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#TChat Preview: How Authentic Storytelling Impacts Talent Strategies

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The TalentCulture #TChat Show is back live on Wednesday, January 28, 2015, from 7-8 pm ET (4-5 pm PT). The #TChat radio portion runs the first 30 minutes from 7-7:30 pm ET, followed by the #TChat Twitter chat from 7:30-8 pm ET.

Last week we talked about how to manage the softer skills of your personal brand.

This week we’re going to talk about how authentic storytelling in the workplace impacts talent strategies.

Content marketing will no doubt be a 2015 buzzword. You create content to connect with customers, employees, and potential future employees and everything will be just dandy. Right?

But while content is important, it’s not just about sharing content. It’s about sharing meaningful stories.

People don’t pay attention to most marketing messages. They pay attention to authentic stories, however. Authentic stories build community (think the TalentCulture #TChat community). And community includes people who tell stories by sharing their experiences, their purposes (or lack thereof) and by dreaming about a goal for the future.

Authentic storytelling from leadership and employees impacts recruiting, retention and of course customer acquisition.

Join TalentCulture #TChat Show co-creators and hosts Meghan M. Biro and Kevin W. Grossman as we learn about how authentic storytelling in the workplace impacts talent strategies with this week’s guest: Christoph Trappe, career storyteller and journalist.

Sneak Peek:

Related Reading:

Christoph Trappe: Podcast: When To Curate And When To Create Unique Content

Meghan M. Biro: Is Your Brand Telling Meaningful Stories? 

Tim Clark: The War On Authenticity

Ishreen Bradley: How Managing Our Inner Diva Helps Us Shine And Not Shrink At Work

Kathi Kruse: The Power Of Storytelling To Connect, Build Trust And Close Sales

We hope you’ll join the #TChat conversation this week and share your questions, opinions and ideas with our guests and the TalentCulture Community.

#TChat Events: How Authentic Storytelling Impacts Talent Strategies

TChatRadio_logo_020813#TChat Radio — Wed, January 28th — 7 pm ET / 4 pm PT Tune in to the #TChat Radio show with our hosts, Meghan M. Biro and Kevin W. Grossman, as they talk with our guest: Christoph Trappe.

Tune in LIVE online Wednesday, January 28th!

#TChat Twitter Chat — Wed, January 28th — 7:30 pm ET / 4:30 pm PT Immediately following the radio show, Meghan, Kevin and Christoph will move to the #TChat Twitter stream, where we’ll continue the discussion with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we gather for a dynamic live chat, focused on these related questions:

Q1: What’s the difference between content marketing and authentic storytelling in the workplace? #TChat (Tweet this Question)

Q2: How has storytelling in the workplace evolved with the Internet and social networking? #TChat (Tweet this Question)

Q3: How does storytelling impact talent strategies and the business bottom line? #TChat (Tweet this Question)

Until the show, we’ll keep the discussion going on the #TChat Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our new TalentCulture G+ community. So feel free to drop by anytime and share your questions, ideas and opinions. See you there!!

photo credit: Het Nieuwe Instituut via photopin cc

#TChat Preview: How Talent-Centric Recruiting Improves Business Outcomes

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The TalentCulture #TChat Show is back live on Wednesday, May 14, 2014. #TChat Radio starts at 6:30 pm ET (3:30 pm PT) and the convo continues on #TChat Twitter chat from 7-8 pm ET (4-5 pm PT).

Last week we talked about building resilient workplace cultures, and this week we’re talking about how talent-centric recruiting improves business outcomes.

Progressive organizations today are looking for every possible advantage to attract and retain the best candidates. These organizations are continuously searching for new ways to engage candidates earlier, communicate their compelling employment brand story, and enhance the candidate experience, as well as the recruiter and hiring manager experience.

The 2013 Candidate Experience Awards survey results from nearly 50,000 candidates from over 90 progressive companies show the emerging importance of communicating a company’s culture as a key point of differentiation, as well as decreased emphasis on job benefit details.

The good news is that according to the CandE data, the top marketing content employers make available, and the content candidates consume, includes company values, why do people want to work here and why do they stay, and other related “cultural fit” topics.

Talent acquisition processes and systems that are built around the unique needs of not only candidates, but recruiters and hiring managers as well, are what give those progressive companies a competitive advantage.

Creating a personalized recruiting experience that is talent-centric, fostering consistent employment branding through video, continuous peer-to-peer collaboration and critical analytics are what lead to better business outcomes like faster recruiting, better hires, and improved retention.

Join #TChat co-creators and hosts Meghan M. Biro and Kevin W. Grossman as we learn more about how talent-centric recruiting improves business outcomes with this week’s powerhouse guest: Elaine Orler, President and Founder of Talent Function.

Sneak Peek: How Talent-Centric Recruiting Improves Business Outcomes

Elaine and Jeff Interview

Watch Now!

We spoke briefly with our guest Elaine Orler, to learn a little about improving business outcomes with talent-centric recruiting. Check out our YouTube Channel for videos with other #TChat guests!

Related Reading

Elaine Orler: Candidate Experience 2013: The Good, The Bad, The Better

Adam Eisenstein: Putting the Candidate First: MHFI wins Candidate Experience Award

Kevin Grossman: How to Improve Your Recruiting Strategy Through Candidate Sourcing Data

Meghan M. Biro: It Takes Talent To Become A Top Recruiter 

Maren Hogan: What They Tell You To Do About Candidate Experience

We hope you’ll join the #TChat conversation this week and share your questions, opinions and ideas with our guests and the TalentCulture Community.

