#WorkTrends Recap: Lights. Camera. Action. = Video Power

Have you noticed how popular video has become? It just keeps growing in popularity! Do you use video in your workplace? Well, if you want to know about video, this is the topic for you. Today, I hosted a special guest who knows a lot about the value that video brings to so many aspects of our business world.

On this week’s #WorkTrends show I was joined by guest Chris Savage, the CEO and co-founder of Wistia, a very popular video marketing and analytics platform.

Chris talked to us about how using video as a call-to-action via various forms of communications increases response rates and helps (in a huge way) to achieve recruiting, marketing, and sales goals. That’s pretty impressive, right?

Chris also shared some powerful tips with the TalentCulture community:

  • Video is an excellent tactic for explaining things. Be you and share what you know. It’s very effective and builds credibility to have experts on screen
  • Videos are the perfect vehicle for storytelling! Video works incredibly well to communicate complex messages
  • The Three“Must-Dos”of video are: Explain a solution linearly to automate, build a connection with the audience, and get on camera.

Did you miss the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here:

You can also check out the highlights of the conversation from our Storify here:

Didn’t make it to this week’s #WorkTrends show? Don’t worry. You can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT). Next week, on Nov 2, I will be joined by Jessica Miller-Merrell, VP of Talent Strategies at Advanced Group and founder of

Remember, the TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following our #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members; or check out our Google+ community. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter.

photo credit: elvisripley jobes 10.jpg via photopin (license)

#WorkTrends Preview: Lights. Camera. Action. = Video Power

You’ve heard the saying, “A picture is worth a thousand words,” right? We all have. Well, if pictures make a big impact, you can only imagine how much more video can do!  Visual communications are poised to take over the world—with video at the lead. So understanding how to include video in your organization’s communications and how to monitor and track its performance is essential in HR today.

Fortunately, next week I welcome guest Chris Savage, CEO, and co-founder of Wistia, a top video marketing and analytics platform. I can’t wait. Chris and I will discuss the value that video brings to our business (and personal) lives. We’ll also talk about what you can learn about the people who are viewing your videos—and some of the tools you can use monitor the impact of your video campaigns.

How does using video as a call-to-action via various forms of communications increase response rates and help achieve recruiting, marketing, and sales goals? We’ll tell you, and we’ll also talk about the power of using video in your social media communications. You won’t want to miss this.

Lights. Camera. Action. = Video Power

#WorkTrends Logo Design

Tune in to our LIVE online podcast Wednesday, Oct 26 — 1 pm ET / 10 am PT

Join me, TalentCulture #WorkTrends Host Meghan M. Biro, and my guest Chris Savage as we discuss video and its growing role as a powerhouse in today’s digital communications.

#WorkTrends on Twitter — Wednesday, Oct 26 — 1:30 pm ET / 10:30 am PT

Immediately following the podcast, the team invites the TalentCulture community over to the #WorkTrends Twitter stream to continue the discussion. We encourage everyone with a Twitter account to participate as we gather for a live chat, focused on these related questions:

Q1: What factors have helped video gain in popularity over the past decade? #WorkTrends (Tweet this question)

Q2: In what ways can HR and recruiting use video effectively with human capital? #WorkTrends (Tweet this question)

Q3: Why is video the go-to choice for training and information gathering? #WorkTrends (Tweet this question)

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