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#WorkTrends Recap: Building a Business Case for Company Culture

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Numerous studies have confirmed that employees’ satisfaction with company culture is correlated with positive business outcomes, such as customer satisfaction, productivity and performance. Executives tend to be overly optimistic about the state of their company culture and employee engagement. Therefore, to make the case for investing in culture, you have to help executives understand your true company culture. To do this, data is your best friend.

On this week’s #WorkTrends, Host Meghan M. Biro was joined by special guest Greg Besner, CEO of CultureIQ. We discussed how to layer business data (customer success, retention, operating profits, etc.) with culture data in order to make the case for company culture.

Here are a few key points Greg shared:

  • Culture is everyone’s responsibility
  • You cannot build a high-performance company if you don’t build a high-performance culture
  • Part of making a business case for company culture is accurately defining your culture

Missed the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here: bit.ly/2cQ8NkK

You can also check out the highlights of the conversation from our Storify here:

Didn’t make it to this week’s #WorkTrends show? Don’t worry, you can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT). Next week, on Sept 28, host Meghan M. Biro will be joined by Steve Boese to discuss the things you need to know about HR Tech.

The TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following the #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members; or check out our Google+ community. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter.

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#WorkTrends Preview: Building a Business Case for Company Culture

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Numerous studies have confirmed that employee satisfaction with company culture is positively correlated with business outcomes, such as customer satisfaction, productivity and performance. Executives tend to be overly optimistic about the state of their company culture and employee engagement. Therefore, to make the case for investing in culture, you have to help executives understand your company culture. To do this, data is your best friend.

On next week’s #WorkTrends, join Host Meghan M. Biro and our special guest, Greg Besner, CEO of CultureIQ, as we discuss how to layer business data (customer success, retention, operating profits, etc.) with culture data. The result will be to reveal the cultural drivers of key business metrics.

Building a Business Case for Company Culture

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Tune in to our LIVE online podcast Wednesday, Sept 21 — 1 pm ET / 10 am PT

Join TalentCulture #WorkTrends Host Meghan M. Biro and guest Greg Besner of CultureIQ as they discuss how to layer business data with culture data.

#WorkTrends on Twitter — Wednesday, Sept 21 — 1:30 pm ET / 10:30 am PT

Immediately following the podcast, the team invites the TalentCulture community over to the #WorkTrends Twitter stream to continue the discussion. We encourage everyone with a Twitter account to participate as we gather for a live chat, focused on these related questions:

Q1. What causes culture to be misconstrued inside of the organization? #WorkTrends (Tweet this question)

Q2. How can employees encourage and support efforts to focus on a positive work culture? #WorkTrends (Tweet this question)

Q3. What are the connections between cultural drivers and business metrics? #WorkTrends (Tweet this question)

Don’t want to wait until next Wednesday to join the conversation? You don’t have to. We invite you to check out the #WorkTrends Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our TalentCulture G+ community. Share your questions, ideas and opinions with our awesome community any time. See you there!

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