#TChat Events: How Talent-Centric Recruiting Improves Business Outcomes

TChatRadio_logo_020813 #TChat Radio — Wed, May 14 — 6:30pmET / 3:30pmPT Tune-in to the #TChat Radio show Our hosts, Meghan M. Biro and Kevin W. Grossman talk with our guest Elaine Orler!

Tune-in LIVE online this Wednesday!

#TChat Twitter Chat — Wed, May 14 — 7pmET / 4pmPT Immediately following the radio show, Meghan, Kevin and our guests will move to the #TChat Twitter stream, where we’ll continue the discussion with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we gather for a dynamic live chat, focused on these related questions:

Q1: What is the current state of recruiting for candidates, recruiters and hiring managers? (Tweet this Question)

Q2: How can companies improve the overall talent acquisition process? (Tweet this Question)

Q3: What does it mean to be talent-centric versus process-centric? (Tweet this Question)

Q4: What are three key recruiting performance metrics that drive actionable talent analytics? (Tweet this Question)

Q5: How has technology impacted candidate, recruiter and hiring manager engagement experiences? (Tweet this Question)

Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed, and in our new TalentCulture G+ community. So feel free to drop by anytime and share your questions, ideas and opinions. See you there!!

TalentCulture World of Work was created for HR professionals, leadership executives, and the global workforce. Our community delves into subjects like HR technology, leadership, employee engagement, and corporate culture everyday.

To get more World of Work goodness, please sign up for our newsletter, listen to our #TChat Radio Channel or sign up for our RSS feed.

Do you have great content you want to share with us? Become a TalentCulture contributor!

Photo Credit: M I S C H E L L E via Compfight cc

Join #TChat at Recruiting Trends Social Summit

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(Editorial Note: Want to read the RECAP of the week’s events from April 11, 2013? See The Best-of-All-Ages Workplace #TChat Recap)

Exciting news for social recruiting and HR professionals everywhere!

Save the date – April 11, 2013. That’s when TalentCulture Community co-founders, Meghan and Kevin will be  live at the Recruiting Trends Sourcing and Recruiting Social Summit 2013, where they’ll share insights from the event’s speakers throughout the day via #TChat and #rtrends Twitter channels.

Experts from across the industry are coming together for this very special one-day event in Washington D.C. to showcase innovative tools, techniques, and strategies necessary to strengthen and expand your organization’s talent pool in today’s social business world. You’ll also learn how to optimize sourcing and recruiting channels, and attract the right candidates through social media, mobile outreach, employment branding, screening, and much more.

Social media is still relatively new to many companies, so this event couldn’t be more timely.

#TChat Event Connects Attendees with Digital Community

The day’s activities culminate with a very special live #TChat forum, where Meghan and Kevin will moderate and review the day’s tips and takeaways with onsite speakers and attendees – as well as the online TalentCulture community.

If you’re in the Washington D.C. area, please join us live at the event — or stream with us online via #TChat and #rtrends channels. Either way, this should be an interesting and informative day.

Let’s see what it means to bring face-to-face interaction together with the virtual community. It could be the start of a very big trend! “See” you in April!

 

 

Brand Reality of Buying Wonka Bars at Walmart: #TChat Recap

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Your brand is how your company tastes inside and out. This includes your your employment brand and B2B and/or B2C corporate brand.

Used to be that all we ever saw of the inside was what was printed on the outside — the pretty packaging and marketing spin as well as what was regulated by the Federal government (which most of us never really read, and if we did, we didn’t understand it and still don’t).

The brand tastes were still pretty much similar and controlled by the company. In fact, until recently it was only the sugar coating we ever really tasted, no matter how much we bit off.

But mercy, if we really knew the stuff that was on the inside…

Then a little phenomenon came about called social media that threw flying monkey wrenches into the batter. As I’m sure you’ve gathered, flying monkey wrenches are bittersweet and can give both employees and customers a horrible belly ache.

Not that eating highly saturated fats around the water cooler wasn’t/isn’t fun when talking smack about your employer and other employer’s gut bombs you consumed recently. But now you have access to online forums and review sites and social networking sites and unreality TV shows that delve deep into the inner workings of Willy Wonka’s chocolate factory.

Another interesting phenomenon? Most of you didn’t stop buying Wonka bars when you found out children had fallen into the chocolate lake, the one that was supposed to be child free. And those of us with kids know just how dirty kids can be.

Here’s another example: we were on a family vacation on the Oregon coast this last week where my folks live and we made multiple runs to Walmart. For tons of cheap stuff including stuff for our two little girls. Some of you may scoff, but hey, we know Walmart is the low price leader and price. We also know that they’ve had discrimination lawsuits filed against them by female workers, have been chastised forever about not allowing their employees to organize, have been accused for paying employees lower wages than other major retail chains, have been accused of buying marginal product in bulk overseas, etc.

In other words, the sugar coating for us overrides the flying monkey wrenches. That’s why we still see such a differentiation of company and employment branding today, when in the optimal organics world they really should be aligned.

So, who controls employer brand today? We do, the employees and the customers. But does that stop us from buying Wonka bars at Walmart? Or even working there?

No way. That’s the brand reality.

You can read the excellent #TChat preview Employer Branding: Best Practice or BS?, and here were the questions from last night’s #TChat:

  • Q1. What’s your definition of company or employer brand?
  • Q2. How does employer brand differ from a consumer brand?  Personal brand?
  • Q3. What makes a strong employer brand?  A weak one?
  • Q4. How does employer brand play into talent acquisition?  Retention?
  • Q5. What effect does social media have on employer branding?
  • Q6. Who controls employer brand: the company, employees, public, etc.?

Thanks to everyone who stopped by and to her TC majesty @MeghanMBiro for moderating! Hey, quick plug – #TChat Radio is coming July 26! Great guests lining up from our #TChat family. Join us!