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Building An Authentic Brand: A Case Study

Building a brand that stands for something is challenging; it takes time and, most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain immediate recognition upon someone viewing their logo, hearing their name or considering their … Read more

What Drives Social Influence? Insights From Recruiting Circles

Written by Carter J. Hostelley, CEO, Leadtail

Marketers change jobs a lot. So every few months I hear from someone who’s job hunting again. Typically, we get together to grab coffee and chat about their situation. And at some … Read more