More people will pick themselves in the 21st century. Choice is abundant and there is simply a multitude of opportunities and possibilities. That is the exciting new path for people in the human-to-human purpose and experience driven era.

Many will no longer wait to be picked for that job, promotion or project. An increasing number of people will start picking themselves and setting their own path as they see life as a daring adventure, where work is just one element of it. LIFEworking will be a way of life.

We will start asking ourselves, what’s my enough? And realizing that we want to set our own path and follow our own journey; not someone else’s story.

Over the next 25 years, people will choose to join organizations with shared purpose that value people. Purpose will become much more important to people than mission statements that hang on corporate walls. Trust, relationships and community will be the currencies that matter more in a world where people will choose to focus on business for good.

This journey has already begun with a wide range of organizations moving in the direction of being powered by purpose. Today, people are becoming much more conscious of the food they consume as more organizations tell us that the food they produce is poison free. Today’s packaging inform the consumer that their food does not contain harmful ingredients.

In the future, more people will question whether working for a certain company will damage their health and wellbeing, as well as whether the company’s practices are good for society and the planet.

Research has shown that the companies that do good in the world return more profits to their shareholders than their counterparts — those who do harm. Staying competitive in today’s socially conscious climate means more than having good products and being profitable.

Not only are people more likely to buy from brands that share their social values, they are willing to spend more on their products, are nearly twice as loyal and employees are more than 50% more engaged and nearly 20% more productive. As Gina Manis-Anderson of Savii Group tells us, “Turns out doing good is good for business.”

Innovation should never be a department. In today’s world, many organizations focus on innovation and yet do not have the systems to allow for true innovation which include experimentation that often leads to the failure that is associated with it.

In the future of work, we will make choices that sustain us and we will not be constrained by internal systems like incentive plans that restrict our ability to experiment and fail. Innovation will be exciting as it will be in the fabric of how we work and collaborate. With shared purpose, people will bring innovation to their day-to-day practices and have the freedom to create.

The artist needs freedom to create. And we are all artists, makers, creators and doers in business.

A call to action. Imagine what could happen if we no longer needed to fight for our lives and we simply lived fully and co-created the world we want to live in where business is a force of good? In the 21st century human-to-human era, anything and everything is possible as we have everything we need to create a healthy and humane world.

Imagine the possibilities, and find the people who want to co-create in living colors. We are waiting for you to join our journey to business common sense. It’s a conscious choice.

A version of this post was first published on 2/2/16 on AyeletBaron.com

Image source: StockSnap.io