  • Greater resource savings – Saving resources such as time, energy and paper (since everything is online, there is zero or minimal need for printing).
  • Streamlined and timely communication – Enables speedier and prompt communications with candidates.
  • Interview scheduling and coordination – Schedules interviews with multiple stakeholders for the particular role.
  • Storage and access to candidate pool – Helps maintain a large database of candidates. This is particularly the case when the solution is cloud based since it offers almost unlimited storage capabilities.
  • Social media integration – An ATS can sync with the online platforms (such as LinkedIn) to pick candidate profiles and extend the hiring pool.
  • Cost savings – One of the key purposes is also cost saving. Investing in an ATS helps lower the costs of recruitment in the long run.

Managing Applications for Positions

An applicant tracking software has parsing features which allows it to screen thousands of applications for various positions. Applications from diverse mediums are integrated (email, social media, website applicants) and mapped to the various open positions.

Screening Candidates

An Applicant tracking system typically screens out candidates from a large database of resumes, depending on predefined criteria for a particular job role. They may also use the social media platform profiles in addition to the submitted resumes since candidates today largely have evolved to the space of social media profiles.

Candidates are screened out based on an automated search for keywords which are appropriate for the job role. The ability to set filters ensures that no time is lost in screening candidates who are unfit for a particular job role.

Adherence to Hiring Compliance

An applicant tracking system can be programmed with the customized filters in such a way that the hiring process is adherent with the compliance guidelines for an industry, as set down by regulatory bodies or the government. This works in generating the right set of questions relevant for the role and ruling out any inappropriate questions.

A regular report is also generated and sent across to the relevant agencies. This is particularly helpful while recruiting in the government sector. Hence, applicant tracking system can go a long way in ensuring hiring compliance.

Providing Hiring Managers with Metrics and Data

Most applicant tracking systems provide regular reports, not just for compliance agencies but also for internal consumption. This includes a dashboard of the current status of recruitment in your organization, helping to keep hiring managers and other concerned personnel updated about recruitment efficiency within your company.

The stage-wise status of a job position is reflected till it is closed, and red flags are raised in case of any roadblocks, which may need action from your end. An indicative trend of the industry may also be reflected in the updates that are provided from time to time.

Applicant tracking systems have created a revolution in the space of recruitment. Recruitment is no longer an arduous task of going through a pile of resumes, then filtering the most suitable one and then following up time and again with candidates and internal stakeholders hopelessly. With the advent of modern applicant tracking systems, the whole process from screening to the deliverance of the final offer letter is just a breeze!

Photo Credit: gar_xxx1 via Compfight cc

Why We Don't Need To Reinvent The ATS

There are a lot of opinions, many conflicting, on how recruiting technology can help us innovate; how we find, attract, engage and nurture candidates in the recruiting process.

One idea I hear a lot is that we need to reinvent the Applicant Tracking System (ATS). Make it more about relationships and less about process flows. Improve all the candidate-facing elements like job search and apply process. Build a better one from the ground up that’s more intuitive, candidate friendly and connects better with all your efforts to attract candidates to apply in the first place. If we can do one thing, this would be it.

But I pose this question: Is this really the best use of our time and energy? And is this where technology can make the greatest impact on talent acquisition?

What I Know About The ATS Today

Hey, don’t get me wrong, a better ATS would solve some problems. But in many cases, the ATS solves many more problems than most give it credit for. The ATS is not a mobile app built to do two or three things really well – it is an enterprise system built to be a full compliance and process flow manager for thousands upon thousands of applications.

Few remember the mess that recruiting was before the ATS, as it’s been a mainstay for a while now. Trust me, it’s helped make talent acquisition way better and more efficient, and it’s a system that recruiting organizations couldn’t live without. Plus, from a legal and compliance standpoint, it’s a savior and necessity.

