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8 Ways to Empower Employees Through Financial Education

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These days, many people are dealing with stress from all kinds of personal financial concerns. This can harm workforce wellbeing — especially when people aren’t sure how to manage these issues or who they can trust for advice. That’s why organizations are increasingly offering workforce financial education.

But which strategies are most effective in helping employees develop financial literacy — especially considering that everyone has a different level of financial knowledge and experience?

We asked HR superstars to share one recommendation from their employee benefits and DEI programs. Here are 7 of the best suggestions we received:

  • Offer Resources to Help Employees Make Informed Choices
  • Host Budgeting Workshops and One-on-One Coaching
  • Think in Terms of Financial Wellness
  • Be Sensitive to an Employee’s Financial Literacy Level
  • Keep Equity in Mind When Offering Resources
  • Add More Benefits Instead of Outsourcing
  • Leverage Employee Questions and Anecdotes

To learn more about how you can make these ideas work for your organization, read the full responses below…

7 Proven Ways to Boost Employee Financial Education

1. Offer Resources to Help Employees Make Informed Choices

Financial literacy is an important life skill that can have a major impact on an individual’s overall wellbeing. Unfortunately, many employees lack the financial knowledge and resources necessary to make informed decisions about their money. As a result, they may end up making poor choices. And those choices can lead to serious financial problems down the road.

However, there are steps HR leaders can take to help employees improve their financial literacy. For example, you can offer resources to help employees make informed financial decisions. This can include access to basic financial education courses, budgeting tools, and debt management assistance. 

By tapping into these resources, employees gain the knowledge and skills they need to make better money decisions, avoid future financial difficulties, and improve their overall wellbeing.

Teresha Aird, Chief Marketing Officer and HR Lead, Offices.net

 

2. Host Budgeting Workshops or One-on-One Coaching

At our company, we offer different levels of financial education and resources. We recognize that not everyone is comfortable discussing or learning about personal finance, so we want to ensure we provide various resources that cater to different needs and preferences.

For example, we provide budgeting workshops for employees who want to get a better handle on daily money management. And for those who prefer a more personal approach, we offer one-on-one financial coaching. We also provide resources on our intranet and website for employees who want to learn more about finance-related topics on their own time. 

By offering a variety of resources that address different interests, we hope to make it easier for all of our employees to understand and take control of their finances.

Tracey Beveridge, HR Director, Personnel Checks

 

3. Think in Terms of Financial Wellness

Some organizations approach their benefits and DEI programs from a “financial wellness” perspective. Financial wellness is about much more than money management — it’s about creating a holistic, well-rounded view of one’s financial situation and health.

A financial wellness program can address people with different levels of financial literacy in several ways. One common approach is to provide employees with a variety of financial education options and resources, depending on their needs and interests. For example, employees who are just starting out may need more basic information on topics like budgeting and saving for retirement. Those who are further along in their financial journey are likely to benefit from more advanced topics like investing and estate planning.

No matter what an employee’s level of financial literacy may be, it’s important to provide them with accurate and up-to-date information. This means employers should plan to regularly review, refresh and adjust available content, courses, tools and resources.

Linda Shaffer, Chief People Operations Officer, Checkr

 

4. Be Sensitive to an Employee’s Financial Literacy Level

It is important to provide employees with the resources they need to make informed decisions about benefits and DEI programs, without forcing them to take part in activities they are not comfortable with.

One approach is to provide employees with resources that are tailored to their level of financial literacy. For example, you could offer an online course for employees who want to learn more about personal finance. Or, you could provide a list of recommended books or websites for employees who want to learn more on their own.

Another approach is to hold workshops or seminars on various financial topics. You can tailor these events to different levels of financial literacy so all employees can benefit from the information presented.

Alysha M. Campbell, Founder and CEO, CultureShift HR

 

5. Keep Equity in Mind When Offering Resources

It’s important to understand that we all start at different places in life. While this may seem like a given, many struggle with truly understanding how this applies to financial literacy. 

Specifically, many individuals from different racial backgrounds were not privy to having a mother or father to teach them the ins and outs of financial literacy. This is why equity is so important in the workplace. Equity recognizes that giving everyone the same tools or resources isn’t effective, and instead ensures that each individual has what they need to be successful. 

Keeping equity in mind when planning and managing your employee benefits offerings is one way to ensure that each employee has what they need. Resources every employer should offer include financial coaching, legal assistance, and workshops about credit, budgeting, and the importance of investing.

Tawanda Johnson, HR Leader, Sporting Smiles

 

6. Add More Benefits Instead of Outsourcing

Our employee benefits are managed through another company, so we aren’t able to decide what most of the options are. However, this past year, the benefit premiums increased. Still, the company could add more benefits to make the overall package more robust and attractive to current and new employees. Adding these incremental benefits could help offset the premium increase.

Lindsey Hight, HR Professional, Sporting Smiles

 

7. Leverage Participant Questions and Anecdotes

When addressing financial topics in DEI programs where attendees have different financial literacy levels, we want to help participants understand the benefits of concepts like retirement plans, debt management, and budgeting. Then we explain the fundamentals of these subjects.

An excellent way to explain these concepts is by welcoming questions from attendees. Then we use real-world examples to make the topics clear enough for individuals, no matter what their financial literacy level may be.

Grace He, People and Culture Director, teambuilding.com

Does a Shorter Workweek Actually Work?

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The pandemic has sparked a global conversation about whether people who’ve been working from home should be free to choose their preferred work location. It’s a natural question for employers to ask as they prepare for the future of work. Now, even some ardent return-to-office fans are starting to rethink their stance. 

For example, late last year, the world watched as Twitter CEO Elon Musk issued a strict remote work ban. He soon softened his position, but it wasn’t enough to lure back many disaffected employees. Musk is among a growing list of leaders who are learning that today’s workforce prefers flexibility and wellbeing over “long hours at high intensity.”

The remote work debate continues. But this focus on where we work overshadows a more central argument about how much we should be working. Specifically, the ability to choose a shorter workday or workweek can help employees meet their individual needs. At the same time, reduced hours can help employers, because people are more engaged and productive when they are working, according to a report in The Atlantic.

 

The Downside of a Shorter Workweek

 

For most U.S. employers, reducing the standard 40-hour workweek would be a drastic change. This kind of shift in the status quo will no doubt draw resistance.

Opponents of a shorter workweek say this approach will be costlier and riskier to manage. They also note that, because some people won’t be able to participate, workforce inequality will increase.

Certainly, ineffective implementation could lead to poor employee morale and customer satisfaction. In fact, it could backfire if employees are expected to squeeze extra hours into a 4-day workweek. If managers don’t commit to a revised work structure, it will likely erode employee experience and customer experience, as well.


Why These Criticisms Don’t Stand


Interestingly, many of these 4-day workweek criticisms are similar to arguments against remote work. Clearly, every job cannot be conducted from home. A firefighter or police officer, for example, can’t fight fires or crime remotely. Microsoft Teams and Zoom simply aren’t designed to support these front-line professions.

Regardless, many of these workers can benefit from a shorter work schedule. And it can improve their performance when they are on the clock. For instance, a 4-day workweek trial study in New Zealand found that employees sustained their productivity, even though they experienced up to 45% less stress.

Less time spent working means more time spent with loved ones. In addition, a shortened workweek can help close the gender pay gap. For instance, in a U.K. survey, 2 million unemployed people said childcare responsibilities were the reason they remained unemployed. And 89% of these respondents are women.

 

Discomfort is a reflection of leaders gripping the bat too tightly. It’s a control issue. Many prefer uniformity and the status quo. It’s similar to the push-back we’re seeing with the shift to permanent hybrid work schedules.

Still, engagement studies continue to show year after year that work cultures are broken. Employers can’t continue doing the same things and expect different results. In the post-pandemic economy, we must reevaluate the classic 5-day workweek, as well as the standard 40-hour, full-time work schedule.

 

Reimagining the Workweek

 

Between the turbulent stock market and the Great Resignation in recent years, every company is facing significant challenges. Employees often share their feedback about serious work issues as they abandon ship, but for many organizations, the meter still isn’t moving in the right direction. The underlying problem is that we’re stuck in old ways of thinking.

 

Workers interviewed about why they left their companies often cited the lack of work-life balance as a massive contributing factor. Burnout became an overwhelming issue as companies shifted to work-from-home models. That’s not too surprising. Instead of leaving problems at the office, many people carried those problems wherever they were, at all hours of the day and night. For them, the work-from-home dream actually became more of a nightmare.

But employers have learned how to alleviate some of the stress by giving people more control over their work schedule. In fact, one recent study found that 94% of employees feel a sense of wellbeing when they know their employer cares about them. The option to choose a flexible schedule can accomplish that.

What’s the ROI?

The tangible benefits of a shorter workweek aren’t always obvious, but they deserve attention. In addition to decreased overhead and utility costs, a 4-day workweek means fewer sick days.

You can also realize financial gains by increasing employee retention. Say someone wants to leave your company to find a better work-life balance. You could offer that employee a reduced work schedule at the same salary, knowing they’ll likely remain onboard longer. Here’s why:

It costs an average of $4,000 to hire a new employee, and that person may need a year or longer to learn the job well enough to exceed expectations. The estimated cost of replacing an employee is about 9 months of their salary. And those costs add up fast when you have a revolving door of employees.

You might also want to consider several high-profile 4-day workweek business cases:

  • Perpetual Guardian saw an increase in employee commitment and empowerment without losing productivity or customers.
  • Microsoft Japan printed 59% fewer pages and used 23% less electricity during the program.
  • Unilever saw a roughly 34% decrease in absenteeism and stress levels.

 

3 Ways to Succeed With a Shorter Workweek

 

Getting started isn’t too complicated. In fact, our firm has worked with multiple companies that have shifted to a 4-day workweek. In one case, a manufacturing client in a rural community focused on its pool of working parents. This was a win/win because the adjusted schedule works for both the company and parents who want to stay involved with their kids’ schooling and extra-curricular activities.

As you develop and implement your game plan, be sure to include these elements:

 

1. Involve Your Team

Although the C-suite traditionally makes key business decisions, every employee has a valuable perspective. Some may prefer a 5-day workweek, while others might opt for a shorter schedule. Before you can implement a functional plan, you need to understand your employees’ wants and needs. They deserve a voice because ultimately, they need to make it work.

 

2. Focus on Outcomes

Your employees are central to this process, but your business and your customers matter, too. When assessing any job schedule, consider the outcomes you want to see instead of simply tracking hours. Focus on metrics like production, quality, or customer experience.

 

At the end of the day, shifting to shorter schedules can optimize resources and yield long-term savings. In the U.K. more than 50% of business leaders reported cost savings after shifting from a 5-day work schedule to a 4-day workweek. It shouldn’t matter if your team works 20 or 40 hours a week, as long as the job is done right.

 

3. Stay Open to Continuous Improvement

Forecasts are built on historical performance, so change can be uncomfortable at first. But once you shorten the workweek, you should see measurable improvement in team satisfaction, performance, and business results.

 

Don’t forget the importance of training. Everyone will need time to get used to new employee schedules, new work shifts, and new ways of managing staff. As long as communication remains open, your organization can successfully move through this culture shift.

Closing Notes

A shortened workweek doesn’t mean your team will accomplish less. In fact, flexibility is the cure for many problems companies are facing in this post-pandemic era.

Employee experience is a human experience. No matter when or where people work, it’s important to find a reasonable balance between work and life. If you redesign your work schedules now, employees will appreciate this change. And over time, you can expect to see even more benefits from your efforts.

Can Commuter Benefits Help People Return to the Office?

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The pandemic changed how we live and work in so many ways — not the least of which was the daily commute. But now, after years of working remotely, many employees are returning to the office at least a few days each week. That’s why employer-sponsored commuter benefits are on the rise again.

No matter what an employee’s work schedule may be, this kind of support eases the transition to onsite and hybrid work. It gives employees the flexibility to choose the transportation options they prefer. And by demonstrating a commitment to employee wellbeing, this kind of program also contributes to workforce recruiting and retention. 

What Are Commuter Benefits?

Daily travel to and from the office can be a significant source of stress. Commuting can be time-consuming and expensive, especially if you drive your own car. Gas prices are hovering at an all-time high, and the cost of maintaining a vehicle adds up over time. 

Commuter benefits are designed to help ease this financial burden. Plans typically include funds to cover public transportation costs and parking fees. These are pre-tax dollars employees can set aside to pay commuting costs, up to $300 a month in 2023.

Employers assign this money to a specific account for employee mass transit or parking expenses. And employees can contribute additional funds to both accounts if they elect to do so. Any unused funds carry forward from one month to the next, and employees can adjust or stop their elections anytime.

Why Offer Commuter Benefits?

There are many reasons to offer this kind of program. Let’s take a closer look:

1. It’s a Great Way to Attract and Retain Top Talent

In today’s competitive job market, employees prefer working for companies with comprehensive benefits packages. Flexible commuting plans can help improve the employee experience by demonstrating that you care about workforce wellbeing, no matter where people need to work or when they need to travel.

2. It Helps the Environment

This kind of program is ideal if your organization is committed to sustainability or formal ESG goals. Here’s why:

The Environmental Protection Agency (EPA) estimates that gas-powered transportation causes 28% of U.S. greenhouse gas emissions. Encouraging less fuel-intensive commuting methods can help you reduce the number of cars on the road as well as the level of emissions they produce.

You can provide incentives for employees who choose public transportation, such as transit pass subsidies or reduced parking fees. In addition, you can promote ride-sharing options, such as carpooling or vanpooling programs. And with the rise of lightweight electric scooters, bicycles, and mopeds, you can offer post-tax reimbursement for these alternatives, as well.

Ultimately, these efforts can help your company reduce its carbon footprint.

3. It’s a Smart Business Move

Commuter benefits help reduce your payroll taxes because your employees are saving money tax-free to cover their commuting costs. On average, these programs can save employers about $40 per person, per month. For a business with 50 employees enrolled in the program, that translates into savings of $24,000 a year.

Why Employees Love Commuter Benefits

There are several reasons employees also love this kind of program. For instance:

  • They gain better access to transportation options they prefer.
  • They can improve their local community and the global environment. Choosing mass transit — including ridesharing and cycling options — helps reduce traffic congestion and pollution.
  • It helps them save money. This is especially true for pre-tax commuter benefits because employees can set aside money before taxes are applied.
  • Participation is easy. Commuter benefit plan funds accrue monthly. Any unused balance automatically rolls forward. And there’s no year-end “use-it-or-lose-it” penalty. In addition, enrollment choices automatically renew each year until an employee requests a change.
  • With custom plans, employees can enjoy additional travel perks that typically aren’t included in standard commuter programs.

