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Rethink ‘Brand You’: Find Your Authentic Self

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“This above all: to thine own self be true.” – Shakespeare

If there’s one business slogan/fad/concept that’s in danger of becoming meaningless through overuse, it’s “brand you.” These days I can spot a “brand” (as opposed to an authentic person) from the first word out of his or her mouth. “Brands” tend to be a little too perfect — packaged, programmed, and plastic. They’re pushing what they think we want to buy, not their real selves. I see this unfold every day in social media – for better or for worse. It’s like the difference between processed food and the amazing stuff you can get at farmers markets.

I want authenticity when I hire, and even when I’m not. Catching my drift? I do not want some amalgam of what the applicant thinks the employer is looking for. I want to know you for the real you. I want to celebrate your personality – every nook and cranny. Real success has always been about knowing ourselves and staying true to that core. People who know themselves enrich an organization’s culture, and add to the workplace community with their spontaneity and honesty.

Branding isn’t without value, but it can’t be the ultimate measure. That has to go deeper.

So build the “real you”. As the brilliant, nimble consultant and author Dorie Clark says in her must-read book Reinventing You: Define Your Brand, Reimagine Your Future:“Your reputation lasts for a long time, and needs to be treated with respect. You won’t get very far if you try to be something you’re not. Rather, your personal brand is about figuring out who you really are and what you do best, and then living that brand out. It’s the essence of authenticity.”

Here are five ways to find your authentic self:

1) Take Shakespeare’s advice and be true to yourself. Know your values and never compromise them, even if doing so might lead to short-term gain. Integrity and authenticity go hand in hand.

2) Be good to yourself. We all have to take care of ourselves. And this means doing things that enrich us, body, mind and soul. Go fly fishing, tutor ex-cons, learn a new language, discover a cool new rock band, start a new business venture, bake cupcakes, read Trollope, hike the Andes. Find things that nurture you and make you feel good about yourself. This will deepen yourself of sense of self, and your self-confidence.

3) Have fun. Life is short and often hard. Fun and a sense of humor help us all get through. They also happen to be amazing productivity and community-building tools. I can’t tell you how many tough meetings I’ve been in where the mood is turned around by some genuine humor. Exercise your funny bone.

4) Don’t hide your so-called flaws. No one is perfect and no one is expected to be perfect. You may be cranky at times, pessimistic, even antisocial or a little weird. Well, guess what? Steve Jobs was a freak. Understand yourself — talents and “flaws” — and bring it all to the table.

5) Know what you want. Career trajectories are impossible to predict. But if you know who you are and what you want, you’ll save a lot of time and energy. To the greatest extent possible, only go after opportunities that ignite your passion and stir your soul.

Authentic people are exciting, original and refreshing, the essential element of an exciting, vibrant workplace culture that leads to knockout performance. Exciting companies are hungry for authenticity. Find your true self and run with it. Please let me know how it goes.

A version of this post was first published on Forbes.

photo credit: you rood via photopin (license)

Find Your True Self And Run With It

/ /by

“This above all: to thine own self be true.” – Shakespeare

How long does it take to tell a “brand” apart from an authentic person? From the first word out of his or her mouth, right? “Brands” tend to be a little too perfect — packaged, programmed, plastic. They push what they think we want to buy, not their real selves. It’s like the difference between processed food and the fresh, “real” food you can get at farmers markets.

I want authenticity when I hire, and even when I’m not. Catching my drift? I do not want some amalgam of what the applicant thinks the employer is looking for. I want to know you for the real you. I want to celebrate your personality – every nook and cranny. Real success has always been about knowing ourselves and staying true to that core. People who know themselves enrich an organization’s culture, and add to the workplace community with their spontaneity and honesty.

Branding isn’t without value, but it can’t be the ultimate measure. That has to go deeper.

Here are five ways to find your authentic self:

1) Take Shakespeare’s advice and be true to yourself. Know your values and never compromise them, even if doing so might lead to short-term gain. Integrity and authenticity go hand in hand.

2) Be good to yourself. We all have to take care of ourselves. And this means doing things that enrich us, body, mind and soul. Go fly fishing, tutor ex-cons, learn a new language, discover a cool new rock band, start a new business venture, bake cupcakes, read Trollope, hike the Andes. Find things that nurture you and make you feel good about yourself. This will deepen yourself of sense of self, and your self-confidence.

3) Have fun. Life is short and often hard. Fun and a sense of humor help us all get through. They also happen to be amazing productivity and community-building tools. I can’t tell you how many tough meetings I’ve been in where the mood is turned around by some genuine humor. Exercise your funny bone.