But there have been a few consistent story lines around the ATS for the past few years:

Everyone Has Issues With Their ATS

Do you hate your ATS? A question asked a little too frequently during conference presentations, but mostly because presenters know they will get a resounding, “Yes!” But why do talent acquisition professionals get annoyed sometimes with it? Here are a few reasons:

  • Feature Creep: The ATS has become an albatross in terms of features. People have a hard time wrapping their minds around everything that an ATS does, even the features they use on a daily basis. Many of these features are sorely needed and were built because organizations requested them, but in the end it makes for a system that feels cumbersome to the average user.
  • Unfair Expectations: As new candidate attraction trends like mobile, social, candidate experience and employer branding entered the talent acquisition fray, many expected the ATS to help provide solutions for these trends. The problem is that the ATS was never built or meant to solve problems on the candidate attraction side. It was meant to provide order to the application and hiring processes and them measurable. In all fairness, it became the center of our recruiting universe over the past 10 years. But now, everyone expects it to remain so, despite a lot of shifting needs in a more interaction-based and data-driven environment.
  • It’s Not “New” Anymore: Let’s face it, the established ATS vendors have lost their luster, and that comes with a more mature market. What felt innovative in the past decade feels less so now. And with more competitors in the space, it feels like every ATS or talent management suite has the same features (even though they don’t … more on this in Part II).

Switching Your ATS Doesn’t Make You Happier

I’ve spoken with a number of companies that are undergoing ATS switches in order to gain more value from their talent acquisition process. And in many cases, it’s a bad experience.

  • First, it takes a much too long to implement and switch everything over (we’re talking a year if not more). This isn’t a knock on the ATS – it;’s understandable, as these systems are compiling a ton of information and require thoughtful  processes in order to achieve what it’s meant to.
  • Second, many don’t realize the unique differences among solutions. Not every ATS has the same features (although we seem to think they do), and a crucial feature you had before isn’t always available when you switch. It’s left many angry at the sales teams for not being transparent, but really, all the key functions that an ATS helps with aren’t easily replicated.

What Next? 

So people here think: If lots of people have trouble with their ATS and switching to other established vendors doesn’t improve the process, why don’t we reinvent what an ATS is? Watch out for the next installment of my discussion of the current and future ATS.

With the Warming Heart of People Pools

“And I don’t care, go on and tear me apart
And I don’t care if you do
‘Cause in a sky, ‘cause in a sky full of stars
I think I see you…”
—Coldplay, “Sky Full of Stars

The statement’s context bummed me out. Not because my father-in-law and his wife didn’t know what I did for a living, people from outside the HR technology space always think I work literally in HR. No, it was because once they realized I worked for an HR software company that provided applicant tracking software, they immediately referenced the ATS black hole from whence no job applicant is supposedly ever seen again once he or she applies online.

We ended up discussing all the other ways applicants can gain visibility with a prospective employer – their online presence and their networking acumen. But no matter how good the recruiting software is (and PeopleFluent’s is pretty damn good), managing the candidate experience along the way hasn’t been easy for companies.

In fact, for the past few years, companies on the average receive an excessive number of resumes per every open full-time permanent position. This according to Talent Board’s 2014 Candidate Award Experience Awards Report released earlier this year (the 2015 data collection is in process). The CandE data from the past two years alone that shows open requisitions for all levels of positions are tracking over 200 resumes each.

While at the same time, more than half of job applicants are applying for up to four jobs per week, while nearly a third applying to up to nine jobs per week. Though applicant tracking systems and automation has helped companies funnel these resumes into their respective job “buckets” to be reviewed by overtaxed recruiters and hiring managers, the application process has not changed much for job seekers and employers.

But one of the biggest problem with the post-and-pray reactive recruiting approach and online application process is that it’s req-based – every time a new job is posted recruiters have to review a huge volume all new applicants on the average (most of whom aren’t qualified and many they may already have in their database) instead of leveraging their existing database where potential matches lie.

What if a company’s applicant database could be used to generate proactive sourcing pipelines? With better access to their own data, knowing how to set up the applicant pipelines, and how to communicate with the candidates can make the marketing investments pay off with great return and less near-term churn.

I recommend that companies get outside their own reqs and generate their own qualified candidates by creating and maintaining people pools based on skills and competencies needed for the work at hand. Being proactive with sourcing and screening doesn’t have to be aspirational – companies can do it with their own applicant databases and they way they capture new applicants via their career sites.

Because if it takes 45 minutes to complete an online application, then it’s 40 minutes too long. Attract applicants based on skills and experience needed, not just the literal requisition (especially for non-technical repetitive hiring), and collect just enough information to screen and create qualified talent pools for your recruiters and hiring managers. This allows companies to create proactive people pools based on skills need and not the job itself, which can and will maximize their recruitment dollar.

Given the time and resources it takes to find the right people why should companies start the process from scratch each and every time? By building these people pools (again, who cares what we call it as long as we’re hiring), employers can develop them around job types, skills and competencies to which they can turn to fill key roles without having to restart the processes from the beginning.

