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4 Reasons Not to Base Hiring on Skills

The competition for talent isn’t going away. Nor is the need to hire people who know how to do the job and won’t leave. With the average life expectancy of an employee on the job in the U.S. shrinking — … Read more

5 Warnings for Leaders: Brand Humanization Is Not A Social Media Fad

Notice how hard brands and company leaders are fighting for your attention lately? They’re trying Brand Humanization; to position products and services to appeal to consumers, de-position the competition’s (very similar) stuff, and a million other tactics. But has it … Read more