Posts

5 Steps for Career Branding: Make Employers Come to You

In your job search, you, the job seeker, seek out the employer, but that doesn’t have to be the case throughout your entire career.  There are many ways that you can brand yourself to stand out, increase your visibility in … Read more

Ten Ways to Kill Your Twitter Brand

Twitter is a powerful social networking tool that helps you brand yourself and grow your own community of followers. Just as with any professional or social network, everything you do on Twitter can have a positive or negative impact on Read more

How to Blog Without a Blog

While many students and professionals have jumped into the blogosphere to share their POV with the world on different topics, industries and areas of interest, some out there are more hesitant to make the investment and commitment to full-time blogging.… Read more

Who "Owns" Social Media?

The Internet really upended the corporate communications industry. Though PR professionals used to jeer at advertising pros for being message control freaks, and marketers used to impress boardrooms with fancypants charts and graphs and make the creatives and spindoctors look … Read more

How to Promote Your Blog with an Empty Bank

I, like most of my fellow bloggers out there, do not have the funds necessary to launch national advertising campaigns to promote a blog. Therefore, since my team and I founded Career Rocketeer over a year ago, I have constantly … Read more

Personal Re-Branding for Career Changers

There is a lot of great advice out there on personal branding for both students just entering the workforce and for professionals pursuing the next stage in their current, chosen career path. But what about career-changers?  How can they re-brand … Read more

Give Your Facebook Brand a Facelift

With so much great advice out there about how to build one’s personal brand through blogging, Twitter, LinkedIn and other networks, it’s important not to forget how all of it applies to one’s Facebook activity.

Here are some top personal … Read more

The Brand Building Bird Named Twitter

Dan Finnigan, CEO of Jobvite, offered a really insightful Twitter job search tip about Twitter, stating, “It’s not the individual Tweet that attracts the employer, but your cumulative presence on Twitter.”  He went on to say that … Read more