Beyond Covid: Supporting a Better Work Commute

Over the course of the pandemic, many members of the workforce grew accustomed to working from home. And before the virus threat faded, most people feared returning to an office environment, let alone commuting on public transit.

But now, for employers who are ready to move forward with a successful mix of onsite and remote work, this is the ideal time to rethink the transportation benefits you offer. A creative mix of pre-tax and post-tax options can help get employees back on the road and back to work whenever they need to be onsite.

Not only does this help ease the financial burden of commuting for existing employees, but it also shows prospective employees that your company is committed to the “greater good” by making work-related travel as environmentally responsible as possible.

Final Note

Providing a thoughtful commuter benefits plan is a win-win for both employers and employees, alike. Your employees save on transportation expenses, while your organization reaps the rewards of improved productivity and morale.

No doubt, investment in offering stronger commuter benefits is a wise strategy for any employer that wants to address the near-term interests of employees who need to return to the office. But ultimately, it’s an investment that can pay off over the long term with improved workforce productivity and engagement.

Virtual Travel Benefits Are Taking Off. Here’s Why

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Work Norms Are Changing

In 2019, about nine million U.S. civilians worked from home on a regular basis. Then the pandemic arrived. Nearly overnight, remote work became a necessity for a vast number of employees. In fact, by 2021 the U.S. remote workforce had tripled to nearly 28 million people.

Now, as Covid fades, the nature of work is taking another interesting turn. Many remote workers don’t want to rush back to the office. Instead, studies say anywhere from 50% to 72% of employees prefer working from home at least some of the time.

As a result, flexible work schedules are becoming a norm among employers that want to be competitive in talent recruitment and retention. As part of this strategy, organizations are embracing new benefits to attract and engage remote and hybrid employees. And among these innovative perks, one of the most creative and popular is virtual travel.

Why The Time is Right to Rethink Benefits

In general, working from home has been helpful for employers and employees, alike. Remote workers report lower stress levels, higher productivity, and higher overall engagement. It is even credited with reducing employee churn. Yet remote work still poses several key issues. For example:

  • Blurred Work Boundaries
    Research indicates that many home-based workers fail to distinguish between personal and professional priorities. Without clear boundaries, people tend to work excessive hours, which in turn, can lead to burnout.
  • Social Isolation
    Another challenge involves communication among distributed team members. Remote workers tend to experience more isolation and loneliness. This is especially important for employers to consider when determining how to build trust, camaraderie, and collaboration, especially in an environment where some people work remotely, while others work onsite or in a hybrid mode.

How Virtual Travel Benefits Help

Virtual travel adventures address some of the most problematic aspects of remote and hybrid work life. These experiences are an easy way to bring employees together and engage them in a shared immersive adventure, no matter where they work. That’s why many employers are adding virtual travel to their portfolio of benefits and perks.

Here’s how the concept works:

By simply logging into their computers at a convenient time, work teams can instantly jump into a captivating live tour of some of the world’s most amazing locations. From coffee farms in Costa Rica to UNESCO Heritage sites such as the Vietnamese town of Hoi An, companies can theme these team-building experiences around key destinations of interest, heritage months, or holidays.

Tours are led by live, qualified local guides who share helpful cultural context throughout the tour and answer questions in real time while interacting with participants. This helps everyone feel more connected with each other and with the location they’re exploring, as if they’re on the ground, walking through the destination together.

This kind of tour can transform getaways from costly once-a-year (or once-in-a-lifetime) vacations into fun group events that are available to all, anytime. And because these adventures are virtual, they’re a sustainable alternative to airline flights and road trips.

Why Virtual Travel Benefits Are So Appealing

By integrating virtual travel with employee benefits, companies can plan and produce formal team bonding exercises or offer employees virtual “time off” so they can casually connect. These programs offer multiple advantages. For example, they can:

  • Improve team morale by providing staff with time for relaxation. 
  • Foster a more inclusive culture by extending a high-quality travel experience to all workers, regardless of their location.
  • Create new team connections and strengthen existing relationships through shared learning experiences.
  • Give employees opportunities to explore the world in memorable ways with co-workers, friends, and family — without depleting their bank accounts or PTO.
  • Open employees to new cultures and perspectives they might not otherwise be able to encounter.
  • Offer individuals and teams a unique and enjoyable reward they can look forward to as recognition for their work contributions.

Providing virtual travel to employees as a way of showing appreciation doesn’t have to be limited to periodic team meetings. Companies can also enroll individuals in recurring virtual travel events and add them to a diverse portfolio of ongoing benefits. This is an excellent way to make new-age perks accessible to all while diversifying benefit options.

Digital Perks Appeal to All Ages

Here’s another reason why virtual travel is gaining traction. Right now, the workforce is in a unique position, with five generations working together. To keep employees engaged, organizations must balance the various needs, interests, and expectations of today’s extraordinarily diverse workforce.

From the youngest Generation Z interns to retirement-age Boomers and beyond, each age group brings its own unique idea of work culture, compensation, and benefits that resonate.

Yet virtual travel is one benefit that crosses all generational boundaries. It’s an inclusive experience that everyone can enjoy. And it brings people together on common ground.

There’s Never Been a Better Time for Virtual Travel

In this era of economic and business uncertainty, companies that invest thoughtfully in benefits that help attract and retain engaged employees can build a competitive advantage. For example, according to Gallup, employers with higher levels of engagement enjoy a variety of advantages, compared with low-engagement organizations:

  • 41% lower absenteeism
  • 40% fewer quality defects
  • 17% higher productivity
  • 23% higher profitability

Virtual travel is just one way to elevate engagement. But its value is clear. All it takes is a relatively small investment. But this can open the door for employees who want to explore the world outside their cubicle or home office without depleting their savings or PTO.

Which Corporate Fitness Trends Will Shape 2023?

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Content Impact Award - TalentCulture 2022As a corporate fitness professional, one of my favorite activities at the end of each year is to set aside time to look back at what has unfolded over the past 12 months. It helps to review what has worked for our clients (as well as what didn’t work so well). An open-minded, reflective analysis is always a good way to put things into perspective before considering new possibilities and mapping a game plan for the New Year.

As part of this process, I’m constantly tracking what’s happening with corporate fitness trends. So much has changed over the past few years, thanks to the pandemic and the increase in remote work, it’s important to keep ahead of what no longer seems as relevant or useful and what is gaining traction. And in looking toward the year ahead, all the signals indicate that much more change is still to come! 

So, fasten your seatbelts and let’s look at how employers can prepare for the future. Based on trends I’ve been following, along with my direct experience with our teams and our clients in recent months, here are 3 emerging priorities that are likely to define corporate fitness in 2023:

1. More Personalized Training

Get ready for a big surge in employee demand for more personalized services — things like personal training and small group training. Multiple factors are driving this corporate fitness trend. For example:

Early in 2022, as people slowly started to emerge from a more sedentary pandemic lifestyle, I started hearing that employees were looking for help to get back on track with their fitness and wellness goals. Not surprisingly, during the Covid years, many people developed some unhealthy habits — especially in terms of diet and fitness. The isolation of working and living at home full-time didn’t help, either.

Many people are now looking to break out of that cycle and are longing for a stronger sense of community. So, prepare to see an upswing in more intimate training environments that give employees broader support and guidance, along with opportunities to connect with others and share their journey through community experiences.

Also, my clients confirm that employees are interested in wellness goals that involve more than physical workouts, alone. People want to get back in shape, but they also realize the importance of focusing on things like sleep, nutrition and stress management. And this means they’re increasingly interested in a more holistic approach to health and wellbeing. These objectives are often easier to achieve with programs that include individualized coaching.

Digital tracking tools can also be helpful in supporting people in their wellness objectives. Already, more than 20% of Americans are using wearables that provide convenient access to personalized health and fitness data. Many people want to use this data more effectively to develop tailored workouts and lifestyle management programs that will help increase their training efficiency, improve their daily habits and elevate their health outcomes.

2. More “Hybrid” Fitness Program Memberships

Another thing I’m starting to hear often from our clients is that their employees are looking for a seamless, connected fitness experience that aligns with their busy lifestyles. They want to workout where they want, when they want.

This is where “hybrid memberships” come in. These relatively new programs provide employees with a combination of corporate fitness center access and virtual fitness classes, along with partnerships with local yoga, boxing and Pilates studios. 

With these hybrid memberships, employees can workout at their corporate gym, at home or on the road when they’re traveling—all with the convenience of one membership rather than having to cobble it all together themselves. It’s the best of all worlds. And it’s bigger than just a brick-and-mortar fitness center—it’s a program.

Here’s one example: Kevin is a financial services professional in Indiana who comes into the office three days a week. During those visits, he goes to the on-site fitness center to lift weights. Typically, he talks with several fellow employees while he works out. It’s a great social experience. On the other two weekdays he works from home. On those days, he works out with a virtual fitness class through an app that’s connected to his fitness center and the same staff he knows and trusts. Over the weekend, he takes a spin class at a local studio that contracts with his company through the hybrid health program. Again, this hybrid program lets Kevin work out where he wants, when he wants. It’s all built into his schedule!

Inclusive hybrid memberships like these give employees the convenience, choice and variety they’re asking for. Plus, it provides access to the kind of connectedness and community people need with engagement that is hard to find elsewhere.

3. More Active Time Outdoors

We’re also hearing loud-and-clear from clients and employees that they want to get outside and move! A recent survey from the World Federation of the Sporting Goods Industry and McKinsey & Company, asked employees this key question:

“In which sports/physical activity categories do you expect to see a lasting increase in participation vs. pre-COVID-19?”

Of the 12 categories listed as potential responses, 84% of survey participants picked “outdoor activity” as their first choice. 

Obviously, survey results like these underscore just how massive the pandemic’s impact was on corporate wellness programs. Over the past year, some companies started to experiment with fitness activities and events designed to get employees outdoors. Now it appears that this trend is catching on and may be here to stay.

For instance, one of our clients — a leading insurance company — has invested in a mobile open-air fitness trailer from BeaverFit. This makes it possible for employees to participate in healthy outdoor activities on a daily basis. Combined with programming delivered by on-site fitness professionals, this open air program is flourishing. And workforce wellbeing is improving as a result of employee participation in regular activities with physical and mental health benefits.

Final Notes on the Future of Corporate Fitness

These three corporate fitness trends are only a few of the emerging ideas we can look forward to seeing in 2023, as the space continues to evolve. With more personalized programming, more flexible options, access to innovative digital tools and a broader range of creative fitness locations, employee wellness is poised to make an even stronger comeback in the coming year. I look forward to seeing other innovative trends emerge that we aren’t even thinking about yet!

Flexibility: Key to Employee Retention in 2023

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As 2022 comes to a close, several work trends are clearly visible on the horizon. Here’s one employers can’t afford to ignore — an alarming number of employees are still leaving their jobs. For all the talk about “the Great Resignation” being behind us, turnover continues to shape the world of work. And it doesn’t seem to be fading.

What’s the culprit here? In my opinion, too many employers continue to discount the need for flexibility in all its forms. Not sure if this should be a priority for you? Then consider some big-picture statistics:

  • A recent Workhuman survey focused on workforce behavior and sentiment estimates that 36% of employees plan to leave their jobs in 2023.
  • Gartner predicts that steep 20% turnover rates will continue for the foreseeable future, with as many as 65% of employees still reevaluating their career paths.

These findings are hard to ignore. But rather than drilling down on disengaged workers and why they’re looking for greener pastures, I’d like to flip the script. Instead, let’s talk about people who want to remain in place. What can we learn from them?

Why Some People Stay

What is keeping people onboard? No doubt, some are hunkering down in reaction to growing economic uncertainty. But despite recent layoff news, many organizations are still hiring qualified talent. So why aren’t more people jumping ship?

Here’s why I think flexibility is the key. It is one of the most important factors keeping satisfied people connected with their employers and committed to doing their best work. In fact, as a motivational force, flexibility is second only to salary — ranking even higher than a positive work culture.

That’s powerful stuff. But it doesn’t tell the whole story. Let’s look closer.

Making a Business Case for Flexibility

If you’re mapping your HR goals for 2023, keep this caveat in mind: From a business perspective, flexibility may be losing some of its sheen. Organizations are facing the prospect of another year trying to juggle remote and hybrid workforce models. And after years of struggling to get it right, some companies may not be willing to invest as much time and effort to make it work.

Other business factors are causing leaders to push for a return to the office. After all, money talks. And the cost of office space doesn’t drop by 50% if only half of your workforce is filling the space. Also, we hear more executives emphasizing what suffers when people work from a distance — social bonds, career growth, collaboration and innovation.

But if you’re contemplating a full-scale return to office, perhaps you should think twice. Here’s why. I’m reminded of a 2021 #WorkTrends podcast conversation about flexibility with work-life expert and business consultant, Suzanne Brown.

Did Suzanne know something the rest of us weren’t ready to take seriously when she said this?

“People will stick around now. But as soon as the economy starts to strengthen, if you haven’t already built flexibility into your culture, you’ll start to lose people quickly.”

Circumstances may have shifted since that discussion, but Suzanne’s advice still holds true.

Flexibility Isn’t Just Skin Deep

When the conversation turned to imagining what flexible work could look like on the other side of the pandemic, I recall Suzanne saying:

Flexibility is more than just taking an afternoon off once in a while. Flexibility is how you treat employees in the long-term.

So true. The pandemic underscored what employers already knew (but may not have been willing to fully support at that time). But the fact remains, people want and deserve flexibility, even when the pandemic isn’t a concern.

With this in mind, what can employers do to build flexibility into their organization’s DNA? The challenge is to match the right conditions to choices that make sense for your workforce. Flexibility is both an informal and a formal state of work. And every organization is unique.

The possibilities are diverse: job sharing, split-shifts, permanent remote work, four-day work weeks, cross-functional talent mobility programs, project-based talent sharing, freelancing pools, part-time arrangements and more.

But the trick is to offer a mix of options that are relevant and meaningful for your people, while also supporting your organization’s values, culture and goals. If you’re serious about finding the best choices, you’ll involve your people in defining the options and being accountable for their success.

Clarifying the Rules

Flexibility deserves to be more than a random whim or a moving target. Employees and employers alike need to agree on guidelines. Indeed, your team’s ability to perform well in any combination of flexible roles demands a workable game plan.

Because employees see flexibility as the sign of a great work culture, it’s important to get their buy-in. Begin with a renewed reality check. Take the time now to ask employees and managers what kind of flexible options they believe would work best, going forward. (Anonymous surveys and feedback tools are terrific at helping you manage this process and interpret findings.)

