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Side Hustles: Why Smart Employers Support Moonlighting

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When it comes to careers, many of us no longer depend on a single source of income. In fact, people are turning to side hustles now more than ever. And according to Bankrate, nearly 40% of Americans dedicate time each week to at least one side hustle.

This rise in popularity makes sense, especially with 62% of Americans working paycheck to paycheck. But even though side hustles make it possible to generate extra cash, they’re attractive for other reasons, as well. For example, many people fulfill their creative aspirations through projects outside of their primary jobs.

Whether it’s selling handcrafted items on Etsy, offering freelance website design services, walking dogs, tutoring, or joining a band, side projects can provide much more than a secondary income. They’re often personally rewarding pursuits that fit alongside day-to-day careers. No wonder so many people are turning to side hustles.

How Side Hustles Benefit Employees

In the past, employers frowned upon moonlighting. Even now, some people think they should hide this activity from their employer. But as long as a side project doesn’t interfere with primary job responsibilities, there’s no need to keep it secret. In fact, with qualified talent in short supply, forward-thinking companies see multiple reasons to support it.

For example, employees often want to explore personal interests outside their day job. A side project can be an opportunity to earn some extra money while pursuing passions that may not be part of an individual’s primary profession.

It can also be a fulfilling creative outlet where people can express themselves in different ways, build expertise in new areas, and expand their capabilities. It may be a skill that translates into the workplace, like freelance writing. Or it could be a purely creative endeavor, such as nature photography. Regardless, this kind of growth helps people bring a fresh perspective to their 9-to-5 role.

Side gigs can also boost mental health in multiple ways. The freedom to pursue outside interests is rewarding and empowering. Also, these activities help employees connect with interesting people and expand their networks. Plus, earning extra income can improve wellbeing by reducing financial insecurity.

The freedom to develop side projects shows employees their company trusts their decisions, supports their growth, and cares about their happiness. This, in turn, builds goodwill that strengthens employee morale and engagement.

How Employers Benefit From Side Hustles

Employers also see multiple benefits when supporting people in their moonlighting endeavors. For starters, because employees feel more engaged when they’re free to pursue personal passions, they’re also more satisfied and loyal. And when employees don’t feel pressure to choose between jobs, it leads to higher retention rates and avoids costly turnover.

By encouraging people to take breaks from work and develop creative outlets, employers can prevent burnout and keep team members motivated. What’s more, when people are excited by their side projects, they’re less likely to get bored or stagnant in their primary role.

Completing passion projects outside of work also boosts confidence, critical thinking, and problem-solving skills that employees can apply on the job. Plus, when people gain new knowledge and skills elsewhere, they’ll bring those capabilities to their day-to-day roles. Ultimately, this enhances overall talent development.

Finally, backing side hustles can make any company more attractive to top talent. Great candidates often seek opportunities for career growth, creative freedom, and work-life balance. When supported effectively, gig work leads to a more skilled, loyal workforce, a healthier work culture, and a better bottom line.

How Managers Can Support Side Hustles

Managers are crucial in ensuring that employees feel empowered to pursue gig work and passion projects. Here are several ways to accomplish this:

One approach is to offer flexibility whenever possible, to accommodate employee side projects. This isn’t about making side hustles a priority. However, small accommodations go a long way toward making employees feel trusted and supported when juggling multiple agendas.

Even people with one job are looking for more work flexibility these days. And employers are discovering endless options. So, if you haven’t yet formalized flexible work policies, consider these questions:

  • Do you permit occasional remote workdays?
  • What kind of flexible hours do you offer?
  • Do you offer a 4-day workweek option or other schedule variations?
  • Are employees able to adjust their schedules to accommodate personal commitments or events?

Managers may also want to consider providing resources to assist people with side projects. Offering access to company equipment, mentorships, networks, or even a special development budget demonstrates a commitment to employee aspirations beyond their current role in the company.

Additionally, leaders can encourage employees to frame and manage side hustles effectively by offering learning opportunities focused on best practices. This could include hosting expert speakers or workshops, sponsoring a community of interest, or paying for professional courses or conferences.