Creating repositories and automatically updated saved searches of qualified candidates in your talent acquisition system, such as those who were qualified but ultimately not selected for the position for which they applied, provides employers with a short list of individuals already engaged and interested in working for the company. This saves time and money and can help improve the relationships with hiring managers.

Along these lines, people pools can help improve the candidate experience and employer brand. For instance, informing candidates who weren’t selected that they will be kept in a pool and considered for future positions will not only let them avoid having to reapply, but also create a more positive impression of the company. It also keeps those individuals warm and engaged and interested in future openings. As a result, when a new positions becomes available, the company can fill it much more quickly by turning to those who have previously expressed interest.

A people pool strategy also can enhance talent mobility. Understanding the talent already in the organization and identifying who can be called upon to fill key gaps is another key advantage. Using employee data stored in the HR system can illuminate the talent already in place and their unique skills and strengths. As a result, the company can further streamline the process of filling positions with internal talent, while helping to retain their best employers by giving them the opportunity to advance through the ranks.

Of course, the “black hole” application experience hasn’t completely gone away and nearly 50 percent of the CandE winners still only received 3 out of 5 stars of less on their application process. The conundrum is that because of the great recruiting technology equalization happening in the world it just will not be enough to be an employer of choice long-term.

Remember, every person is a perpetual candidate no matter how happily employed or engaged they become over time, something we discussed more than once with Talent Board co-founders Elaine Orler and Gerry Crispin on the TalentCulture #TChat Show.

They agreed that at any given time they may find another role more appealing inside organization, or elsewhere. All of these candidate and employee phases combined with empowering technologies and continuous “customer” service from those who employ and woo candidates are what will give organizations the unfair advantage in the 21st century.

This doesn’t mean the effectual stretch and learning new skills will guarantee jobs for everyone, but these will be the benchmarks for many CandEs to come, with the warming heart of people pools ultimately eclipsing the black hole.

ERP, Collaborative Recruitment And Getting Employees Involved

Your recruiting team isn’t alone when it comes to attracting new talent. Your organization can get some employees involved by instigating and maintaining an Employee Referral Program. ERPs help employers find like-minded candidates to add to the team they already have. Combining the power of an ERP with collaborative recruitment gets employees involved in the workplace. Here are best practices and the tools you need to sustain an effective ERP.

Make Your ERP Work

Your team is already incentivized to find great people to work with, but why not sweeten the pot by offering rewards or cash for getting that perfect candidate to apply? Forty percent or more of best-in-class new hires are acquired from referral programs. Furthermore, those referred by current employees and acquisitions are 20% less likely to quit their jobs. This saves the company money and creates a more cohesive team in the long run. Because ERP programs are fueled by current employees, ambassadors know the cultural fit and the functional fit needed in the workplace and can refer people they know will make them look good and stay longer than a few months.

Create A Culture of Sharing

Workplace harmony is dependent upon the quality of communication among team members. Including current employees in the hiring process facilitates a culture of communication. Creating a sharing community around the office brings this mentality full circle. Communicating hiring perspectives with the current employees and hiring managers perpetuates this notion of teamwork. Start with an environment that fosters a sense of knowledge sharing. From that, a more collaborative and effective ERP will emerge. Diane Berry, Chief Knowledge Evangelist at Coveo says:

“The old adage that ‘Knowledge is Power’ needs to become ‘Sharing is Power.’ When employees openly share their knowledge, the entire organization becomes more powerful.”

Ultimately, you can use this mentality in the company’s ERP program. By integrating a “sharing” attitude into the organization, a collaborative recruiting program will surely emerge.

Organize With An ATS

It might take a little research, some demos, and maybe even some trials to find the Applicant Tracking System that best fits your company. Taking time to find the right ATS for your organization versus rushing into the least expensive option is better for you and your team in the long run. Robust recruitment software provides yet another way for your employees to get involved in the hiring process.

The easy access of candidate files is essential for organizations that want to implement a collaborative recruitment strategy among their employees. When pulling in other departments for recruitment support, keep in mind that you’ll need a system to track and manage all referrals and the easiest way to do this is often through email and calendaring software. Look for recruitment software that works without forcing your entire company to log in to the back end. Simply put, make it easy for them to help you!

Additionally, organization is crucial for the sake of legal compliance. Without organizational tools like an ATS, maintaining and sending important paperwork can be difficult to keep track of. Each ATS is sold by seat, so the organization will pay for each user. This way, candidate files can’t be accessed with abandon but rather with purpose by designated users.