4) Don’t hide your so-called flaws. No one is perfect and no one is expected to be perfect. You may be cranky at times, pessimistic, even antisocial or a little weird. Well, guess what? Steve Jobs was a freak. Understand yourself — talents and “flaws” — and bring it all to the table.

5) Know what you want. Career trajectories are impossible to predict. But if you know who you are and what you want, you’ll save a lot of time and energy. To the greatest extent possible, only go after opportunities that ignite your passion and stir your soul.

Authentic people are exciting, original and refreshing, the essential element of an exciting, vibrant workplace culture that leads to knockout performance. Exciting companies are hungry for authenticity. Find your true self and run with it. Please let me know how it goes.

This post was adapted from Rethink Brand ‘You’: Find Your Authentic Self, which was published on Forbes.com.

About the Author: Meghan M. Biro is a globally-recognized leader, talent management and career strategist, and social community catalyst. As founder and CEO of TalentCulture Consulting Group, she has worked with hundreds of companies, from early-stage ventures to global brands like Microsoft and Google, helping them recruit and empower stellar talent.

photo credit: THX0477 via photopin cc

#TChat Recap: Authenticity Is An Inside Job That Starts With Self

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Authenticity Is An Inside Job That Starts With Self

Everyday, there’s a flock of people who head to work and experience a daily dosage of empowerment, then there’s the other flock that experiences workplace dread on a daily-basis. Some people get to work in highly engaging workplaces, while others count the seconds till the clock strikes freedom. Within each workplace culture there exists what’s referred to as workplace authenticity, whether it’s real or fake. Few experience it first-hand, and many can only wonder about what it would be like to be true to themselves at work and ideally, in everyday life. This week, #TChat was joined by Jason Lauritsen and Joe Gerstandt.

Both of them get why authenticity is an invaluable workplace mindset that encourages innovation through openness, trust, and communication. Interestingly enough, authenticity is about being real and true to one’s self. Yet, in the workplace, Jason believes that:

Yes, even if that person becomes a bit of an annoyance. We must look within ourselves to find who we really are inside our workplace and who we want to be. To do so, we must:

Speaking the truth does require boldness and at times being unpopular in the process. It’s through these initial actions that we begin to discover the value in being authentic. We must find it within ourselves to accept authenticity. Instead of authenticity finding acceptance at the bottom of an organization:

Authenticity has to begin at the top and work its way down to the entire organization. It should be embraced with open arms. It must be greeted with optimism. Workplace productivity and business results experience a bumpy ride when employees are not allowed the freedom to be themselves at work. Simply put:

If authenticity generates better engagement and happier employees, then what employer wouldn’t care about the end results? If organizations truly care about the bottom line, then cultivating workplace authenticity can provide the fruition they seek. Don’t have employees sitting around waiting until the clock strikes freedom (and the end of their workday). Have them working at highly productive levels through the empowerment of workplace authenticity. Keep employees engaged by letting them voice their opinions and developing a cultural mindset of being real with themselves and other people that surround the culture. Any organization will see the results are at least worth taking another look at.

Want To See The #TChat Replay?


Closing Notes & What’s Ahead

Thanks again to our guests Jason Lauritsen and Joe Gerstandt. Click here to see the preview and related reading.

#TChat Events: Authenticity Is An Inside Job That Starts With Authenticity

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Leaders: Is Your "Work" Self the Real Deal?

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(Editor’s Note: This thought-provoking post was originally published by our valued content partners at SwitchandShift. We are republishing it for the TalentCulture community, with permission. Why? Not because we’re seeking more attention from Google — but because Ted’s message is important. It bears repeating.)

For years now, I have devoted my waking hours to interacting with leaders from all walks of life.

From bootstrapped young ventures to huge business conglomerates. Middle management newbies to C-suite veterans. Non-profits and for-profits, alike. You name it — if it’s about leadership, I’m there. Understanding what makes leaders tick is literally what I’ve been doing for a living for as long as I can remember.

A Troubling Trend

Along the way, I’ve seen a few patterns — and this is one issue that comes up again and again. Sooner or later, at some point in a conversation, a leader will say something like this to me: “I’m one person at home, but another at work.”

Sound familiar? Try this scenario on for size…

• At home, I’m generous and giving.
• At home, I trust the good intentions of those around me.
• At home, with my friends, we let loose and simply enjoy one another’s company, typically with no agenda.
• At home, when I volunteer, I get lost in my work. When I’m done, I feel good for hours afterward. It’s the highlight of my week!
• At home, I’m joyful.
• At home, I’m the real me.
• I wish I could be the real me all the time. If only!