Above all, the easiest way to make staff members feel valued is simply to take an interest in their side hustle and offer feedback when it’s requested. Asking engaging questions and celebrating milestones boosts morale and is always appreciated. With some creative thinking, any manager can find small but impactful ways to facilitate side hustles.

Addressing Potential Issues

While side hustles can be advantageous for employees and employers alike, there are also several potential downsides to overcome. Clear expectations and communication are key. First, managers should set the stage by emphasizing that the primary focus for all staff must be their day-to-day job responsibilities.

Employees need to be committed to their roles when they’re on the job. Offering them the flexibility to work around other projects is a privilege that shouldn’t be abused, and managers need to consistently reinforce this point. What’s more, it’s vital to ensure that a side hustle doesn’t create a conflict of interest with an employee’s primary role. Again, transparency is essential here.

With the right balance, companies can fully realize the benefits of encouraging employees’ passions without compromising business priorities. With some flexibility and support from managers, side hustles can be achieved successfully alongside normal workloads.

A Final Word

Employers no longer need to consider side hustles a threat. On the contrary. Supporting side hustles is a winning strategy for companies looking to attract and retain enterprising top talent.

With thoughtfully designed policies, open communication, and managerial oversight, organizations are finding that side projects help expand workforce skills, increase engagement, and improve loyalty. And with 44% of people expecting to moonlight throughout their careers, this trend is on track to define the future of work. How is your organization responding?

 

8 Ways to Empower Employees Through Financial Education

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These days, many people are dealing with stress from all kinds of personal financial concerns. This can harm workforce wellbeing — especially when people aren’t sure how to manage these issues or who they can trust for advice. That’s why organizations are increasingly offering workforce financial education.

But which strategies are most effective in helping employees develop financial literacy — especially considering that everyone has a different level of financial knowledge and experience?

We asked HR superstars to share one recommendation from their employee benefits and DEI programs. Here are 7 of the best suggestions we received:

  • Offer Resources to Help Employees Make Informed Choices
  • Host Budgeting Workshops and One-on-One Coaching
  • Think in Terms of Financial Wellness
  • Be Sensitive to an Employee’s Financial Literacy Level
  • Keep Equity in Mind When Offering Resources
  • Add More Benefits Instead of Outsourcing
  • Leverage Employee Questions and Anecdotes

To learn more about how you can make these ideas work for your organization, read the full responses below…

7 Proven Ways to Boost Employee Financial Education

1. Offer Resources to Help Employees Make Informed Choices

Financial literacy is an important life skill that can have a major impact on an individual’s overall wellbeing. Unfortunately, many employees lack the financial knowledge and resources necessary to make informed decisions about their money. As a result, they may end up making poor choices. And those choices can lead to serious financial problems down the road.

However, there are steps HR leaders can take to help employees improve their financial literacy. For example, you can offer resources to help employees make informed financial decisions. This can include access to basic financial education courses, budgeting tools, and debt management assistance. 

By tapping into these resources, employees gain the knowledge and skills they need to make better money decisions, avoid future financial difficulties, and improve their overall wellbeing.

Teresha Aird, Chief Marketing Officer and HR Lead, Offices.net

 

2. Host Budgeting Workshops or One-on-One Coaching

At our company, we offer different levels of financial education and resources. We recognize that not everyone is comfortable discussing or learning about personal finance, so we want to ensure we provide various resources that cater to different needs and preferences.

For example, we provide budgeting workshops for employees who want to get a better handle on daily money management. And for those who prefer a more personal approach, we offer one-on-one financial coaching. We also provide resources on our intranet and website for employees who want to learn more about finance-related topics on their own time. 

By offering a variety of resources that address different interests, we hope to make it easier for all of our employees to understand and take control of their finances.

Tracey Beveridge, HR Director, Personnel Checks

 

3. Think in Terms of Financial Wellness

Some organizations approach their benefits and DEI programs from a “financial wellness” perspective. Financial wellness is about much more than money management — it’s about creating a holistic, well-rounded view of one’s financial situation and health.

