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How To Create A Competitive Claim That Is More Than Hot Air

Most companies struggle with defining what makes them unique; different from their competitors. They can’t answer the question “Why should I do business with you and NOT your competition?” in a succinct meaningful way.

There are two traps they fall

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Stand Out From Competitors With Benefits Like These

Recruitment is a constant battle for HR. It’s a persistently nagging requirement, it never goes away. Just as soon as you think you’ve got enough stellar team members on board, someone else hands in their notice and you’re back to … Read more

Growth From Within: 7 Ways to Compete on Employee Talent

Does your business compete primarily on product and price?

That kind of old-school strategy may win you customers in the near term. However, competing on price or product is really just a race to the bottom.

Along the way, you’ll … Read more