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#WorkTrends: Why Companies Need to Value a Great Candidate Experience

Ever since the Talent Board started researching candidate experience, at least some employers have been paying more attention to improving the applicant’s journey. Applying to a company can unearth all sorts of issues — including what #WorkTrends guest Kevin W. Grossman calls the “black hole of candidate experience.” 

This was a tete-a-tete between two colleagues that insisted on keeping the conversation looking forward not back. To get out of the morasse of a bad candidate experience, companies are going to need to truly step up and place a higher premium on better CX — and we’re claiming that moniker to stand for all the candidates out there trying to connect with the employer of their dreams. 

Kevin, who’s a longtime TalentCulture Community friend and President and a Board Member of the Talent Board, dug into the Talent Board’s latest research report, including its good news: more candidates are happier about their experience overall and would be willing to increase their relationship with that brand, whether as an employee or a consumer (you can’t think of one without the other). But there was less-than-good news as well, including a vexing rise in the “resentment rate” — with candidates so disgruntled they don’t want anything to do with a brand anymore, whether it means applying to work there or using its products, or both. A big takeaway: in work, as in life, we really do put our money where our mindset is, and vice-versa.

Chief among common hiring infractions these days are the automated, generic, “sorry you’re not right for the position” messages, which are the wrong way to leverage technology, or not providing any responses at all — which Meghan noted was inexcusable for recruiters today. But the two focused on the positives, including brands getting it right, such as recent CandE award winners Walgreens and Kronos, and innovative ways employers are keeping the connection going with candidates. Frequent and well-considered communication, chatbots, feedback — it’s all good, they noted. And when it works, the value for companies goes well beyond a single happy hire.    

Listen to the full conversation and see our questions for the upcoming #WorkTrends Twitter Chat. And don’t forget to subscribe, so you don’t miss an episode..

Twitter Chat Questions

Q1: Why are some employers failing at candidate experience?  #WorkTrends
Q2: What strategies can help organizations create a better candidate experience? #WorkTrends
Q3: How can leaders help their organizations value candidate experience? #WorkTrends

Find Kevin Grossman on Linkedin and Twitter

 

#TChat Recap: The Art Of Candidate Engagement

 

This week we were joined by Johnny Campbell, Founder and CEO at Social Talent; Sara Fleischmann, Purple Squirrel Hunter at Hewlett-Packard; and Stacy Zapar, Founder of Tenfold, and recruiting strategist, trainer & advisor. We talked about the art of candidate engagement.

Organizations spend money trying to source the right talent. The digital landscape offer recruiters numerous ways to connect with talent both on- and offline. But why are spray-and-pray still so common? How can recruiter balance IRL relationship building while utilizing technology to the max?

Did You Miss The Podcast Show? Listen On BlogTalkRadioiTunes or Stitcher.

What’s Up Next? #TChat Returns Wednesday, June 17th: #TChat Radio Kicks Off at 1pm ET / 10am PT — Our weekly radio show runs 30 minutes. Usually, our social community joins us on Twitter as well.

Next week’s topic: How Employee Engagement Empowers the Employer Brand — Our halfway point begins with our highly engaging Twitter discussion. We take a social inside look at our weekly topic. Everyone is welcome to share their social insights #TChat.

Join Our Social Community & Stay Up-to-Date! The TalentCulture conversation continues daily on See what’s happening right now on the #TChat Twitter stream in our LinkedIn group, and on our Google+ community. Engage with us anytime on our social networks or stay current with trending World of Work topics through our weekly email newsletter. Signing up is just a click away!

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