Building Brands from the Inside, Out
What is a brand?
Your company’s brand is the window of opportunity to link the internal and external sides of your business to impact the bottom line. In practice, it is the sum of … Read more
Working alongside executive leadership teams at large companies, I find that one of the key opportunities for organizational growth and transformation is when leaders recognize the need to revisit, refresh or redefine the key building blocks that drive their business. … Read more
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