Keep in mind that individual circumstances, career objectives and personal preferences change over time. What works for someone today may no longer fit in a year or two. People don’t want to be trapped in a work structure that no longer serves them. What will your process be for people who want to rethink their choices and modify their work model?

Here’s the clincher for employers. You need to demonstrate respect for people’s wishes. Respect and recognition are intimately connected with employee satisfaction, productivity and commitment.

That means leaders must be willing to do more than listen. It’s essential to take appropriate action in response to input. And it’s even more important to repeat this process, over and over again. When you demonstrate an ongoing commitment to building your flexible agenda around collaborative conversations, how can employees resist?

We’ll see what happens soon enough. The pandemic no longer has a grip on our every move, but the Great Resignation is still happening. No one knows for sure what will unfold next. But whatever challenges lie ahead, you can’t go wrong by staying in touch, staying open and staying flexible.

It could just be what convinces more of your people to stay.

How to Level Up Employee Benefits Education With Video

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As employee engagement continues to drift downward, organizations everywhere are looking for more efficient, effective ways to connect and communicate with their workforce. This is especially true for employee benefits education, where access to clear, complete and timely information is critical.

What better way to help employees understand their benefits than with video? In this article, we’ll explore why video is such an effective form of outreach, along with five ways you can use it to improve benefits education.

Why is Video Ideal for This Purpose?

As the saying goes, a picture is worth a thousand words. But what about video? In the business world, its popularity as a communication tool has skyrocketed over the past decade. And the pandemic only added fuel to the fire by forcing employers to shift toward video for internal communications.

Now, many organizations recognize just how powerful video can be in employee education. Why?

  • When people see and hear information within the context of a video, they’re more likely to understand and remember the message.
  • Video tutorials and walkthroughs are a great way to break down complex topics into manageable, memorable “bites.”
  • Video content is also highly shareable, so employees can easily pass information along and discuss it with others.

5 Ways to Enhance Benefits Education With Video

1. Offer Benefits Portal Tutorials and Walkthroughs

To ensure employees know how to navigate your benefits portal, it’s important to provide proper instruction. But with video, it’s no longer necessary to bombard people with lengthy written documentation.

Instead, brief tutorials are a great way to give employees a guided tour of your benefits site. Even a few quick, easy-to-follow videos can make all the difference in introducing employees to the portal so they become more comfortable conducting research and serving themselves.

2. Create Enrollment Screencasts

Enrolling in benefits can be daunting, especially when people are unfamiliar with the process. Rather than sending out lengthy written instructions or expecting employees to figure it out independently, you can use screencasting to walk them through the entire process, step-by-step. This helps people understand the open enrollment process, so they don’t become confused or frustrated by complexity.

Offering useful screencasts requires thoughtful upfront planning and production. But in the long run, it can save your benefits administrators significant time, by reducing the volume of routine questions and issues they must resolve.

3. Focus on Key Topics of Interest

Instructional videos are a terrific option if you want to provide more in-depth information about particular benefits topics. These videos can cover anything from an overview of your company’s health insurance plans, to guidance on how to use key portal features.

This is also a smart way to address common concerns or misconceptions employees may have about selecting or managing their benefits. By providing clear, concise information in a compelling visual format, you can help employees better understand every aspect of their benefits and how to use them.

4. Conduct Virtual Benefits Fairs

If your company offers a variety of benefits, staging a virtual benefits fair can be a useful way to consolidate information into a highly accessible “all-in-one” live online experience. Plus, you can record the sessions and make them available on-demand so employees can attend at their convenience.

Your programming could involve a series of short videos covering each benefit category. These sessions could be followed by an interactive Q&A session, where employees can ask questions of an expert at your company or from a related benefits vendor. This gives participants access to the information they need to make better-informed decisions.

5. Produce Video Testimonials

One of the most compelling ways to engage employees in benefits education is to illustrate how others are using these benefits. And what better way to do this than with video testimonials that let members of your workforce tell their story in their own words?

Featured employees can talk about why and how they selected specific benefits to improve their health, save for financial goals, or improve their quality of life. This not only helps others feel comfortable about their benefits decisions, even as it reinforces your organization’s commitment to workforce wellbeing.

Video Engagement Best Practices

Now that we’ve explored ways to use video to engage your employees in benefits education, let’s look at some best practices to keep in mind when creating any video content:

  • Be sure to put the audience’s interests first. What are their needs? What information do they want to see? How much time are they likely to invest in consuming this content? What should their next move be?
  • Strive to keep your videos short and to the point. Employees are busy and often can’t devote time or attention to long-form content.
  • Always test videos before you launch and promote them. Make sure they work correctly from end-to-end, and that employees can understand the concepts you’re trying to communicate. This will ensure a positive, productive enrollment experience for employees and support your broader organizational goals.
  • Don’t forget the marketing outreach needed to make employees aware of any education resources. Unseen video has little value, so be sure you invest in communication that will lead people to your educational content.

Closing Notes

Helping employees understand their benefits is crucial for employers and human resources departments. If you haven’t considered using video to communicate this information, you’re missing an opportunity to present complex benefits information in a way that is meaningful, quick and easy for employees to access. And in the long run, this self-service content can save your HR team significant time and money.

Which Caregiving Benefits Do Modern Employers Provide?

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What benefits are top-of-mind for organizations that want to attract and retain great talent in today’s challenging talent market? Many are finding it pays to step outside the standard benefits box with creative options that meet diverse employee needs. For example, caregiving benefits are gaining strong momentum.

To learn more about this, we asked business and HR leaders to describe one caregiving option they believe is essential in supporting employees as they move through various life stages — from family planning and fertility to childcare and eldercare. Their recommendations cover a spectrum of solutions:

  • Childcare Benefits
  • Tuition Assistance
  • Sabbatical Leave
  • Unlimited PTO
  • Nutritional Support
  • Family Medical Leave

To learn more about why these options are so helpful, read the responses below…

6 Caregiving Benefits for the Modern Workforce

1. Childcare Support

One “do-everything” benefit can’t cover all the complexities involved with each stage in life. To ensure higher utilization and satisfaction, focus on stages with the most impact on employees and find the best option for each stage.

Certainly, fertility and family planning are good benefits to consider. However, childcare has the biggest impact on employee retention and productivity.

Childcare costs are soaring. In fact, in most states, the average annual cost of childcare is more expensive than college. This expense means many working couples are considering whether they can even afford to have kids, or if one parent must resign from work to care for their children at home.

Childcare also has a direct impact on employee attendance. On average, parents who must respond to childcare needs miss 9-14 days of work each year. And more than 65% leave work early or arrive late because they lack access to care. This is nearly 3x more productivity lost than from employees who are managing healthcare issues.

Kevin Ehlinger, VP Product Marketing, TOOTRiS

2. Tuition Assistance

Higher education and vocational training open up a wide range of opportunities for employees. They equip workers with the skills and knowledge to pursue additional career options and improve job mobility.

Tuition assistance makes education more accessible, empowering workers and their families to plan for their future. Offering tuition assistance as a benefit helps attract high-quality candidates and helps them hone their skills while helping employers retain top talent. In addition,  government education assistance programs in the U.S. let employers deduct sizable reimbursements for employee tuition contributions.

Ben Travis, Founder, HR Chief

3. Sabbatical Leave 

Although sabbatical leave was traditionally offered only in academic settings, it has started to gain strong traction over the past few years in the private sector, in response to a rise in employee burnout and the Great Resignation.

Private employers are looking for generous perks to attract new employees, keep them engaged, and help them maintain a healthy work-life balance. Sabbatical leave is the perfect benefit to check those boxes. 

In short, sabbatical leave is the option to step away from work for an extended period (usually 6 to 12 months) for any purpose whatsoever. This is a perfect way to accommodate employees at every stage in the employee lifecycle, from cradle to grave.

Individuals can take a sabbatical to de-stress and get pregnant, care for a new child, fight an illness, spend time with a dying loved one, or just travel the world. It is a flexible, practical benefit that allows for a range of uses. Whether paid, partially paid, or totally unpaid, any employee will appreciate the flexibility that sabbatical leave offers.

John Ross, CEO, Test Prep Insight

4. Unlimited PTO

As a business, we are committed to helping our employees maintain a work-life balance. We’re also committed to creating an environment that supports our employees’ personal goals and lets them prioritize their families. One way we do this is through a generous personal time off (PTO) policy.

We offer unlimited vacation time as well as unlimited sick time. We encourage employees to take time off for both personal and family goals, as well as when they need to care for ailing family members.

In addition, we provide resources for employees so they can continue working from home and/or work on a flexible schedule while they are taking time away.

Luciano Colos, CEO, PitchGrade

5. Nutritional Support 

One aspect of healthcare that spans the entire lifecycle is nutrition. So one benefit worth considering is coverage for prescribed nutritional supplements — not just prescription drugs. Other ways to support nutritional needs during different life stages is by providing access to educational information and expert talks about nutrition.

Optimum nutrition at each phase in the lifecycle promotes more robust immune systems and higher energy levels. That means it helps keep your workforce and their families healthier. So ultimately, these benefits ensure better performance at work and fewer illness-related absences. 

Ruth Novales, Marketing Director, Fortis Medical Billing Professionals

6. Family Medical Leave

Family medical leave is one benefit every employer should consider to help employees address the full lifecycle, from fertility to family planning to elder care.

Family medical leave helps protect an employee’s job for up to 12 weeks if they become ill or they need to care for a family member. A supervisor cannot fire an employee when they rely on this benefit for a legitimate reason, so it can provide a helpful safety net if the need arises.

Lindsey Hight, HR Professional, Sporting Smiles

 

EDITOR’S NOTE: These caregiving benefits ideas were submitted via Terkel. Terkel is a knowledge platform that shares community-driven content based on expert insights. To see questions and get published, sign up at terkel.io.

Childcare Benefits: A Reckoning for Working Families

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It’s not a stretch to say COVID changed everything—including the way working families think about childcare benefits. Before the pandemic, parents struggled with childcare challenges, of course. But the day-to-day realities grew much worse when the pandemic struck.

After the initial shock of schools and childcare centers shutting down, families were left to figure out how to work from home while parenting. Instead of being at school or daycare, children spent the day side-by-side with their parents. In fact, from February 2020-February 2021, the lack of childcare pushed 2.3 million women out of the labor force. And a very long time passed before these women could return to work (if they have returned at all).

While people in some jobs continued to work on-site throughout the pandemic, many workers had to adapt to the new remote work world. This is where many employees still find themselves today, either working remotely or in some form of hybrid schedule—splitting time between home and office.

Today, childcare conditions have improved slightly, but still are far from ideal. Fortunately for some working families, employers are sponsoring more childcare benefits for those who need this kind of support.

Remote and Hybrid Employees Still Need Childcare Assistance

The benefits of remote work are well documented. However, one drawback is often overlooked. I’m talking about the misconception that people don’t need childcare assistance when they’re working remotely. This notion became prevalent early in the pandemic, and unfortunately, employers still haven’t moved on from this line of thinking.

Picture a typical working mother in a remote or hybrid management role.

Compared to her in-office peers, she doesn’t have fewer deadlines, less ambitious KPIs, or a smaller staff to manage. Nor does she have extra hands to hold her baby while attending Zoom meetings or responding to email messages. There are no extra hours in the day when she can feed or play with a toddler.

The workday is still the workday—even when people perform those tasks at home, surrounded by family distractions and obligations, rather than in an office cubicle.

Families With School-Aged Kids Face Unique Challenges

Contrary to what some believe, childcare needs do not stop once kids start kindergarten. I’m a mother, myself, so take it from me! Parents of 5-year-olds are still in the thick of their childcare journey.

Historically, preschool programs (as well as before-school and after-school care) served as a safety net to support a large, productive workforce. But COVID, chronic underfunding, and budget cuts have left these programs with limited capacity, fewer teachers, and reduced hours. The safety net is frayed, at best.

And now, working parents have the added burden of anxiety about COVID risks.

Previously, when children were mildly ill, they still attended school. These days, we know better. Emergency and backup care are must-haves for working parents who are unable to stay home with a sick child.

Even when parents take precautions, they still face the risk of a COVID outbreak at school that can suddenly change the course of a day, a week, or a month—depending on mandated quarantine periods. This is a lot for working families to handle, which is why employee childcare benefits matter so much.

Throughout the pandemic, working parents have been balancing the risks of depriving their children of social interaction or exposing them to a potentially deadly disease. Some families decide to choose individual or small-group professional care, such as a nanny or nanny-sharing arrangement. But this increases overall childcare costs and isn’t affordable enough for some.

The Trouble With Workplace Childcare Centers

Some employers have tried to help working families fill this gap by investing in on-site childcare centers. While an admirable idea and a substantial financial commitment, these large centers fall short for many employees.

These facilities no longer meet many childcare needs, and simply do not work for remote and hybrid workers. For example, how many working parents would want to commute to headquarters for their kids when they may otherwise be working from home? Working families prefer caregivers who are located close to home—which should be good news for employers who don’t want to dedicate massive budgets to build and maintain large childcare centers.

Childcare Benefits Are Key to Employee Retention

No matter which childcare option families choose, it comes at a price. And it’s hard for people to keep in perspective just how unaffordable it has become.

The national average childcare cost has risen to more than $10,000 per year, per child. That’s incredibly steep. How many working families do you know with two or three kids who also have an extra $20,000-$30,000 lying around?

The increasing cost of childcare forces parents (and mothers, in particular) to make a very difficult choice: Stay employed or quit to care full-time for their children. This has pushed record numbers of women out of the workforce.

The reality facing families is stark and alarming:

Current and prospective employees value family care benefits more than ever. This means employer-sponsored childcare benefits should play a key role in retention and recruitment strategies.

Final Thoughts

COVID drastically changed employment and childcare. The status quo is no longer sufficient, for both employees and employers. Forward-thinking business and HR leaders are rising to the challenge and supporting working families with employee childcare benefits that make a significant difference in people’s lives. This is a step in the right direction.

Employee Caregivers Are Quitting. Here’s How to Keep Them

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These days, we’re flooded with headlines about The Great Resignation, The Big Quit, and The Great Reshuffle. It’s not surprising. The desire for career advancement and better work/life balance are powerful reasons why people are resigning in record numbers. But these aren’t the only motives. Actually, a growing number of people are quitting so they can take care of loved ones. If your organization can’t afford to lose these employee caregivers, this advice can help you keep them on board.

