As we get farther into the digital transformation, more businesses are turning into digital dragons.

So, what’s a dragon, you ask? It’s an agile company fit to adapt, innovate and thrive even in disruptive times. The ever-popular unicorn tends to rely on risky and experimental business models. Dragons, however, are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability.

Built on purposeful reinvention, scalable market dominance, and a commitment to long-term success, dragons are increasing in popularity.

During this week’s #WorkTrends show, we were joined by author and CEO Daniel Newman, who recently co-wrote the popular business book, “Building Dragons: Digital Transformation in the Experience Economy.” Dan helped us explore and understand what it takes to turn a business into a digital dragon.

Here are a few key points Dan shared:

• Small innovations can make a difference too
• Culture and people need to come first
• To have a culture of innovation you need people who believe in your business

Missed the show? You can listen to the #WorkTrends podcast on our Blog Talk Radio channel here.

You can also check out the highlights of the conversation from our Storify here:

Didn’t make it to this week’s #WorkTrends show? Don’t worry, you can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT). Next week, on Aug 10, host Meghan M. Biro will be joined by Jennifer Adams, head of global collaboration markets for Plantronics.

The TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following the #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members; or check out our Google+ community. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter.

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