On the other hand…

• At work, I’m analytical and objective. If it can’t be measured, it doesn’t count.
• At work, if you can’t prove it with hard data, don’t bring it up!
• At work, I’m guarded. You have to watch your back.
• At work, I make the tough decisions. It’s simply part of being a leader.
• At work, I only give to my peers in strategic ways, if it’ll benefit me, too. I don’t want to be taken advantage of!
• At work, a lot of my time is spent on pointless tasks. That’s why they call it work, isn’t it?
• At work, I work my tail off. It’s draining. That’s why they pay me, right?
• At work, I’m a stripped down version of the real me.

Does any of this ring a bell? Maybe a little too close to home?

The fact is, we’ve all felt it. Actually, many of us have felt nothing but these feelings throughout our careers. Many of us (especially those who cut our business teeth in the 20th century) have internalized the Industrial Age management philosophy still prevalent today. Many of us who are in this boat don’t yet realize there’s a better way — and we don’t even recognize that some leaders are actually living this better way, right now.

Give Your “Work Self” Permission to Be Fully Human

It’s time to give yourself permission to be fully present at work. Why do I say “permission”? Because we need it. Many of us crave permission to be our whole selves, our real selves. We crave permission to be generous, trusting, giving, and joyful — at work, at home, wherever we are. Some people will always doubt and detract from your efforts, no matter what you say or do to show them that there’s a better way. Forget about them. It hurts me to say that, but it’s important to say. No one can help those who refuse to be helped — those who would rather be “right” than be happy.

Some people are already on board with this whole-self-all-the-time concept. They’re ahead of the curve. If you are, too, then there’s your chorus. Focus on them. It’s important to gain new insights from their experience and let them recharge your batteries.

Your Reality Is Your Story

The vast middle? Those are what I like to call the “willing skeptics.” They aren’t sold on your message, but they’re open to being convinced, if you can back your claims with examples. Gather those examples! Share them early and often! It’s what every compelling author and speaker and teacher and leader does. Be a storyteller. Statistics won’t get you where you need to go. Examples of thriving companies running on modern, human principles? That’s what the willing skeptics are looking for. Put your willing skeptics in the position to think, “If they can do it, and they’re like us, then I bet we can do it, too.” Then show them how, or find someone who can.

People are hungry for positive, uplifting change. The 70% of workers who are disengaged and disaffected? They know there must be a better way, and they’re on the lookout for companies that are living it. They’re polishing their resumes so they can make the leap. This is an existential crisis for the companies who refuse to modernize how they lead — the corporate equivalent of the dinosaur die-off 65 million years ago.

The thing that doesn’t show up in surveys (but should) is this: It isn’t just workers who are unhappy. Even leaders yearn for a better way. They yearn to bring their whole selves to work – to bring their souls with them when they walk through the company doors each morning.

Is that you? Would you like to be a complete you — the trusting, generous, moral, joyful you — all day, every day — and not just when you’re at home?

Here Is Your Permission

Bring your soul to work. It’s essential to your happiness.

If you don’t want to take it from me, take it from the story of Yvon Chouinard, founder and owner of the $500M+ clothing company, Patagonia. Chouinard is the author of Let My People Go Surfing: The Education of a Reluctant Businessman. It’s one of the best business books I’ve ever read (and I’ve read hundreds). It’s a blueprint for how a company can grow to incredible success by embracing the “whole” of everyone in the organization — rather than just their backs, hands and left-brains.

Chouinard founded a company where bringing your soul to work is baked right in as an essential ingredient of the organization. It has served them well. Perhaps that is the permission you need.

And so I repeat — bring your soul to work. It’s essential to your happiness. It’s also essential to the success of your company, as we tread ever deeper into this more “human” century.

(Note: To discuss World of Work topics like this with the TalentCulture community, join our online #TChat Events each Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter and G+ conversation anytime. Learn more…)

Image Credit: Stock.xchng

Leaders: Is Your “Work” Self the Real Deal?

/4 Comments/ /by

(Editor’s Note: This thought-provoking post was originally published by our valued content partners at SwitchandShift. We are republishing it for the TalentCulture community, with permission. Why? Not because we’re seeking more attention from Google — but because Ted’s message is important. It bears repeating.)

For years now, I have devoted my waking hours to interacting with leaders from all walks of life.

From bootstrapped young ventures to huge business conglomerates. Middle management newbies to C-suite veterans. Non-profits and for-profits, alike. You name it — if it’s about leadership, I’m there. Understanding what makes leaders tick is literally what I’ve been doing for a living for as long as I can remember.

