Photo: Mariya Pampova
Virtual assistants (VA) offer young brands the flexibility to focus on other areas of the business.
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From multitasking between meetings and meal prep to the issues of internet and noise levels, many of us are still trying to adjust to this new normal. But we don’t have to do it alone. Big and small companies are hiring helpers to come to the rescue. These virtual assistants (VAs) and freelancers can take on the tasks that give employees a break and keep the business going.
Nathan Hirsch, co-founder of Outsource School, came to #WorkTrends to talk about this new trend. For entrepreneurs and leaders he’s got one rule of thumb: bring in help before you’re in dire straits early. “When you can’t walk away from your business for a week, a moment — that’s usually a good indication that you need to hire followers” — as he calls VAs.
The same approach applies as with bringing in any outside help: make sure everyone is on the same page and onboard well. Outsource School uses an onboarding process called SICC: Schedule, Issues, Communication and Culture. VAs also receive standard operating procedures for their first week at work and are tasked with not just reading them, but asking questions. A quiz determines whether they need more training or not — and at that point, if the fit isn’t right, each party may decide to part ways. “That’s how you protect your time, protect your investment and build trust,” he noted.
For managers, Nathan advises “making sure you set those communication channels up front” to get the process aligned — whether that includes emails, Slack, WhatsApp, Viber or all of them. Then coach VAs on which to use when. For VAs, asking for support when needed is critical. And I predict that we’re going to see more VAs coming onboard now and into the future, so this is an option I’d take seriously.
We covered a lot of ground in this discussion, so I encourage you to have a listen for yourself. Got feedback? Feel free to weigh in on Twitter or on LinkedIn. (And make sure to add the #WorkTrends℠ hashtag so others in the TalentCulture community can follow along.)
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