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#WorkTrends Recap: Brand Culture at the Intersection of HR and Strategy

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Imagine your consumer brand and employer brand as concentric circles. In the very center you’ll find an overlap of similar traits. So why do companies struggle to understand how the two are actually critical to both your consumers and employees and impact both on the same level.

On this week’s #WorkTrends show, host Meghan M. Biro was joined by Larry Oakner and Rebecca Longman of Tenet Partners. They discussed the intricacies of company branding, human resources, and employee engagement.

Larry and Rebecca shared what it takes to make your organization a magnet for keeping employees and attracting desired talent.

Here are a few key points that Larry and Rebecca shared:

  • HR leaders should be more involved with their staff more frequently. A constant conversation should happen
  • Humanity is key, not just numbers
  • More companies need to understand the impact employees have on the bottom line

Did you miss the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here: http://bit.ly/2kKfYS6

You can also check out the highlights of the conversation from our Storify here:

Didn’t make it to this week’s #WorkTrends show? Don’t worry, you can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT). Next Wednesday, March 1, Meghan will be joined by Kimberly Howell and Kelsey Stephens of PAN to discuss the importance of workplace assessments.

Remember, the TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following our #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members; or check out our Google+ community. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter.

Photo Credit: Guner Gulyesil Flickr via Compfight cc

#WorkTrends Preview: Brand Culture at the Intersection of HR and Strategy

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Imagine your consumer brand and employer brand as concentric circles. In the very center you’ll find an overlap of similar traits. So why do companies struggle to understand how the two are actually critical to both your consumers and employees and impact both on the same level.

On Wednesday, February 22, #WorkTrends host Meghan M. Biro is joined by Tenet Partners experts Larry Oakner and Rebecca Longman when they discuss the intricacies of how your company brand is positioned at the intersection of Human Resources and overall company strategy.

Join them at 1pm EST to hear what it takes to make your organization a magnet for keeping employees and attracting desired talent.

Brand Culture at the Intersection of HR and Strategy

#WorkTrends Logo Design

Join Larry, Rebecca and me on our LIVE online podcast Wednesday, Feb 22 — 1 pm ET / 10 am PT.

Immediately following the podcast, the team invites the TalentCulture community over to the #WorkTrends Twitter stream to continue the discussion. We encourage everyone with a Twitter account to participate as we gather for a live chat, focused on these related questions:

Q1: How can organizations deliver on the brand promise to employees? #WorkTrends (Tweet this question)

Q2: How can marketing and HR collaborate to create a unified brand message? #WorkTrends (Tweet this question)

Q3: What are the benefits of treating employees like customers? #WorkTrends (Tweet this question)

Don’t want to wait until next Wednesday to join the conversation? You don’t have to. I invite you to check out the #WorkTrends Twitter feed, our TalentCulture World of Work Community LinkedIn group, and our TalentCulture G+ community. Share your questions, ideas and opinions with our awesome community any time. See you there!

Join Our Social Community & Stay Up-to-Date!

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Photo Credit: Dhowayan (Abu Yara) Flickr via Compfight cc

#TChat Recap: How HR Leaders Achieve Talent Brand Dominance

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Last week we talked about how tech professionals can help assess and hire other tech pros, and this week we discussed how HR leaders can achieve talent brand dominance.

Employers are constantly assessing the state of their company brand. But very few understand how their talent brand impacts their reputation to job seekers and the company morale amongst existing employees.

A talent brand is what people think, feel, and share about a company as a place to work.

According to this week’s guest, less than 30 percent of the working population cares about their company’s product brand. What they are concerned with is how employers care for their people and address their needs. Most hiring authorities aren’t coming to terms with the reality that talented employees have options.

Joan Graci, CEO and President of APA Solutions, a boutique employment and human capital consulting firm, joined us to share a wide variety of knowledge on talent branding, employee brands and much more.

It was a lively #TChat podcast and Twitter conversation on a topic that’s very relevant to organizations of all sizes across industries.

Want to learn more? Listen to the recording and check out the highlights below:

Thank you to all the TalentCulture sponsors, partners and supporters!

The TalentCulture #TChat Show is back live on Wednesday, February 3, 2016, from 1-2 pm ET (10-11 am PT). Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about how to manage through influence with next week’s guest: Jim Fields, Vice President of Customer Experience Marketing at SAP, a multinational software corporation that makes enterprise software to manage business operations and customer relations.

Join our social communities and stay up-to-date! The TalentCulture conversation continues daily. See what’s happening right now on the #TChat Twitter stream, in our LinkedIn group and on our Google+ community. Engage with us anytime on our social networks or stay current with trending World of Work topics on our website or through our weekly email newsletter.

Image credit: StockSnap.io