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[#WorkTrends] How to Plan a Successful Job Search During the Pandemic

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Planning and executing a successful job search has never been easy. Add the impact of the pandemic, and the degree of difficulty increases exponentially.

Last week alone, more than 1 million Americans filed for unemployment. In total, nearly 20 million people in the US are looking for work. With all this competition, how will your online presence and personal branding help you stand out? How do you prepare for a job search that is going to be almost 100 percent virtual? And how do you find the companies that are hiring?

In other words: How do you set yourself up for a successful job search in the middle of the ongoing COVID-19 crisis?

Our Guest: Robin Ryan, Career Counselor and Author

Robin Ryan, one of the most sought-after career experts in the country, joined us on this episode of #WorkTrends. The Los Angeles Times calls Robin America’s Top Career Expert. She has appeared on over 2,000 TV & radio shows, including Oprah and Dr. Phil. And she is the best-selling author of eight books, including the acclaimed 60 Seconds & You’re Hired. 

To start our conversation, I asked Robin about the first step job seekers should take as they launch a  successful job search. Not surprising to me, her answer was “networking.” Robin added, “It’s always been networking!” 

Robin said that too many job seekers still think all they have to do is go online, click and apply. She then emphasized the importance of making connections: “We know for a fact that networking and referrals is what’s really working. When a referral — somebody you know that knows your work — passes your resume along, you have a 50% chance of getting an interview. And you have a microscopic chance without that referral.”

“So that’s the first thing. Since 70% of all jobs are not advertised, we want people to use their connections… go to LinkedIn — and network.”

Planning a Successful Job Search During the Pandemic

As our conversation continued, I asked Robin how much the job search has changed since the pandemic began. “It is harder, not only for the job seeker… it became extremely difficult for the employer. Employers dislike that they can’t meet you in person. Employers are taking so much longer to make up their minds. It’s not uncommon for people to have to go to six to eight interviews before the company decides.” With all that in mind, I added that the best thing a job seeker can do is make the recruiter’s job easier by making it clear they are the best possible candidate. Robin agrees, and believes this why today’s job seekers must be ready with a “60-second sell.”

“Take your five top selling points, and link them together. In two or three sentences, you provide the answers to the ‘Tell me about yourself’ and ‘Why should I hire you?’ questions.”

Robin and I talked about much more during our conversation, including best practices for resumes, cover letters, LinkedIn profiles, and the importance of compelling social media profiles. Be sure to listen to the entire interview — and then put Robin’s good advice to work!

 

Find Robin on LinkedIn and learn more about her work at RobinRyan.com.

 

Editor’s note: We’ve updated our FAQ page and #WorkTrends Podcast pages. Take a look!

 

7 Ways Candidates Blow A Phone Interview

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I’m consistently amazed by how unaware the average job seeker is of how to establish a positive first impression on a phone interview. I hear the same frustrated complaints from employers of all industries and sizes – that candidates who voluntarily submitted their resumes in hopes of discussing a position they’re supposedly interested in just can’t seem to get it together. Remember when all you needed was a solid resume to be guaranteed a face-to-face interview? For the sake of saving time, resources, and money, recruiters have become much more selective on who they decide to meet in person. In an effort to weed out time-wasters and soft-skill-deficient candidates, recruiters are conducting phone screens to find out who’s off their game.

1. They’re unprepared to take the call.
If you’re 4 beers deep at a Yankees game or trying to wrestle a dirty diaper off a screaming baby, you probably shouldn’t answer a call you don’t recognize. Yet, most of the candidates my recruiting team speaks with are under the impression that it’s better to answer a call you’re not completely prepared for than to miss the call altogether. It’s not. If you find yourself in a situation that isn’t suitable for a professional conversation, don’t pick up. Instead, call back within 24 hours, after you’ve collected your thoughts, can speak confidently, and have locked down a quiet location.

Not to mention, they start timing you from the second they leave a voicemail, which brings me to my next point. If you’re actively looking, you should have a professional voicemail with specific instructions to avoid an unwanted game of phone tag. For example, “Hi, you’ve reached Mark Smith. If you’re calling in regards to my resume, please leave your name and number as well as the best times for me to reach you.”

2. They expect the recruiter to fill in the blanks.
“Hi, what job did I apply for again? What company are you calling on behalf of?” It pains me to admit this, but these responses are the norm when an employer reaches out to a candidate, even for high-level positions. You’re a job seeker, which means you probably apply to several jobs each week. We understand that it’s tough to keep track, but it’s essential – if only for the sake of a recruiter’s sanity – that you start taking notes. Just by picking up the phone and saying, “Hi Wendy, you must be calling in regards to the Customer Service position I applied for last week.” Mind blown.

3. They conduct an unorganized job search.
This goes hand in hand with my last point. Today, it’s not enough to print out a handful of resumes and call it a day. We always recommend that our candidates keep a spreadsheet of every job application they submitted with corresponding dates, company names, and relevant contacts. Or, if you’re a tech wiz, try these awesome job search apps. That way, when the phone rings, you’ll have a handy guide that’ll save you from playing guessing games. Also, it’s important to keep your background information and portfolios within arms reach to provide some quick material for preliminary questions. It says a great deal about your personal brand if you’re prepared to answer a challenging question, and even have some on-hand stats to back up your argument. And for bonus points, don’t forget to browse company websites and connect with HR personnel on LinkedIn. Taking that extra step makes a huge impression.

4. They don’t understand why recruiters really call.
More often than not, recruiters aren’t calling to simply schedule a personal interview; they’re calling to conduct a prescreen. In other words, to decide whether they want to move you forward. Remember all that research you were supposed to do when you applied for the gig? Use it to show recruiters you know something about how their company culture works and that you’re serious about the job.

5. They have a bad “radio personality.”
Phones are tough – all you have to make an impression is your voice. Candidates, especially introverts, often fail to heighten their energy over the phone. Nobody’s expecting you to sound like Ron Burgundy, but you should at the very least sound excited, confident, and prepared. Excessive “umms,” stammering, or sounding like you’re dead inside are huge turnoffs to recruiters. The only way to overcome this obstacle is through practice. Record yourself on any device you have handy, and ask yourself this difficult question: “Would you hire you?” Getting your career narrative down in a way that engages and connects with an employer is essential to winning that face-to-face meeting.

6. They have a weak or unprofessional online presence.
Chances are, if recruiters are interested in what you have to say, they’ll be googling you before then end of your conversation. A half-complete LinkedIn profile or a racy Facebook picture is all it takes to eliminate you from the game. Just last week, one of my recruiters found a candidate with a stellar background and scheduled her for an interview right away. But just minutes before their call, she discovered an R-rated photo online that involved a stripper pole. Needless to say, the recruiter’s mind was made up before the conversation started.

7. They fail to treat a phone interview with the same decorum as they would a personal one.
Just because you didn’t put on a suit or block out time in your day doesn’t mean it counts any less towards your chances of securing the job. Request follow up procedures, send personalized thank you notes, and be sure to highlight any takeaways to reinforce your sincerity. Take it from me, the small things really do matter.

photo credit: Phone Talkin via photopin (license)