The TalentCulture #TChat Show is back live on Wednesday, January 28, 2015, from 7-8 pm ET (4-5 pm PT). The #TChat radio portion runs the first 30 minutes from 7-7:30 pm ET, followed by the #TChat Twitter chat from 7:30-8 pm ET.
Last week we talked about how to manage the softer skills of your personal brand.
This week we’re going to talk about how authentic storytelling in the workplace impacts talent strategies.
Content marketing will no doubt be a 2015 buzzword. You create content to connect with customers, employees, and potential future employees and everything will be just dandy. Right?
But while content is important, it’s not just about sharing content. It’s about sharing meaningful stories.
People don’t pay attention to most marketing messages. They pay attention to authentic stories, however. Authentic stories build community (think the TalentCulture #TChat community). And community includes people who tell stories by sharing their experiences, their purposes (or lack thereof) and by dreaming about a goal for the future.
Authentic storytelling from leadership and employees impacts recruiting, retention and of course customer acquisition.
Join TalentCulture #TChat Show co-creators and hosts Meghan M. Biro and Kevin W. Grossman as we learn about how authentic storytelling in the workplace impacts talent strategies with this week’s guest: Christoph Trappe, career storyteller and journalist.
Christoph Trappe: Podcast: When To Curate And When To Create Unique Content
Meghan M. Biro: Is Your Brand Telling Meaningful Stories?
Tim Clark: The War On Authenticity
Ishreen Bradley: How Managing Our Inner Diva Helps Us Shine And Not Shrink At Work
We hope you’ll join the #TChat conversation this week and share your questions, opinions and ideas with our guests and the TalentCulture Community.
#TChat Events: How Authentic Storytelling Impacts Talent Strategies
#TChat Twitter Chat — Wed, January 28th — 7:30 pm ET / 4:30 pm PT Immediately following the radio show, Meghan, Kevin and Christoph will move to the #TChat Twitter stream, where we’ll continue the discussion with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we gather for a dynamic live chat, focused on these related questions:
Q1: What’s the difference between content marketing and authentic storytelling in the workplace? #TChat (Tweet this Question)
Q2: How has storytelling in the workplace evolved with the Internet and social networking? #TChat (Tweet this Question)
Q3: How does storytelling impact talent strategies and the business bottom line? #TChat (Tweet this Question)
Until the show, we’ll keep the discussion going on the #TChat Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our new TalentCulture G+ community. So feel free to drop by anytime and share your questions, ideas and opinions. See you there!!