Photo: Adi Goldstein
#WorkTrends: Why Companies Need to Value a Great Candidate Experience
Ever since the Talent Board started researching candidate experience, at least some employers have been paying more attention to improving the applicant’s journey. Applying to a company can unearth all sorts of issues — including what #WorkTrends guest Kevin W. Grossman calls the “black hole of candidate experience.”
This was a tete-a-tete between two colleagues that insisted on keeping the conversation looking forward not back. To get out of the morasse of a bad candidate experience, companies are going to need to truly step up and place a higher premium on better CX — and we’re claiming that moniker to stand for all the candidates out there trying to connect with the employer of their dreams.
Kevin, who’s a longtime TalentCulture Community friend and President and a Board Member of the Talent Board, dug into the Talent Board’s latest research report, including its good news: more candidates are happier about their experience overall and would be willing to increase their relationship with that brand, whether as an employee or a consumer (you can’t think of one without the other). But there was less-than-good news as well, including a vexing rise in the “resentment rate” — with candidates so disgruntled they don’t want anything to do with a brand anymore, whether it means applying to work there or using its products, or both. A big takeaway: in work, as in life, we really do put our money where our mindset is, and vice-versa.
Chief among common hiring infractions these days are the automated, generic, “sorry you’re not right for the position” messages, which are the wrong way to leverage technology, or not providing any responses at all — which Meghan noted was inexcusable for recruiters today. But the two focused on the positives, including brands getting it right, such as recent CandE award winners Walgreens and Kronos, and innovative ways employers are keeping the connection going with candidates. Frequent and well-considered communication, chatbots, feedback — it’s all good, they noted. And when it works, the value for companies goes well beyond a single happy hire.
Listen to the full conversation and see our questions for the upcoming #WorkTrends Twitter Chat. And don’t forget to subscribe, so you don’t miss an episode..
Twitter Chat Questions
Q1: Why are some employers failing at candidate experience? #WorkTrends
Q2: What strategies can help organizations create a better candidate experience? #WorkTrends
Q3: How can leaders help their organizations value candidate experience? #WorkTrends
Find Kevin Grossman on Linkedin and Twitter