Factors Driving This Trend

We’re seeing more employee caregivers, partially because the pandemic put older people at risk and disrupted existing family care arrangements. But also, it is the result of broader population shifts and the rising cost of long-term care. Let’s look at how this could play out over the next 15-20 years…

1) Our Population is Changing

Historically, if you mapped our population by age, the chart would look like a pyramid. In the past, many more young people were at the base. As they became adults, they helped support a smaller number of older people at the top. Today, that pyramid is inverted, with a larger elderly population and an increasingly smaller base of young people at the bottom who struggle to support the elderly. This is happening because:

  • Boomers are aging
  • Younger generations are producing fewer children
  • Medical advances are extending life expectancies

This inverted pyramid means that by 2040, the elderly will depend more heavily on the working population than those under 18. Put differently, in less than 20 years, more of your employee caregivers will be supporting elderly loved ones, rather than their own children. Or potentially, they could be caring for both at the same time.

That’s already the case for many employee caregivers. In fact, more than half of middle-aged Americans are currently “sandwiched” between generations.

2) Caregiving Costs Are Rising

Because care is expensive to provide, not everyone will be able to hire professionals to look after aging family members. Instead, they’ll need to provide care themselves at home. According to a recent AARP survey, there are 48 million unpaid caregivers in the U.S. and 80% of these caregivers are providing care to an adult family member or friend.

This means organizations will increasingly have employees who are juggling job performance with the burden of being a caregiver—along with all the time, energy, and emotional commitment that caregiving requires. While they may manage caregiving by missing time at work, it could also be as serious as leaving the workforce altogether.

For example, consider these statistics:

How to Support Employee Caregivers

What are forward-thinking HR leaders doing to help employee caregivers? Our recent conversations focus on three key action areas:

1) Provide Financial Solutions

One of the most important ways to support employees is by helping them plan for their own long-term care. While younger employees may not see the need, education and planning now will offer them more care options in the future if they’re injured or become ill.

When you create financial programming, be sure it includes discussions about the role of:

  • Medicare and Medicaid – Some people see government programs such as care options. However, they typically don’t cover long-term care (Medicare) and access involves significant drawbacks and limitations (Medicaid).
  • Retirement savings/401k – Similarly, using 401(k) and retirement savings to pay for care is possible, but this also comes with drawbacks. These investments are best reserved for funding life expenses during retirement and are not recommended for use during working years.
  • Standalone long-term care insurance – This coverage may be offered at work or purchased through an independent insurance provider. It can be a viable solution that can help cover some costs of long-term care.
  • Hybrid life insurance with long-term care benefits – This lets people purchase life insurance coverage that includes the ability to advance part of a death benefit for care needs. Many products on the market focus care benefits on professional care such as a nursing home or home health aide, but new products in this category cover family caregiving, as well.

2) Promote Your Employee Assistance Programs

Another way to support your workforce is through an employee assistance program (EAP). The right program can help employees navigate the challenges they face as caregivers. Whether it’s offering care planning tools and strategies or access to tools to help people manage complex aspects of care, be sure to consider a wide range of resources. For instance, you could include:

  • Care planning services
  • Care needs assessments
  • Help in finding and evaluating care
  • Life insurance claims support
  • Long-term care claims support
  • Home care placement assistance
  • Legal support for wills, trusts, and power of attorney documents
  • In-home loneliness solutions
  • Home modification services
  • Relocation support

Finally, it’s important to share details about your EAP program, and re-communicate the program’s features and benefits on a regular basis. Pairing this with enrollment or re-enrollment of your financial support solutions is a great way to protect your employees.

3) Pay Attention to Caregiving Legislation

Many state governments are taking notice of the need for care—the growing number of people who need a solution, the lack of affordable care, and the expected future drain on state Medicaid funds. A growing number of states are enacting legislation to address these care issues.

For example, in 2021, Washington became the first state to pass this kind of legislation. The Washington Cares Act provides long-term care financial support for state residents. The program is funded by a payroll tax. Employees with qualifying long-term care coverage could opt out of the program (and the associated tax).

Although this legislation may provide a rough blueprint, each state’s approach is likely to be different. To prepare their organizations and their employees for the future, employers should begin tracking legislative activity.

Start Planning

It’s hard to know precisely what’s in store for employers as more Boomers leave the workplace and younger employees step in to care for aging loved ones. But thus far, it’s clear that employee caregivers will need support and solutions as they navigate an increasingly challenging eldercare crisis.

HR leaders can be an essential part of the solution, but it’s important to start planning now. Workplace programs and policies need to evolve, with active involvement from employers and their employees. Start by educating your workforce about the need to plan for long-term care–whether caring for an elderly parent or planning ahead to manage their own care should they need it. Working together with employees to address their needs will help them understand your commitment to them, and encourage them to stay.

Keys to a Successful Open Enrollment Season

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Open enrollment season is upon us again, and the world of work continues to shift at a head-spinning pace. This fluid environment poses benefits-related challenges that HR leaders can’t afford to ignore. For example, decision-makers are wondering:

  • How to address employees’ evolving needs. It’s essential now to meet individuals where they are and provide clear pathways to benefits that resonate.
  • How to communicate effectively in a “work anywhere” environment. Everyone deserves easy access to clear, relevant benefits information, regardless of whether they’ve returned to the office, they’re working remotely, or their schedule blends both work modes.

Why Benefits Education Counts

To illustrate how important education is for a successful open enrollment season, consider these U.S. health benefits research findings:

  • 72% of employees wish someone would tell them the best health insurance for their particular situation. (Justworks/Harris Poll)
  • Nearly 90% of employers think their benefits are clear and easy to understand. Yet only 65% of employees agree. (via MetLife)
  • 54% of employees don’t know the full scope of their health benefits. Yet nearly 65% say these offerings significantly influence their willingness to stay with an organization. (Justworks/Harris Poll)

This means education is vital—not just to help people choose relevant benefits. The truth is that, without effective benefits education, you’re putting employee retention at risk. But improving open enrollment communication doesn’t need to be overwhelming. Below are a few simple ways to help employees through the decision-making process and ensure better overall results:

5 Ways to Improve Open Enrollment Education

1) Host Multiple Information Sessions

Conducting a single all-hands open enrollment season meeting no longer covers all the bases. Even if 100% of your employees work on-site, you can’t expect full participation. Some people will be out ill or on vacation. Unavoidable business priorities will keep others from attending. It’s smart to plan ahead and assume conflicts will make it impossible for everyone to join a live session.

You can rise to this challenge by producing content in various formats (for example, an in-person meeting, a live webinar, a digital recording, and a series of podcast episodes). You’ll also want to share this content through multiple delivery channels (for example, sending email messages, sharing in Slack groups, and posting on your organization’s intranet platform).

The goal is to make information easily accessible and available whenever people can fit it into their schedules.

2) Plan Open Enrollment “Office Hours”

To augment your core benefits “broadcast” content, consider offering prescheduled office hours with an HR staff member. You can structure and promote this as an opportunity for individuals to drop by in person or online and discuss their specific circumstances with a benefits expert.

Often in public information sessions, employees hesitate to ask questions about what they don’t know. But office hours provide a private safe space for discussion. This frees employees to speak more openly about their specific concerns. At the same time, it helps the HR team provide more relevant information to ensure individuals understand the impact of their open enrollment choices.

You may also find it helpful to extend the value of these sessions by repurposing the content for broader use. In other words, you can select some of the most common questions from “office hours” visits and repost them anonymously as “frequently asked questions” on a wiki or web page.

3) Get Your Vendors Involved

Sometimes, information is best received directly from the source. Hosting virtual live and recorded benefits fairs gives vendors a platform for sharing details about their solutions and services. It also provides more time for providers to discuss specific questions in-depth with employees.

So, instead of conducting a standard 1-hour session where your HR team summarizes available health benefits, you could schedule a series of 30-45-minute sessions showcasing key vendors. (For example, you could feature each of your health insurance companies, along with sessions devoted to specialized vendors, such as onsite dental services, wellness consultants, or fertility benefits providers).

These sessions can focus on basic facts about each solution, as well as ancillary benefits that are underutilized. Then you could close each session by answering individual questions from the audience.

Also, if you’re scheduling topic-focused HR office hours, you may want to ask vendor consultants to join relevant sessions. Or you could invite key vendors to conduct their own 1:1 sessions. Sometimes, employees feel more comfortable talking to external benefits specialists. For these people, dedicated vendor sessions or 1:1 office hours are an ideal solution.

4) Integrate Micro-Learnings into the Process

Micro-learnings are brief educational events and materials targeting topics that tie in with key benefits, such as health and finance. This kind of knowledge sharing encourages more employee interaction and tends to generate deeper interest in relevant benefits.

To illustrate, here are a few micro-learning themes:

  • “Urgent Care vs ER: What’s the Difference?”
  • “The Link Between Mental Health and Overall Health”
  • “How to Balance Work Life with Family Caregiving“

Top online learning providers (such as LinkedIn Learning and YouTube channels) already provide excellent educational content about these topics. This means you don’t have to create content from scratch. Instead, you can curate strong programming from several online sources and then easily deliver the content to interested employees.

Packaging and promoting this kind of useful information upfront is invaluable for employees. It saves them time because they don’t have to research these topics on their own. Plus, the convenience of “anytime” access to high-quality educational content about health and benefits enhances workforce well-being.

5) Customize Educational Materials for Various Interests

Every employee is unique. And the beauty of today’s workforce is in its diversity. So everything about open enrollment season should support this reality. In other words, it’s important to appeal to various interests within your workforce.

For instance, recent grads may not appreciate benefits that appeal to new parents and vice versa. Instead of offering a generic “one-size-fits-all” menu, think about how you can categorize benefits so they align with groups that will value them most. Then present these benefits collections on your open enrollment site as packages. (For example, you could specify “Benefits that support LGBTQIA+ employees.”)

Clearly, you’ll find overlap among groups, so you don’t need to recreate an entirely new package for each community. But structuring benefits options in this way helps people more quickly identify the benefits information they’re likely to want.

If you’ve already established dedicated employee resource groups, consider creating packages for each of those ERGs and sending a customized message to each group with a direct link to their accompanying package. This extra measure ensures that individuals can quickly and easily find materials that matter most to them.

Conclusion

As we continue to navigate today’s dynamic business and benefits landscape, this year’s open enrollment season is sure to present challenges. But continually reflecting on your communication process, seeking employee feedback, and making informed adjustments can help you move forward more smoothly.

Remember to distribute information in more than one format. Also, make it as easy to find as possible, in as many places as your budget and resources will allow. And above all, focus on personalizing communication when you can. Although this is a “broadcast” communication challenge, benefits decisions are highly personal for each employee. The more willing you are to meet people where they are, the more successful you’ll be.

Why Benefits for Employee Caregivers Are Good Business

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We’ve all seen alarming headlines about “The Great Resignation.” Some observers say it shows no signs of letting up. McKinsey recently called it the “quitting trend that just won’t quit.” And data confirms that the “big quit” is real.

In May, the Bureau of Labor Statistics reported that the U.S. voluntary quit rate was 25% higher than pre-pandemic levels. It’s hard to ignore numbers like that. And chances are you’ve experienced this recently in your own organization, as more top performers leave for various reasons.

What’s behind this surge in turnover? The pandemic forced us all to reevaluate what’s most important in life. Now, many are choosing to be more present for family while also juggling a demanding career. But the choice is especially challenging for those with family members who need special care.

This segment of the workforce is larger than you may think. In fact, according to the Rosalynn Carter Institute for Caregivers, 1 in 5 American workers also double as an unpaid family caregiver for an aging, ill or disabled loved one. The amount of time they spend on caregiving, in addition to their full-time careers, isn’t trivial. The AARP estimates that these caregivers devote an average of 23.7 hours a week to these tasks.

Therefore, it’s not surprising that employee caregivers are struggling mentally, physically, and financially. Nearly 60% are dealing with clinical depression and anxiety. Experts say they are stretched so thin that the snowball effect of caregiving will cause 1 in 3 to leave the workforce entirely.

New Insights About Employees as Caregivers

A new study entitled “Following The Journey of Family Caregivers” commissioned by Homethrive, Home Instead, and Certification in Long-Term Care (CLTC) sheds more light on how employee caregivers are responding to the pressure.

Nearly 70% of survey respondents who identify as employed said it has been important to rely on paid in-home care because it helps them avoid leaving their job, or because it helps them concentrate better at work.

“I wasn’t surprised to hear (working caregivers) turning more to paid care,” says Eileen J. Tell, a Boston-area researcher who administered the survey. “They cited the importance of doing well at their job and the desire to maintain their job.”

It’s no wonder why working caregivers said they need paid assistance. For example:

  • 35% often provide companionship
  • 33% often provide transportation help
  • 26% often help with daily living activities
  • 23% often help arrange care
  • 26% often help make care decisions
  • 31% always help make home safety changes

Respondents also said if they received help coordinating care, it would take a major load off their already piled-high plates. Specifically:

  • 42% want coordination with doctors or care teams
  • 38% want assistance in finding service providers
  • 34% want help finding benefits eligibility
  • 34% want meal delivery coordination
  • 32% want recommendations for devices and equipment
  • 31% want help assessing home safety

Interestingly, the study found that only 6% of working caregivers receive support from an employer-provided benefit program to help find reliable paid in-home care for loved ones.

What about the other 94% without access to employee caregiving benefits? There is good news. An increasing number of forward-thinking employers are offering these unsung heroes benefits packages that include family caregiving options.

Why is this a wise choice? Employers gain in multiple ways. For example…

Business Benefits of Supporting Employee Caregivers

1. Restore Retention

When employees have an option to access the right kind of assistance, when they need it, they’re less likely to leave. They’re also more focused and productive at work. Offering this benefit can position you as an employer who cares about worker wellbeing on all levels—which in turn fosters a sense of company loyalty.

2. Rev-Up Recruitment

You want to attract the best employees possible. Offering a family caregiving benefit is one way to excel at recruiting because your company will appeal to candidates who value an employer with compassion, a concern for families, and a sense of community.

3. Improve Employee Wellbeing

According to Mercer’s 2022 Global Talent Trends study, employee wellbeing programs are among the top five reasons why people remain at a company. Caregiving can be a time-consuming and emotionally draining responsibility. A family caregiving benefit helps take some of this burden off your employees and improves their wellbeing.

4. Increase Productivity

Time is money. And caregiving can take up a lot of time.

One employee might spend hours on the phone setting up doctor appointments for an aging parent, while another might leave work frequently to take a special needs child to therapy.

It all takes time away from the workday, decreases productivity, and increases employee stress. But with a family caregiving benefit, employees and their loved ones will receive higher quality support when it matters most, so your business productivity will flourish.

5. Revolutionize Work-Life Balance

A family caregiving benefit can drastically improve work-life balance. When employees continually put others’ care ahead of self-care, it can translate into mental and physical health issues such as exhaustion, depression, and anxiety. Those issues inflate your company’s healthcare costs.