Employee referral programs have a higher success rate than recruiters simply reaching out to potential candidates. The employee ambassadors reaching out to the candidates already have developed relationships with them, so there is a pre-established level of trust. Meshing a sharing environment into the office atmosphere fosters not only the development of employees, but the growth of your qualified talent pool. With all of this information, the team will need a way to track it all. Using an ATS to enhance the already-in-place ERP will help your team make the best, educated decision in adding talent. A well-fitted ATS keeps your recruitment department organized so you can efficiently share information with the employees who are involved in the hiring decisions. With these robust tools and practices, your organization can begin the change to a collaborative recruitment process.

About the Author: Raj Sheth is the CEO and Co-Founder of Recruiterbox.com, web-based recruitment software that helps growing companies manage their incoming job applications.

photo credit: This is what democracy looks like ▋❤ ▋ via photopin (license)

Ditching Your ATS? You’re Not Alone

Having been in the HR tech business for a number of years, I have spoken with countless HR and recruiting experts about their technology moves. As applicant tracking systems have grown in popularity over the last several years, larger companies are looking for new, more effective software and smaller companies are looking to make their first ATS decisions. Regardless of which group you fall into, there are a few things you should consider when shopping around.

Software Advice used the information that they gathered about past clients’ issues with their ATS and their reasons for switching, to create their 2013 ATS BuyerView report. Let’s look at the top three reasons that today’s software buyers are in the market for a new ATS:

1) Need More Robust Software

The applicant tracking software of less than a decade ago won’t have some features that have become pretty standard, and totally necessary in today’s recruiting climate. As other forms of HR and recruiting tech have advanced, each other type has to keep up. For instance, LinkedIn’s “Click to apply with LinkedIn” button has become wildly popular with applicants and recruiters alike, yet this option is not available with some of the older software.

Furthermore, social sharing and the ability to post listings on job boards directly from the secure platform is a relatively new function that only more current software will have. Many companies with free or outdated software are also finding that they need cloud-based software to keep up with the competition.

2. Current System Too Complex

Seeing this at #2 on the list isn’t surprising at all. I actually run into this a lot. A company is sold on a vendor that offers it all…except for user-friendliness, support or training. The most robust, all-inclusive and up-to-date software is going to be useless if no one can, or will use it. Recruitment expert Randall Birkwood said:

“You will find vendors will offer a number of bells and whistles, which may be confusing.  Ultimately, what is most important is whether it is easy to set up, intuitive, and requires minimal maintenance.”

3. Improve Efficiency/Effectiveness

This is sort of a broad category, but I have some solid hunches on what these users were unhappy with, given my experience in the industry.

Searching and Matching

An ATS that easily imports, parses and organizes all of the data you can shoot at it is great, but the user has to be able to access that data effortlessly. Poor search functionality can render an ATS useless.

Internal Candidate Portals and Referral Portals

HR is tired of being the middleman. Internal movement and career development is crucial to engagement and retention. Allow internal candidates to easily view and apply for listings. Additionally, your ATS should have a portal for employees to make referrals. These portals will provide all information that the candidates and referrers need, while decreasing the burden on HR and recruiting resources.

Reporting

Metrics are vital to the continued success of any recruitment team, and they aren’t easy to gather without the right tools. Companies are looking for reporting tools that effortlessly gather information on important metrics like time-to-fill, source of hire and diversity. RecruiterLoop provides more information on important recruiting metrics.

Cloud-based

Many companies quickly realized the burden on their IT team after purchasing their non-cloud-based software. The cloud is where it’s at now. With cloud-based options, your vendor is tasked with maintaining and updating the system, instead of using your own resources.

While there is plenty more to picking out the right software for your company’s unique needs, I think it’s important to hear from software buyers who have already spent the money and found the issues. That way, you don’t have to do it!

It is also important for software buyers to ask questions about updates and upgrades before deciding to make any purchases. These might come with hidden costs, but they might be simple changes that your vendor can make for you. One last piece of advice: Don’t buy until it’s right!

(About the Author: Raj Sheth is the CEO and co-founder of Recruiterbox, an online recruitment software and applicant tracking system designed especially for growing companies. Prior to Recruiterbox, Sheth founded two other web start-ups — a classifieds portal and an ecommerce site. He graduated from Babson College and spent the first three years of his career as a financial analyst with EMC Corporation in Boston.)

