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People Science: A Fix for Broken Employee Engagement?

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For years, organizations have invested heavily in programs designed to improve employee engagement and work performance. But despite good intentions, too many of these endeavors have fallen short. Now, some are turning to people science and coaching as a solution. Is this the answer?

What exactly is people science? How does it work hand-in-hand with coaching to drive better outcomes? And what should HR and business leaders do to implement a successful strategy?

I invite you to join me as I discuss this topic in-depth with an expert in people science on this #WorkTrends podcast episode.

Meet Our Guest:  Kevin Campbell

Today, I’m excited to welcome Kevin Campbell, a people scientist and executive strengths coach who specializes in leveraging workforce analytics with the art of leadership to help organizations strengthen work teams and improve their employee experience. Over the years, Kevin has worked with some of the most prestigious firms in workforce strategy, including Culture Amp, Deloitte, Gallup, and now Qualtrics.

Essential People Science Skills

Being an employee experience scientist sounds exciting, Kevin. But what exactly do you do?

To be effective, it requires expertise in multiple disciplines. Think of a Venn diagram with three intersecting circles.

One is people analytics, another is organizational psychology, and the other is applied practice. An employee experience scientist sits in the intersection of those three areas.

Understanding Employee Engagement

As a people scientist, what does the term “employee engagement” mean to you?

It’s important to talk about what it is not, as well as what it is.

It’s not a survey. Often, we lose sight of the fact that engagement is actually an emotional and psychological state. A survey is just a tool that helps us measure that state.

Engagement really starts with emotional commitment. I emphasize the emotional aspect because it’s about the desire to stay with an organization and help fulfill its objectives — not because you’re obligated or you feel forced to do it, but because you want to.

Pinpointing Engagement Issues

What is the most critical challenge you’re seeing right now?

Most organizations overemphasize understanding and underemphasize improvement in action.

For example, according to 2021 data, nearly 90% of companies measure engagement or have some type of employee feedback program, but only 7% of employees say their company acts on feedback in a highly effective way.

We haven’t updated that research yet, but I’m guessing it probably hasn’t improved much.

Bridging The Gap

How can employers address this problem? 

It’s important to recognize that the engagement survey or data isn’t the end. It’s really just the beginning.

To improve, you’ll want to translate results into actions that can have outsized impact on the your company culture. And the key is to use simple coaching skills.

 

For more great advice from Kevin about the art and science behind how to develop and sustain a great employee experience, listen to this full episode.

Also, be sure to subscribe to the #WorkTrends Podcast on Apple Podcasts or Stitcher. And to continue this conversation on social media, follow our #WorkTrends hashtag on Twitter, LinkedIn, and Instagram.

Photo: Miguel A. Amutio

#WorkTrends: Acing the Metrics: Reading the Data on Engagement

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Sometimes a #WorkTrends episode answers a trending question so clearly it’s as if we never have to ask the question again. That’s what happened when Meghan M. Biro sat down with Leila Zayed of Best Companies Group to talk about measuring engagement. The January 31, 2020, #WorkTrends podcast quickly went from whether or not we should measure engagement to the best strategies and benchmarks for understanding your workforce like never before. 

Leila works with companies of all shapes, sizes and industries to survey their employees on engagement, and pointed out that you can’t tell if your employees are engaged if you don’t know what engagement is — and once you know what it is, you can’t find out if you’ve got it if you don’t know how to take measurements. Engagement, Meghan and Leila agreed, has to do with not only being satisfied with your employer, but really looking forward to going to work — with having a sense of meaning, purpose, and pride. “They feel you’ve created an environment where they can do their best, they’re willing to give extra efforts to see you succeed, and they plan on staying a while,” Leila added. Another sign of engagement they both agreed on: employees will recommend your brand to a loved one.

Meghan noted that Leila’s approach — measuring two sets of demographics — made far more sense than an all-in-one-bucket approach. Personal demographics include our individual identities and perspectives; workplace demographics are out of employees’ control, like department, brand and locations. The question came up about whether small companies can survey engagement effectively: “Talk to us about how this approach can work for organizations of any size,” Meghan said. 

Actually, Leila offered, it can, even with a company of 15 employees. 

Whatever the size, she said, the key is going outside your own company to compare yourself to other companies in the industry — or you won’t really know how you’re doing. And the more companies doing these engagement surveys, the more data we’re getting, and the more specific the benchmarks get. 

Listen to the full conversation and see our questions for the upcoming #WorkTrends Twitter Chat. And don’t forget to subscribe, so you don’t miss an episode. 

Twitter Chat Questions

Q1: Why aren’t we better at measuring engagement? #WorkTrends
Q2: What measurements work for assessing engagement? #WorkTrends
Q3: What strategies can help organizations better measure engagement? #WorkTrends

Find Leila Zayed on Linkedin and Twitter