When a caregiver’s mindset has shifted to a “life-work tilt,” career advancement, salary increases, and professional praise are important. But quality time with loved ones, the opportunity to explore passions outside of work, and overall mental wellbeing are also critical.

Leaning into this “life-work tilt” can have multiple advantages. By proactively acknowledging the needs and responsibilities of family caregivers and offering tangible support, you can set your organization apart. And when your employees find a better balance between work and life, they can focus better, be more productive, and stay loyal to your company.

6. Protect Your Bottom Line

High turnover is expensive. The cost often extends beyond investing in recruitment to replace lost workers. For example, institutional knowledge and team morale also suffer. In addition, productivity can take a hit, which in turn, can reduce innovation and growth. Ultimately, this negative spiral can prevent your company from reaching its full potential. 

A Solution That Helps Employees and Employers

Family caregiving benefits are a win-win.

They’re a win for employers because they help improve workforce wellbeing, retention, and productivity—all while protecting your bottom line.

They’re also a win for employees because they help support work-life balance, mental health, and job satisfaction. 

As Eileen Tell explains, “I think it’s key that employers understand how important it is to family caregivers to feel like they don’t have to choose between their jobs and their role as a family caregiver. Employees may look like they’re not paying attention to work, but they really don’t want to compromise their job and they don’t want to skimp on their family responsibilities.”

Planning for Caregiving – How Employers Can Help

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We must plan for caregiving instead of waiting for the medical crisis. Lack of planning is sadly the typical scenario for the vast majority of working families with aging relatives. Too many barriers exist when it comes to planning for caregiving. Such barriers include lack of knowledge, time, and procrastination. Ultimately, lack of preparation inevitably results in premature exit from the workforce. This is a costly scenario for the employee as well as the employer.

As part of a comprehensive benefits plan, employers can help educate future caregiver employees as to how to initiate the conversation and set up planning. Such a setup may vastly change the landscape around employees’ ability to remain in the workplace as they take on a caregiving role. The point of this article, therefore, is a wake-up call to the employer as well as the future caregiver employee.

Preparation for Caregiving

It is wonderful to think that people today have a good chance of living well beyond their 70s. However, with rising age comes increasing disabilities (1), and thus, the need for supportive care. In my profession as an eldercare consultant, I have come to realize that the vast majority of people take on caregiving responsibilities with little or no preparation; this is indeed the typical scenario for caregivers (2).

Unfortunately, it is human nature to wait till the last moment before we take action, especially with issues that are difficult to solve. In the caregiving world, people often do not learn about the many resources and services available until after the medical crisis occurs. Why do we procrastinate when it comes to planning for caregiving? There are many reasons: lack of time in our busy working lives, lack of knowledge, lack of confidence, and stressful family dynamics. However, lack of preparation around caregiving can lead to wide-ranging negative outcomes for the caregiver (3\4).

Planning for the Future of Caregiving

We plan our financial future; so why don’t we plan for caregiving? This should be a no-brainer, as lack of preparation can have a negative impact on so many aspects of our lives including deteriorating mental and physical health, loss of social connections, and reduced or lost income. For example, caregivers are more likely to experience stress, anxiety, irritability, hopelessness, and depression, as well as have coexisting substance abuse or dependence, and chronic disease (5/6). Furthermore, studies have shown that caregivers (age 50+) who leave the workforce to care for a parent lose, on average, nearly $304,000 in wages and benefits over their lifetime, and are at increased risk of living in poverty in their own old age (7).

Programmatic Solutions in the Workplace

The rationale for why we should plan for caregiving is clear. Yet, we don’t. I would argue that much of the fault lies in that structurally our society is not set up to support proactive caregiving. A key area where programmatic solutions could be developed exists within the workplace. The workplace employs many people who fall into the sandwich generation; that is, those sandwiched between children and aging parents. Even though many mid-size to larger companies provide eldercare services as part of their Employment Assistance Programs (EAPs), these do not promote proactive planning for caregiving.

EAPs cater to the employee who is in crisis mode. Instead, workplaces should do more to promote proactive planning for caregiving when the employee is not under duress. This could be done through educational ‘lunch and learns’ provided to employees where they may gain knowledge about warning signs of when it is time to step in, learn ways to initiate the conversation, and how to find resources in their community. Educating the sandwich generation workforce is a win-win scenario for the employee as well as the employer by diminishing disruption in the workplace because employees will be much more prepared for caregiving. 

Final Thoughts

The workplace captures a huge audience of future caregivers. This is a vital consideration as we are facing a looming shortage of caregivers as the large baby boomer cohort ages (8). We must start to implement structural changes within our society that can support caregiving in the same way that daycare was implemented to support working mothers! The programmatic solutions described in this article are relatively inexpensive and empower the family to make decisions that may better meet the wishes and needs of the care recipient. Ultimately, by planning for caregiving we may better promote the autonomy and the dignity of our loved ones.

1 Aubrecht, K., Kelly, C. & Rice, C. (2020). The aging-disability nexus. University of British Columbia Press.
2 Alvariza, A., Häger-Tibell, L., Holm, M. et al. Increasing preparedness for caregiving and death in family caregivers of patients with severe illness who are cared for at home – study protocol for a web-based intervention. BMC Palliat Care 19, 33 (2020). https://doi.org/10.1186/s12904-020-0530-6
3 Sung S Park, PhD, Caregivers’ Mental Health and Somatic Symptoms During COVID-19, The Journals of Gerontology: Series B, Volume 76, Issue 4, April 2021, Pages e235 – e240, https://doi.org/10.1093/geronb/gbaa121
4 Broxson J, Feliciano L. Understanding the Impacts of Caregiver Stress. Prof Case Manag. 2020 Jul/Aug;25(4):213-219. doi: 10.1097/NCM.0000000000000414. PMID: 32453176.
5  Chang, H. Y., Chiou, C. J., & Chen, N. S. (2010). Impact of mental health and caregiver burden on family caregivers’ physical health. Archives of gerontology and geriatrics, 50(3), 267–271. https://doi.org/10.1016/j.archger.2009.04.006
6 Lena Sandin Wranker, Sölve Elmståhl & Fagerström Cecilia (2021) The Health of Older Family Caregivers – A 6-Year Follow-up, Journal of Gerontological Social Work, 64:2, 190-207, DOI: 10.1080/01634372.2020.1843098
7 Feinberg, L & Choula, R. (2012): Understanding the impact of caregiving on work. (AARP Fact Sheet).
8.Feinberg, L.F. & Spillman, B.C. (2019). Shifts in family caregiving – and a growing care gap: Implications for long term services and supports financial reform. Generations: J Am Society on Aging, 43, 1, 73-77.

Minimize Worry and Maximize Employee Financial Health

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Sponsored by: Nationwide

With 2022 shaping up to be much more economically challenging for many people, more so than in 2021, folks are doing what they can to get by. A recent study performed by Nationwide said that a whopping 90% of consumers are concerned about inflation and their financial health. Do you blame them? 

Some employees are even starting to reduce their 401(k) plan contributions. The economic downturn has employees feeling worried and insecure – rightfully so.

Another study I just read shows that 70% of employees believe they need help from employers to achieve long-term financial security. Employers and employees may not realize all the tools available to help promote financial wellness and help to alleviate worry and insecurity.

Let’s look at some ways organizations and individuals can ease their worries about retirement plans and lifelong financial health.

Are you ready to help your employees thrive?

Our Guest: Amelia Dunlap

On our latest #WorkTrends Podcast, I spoke to Amelia Dunlap, Vice President of Retirement Solutions Marketing at Nationwide. Her focus is on solving the complex challenges of the financial services industry. She leads retirement solutions and marketing and is responsible for connecting with participants to plan for and live in retirement. She says:

Many people may not realize the full scope of what Nationwide does and that they offer much more than just home and auto insurance.

The Big Picture

We need to focus beyond the here and now. While many people know they have to save as much as possible for retirement, they are often unsure of what retirement will look like when it comes. About one in five people are delaying their retirement date because they feel insecure about how much income they will need to live on comfortably.

Amelia shares some solutions from Nationwide, such as in-plan guarantees, a way to put money into an investment that guarantees retirement income. A recent macrotrend related to pensions should be of some concern:

Rewind decades ago, a lot of companies had pensions for those of us in the corporate or private sector. That provided you, as an employee, with a paycheck in retirement. Well, throughout the past number of years, pensions have started to reduce. That ownership of preparing for your retirement and living in retirement has transitioned from a company providing it to an individual’s responsibility. That’s what a 401(k) is.

The Future of Retirement

 Economic security is of great concern for everybody, whether nearing retirement or just entering the workforce. There may be legislation from Capitol Hill that could help here, but in the nearer term, there are options and ways to educate younger generations. 

We in the industry often say, “If only everyone knew that your retirement plan is the best option for saving that you’re going to have.” It gives you the most access to investments. It’s the lowest cost. If you have a retirement plan, you should absolutely be taking advantage of it. We in the industry know that. Unfortunately, I don’t know if that is always effectively communicated to employers and ultimately to employees.

Educating younger workers on the benefits of investing earlier in their careers can make a huge difference. 

Lessons Learned

The turbulence in the last year has been a wake-up call for many people who had previously been in a stretch where things had been just ticking along well for a number of years. So what have we learned? 

This really underscores the need for employees to understand that adversity is going to happen and that you need to be thinking about your financial wellness plans long term. Putting your money in your retirement plan, continuing to save, and diversifying your investments are all good keywords you hear. Right now is a really unique time for employers because they’ve got the attention of their employees.

I hope you found this episode of #WorkTrends helpful and inspirational. To learn more about employer-sponsored retirement programs and the changes needed to help secure employee financial wellness, visit Nationwide.

Subscribe to the #WorkTrends podcast on Apple Podcasts or Stitcher. Be sure to follow our #WorkTrends hashtag on LinkedIn and Facebook, too, for more great conversations!

Digital Health Coaching as a Modern Employee Benefit

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Whether working onsite in the healthcare, construction, service, and hospitality industries throughout the pandemic, the stresses of the past two years have taken their toll. Employees are tired. Employee Burnout is being experienced at an extremely high rate. 

More than four in 10 workers surveyed by global staffing firm Robert Half said they are more burned out on the job today compared to one year ago. That’s a 10% jump from a similar poll in 2020. In addition, nearly half of workers surveyed, some 49%, who are experiencing increased fatigue, blame this on heavier workloads. 

As the pandemic lingers, digital health coaching is on the rise. This modern employee benefit is proving to be a critical lifeline for employees now and in the future.

New Work Models Increase Employee Burnout and Health Issues

Open-ended remote and hybrid work has exacerbated employee burnout — a syndrome outlined by the World Health Organization resulting from chronic workplace stress characterized by decreased work efficiency, exhaustion, energy depletion, and negative and cynical feelings related to a job. 

These feelings are further compounded by increased substance use, sleep issues, and chronic health issues due to the current climate. All of which have a negative impact on safety, absenteeism, and productivity. To make matters worse, remote and hybrid workers aren’t always getting the support they need to cope.

Employers Turn to Digital Health Coaching to Support Workers

Employees need to feel supported while maintaining a sense of privacy. Unfortunately, people struggling with substance abuse disorder and mental health issues are often conditioned to remain silent — to suffer alone. Especially now, workers may even view their struggles as a temporary result of the pandemic rather than an undiagnosed problem. The issues are real, however. 

Between August 2020 and February 2021, the percentage of adults with recent symptoms of anxiety or depression increased from 36.4% to 41.5%, and the rate of those reporting unmet mental health care needs increased from 9.2% to 11.7%, according to the Centers for Disease Control and Prevention.

With the pervasiveness of unfulfilled mental health care in America, companies can fill the void to provide employees with guided intervention — supporting employees and helping them make lasting change. Companies can accomplish these goals by adopting robust substance use health insurance and policies, improving workplace culture, educating employees to promote drug-free workplaces, and providing employees with supportive and confidential services in a digital health coaching program.

Digital Health Coaching Meets Employees Where They Are

The root of a healthy company is a healthy workforce. Yet, many employer-backed health and wellness programs struggle to attract, engage, and produce tangible outcomes for employees. In addition, traditional programs are plagued with a one-size-fits-all approach to personal struggles. Personalizing care is critical for employers who want to build a pathway that helps individual employees build a strong foundation and momentum to overcome their struggles. 

With the help of a digital health coaching program, blending cognitive-behavioral training with video-based educational modules and a vast library of impactful content, every employee can obtain support and help when they need it. In addition, by creating personalized experiences and providing targeted content that appeals to different learning styles, such programs can effectively engage employees — raising the likelihood employees complete the program and achieve positive outcomes with staying power. 

Engaging Health Coaching Programs Benefit Workers and Employers

For employers questioning whether adding a digital health coaching program to their employee benefits is worth the cost, the answer is a resounding yes — yes, it is worth it. 

Some 80% of the total costs for treating chronic conditions such as diabetes, hypertension, obesity, cancer, asthma, and more stem from risks and unhealthy behaviors worsened by the pandemic. These include poor stress management and standard of care, insufficient sleep, excessive alcohol, drug use and smoking, poor diet, and a lack of physical activity and health screenings. As a result, costs to both workers and employers come in the form of additional healthcare spend and productivity loss. 

Data suggest the benefits of adopting a digital health coaching program, which helps reduce lifestyle risks and unhealthy behaviors, can result in significant savings for employers and employees alike. 

Depression, for example, the second-leading cause of “years lived with disability” worldwide, is steadily linked with greater economic burden and reduced work productivity, and this was pre-pandemic. It’s also estimated to cost employers nearly $20,000 per 100 employees each year in lost productivity and additional healthcare costs. Then there’s obesity. A chronic condition gradually rising, obesity increased from 30.5% to 42.4% from 1999–2000 through 2017–2018. Obesity alone can cost employers $100,000 – $550,000 each year per 100 employees in disability, workers’ compensation, absenteeism, and presenteeism.

Enhanced Digital Health Coaching

Enhanced digital health coaching serves to lower these costs. Employees who improve their general health and complete their treatment protocols to address risky behaviors, mental and chronic health issues are less likely to require expensive interventions later, saving them and their employers in the long run. 

Employers must act as employees continue to deal with pandemic burnout, increased stresses, substance use, and other risky behaviors. In doing so, they’ll help employees address the issues they may be silently struggling with, allowing them to make lasting change and improve the health of their workplaces.

Wellbeing Programs Create Better Connection for Employees

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impact awardWhile there’s still no clear sense for when the COVID-19 pandemic will end, one thing has come into sharp focus—the implementation of wellbeing programs. The future of work will include both in-person and remote arrangements to accomplish this.  