To discuss World of Work topics like this with the TalentCulture community, join our online #TChat Events each Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter and G+ conversation anytime. Learn more…

TalentCulture World of Work was created for HR professionals, leadership executives, and the global workforce. Our community delves into subjects like HR technologyleadershipemployee engagement, and corporate culture everyday. To get more World of Work goodness, please sign up for our newsletter, listen to our #TChat Radio Channel or sign up for our RSS feed.

Do you have great content you want to share with us? Become a TalentCulture contributor!

Photo Credit: buso23 via bigstock

Ditching Your ATS? You’re Not Alone

Having been in the HR tech business for a number of years, I have spoken with countless HR and recruiting experts about their technology moves. As applicant tracking systems have grown in popularity over the last several years, larger companies are looking for new, more effective software and smaller companies are looking to make their first ATS decisions. Regardless of which group you fall into, there are a few things you should consider when shopping around.

Software Advice used the information that they gathered about past clients’ issues with their ATS and their reasons for switching, to create their 2013 ATS BuyerView report. Let’s look at the top three reasons that today’s software buyers are in the market for a new ATS:

1) Need More Robust Software

The applicant tracking software of less than a decade ago won’t have some features that have become pretty standard, and totally necessary in today’s recruiting climate. As other forms of HR and recruiting tech have advanced, each other type has to keep up. For instance, LinkedIn’s “Click to apply with LinkedIn” button has become wildly popular with applicants and recruiters alike, yet this option is not available with some of the older software.

Furthermore, social sharing and the ability to post listings on job boards directly from the secure platform is a relatively new function that only more current software will have. Many companies with free or outdated software are also finding that they need cloud-based software to keep up with the competition.

2. Current System Too Complex

Seeing this at #2 on the list isn’t surprising at all. I actually run into this a lot. A company is sold on a vendor that offers it all…except for user-friendliness, support or training. The most robust, all-inclusive and up-to-date software is going to be useless if no one can, or will use it. Recruitment expert Randall Birkwood said:

“You will find vendors will offer a number of bells and whistles, which may be confusing.  Ultimately, what is most important is whether it is easy to set up, intuitive, and requires minimal maintenance.”

3. Improve Efficiency/Effectiveness

This is sort of a broad category, but I have some solid hunches on what these users were unhappy with, given my experience in the industry.

Searching and Matching

An ATS that easily imports, parses and organizes all of the data you can shoot at it is great, but the user has to be able to access that data effortlessly. Poor search functionality can render an ATS useless.

Internal Candidate Portals and Referral Portals

HR is tired of being the middleman. Internal movement and career development is crucial to engagement and retention. Allow internal candidates to easily view and apply for listings. Additionally, your ATS should have a portal for employees to make referrals. These portals will provide all information that the candidates and referrers need, while decreasing the burden on HR and recruiting resources.

Reporting

Metrics are vital to the continued success of any recruitment team, and they aren’t easy to gather without the right tools. Companies are looking for reporting tools that effortlessly gather information on important metrics like time-to-fill, source of hire and diversity. RecruiterLoop provides more information on important recruiting metrics.

Cloud-based

Many companies quickly realized the burden on their IT team after purchasing their non-cloud-based software. The cloud is where it’s at now. With cloud-based options, your vendor is tasked with maintaining and updating the system, instead of using your own resources.

While there is plenty more to picking out the right software for your company’s unique needs, I think it’s important to hear from software buyers who have already spent the money and found the issues. That way, you don’t have to do it!

It is also important for software buyers to ask questions about updates and upgrades before deciding to make any purchases. These might come with hidden costs, but they might be simple changes that your vendor can make for you. One last piece of advice: Don’t buy until it’s right!

(About the Author: Raj Sheth is the CEO and co-founder of Recruiterbox, an online recruitment software and applicant tracking system designed especially for growing companies. Prior to Recruiterbox, Sheth founded two other web start-ups — a classifieds portal and an ecommerce site. He graduated from Babson College and spent the first three years of his career as a financial analyst with EMC Corporation in Boston.)

To discuss World of Work topics like this with the TalentCulture community, join our online #TChat Events each Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter and G+ conversation anytime. Learn more…

TalentCulture World of Work was created for HR professionals, leadership executives, and the global workforce. Our community delves into subjects like HR technologyleadershipemployee engagement, and corporate culture everyday. To get more World of Work goodness, please sign up for our newsletter, listen to our #TChat Radio Channel or sign up for our RSS feed.

Do you have great content you want to share with us? Become a TalentCulture contributor!

Photo Credit: buso23 via bigstock