A Troubling Trend

Along the way, I’ve seen a few patterns — and this is one issue that comes up again and again. Sooner or later, at some point in a conversation, a leader will say something like this to me: “I’m one person at home, but another at work.”

Sound familiar? Try this scenario on for size…

• At home, I’m generous and giving.
• At home, I trust the good intentions of those around me.
• At home, with my friends, we let loose and simply enjoy one another’s company, typically with no agenda.
• At home, when I volunteer, I get lost in my work. When I’m done, I feel good for hours afterward. It’s the highlight of my week!
• At home, I’m joyful.
• At home, I’m the real me.
• I wish I could be the real me all the time. If only!

On the other hand…

• At work, I’m analytical and objective. If it can’t be measured, it doesn’t count.
• At work, if you can’t prove it with hard data, don’t bring it up!
• At work, I’m guarded. You have to watch your back.
• At work, I make the tough decisions. It’s simply part of being a leader.
• At work, I only give to my peers in strategic ways, if it’ll benefit me, too. I don’t want to be taken advantage of!
• At work, a lot of my time is spent on pointless tasks. That’s why they call it work, isn’t it?
• At work, I work my tail off. It’s draining. That’s why they pay me, right?
• At work, I’m a stripped down version of the real me.

Does any of this ring a bell? Maybe a little too close to home?

The fact is, we’ve all felt it. Actually, many of us have felt nothing but these feelings throughout our careers. Many of us (especially those who cut our business teeth in the 20th century) have internalized the Industrial Age management philosophy still prevalent today. Many of us who are in this boat don’t yet realize there’s a better way — and we don’t even recognize that some leaders are actually living this better way, right now.

Give Your “Work Self” Permission to Be Fully Human

It’s time to give yourself permission to be fully present at work. Why do I say “permission”? Because we need it. Many of us crave permission to be our whole selves, our real selves. We crave permission to be generous, trusting, giving, and joyful — at work, at home, wherever we are. Some people will always doubt and detract from your efforts, no matter what you say or do to show them that there’s a better way. Forget about them. It hurts me to say that, but it’s important to say. No one can help those who refuse to be helped — those who would rather be “right” than be happy.

Some people are already on board with this whole-self-all-the-time concept. They’re ahead of the curve. If you are, too, then there’s your chorus. Focus on them. It’s important to gain new insights from their experience and let them recharge your batteries.

Your Reality Is Your Story

The vast middle? Those are what I like to call the “willing skeptics.” They aren’t sold on your message, but they’re open to being convinced, if you can back your claims with examples. Gather those examples! Share them early and often! It’s what every compelling author and speaker and teacher and leader does. Be a storyteller. Statistics won’t get you where you need to go. Examples of thriving companies running on modern, human principles? That’s what the willing skeptics are looking for. Put your willing skeptics in the position to think, “If they can do it, and they’re like us, then I bet we can do it, too.” Then show them how, or find someone who can.

People are hungry for positive, uplifting change. The 70% of workers who are disengaged and disaffected? They know there must be a better way, and they’re on the lookout for companies that are living it. They’re polishing their resumes so they can make the leap. This is an existential crisis for the companies who refuse to modernize how they lead — the corporate equivalent of the dinosaur die-off 65 million years ago.

The thing that doesn’t show up in surveys (but should) is this: It isn’t just workers who are unhappy. Even leaders yearn for a better way. They yearn to bring their whole selves to work – to bring their souls with them when they walk through the company doors each morning.

Is that you? Would you like to be a complete you — the trusting, generous, moral, joyful you — all day, every day — and not just when you’re at home?

Here Is Your Permission

Bring your soul to work. It’s essential to your happiness.

If you don’t want to take it from me, take it from the story of Yvon Chouinard, founder and owner of the $500M+ clothing company, Patagonia. Chouinard is the author of Let My People Go Surfing: The Education of a Reluctant Businessman. It’s one of the best business books I’ve ever read (and I’ve read hundreds). It’s a blueprint for how a company can grow to incredible success by embracing the “whole” of everyone in the organization — rather than just their backs, hands and left-brains.

Chouinard founded a company where bringing your soul to work is baked right in as an essential ingredient of the organization. It has served them well. Perhaps that is the permission you need.

And so I repeat — bring your soul to work. It’s essential to your happiness. It’s also essential to the success of your company, as we tread ever deeper into this more “human” century.

(Note: To discuss World of Work topics like this with the TalentCulture community, join our online #TChat Events each Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter and G+ conversation anytime. Learn more…)

Image Credit: Stock.xchng