This new reality has various benefits for employees, including more flexibility, better work-life balance, less time spent commuting, and the freedom to work from anywhere. And a study by Stanford found that working from home increases productivity by 13%. So, there are benefits for employers as well. 

 But employees who don’t see their colleagues every day face a challenge: creating a sense of community and connection. And while it may not seem like a business performance issue at first glance, it actually is. 

Harvard Business Review says: “Employee disconnection is one of the main drivers of voluntary turnover, with lonely employees costing U.S. companies up to $406 billion a year.”  

The opportunity in front of us for wellbeing programs

At HealthFitness, we think there’s a massive opportunity for the corporate fitness industry to rethink how we help employees feel they belong and are cared for.

In fact, through our work with hundreds of companies across many different industries, we’ve seen how wellbeing programs can provide the community and human connection many employees are craving right now.

This means creating experiences where employees will find friendly and familiar faces — both in-person and virtually. This can include group fitness, personal and small group training, health and fitness challenges, health coaching, seminars and classes across a wide variety of fitness and health topics.

The classic in-person approach 

We’re all familiar with the onsite fitness center. While pandemic-era guidelines changed aspects of the experience (e.g., wearing masks, social distancing), they’re still a meaningful way to create connection.

One of our client’s employees, Eddie, said he had a hard time staying active at his job until he joined a new company with an on-site fitness center. There, he began taking fitness classes (which is something he never imagined himself doing). Plus, he also started using the center’s exercise equipment.

But he discovered an unexpected benefit as well.

Eddie noticed how the fitness challenges his company hosted allowed him to connect with coworkers throughout the company. “I’ve made tons of friends at work through the fitness center,” he says.

And the benefits he received went beyond the physical and social.

Eddie said that many of the colleagues he met through fitness challenges provided him with career advice. “The amount of networking I was able to do at the fitness center was remarkable. It’s amazing how many people you can meet while sharing the goal of creating a healthier lifestyle.”

The new virtual approach 

Like Eddie, many employees looked to their local gym or corporate fitness center for a sense of community before COVID-19. Now we know employees will seek this same sense of connection in a virtual format.

That’s certainly been our experience over the last two years.

Like many companies worldwide, we had to pivot fast in the spring of 2020. Our initial goal was to fill clients’ immediate needs and continue offering health and fitness programming in whatever way we could. To make the best of the unprecedented situation.

But then something unexpected happened.

The fitness classes delivered in a virtual format were a big hit with employees. They also allowed us to extend our reach to more employees that may not be located in a building where their employer provided a fitness center. Beyond fitness classes, wellbeing-related offerings like energy and stretch breaks, educational seminars, and even classes for kids opened up more ways to demonstrate that the company cares about their employees. Employees also enjoyed seeing the friendly faces they knew and trusted.

Given this, we think virtual corporate wellbeing experiences are an important way to create connection and community in a hybrid world. There are two primary options.

Live-streamed content

Live-streamed content can be used for live events like fitness classes, stretch breaks, educational seminars, and kid and family classes. They’re broadcast through professional-grade equipment to provide the highest quality streaming, regardless of device, bandwidth, or location.

The shift to working from home has served as the game changer for Sharon, one of our client’s employees, and her health and fitness routine. Sharon takes up to three virtual classes each day. She transfers between group fitness classes, to virtual personal training to mindfulness, nutrition and wellness classes. She regularly meets with her health coach.

As a result, Sharon is more resilient and stronger. “HealthFitness has been one of the most important aspects of my mental and physical wellbeing while working from home.”

Sharon’s weekly virtual personal training sessions with her HealthFitness trainer, Jim, keeps her connected and moving after knee surgery. This allows her to keep getting stronger in her health journey.

Not only does this benefit Sharon physically, there’s also the same sense of connection that Eddie described. When you know other colleagues are also participating in these experiences, you have a point of much-needed connection.

Video conferencing

Video conferencing offers real-time connections with wellness professionals for personal and small group training. It is also useful for nutrition coaching, ergonomic consultations, and movement efficiency assessments.

This approach will broaden based on employers I’ve talked with over the last 18 months. Employers want data-driven integration, segmenting, and targeting capabilities with programs that address subjects. Subjects like stress, resiliency, mindfulness, sleep, safety, and financial wellbeing.

Eventually, because of this data and technology integration, employers will offer this kind of programming wherever it works best for employees. That may be in person, at home, on the production line, on the go—whatever employees need.

This level of targeting has a side benefit. Employees can connect around common wellness priorities or goals, which again creates the sense of community many of us are longing for.

Regardless of format, wellbeing programs must be front and center

In their report Future of Work Trends in 2022, Korn Ferry says that “organizations that are leading the way in wellbeing embed it in all aspects of their people strategy. Research shows that this has a positive impact on retention, absenteeism levels, productivity, and overall satisfaction.” 

With all of these potential impacts, it’s time for corporate wellness programs to adapt to the permanently altered business landscape by: 

  • Recognizing how classic wellness offerings like fitness centers and programs can solve new workplace challenges, like the lack of connection 
  • Introducing virtual wellbeing offerings that employees can access when and where it’s convenient 
  • Offering a broader range of wellbeing programs that help employees connect with like-minded colleagues and create a sense of community 

When companies take these steps, they show employees they belong to an organization that genuinely cares.

The Future Workplace and How to Prepare

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I’m often asked to give my predictions for what the new year will bring to the future workplace. We’ve seen changes we never imagined, from the shift to remote and blended workforces to flexible scheduling—not as a perk but a necessity.  We observed just how critical mental health and family benefits are to our employees. We’ve watched millions leave our workplaces as part of the Great Resignation. And they’re still leaving. Our workforces are shrinking.

Looking back on the past two years, I didn’t know what would trigger the shift to an employee-centric dynamic. But I was sure it would happen. I wish it didn’t take an unprecedented pandemic to push the envelope. But it necessitated changes in HR and leadership that we were already talking about.

Workplace Revelations

Thanks to the pandemic, employers see how critical it is to treat their employees as people. They know that they need to recognize that employees have lives and stresses outside the office. And also, that they have needs well beyond having the right equipment and processes to get their work done.

A prolonged health, economic, and social crisis has sent the walls between work and life tumbling down. Employers who don’t support that reality are going to find themselves on the receiving end of an exodus in the future workplace. An August 2021 jobseeker survey found that 55 percent of American employees plan to search for a new job in 2022.

How can you ready your workplace for the changes already happening?

First, acknowledge they’re happening and they’re not going to stop. This is not a course correction or a passing trend. This is a new reality. Second, address the basic needs employees have—the fundamentals that make their work and lives easier. In some cases, we can follow the examples of front-running organizations. They may not be perfect but are nevertheless the ones innovating solutions to better support their workforce. In other cases, you’ll likely be on your own: no two organizations are alike any more than any two people are. The good news is that we can all learn from each other.

Family Support

One of the hardest parts of managing work and life in the pandemic has been somehow navigating caregiving and domestic responsibilities. The pressures of childcare forced a whole cohort—women—to make a terrible decision between jobs and children. Women are the ones leading the Great Resignation. A Lean In/ McKinsey report found that one in three women contemplated changing or leaving their jobs in the past year, up from one in four women in 2020. Forty-two percent of women and 35 percent of men say they are burned out, up from 32 percent of women and 28 percent of men last year. Women are bearing the brunt, the numbers show.

But solutions need to accommodate everyone and need to meet evolving definitions of what family means in the future workplace. This leads me to Amazon (remember I said they may not be perfect?). Amazon’s Family Flex program offers working parents a whole new level of flexibility—customizing schedules, swapping shifts, as well as care and financial resources—to make working easier. Adoptive parents—too often, left out of family support networks—are included here.

Remote Work

If you can offer remote work, should you? The answer is yes. If you can continue to provide remote work options for your teams, do so. And don’t just offer it to employees, offer it to managers as well. According to a recent study of tech professionals by Guru and Loom, both managers and employees have spent nearly two-thirds of their weekly work schedule working from home—64.4 percent of employees, and 66.4 percent of managers. A full 91.6 percent were satisfied with their working environment; 32.5 percent said they experienced a better work/life balance when working from home or in a hybrid setup.

Remote work is sometimes still seen as a perk or a trend—as if people will “sober up” and want to go back to the office. But remote work is a big part of the future workplace. Of course, this only holds true for industries where remote working is feasible. But even there I’ve been privy to discussions where the question isn’t how to enable more remote work, but when to transition people back—as if we’ve all been on some kind of diet or part of a social experiment. 4.3 million people quitting in August and then 4.4 million in September isn’t a fluke. Employees want to feel better about taking themselves to work every day. Becker Friedman Institute for Economics’ survey on some 30,000 employees found that nearly half of employees could work from home, with employers enabling them to do so an average of two days a week. Depending on your industry, if you can provide remote, you should, or you may lose out to a competitor who does.

Job Security

By April of 2020, more than 30 million Americans had filed for unemployment benefits (the highest increase in claims ever recorded). Furloughs, staffing changes, shrinkage, and temporary layoffs left many employees feeling betrayed (and furious).

But some companies took it upon themselves to retain employees any way they could. Inc’s list of top workplaces includes organizations like Autoscribe, who committed to keep all their employees through the pandemic. Likely the move took some extreme budget maneuvering. But the result is a sense of trust that’s going to be priceless in the years to come. When you’re presenting yourself as an employer, how you address the issue of job security is going to be a big deal to skittish talent. Be transparent, dispense with the platitudes, and if you have to, reassess your values and your culture when it comes to supporting employee retention.

Ninety-four percent of enterprises and 93 percent of SMBs reported plans to expand their job opportunities in the coming year. But keeping pace with hiring goals for the future workplace isn’t about numbers. It’s about meeting the needs of people coming to work for you. Every organization has its own culture, structure, and technology. Use these to create the kinds of programs that set you apart. Find ways to provide learning opportunities that extend well beyond the parameters of job skills. Or offer trackable development journeys established between managers and their teams. Other options include financial solutions like student loan benefits or committed DEI initiatives, including leadership development opportunities, mobility, and more.

Key Takeaways

This is a perfect time to do some soul-searching within your organization. Work may have changed for good these past two years—and that may be a good thing. My advice: embrace it. Don’t just ask your employees to bring their best selves to the workplace. Bring your best workplace to your employees. That’s the best way to set up your recruiters and talent acquisition teams for success.

Supporting Employees Navigating Grief and Substance Use

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Grief and substance use disorders have been considered taboo topics in the workplace for too long. With more than 600,000 lives lost to the COVID-19 pandemic in the U.S. and alcohol consumption on the rise, we face crises related to mental health and substance use disorders—along with the pandemic itself.

We spend about one-third of our lives working, so employers must tackle grief and substance use challenges if they hope to improve the health and well-being of their workforces. To do that, they will need to address the relationship between alcohol and grief in the workplace.

Statistically, your employees are struggling.

Heavy alcohol consumption has been climbing for years, but the pandemic further exacerbated this trend. Nielsen reported a 54 percent increase in national alcohol sales in early 2020 compared with early 2019. Meanwhile, online alcohol sales had surged by 262 percent since 2019.

In an online survey, 60 percent of respondents reported drinking more than before COVID-19 because of increased stress, increased availability of alcohol, and boredom. Participants who reported being stressed by the pandemic also consumed more drinks over a greater number of days. This study is yet another reminder that many people use alcohol to cope with distress in the absence of better tools. And for anyone living with alcohol use disorder before the pandemic, isolation and stress presented additional challenges in their recovery.

Beyond all of this, another influence on our relationship with alcohol that has become exacerbated and hyper-relevant in light of the pandemic is grief.

Grief Is Present and Evolving in Your Workforce

It’s estimated that one in three of your employees is grieving, which makes it important to understand what grief is: a normative (nonpathological) experience that involves emotional, physiological, and cognitive responses. It impacts our mood and behaviors such as sleep, appetite, and substance use.

Although there are common patterns in grief, it impacts every person differently and looks different for the same person over time. Grief is a process of adaptation, and people naturally move from “acute grief” to “integrated grief.”

Acute grief is how we typically envision grief. It includes an intense and persistent emotional experience, difficulty accepting the loss, and disconnection from one’s social and professional world. As a person learns to live with the reality of their loss, they move to integrated grief. This grief might not be as frequent or as intense, but it remains a part of a bereaved person forever.

All of this said, how do alcohol and grief interact and intersect?

The Relationship Between Grief and Substance Use

Dr. Dan Wolfson, a clinical psychologist specializing in grief and a Lantern.co advisor, says alcohol can slow or prevent the ability to move from acute grief to integrated grief. He also says it’s a form of avoidance.

“When grieving, we need to engage with our emotions rather than avoid them,” Wolfson says. “Our psychological immune systems are tapped, so people fall back on the coping strategies they’re familiar with—even maladaptive ones like alcohol use. So we have to be proactive in engaging healthy behaviors and access support systems early and often.”

Sabrina Spotorno is a therapist for Monument, an evidence-based online alcohol treatment platform. Spotorno has helped many of her patients navigate grief and alcohol use disorder simultaneously.

“Grief can feel incredibly isolating, and we can temporarily lose our sense of self,” she says. “That’s why alcohol can often serve as an artificial source of comfort and companionship. Once we regain our awareness of how much we are in need of community, we can regroup from our period of emotional isolation and find our safe people in support groups and in therapy. Holding space for all feelings, sensations, and experiences, including grief, is what enables healing and change.”

How to Promote Healing in Workplaces of Tomorrow

Recognizing the relationship between grief and substance use, particularly alcohol, and knowing that your employees might be struggling are important first steps. Shifting company culture to support team members is an ongoing practice. Here are four ways to make that transition:

1. Encourage self-care in company policies.

Spotorno recommends encouraging self-care at all times, including consistent and concrete company policies that support this stance: “Offering flexibility with schedules, encouraging time off, and designating company mental health days can be invaluable ways to create a company culture that promotes self-care.”

2. Create open communication channels.

You should also create open communication channels to support grieving employees. This lets you share your support in concrete ways and ask direct questions about how to best meet employees’ needs. Even companies that supply every resource possible to grieving employees can’t truly foster a supportive environment unless they openly communicate about that grief and create space for it.

3. Revisit your bereavement policies.

To address grief and loss as specific influential factors in alcohol use, Dr. Wolfson recommends revisiting your bereavement policies or ensuring you have a bereavement policy in place.

“Someone taking a week off for bereavement leave doesn’t mean they are coming back at 100 percent,” Wolfson says. “We need to build their endurance back up. Expect an employee to start at 40 percent. When people feel overloaded or overstressed, they’re going to regress to potentially unhealthy behaviors. Wouldn’t you prefer a healthy employee performing well at 40 percent than an unhealthy one struggling to meet 100 percent of former expectations? We all need to be given time to work our way back.”

4. Examine the role alcohol plays in your culture and environment

Finally, take a closer look at how alcohol shows up in your office. Challenge your own biases and consider these tips from sober entrepreneurs. Perform an audit of where alcohol shows up in your work environment, whether that’s physically in your office, at company events, or during celebratory moments.

If you’re still not sure how to get started, know that there are numerous incredible ways to help your workforce. You might share grief resources and tools with your employees through internal communications and expanded benefits policies. You can also provide anonymous community support and point team members to virtual, evidence-based online alcohol treatment, including therapy and medication. Finally, connect employees with outside support designed to help with the logistical side of bereavement and grief management.

Employer Healthcare Benefits and the ‘Great Resignation’

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According to the U.S. Department of Labor, 11.5 million workers quit their jobs between April and June of this year, and that trend isn’t likely to end soon. A Microsoft survey found that 41 percent of people are considering making a similar move.

This mass exodus, referred to by many as the “Great Resignation,” came as a result of the pandemic. In fact, 74 percent of those surveyed by LinkedIn cited the pandemic as their reason for moving on. During the shutdown, people had a chance to really contemplate their current work situations. Stress and burnout were also contributing factors, but many workers appeared most concerned with their employer’s response to the coronavirus and the financial risks and ramifications (e.g., frozen merit increases, holds on promotions, potential layoffs).

None of this should be a surprise. Even under “normal” circumstances, people leave their employers for many of the same reasons. Burnout is the number one contributing factor, followed by lack of opportunities and low pay. People have also come to enjoy the flexibility of remote work. Returning to the office and working a set schedule is far less appealing, as evidenced by the prediction that freelancers could make up more than 50 percent of the workforce by 2027.

Employer healthcare benefits: a potential solution for the Great Resignation

Some industries have been harder hit by the Great Resignation than others. Leisure and hospitality are still struggling with attracting and retaining talented employees, losing more than 740,000 people in April alone. In the retail sector, nearly 650,000 people quit that same month. Nursing saw an 18.7 percent turnover rate in 2020.

Many businesses have responded by raising wages and offering hiring bonuses of up to $1,000, but financial incentives haven’t been enough. A Korn Ferry survey found that 94 percent of retailers can’t find talent to fill empty roles. Part of this could be due to the prospect of long hours spent in positions that involve interacting with the public, which still feels daunting and dangerous for many; the coronavirus still poses a severe threat to people’s health.

Another part of the equation is insufficient employer healthcare benefits packages. According to the 2019 Kaiser Family Foundation Health Benefits Survey, just 50 percent of small businesses (fewer than 200 employees) offer health coverage to employees. And with more than 40 percent of the private workforce employed by such establishments, that’s a lot of people personally insured, underinsured, or uninsured. The Great Resignation is compounding the issue. More than 60 percent of the workforce receives health benefits through their employers. When someone leaves without another job, they lose their employer-sponsored health insurance and aren’t eligible for unemployment insurance, creating a gap in health insurance coverage between jobs.

The key to attracting and retaining talented employees could be as simple as offering employer healthcare benefits. It can be a huge differentiator by increasing job satisfaction, employee loyalty, and productivity.

Employer-sponsored health insurance options

Despite the benefits, finding room in the budget for employer-sponsored health insurance can be difficult for many small businesses. While deductibles and premiums may be on the rise, it is still worth the effort to explore your options. Many retail and services workers are now taking entry-level positions in offices and warehouses with lower wages because of the benefits, career development, and upward mobility they offer.

Here’s what to consider when building your employer healthcare benefits plan.

1. Supplement a high-deductible health plan with virtual primary care.

A complimentary virtual primary care plan can be a good supplement for businesses that cannot afford full employer-sponsored health insurance. Virtual care plans can reduce out-of-pocket costs associated with deductibles, copays, and prescriptions.

2. Include a health savings account with high-deductible plans.

Health savings accounts provide many advantages for employees. The funds are available to pay for medical expenses, which puts the individual in control of when and how to use the money. Want to pay a deductible? Go ahead. Need to refill a prescription? Feel free. But the contributions come out before taxes, lowering taxable income. Many plans also earn tax-free interest, and any unused funds can be rolled over for the next year.

3. Base premiums and deductibles on employee income.

Basing premiums and deductibles on employee income doesn’t always work for smaller businesses, as the difference in wages isn’t usually extreme. For midsize and larger employers, however, it can be a helpful tool in attracting and retaining talented employees. Perhaps pay 80 percent of premiums for workers making less than $60,000 a year while also offering lower annual deductibles.

4. Offer an independent virtual primary care plan when insurance isn’t an option.

Telehealth plans can help employees access the care they need. Look for comprehensive solutions like virtual primary care, which allow employees to see the same primary care physician regularly and manage chronic conditions with ongoing treatment plans. These plans also provide access to annual virtual wellness exams—including routine labs—as well as virtual urgent care and behavioral therapy.

The reasons people seek other employment opportunities will vary, even after the pandemic. Finding ways to address the most common causes of talent loss should help, but it’s also important to provide people with the perks and benefits they seek—one of which will always be employer-sponsored health insurance.

Four Ways to Overcome the Frontline Labor Shortage

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A record 10.9 million jobs went unfilled in July. Meanwhile, 8.4 million people remained unemployed in August. If there are more jobs available in the U.S than people who need them, why is there a frontline labor shortage that’s causing restaurants to close dining rooms, retailers to reduce hours, and delivery operations to run short on drivers? Why didn’t the decision to cut off additional federal unemployment payments get people back to work?

The Great Resignation is hitting the frontline hard as businesses struggle to regain their footing after a year of shutdowns. Unfortunately, there’s no end in sight. New data from Arlington Research and Axonify shows that 45 percent of frontline workers have already decided to leave their jobs. Retailers, grocers, and restaurants that are already struggling to keep up will find themselves even more understaffed and overwhelmed when the holiday season arrives.

Why can’t we retain frontline workers?

Almost 50 percent of frontline employees were furloughed or laid off last year. Essential workers have dealt with non-stop safety concerns, operational changes, and frustrated customers. Frontline jobs have always been physically and mentally exhausting. The pandemic represents a tipping point for this part of the workforce. As executives determine the way forward for their businesses, frontline workers are making decisions about their own futures.

Many employers have improved their compensation packages as a way to attract and retain workers. Amazon hiked its average U.S. starting pay to $18. Target launched a debt-free education assistance program for its 340,000 frontline team members. Disney offered $,1500 hiring bonuses for culinary roles in its theme parks. These are great improvements, but they’re just first steps because they don’t address the main reason people are quitting: the work experience.

Compensation ranks fourth on frontline employees’ list of reasons for leaving. Burnout is number one. You can’t pay people to stop feeling exhausted. And compensation only goes so far, especially as more employers offer competitive wages. Beyond band-aid solutions, organizations must meaningfully improve the day-to-day work experience to attract the best people—and keep them. With that in mind, here are four things you can do to overcome the labor shortage and become a frontline employer of choice.

Show employees that you care.

Burnout is the biggest reason frontline workers are walking away. Number two: lack of appreciation. The pandemic has made us all reflect on how we work and live, and the subsequent economic rebound has opened new opportunities. Staying in a stressful job where you’re not appreciated just isn’t worth it.

Fix this by making “thank you” the two most commonly used words in your workplace. Next, prioritize mental health by making related benefits and training widely available to full-time and part-time staff. Show new and experienced employees you prioritize their wellbeing by reducing common job stressors. This includes offering flexible scheduling and monitoring employee workloads. Foster a sense of community through social events and recognition programs. Even better, leverage employee-led committees to organize these activities.

Foster an inclusive and equitable workplace.

Frontline employees work in stores, branches, and warehouses. Their time is heavily scheduled, often to the minute. They’re unable to work remotely or adjust their schedules to accommodate personal responsibilities. This inflexibility has a direct impact on their job satisfaction, as 64.2 percent of store-based employees expressed happiness with their everyday work as compared to 81.4 percent of office-based workers.

This workplace inequity extends to factors like career development and pandemic support. In every case, employees who work on-location are less happy with their workplace experience as compared to those who work in an office. Furthermore, part-time employees are significantly less satisfied than full-timers when it comes to compensation, communication, technology, and manager support.

Become an employer of choice by demonstrating that everyone–regardless of role, location, or status–gets an equitable opportunity to succeed. Explore flexible working practices, such as adjustable shift times and hybrid roles. Conduct regular equity assessments to identify and close gaps between location and office-based work.

Empower frontline managers to create positive experiences.

One in two employees have quit a job to get away from a manager. Frontline employees who intend to leave are less happy with their direct managers (66 percent) as compared to those who plan to stay (80.9 percent). On the frontline, the manager is the face of the company, and they play the most important role in preventing turnover.

But managers walk a challenging tightrope between short-term performance goals and long-term relationship building. To avoid the frontline labor shortage, provide employees with the support they need to prioritize their teams. Reduce administrative workloads so they have the time to be present in the operation. Make sure new managers receive training and support immediately instead of waiting for the next program to come around. Provide on-demand resources and microlearning to help them prepare for their new roles.

Build your talent pipeline before you need it.

Many of the frontline workers who left were your best people. They were your future supervisors and managers. Hiring challenges make it unlikely that you’ll fill these gaps with external candidates. Instead, you need to build your talent bench internally ASAP. However, 35.8 percent of frontline employees only receive training during big job changes while 20.3 percent rarely or never receive it.

Frontline workers have always been difficult to reach with traditional classroom-based training. Pulling them out of the operation hurts the business, so their development opportunities have been limited. On the flip side, a reimagined training program is one of your best lines of defense in the war for frontline talent.

Apply new talent strategies, such as mobile and microlearning, that make development opportunities more accessible on the frontline. Design reskilling and upskilling activities that can be completed in just three to five minutes per day, thereby not disrupting the operation.

Employee experience can end the exodus.

The frontline labor shortage isn’t just about pay. It’s about the work itself. If you want to attract and retain the right people, give them an experience that helps them be their best, feel included and supported, and develop their careers. For even more insights on how to reimagine your frontline work experience, check out Axonify’s full report on The State of the Frontline Work Experience in 2021.

On-Site Employee Benefits: Bringing Dental Care into the Workplace

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Employee expectations are changing, with many looking to their workplaces to provide better benefits and wellness solutions. Employees want to feel valued, and in turn, they value employers who take the initiative to make sure their workers are healthy.

In recent years, workplaces have been offering on-site health services, including massages, counseling, eye-care check-ups, and more. Bringing benefits to employees makes their lives easier and gives them a greater chance of staying healthy. Organizations that prioritize comprehensive benefits not only make themselves more competitive in the job market, but also show that their brands are flexible, forward-thinking, and that they care about the wellness of their people. Which, as we all know, should always be a top priority.

Our Guest: Jordan Smith, CEO, Jet Dental

On the latest #WorkTrends podcast, I spoke with Jordan Smith, CEO of Jet Dental, an on-site provider of dental care for corporations nationwide. They offer pop-up clinics, which can be set up in the office. Jordan is a seasoned chief revenue officer with experience in the healthcare industry and growing call centers. Before joining Jet Dental, Jordan led a 400 person sales team with annual sales of $200 million.

Pre-pandemic, 45 percent of people with dental insurance were not going to the dentist annually, Jordan explains. This was due in part to it being difficult to get away from their busy work schedule. Now that people have more flexibility with hybrid work, I wanted to know: What’s the advantage of pop-up dental clinics for today’s employees?

“Since COVID, a lot of people have delayed preventive care. A study by Business Group on Health is predicting a 5.3 percent increase in health plan costs for large employers because of delayed care brought on by the pandemic,” Jordan says. “As a result, individuals are delaying care, waiting until maybe it’s too late.”

A big incentive for employers to offer in-office services like dental care is to prioritize employee health. Not just to make sure employees are well, but to help cut unnecessary costs. Insurance carrier Cigna did a study of a million of their members over a five-year period and found that those who got regular preventive care saw a 31 percent decrease in costs in that period. People who didn’t get that care saw a 43 percent increase in costs.

“The healthier your workforce, the less likely it is for you to see increases in premiums,” Jordan says. “A simple thing like regular dental care check-ups, twice a year, can prevent a host of maladies.”

Bringing Dental Care to Employees: Motivating the Unmotivated

So what does in-office dental care really look like? How do employers motivate employees to walk down the hall to pop-up clinics and prioritize their health?

“The vast majority of the folks we’re seeing aren’t going to the dentist just because it’s one other item on their task list. So by making it convenient, we get those people to go down the hallway to get a cavity filled. We motivate the unmotivated,” Jordan says. “Also, in our experience, there are people who are afraid of the dentist, and by offering them the in-office option, we see those people on a daily basis.”

As employees continue to demand better benefits packages in the competitive job market, employers are looking for new ways to make benefits a top priority. On-site benefits and services like dental care will likely become the new normal, Jordan says. Perhaps even expected by employees.

“A lot of us have gained more empathy for one another due to the pandemic. Because of that, I think employers are looking even further into how they can help employees have a better experience at work and find a better work-life balance,” Jordan says. “Going forward, we’re going to continue to see more onsite health vendors. We’re going to see not savings for 401ks, but for travel and matching travel expenses to help people go have great experiences. Those competitive offerings are going to continue to evolve and improve and not just for white-collar businesses, but blue-collar as well. We’re starting to see that and will continue to see it.”

I hope you enjoy this episode of #WorkTrends, sponsored by Jet Dental. You can learn more about employee dental care by connecting with Jordan Smith on LinkedIn.

Taking Time Off Won’t Fix Employee Mental Health

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For too long, employers have leveraged time off to support employee mental health. We’ve all heard managers or supervisors respond like this to a stressed and weary employee: “You’re feeling tired? Take some time off and recharge your batteries!” or, “You’re feeling overwhelmed? Use your PTO and step away for a bit.”

Unfortunately, anxiety and depression are worse for employees during the pandemic. But employers continue to rely primarily on time off as the solution. In fact, some companies are actually increasing the amount of paid time off they’re providing.

More than one in five companies are offering employees more vacation time this year, according to a survey from the executive coaching firm Challenger, Gray & Christmas. Some employers have gone a little further by encouraging employees to unplug, and they’ve designated time during the week or month for employees to do just that.

  • One technology startup declared the last Friday of every month as an office holiday.
  • A 50-person business-to-business marketing agency in Texas permanently revised its office hours to be based on what it calls a “three-day weekend” calendar.
  • Technology giant Cisco last year introduced “unplug” days.

Other companies have gone even further to encourage employees to take time off. PricewaterhouseCoopers started paying employees to use their PTO—offering $250 for taking a full week off.

Yes, taking time off helps. But it isn’t helpful when it’s mandated as a preventive measure or treatment for burnout, stress, and other symptoms of mental ill-health.

Time Off Is a Double-edged Sword

As Erin L. Kelly, a professor at MIT’s Sloan School of Management, told Forbes, a vacation declaration essentially pushes some people to take unpaid leave when their families might be under great financial stress. And with the continuing high unemployment rate, people who feel lucky to be employed may think they’re taking a risk if they take vacation days.

Employees also may feel legitimate anxiety around taking time off, according to Kelly. In their minds, admitting they need a break will mark them as less committed and make them vulnerable to poor performance reviews. It can also result in missed opportunities for good assignments or shifts, or they may be targeted in the next round of layoffs.

So, will employees really take advantage of permanent three-day weekends and Friday afternoons without meetings? Will they really unplug when they’re scheduled to? Statistics say they won’t, and especially not workers in the U.S. American workers left an average of 33 percent of their paid time off on the table last year.

Better: Supporting Mental Health Every Day, for Everyone

Every mind is unique, and every person’s situation is different. And just as we all exist somewhere on a very wide spectrum of physical health, we are every day somewhere on a very broad spectrum of mental health: from barely coping to abundantly thriving, from totally disengaged to fully and productively engaged, from struggling to stay focused minute-to-minute to sustaining razor-sharp attentiveness.

And it’s not just about how we feel when we’re at work. What happens at work doesn’t stay at work, and what happens at home doesn’t stay at home. This is even more true as we continue to navigate the uncertain and constantly stressful impacts of the coronavirus pandemic.

Research has already proved the importance of focusing on a healthy work/life balance, of supporting employees to be more mentally fit in every area of their lives, personal and professional. Giving employees more time off is only a first step in preventing more frequent and more serious incidents of poor mental health in our workforces.

9 Steps Toward Greater Employee Mental Health

To be as effective as possible, consider these nine aspects of a proactive and preventative mental well-being strategy.

Accessibility

Ensure every employee has access to all of the mental health services and programs you offer— anytime, anywhere. A digital approach, for example, allows all employees to engage with resources however and whenever they want.

Data

Use data and insights to influence your wider strategy. Data on uptake, engagement, outcomes, improvement, and the collective well-being of your organization will help you track and understand the impact of your initiatives.

Training

Empower your managers to support mental health. Four in five managers believe it is part of their job to intervene when an employee shows signs of depression—but only one in three managers report having appropriate training to intervene.

Measurement

Empower employees to measure and manage their mental health and well-being. Online tools are available to help employees track changes in their moods and emotions, to better identify triggers, and ultimately be able to make better-informed choices about how best to respond.

Variety

Cater to a diverse range of needs and preferences. Everyone’s mental health and well-being are diverse, vibrant, and ever-changing. It’s also essential to consider how a diverse population will have different preferences, requirements, and outcomes.

Credibility

Have experts in their respective fields design your initiatives. Research has shown that only a small proportion of the thousands of mental health applications on the market are backed by clinical evidence.

Tone

Make your employee communication aspirational and engaging; talk about mental health as something to aspire to rather than hide from. The terminology and tone you use can have a significant impact on employee perceptions of your program.

Visibility

Combine a top-down and bottom-up approach to communication. Success demands an always-on communication strategy that continually reminds employees of the support, tools, and networks available to them.

Signposting

Direct employees to reactive support when necessary. Ideally, treatment-based support strategies need to be timely and offer a sense of choice in available treatment. One example: instant access 24/7 to your employee assistance program (EAP) with the touch of a button.

Key Takeaways

A proactive, whole-person approach to supporting employee mental health will create a culture of caring and support, an environment in which employees can express their emotional and mental challenges, and a workplace where mental health is understood, nurtured, and celebrated day in and day out.

Voluntary Benefits and Why Employers Should Offer Them

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The coronavirus pandemic has greatly accelerated two recent and parallel trends in employee benefits. One is that more employers want to take a holistic approach to employee health and wellness. The other is that employees are increasingly looking to work for companies that show a culture of caring.

These trends, combined with other impacts of COVID-19 on the global workforce, have brought the value of so-called voluntary benefits to center stage. Employers should take note if they’re not already.

The Current State of Voluntary Benefits

Even before the pandemic, 41 percent of workers said they were likely to look for a new job with better benefits, according to Unum research. That percentage is even higher among the younger generations: 57 percent of millennials and 65 percent of Gen Z workers said they felt the same. Meanwhile, a recent employee benefits survey found that if employees had to choose between a high-paying job and a lower-paying one with quality health benefits, 88 percent would consider the lower-paying job. More telling, a majority (54 percent) of employees would “heavily consider” the tradeoff.

And employees are looking more closely at the benefits they’re being offered. During the last enrollment season, thanks to COVID-19, more than seven in 10 employees (71 percent) reported that they intended to spend more time reviewing their voluntary benefits. More than half (53 percent) planned to make changes to their benefits coverages.

No wonder 94 percent of employers now consider voluntary benefits part of their value proposition. That’s a massive increase from barely 33 percent of employers who felt the same way in 2018. When they were first introduced, voluntary benefits were considered icing on the cake. They were sweeteners to help close a deal with an employer buying basic medical (core) benefits. About a decade ago, the voluntary benefits market grew gradually, and then it exploded with a variety of supplemental benefit add-ons. Consider this: 63 percent of employers are adding child care benefits to their lineup this year.

Statistics to Consider

The subject of voluntary benefits has recently become a critical tool for employers to support employee mental health. It’s a topic that employers were just starting to focus on before the pandemic. This happened, coincidentally, when voluntary benefits were beginning to take off. The pandemic catapulted voluntary benefits into the spotlight. People everywhere were forced to work from home, social-distance, wear masks, and forgo most of their everyday social habits. Consider these telling statistics:

  • In early 2019, SHRM’s annual Employee Benefits Survey found “slow but steady increases” in on-site stress-management programs provided by employers, compared to five years prior. Stress management programs were up to 13 percent and meditation and mindfulness programs were at 11 percent.
  • Earlier this year, research by Randstad found that 41 percent of workers say their employers began offering new health- and wellness-focused benefits during COVID-19. Among those companies, “mental health assistance” was the third most commonly added benefit (13 percent). The number of companies adding benefits to support mental health was, in fact, statistically the same as for new “general health and wellness benefits” (14 percent). (At 20 percent, “flexible work hours” was the most prevalent new benefit.)

The increasing attention by employers to employee mental health is coming none too soon. Roughly two in five U.S. adults reported symptoms of either anxiety or depressive disorder during the pandemic—up significantly from one in 10 who reported these symptoms in the first half of 2019. The rate is even higher for essential workers (42 percent) versus nonessential workers (30 percent).

Developing an Effective Mental Health Initiative

These numbers shouldn’t alarm just HR and wellness professionals. All business leaders should take note. Why? Two reasons:

  1. The global cost of lost productivity, absences, and turnover caused by poor mental health is already estimated to be about $2.5 trillion annually.
  2. Employer investment in what one study called “effective mental health initiatives” can return an average of just over $4.00 for every $1.00.

So, where do you begin to find and implement an effective mental health initiative?

First, look for a solution that takes a four-part approach. You’ll need a solution that:

1) Takes a whole-person, whole-organization mindset

2. Includes tools and programs for all employees (not only those who are reporting mental health concerns)

3) Empowers employees and delivers practical insights to HR and wellbeing leaders

4) Has a human touch (support from experienced, dedicated service specialists) backed by solid science

To stay competitive in the new world of work, there really is no Plan B.

How to Build Employment Value with Better Benefits [Podcast]

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Salary isn’t everything. As a matter of fact, eighty percent of employees say that they’d choose additional benefits over a raise. Sixty percent say that benefits are a huge deciding factor in whether candidates take a job at all. And HR professionals report that the benefits are what’s leveraged most often to retain top talent.

To put it another way: Employees are vocal about the swaying power of offering better benefits. And employers will want to listen.

With this in mind, to stay competitive, organizations need to know how to tailor benefits to both the employees they have and the candidates they want to attract.

Our Guest: Alexa Baggio, Employee Experience Expert 

On the latest episode of #WorkTrends, I had the pleasure of speaking with employee experience expert Alexa Baggio. She’s devoted to creating immersive experiences and encouraging thought-provoking interactions between employers and employees–with the aim of improving upon “traditional” HR practices.

For example, Alexa founded The PERKS Conventions (PERKS) to make employee-focused services easier to discover, access, and afford. Currently, PERKS has expanded to six cities across the U.S. and is the largest employee experience expo on Earth. This past year, PERKS also created Showcase™, an innovative virtual benefits fair platform that empowers employers to host live info sessions, eliminate hours of work wrangling vendors, and improve employee experience communications all year round.

With so many employees reporting that better benefits are extremely valuable to them, I asked Alexa how employers can use benefits to build and enhance their employee value proposition. Her answer? Offer personalized benefits to suit specific employees.

“You’ve got four generations in the workforce. Some people care about fertility. Others care about loans,” Alexa says. “Some people also care about debt. How are you going to make everybody happy? You personalize.” 

Employee “Experience” vs. Employee “Lifestyle”

So how do you personalize benefits to optimize for a better employee experience? Basically, says Alexa: You choose the lifestyle benefits that suit the employees you hired. In other words, don’t just get a foosball table as a perk because the rumor is that foosball is cool.

“Everybody heard that [foosball] was trendy, so they did it,” Alexa says. “That may be the right culture for the 75-person sales team with an average age of 23 in your office, but what if your culture isn’t that? What if you have a bunch of engineers, or researchers, or lab technicians?” 

After figuring out what core benefits fit the employee population, employers need to understand that perks offered also are a reflection of company culture. For example, if your organization values health and wellness, that needs to be articulated in the benefits. Communicate this by offering a gym membership or nutrition program.

“As an employer, you have to decide: What are the cultural benefits you want to signal? Is it fitness? Wellness? Timeliness? Cost reduction? Financial education? Community giving?” Alexa says. “Give people the experience to get in there, and to explore, and show that you’ve got great systems set up to be a person that works there.”

Basically, to stay competitive as an employer, get to know the people you hire. Learn what’s important to them and offer better benefits to reflect that. It could increase the longevity of your hires and foster the company culture you desire.

I hope you enjoy this episode of #WorkTrends, sponsored by PERKS. You can learn more about how to optimize benefits for employee experience and lifestyle by connecting with our guest, Alexa Baggio, on LinkedIn.

Coping With Talent Shortages for On-Location Roles

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As healthcare workers administer more vaccines, many companies are pushing employees to return to in-person work. However, not everyone wants to go back to hour-long commutes and drab little cubicles. In fact, some people would rather quit their jobs than give up remote work. And thousands of Americans are doing just that.

While their decision to work from home (or not work at all) may improve their well-being and work-life balance, it’s caused severe talent shortages in on-location roles across the country. Subsequently, countless businesses are struggling to fill their offices and retain skilled employees.

How to Attract Talent

Many of today’s workers have spent more than a year earning a paycheck at home. These same employees will likely expect similar perks when they return to the office. Thus, if businesses want to retain their current workforce and attract new talent, they must make on-location roles more appealing.

Here are a few ways modern businesses might rethink their benefits package, workflow, and office design to accommodate and welcome back a post-pandemic workforce.

1. Encourage Open Dialogue

After businesses laid off millions of workers, those who were left began to experience mental illnesses like anxiety and depression. They didn’t know if they’d have to pick up the slack or if they’d be sent home next. These same employees are now returning to the office with survivor guilt. Their co-workers’ desks sit empty and, to make matters worse, many supervisors are completely oblivious to the widespread survivor guilt wracking the team.

To move forward in a healthy way, employers must become aware and accepting of their team’s worries and frustrations. Allowing them to openly voice their thoughts and opinions can also help workers release some steam and discuss their needs. Companies should implement an ongoing feedback loop. This will ensure both current and future employees are satisfied and will help them understand why furloughs and firings are necessary.

2. Provide Child Care

One-third of the U.S. workforce has a child under 14 in their home, and nearly 20 percent of them must reduce their work hours due to a lack of child care. Meanwhile, 26 percent of women had to quit their jobs to raise their kids. Only 30 percent of working parents had backup child care, highlighting the disparities between low- and high-income families.

As of December 2020, more than 25 percent of child care providers remain closed. However, more businesses are requiring employees to return to the office. Employers will have to provide free or at least discounted childcare to these workers if they’re to avoid talent shortages in the post-pandemic era. Whether it be on-location or a few blocks away, this employee benefit will help retain working parents and entice new ones to submit a job application.

3. Invest in Ongoing Training

The increasing demand for remote jobs has affected practically every business. However, industries like healthcare, hospitality, financial services, and construction are experiencing the most severe talent shortages.

These professions often require on-location workers that train under an apprentice if need be. Thus, employers can attract new talent by improving training programs and investing in ongoing learning. This arrangement also contributes to current employees’ engagement to improve retention.

4. Offer Better Benefits

Employers looking to develop a hybrid workplace environment might consider offering better benefits to on-location workers. Contrary to popular belief, this method is completely legal, as there are no federal laws requiring plans to provide the same benefit coverage to all employees.

Thus, providing childcare, learning opportunities, health insurance, 401(k) plans and other perks to on-location employees may entice more workers to stay and others to apply for such positions. Adding amenities like a fitness center, coffee shop, and even sleep pods could also bring more workers into the office and help with talent shortages.

5. Plan for Flexibility

Regardless of how many benefits you offer, some employees will still prefer to work from home. If most of the team feels similarly, supervisors might consider a flexible schedule rather than a complete company overhaul. This approach will help them save money and adapt to the ever-changing workplace environment. More importantly, it will help retain and attract cream-of-the-crop workers.

Employers should collaborate with employees to determine a schedule that works best for them. Maybe they’ll work from home every other day or only come into the office for meetings. Whatever system they choose, team members are bound to be less stressed and even more productive if they spend at least part of their workweek at home.

Finding and Retaining Talent

Ironically, finding on-location workers will require many human resource professionals and talent acquisition specialists to work remotely and use online resources. By utilizing digital job fairs, experiential events, and artificial intelligence, businesses can effectively search for and vet potential job candidates. Emerging recruitment tactics like jobcasting and gamified skill tests can also attract talented employees who don’t mind working in an office.

While this process may be incredibly stressful and expensive, it won’t go on forever. This is especially true if businesses alter their hiring and retainment strategies. As long as they incorporate the tactics above, they shouldn’t have to face a talent shortage for a long while—or at least until the next pandemic.