A financial wellness program can address people with different levels of financial literacy in several ways. One common approach is to provide employees with a variety of financial education options and resources, depending on their needs and interests. For example, employees who are just starting out may need more basic information on topics like budgeting and saving for retirement. Those who are further along in their financial journey are likely to benefit from more advanced topics like investing and estate planning.

No matter what an employee’s level of financial literacy may be, it’s important to provide them with accurate and up-to-date information. This means employers should plan to regularly review, refresh and adjust available content, courses, tools and resources.

Linda Shaffer, Chief People Operations Officer, Checkr

 

4. Be Sensitive to an Employee’s Financial Literacy Level

It is important to provide employees with the resources they need to make informed decisions about benefits and DEI programs, without forcing them to take part in activities they are not comfortable with.

One approach is to provide employees with resources that are tailored to their level of financial literacy. For example, you could offer an online course for employees who want to learn more about personal finance. Or, you could provide a list of recommended books or websites for employees who want to learn more on their own.

Another approach is to hold workshops or seminars on various financial topics. You can tailor these events to different levels of financial literacy so all employees can benefit from the information presented.

Alysha M. Campbell, Founder and CEO, CultureShift HR

 

5. Keep Equity in Mind When Offering Resources

It’s important to understand that we all start at different places in life. While this may seem like a given, many struggle with truly understanding how this applies to financial literacy. 

Specifically, many individuals from different racial backgrounds were not privy to having a mother or father to teach them the ins and outs of financial literacy. This is why equity is so important in the workplace. Equity recognizes that giving everyone the same tools or resources isn’t effective, and instead ensures that each individual has what they need to be successful. 

Keeping equity in mind when planning and managing your employee benefits offerings is one way to ensure that each employee has what they need. Resources every employer should offer include financial coaching, legal assistance, and workshops about credit, budgeting, and the importance of investing.

Tawanda Johnson, HR Leader, Sporting Smiles

 

6. Add More Benefits Instead of Outsourcing

Our employee benefits are managed through another company, so we aren’t able to decide what most of the options are. However, this past year, the benefit premiums increased. Still, the company could add more benefits to make the overall package more robust and attractive to current and new employees. Adding these incremental benefits could help offset the premium increase.

Lindsey Hight, HR Professional, Sporting Smiles

 

7. Leverage Participant Questions and Anecdotes

When addressing financial topics in DEI programs where attendees have different financial literacy levels, we want to help participants understand the benefits of concepts like retirement plans, debt management, and budgeting. Then we explain the fundamentals of these subjects.

An excellent way to explain these concepts is by welcoming questions from attendees. Then we use real-world examples to make the topics clear enough for individuals, no matter what their financial literacy level may be.

Grace He, People and Culture Director, teambuilding.com

Employee Caregivers Are Quitting. Here’s How to Keep Them

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These days, we’re flooded with headlines about The Great Resignation, The Big Quit, and The Great Reshuffle. It’s not surprising. The desire for career advancement and better work/life balance are powerful reasons why people are resigning in record numbers. But these aren’t the only motives. Actually, a growing number of people are quitting so they can take care of loved ones. If your organization can’t afford to lose these employee caregivers, this advice can help you keep them on board.

Factors Driving This Trend

We’re seeing more employee caregivers, partially because the pandemic put older people at risk and disrupted existing family care arrangements. But also, it is the result of broader population shifts and the rising cost of long-term care. Let’s look at how this could play out over the next 15-20 years…

1) Our Population is Changing

Historically, if you mapped our population by age, the chart would look like a pyramid. In the past, many more young people were at the base. As they became adults, they helped support a smaller number of older people at the top. Today, that pyramid is inverted, with a larger elderly population and an increasingly smaller base of young people at the bottom who struggle to support the elderly. This is happening because:

  • Boomers are aging
  • Younger generations are producing fewer children
  • Medical advances are extending life expectancies

This inverted pyramid means that by 2040, the elderly will depend more heavily on the working population than those under 18. Put differently, in less than 20 years, more of your employee caregivers will be supporting elderly loved ones, rather than their own children. Or potentially, they could be caring for both at the same time.

That’s already the case for many employee caregivers. In fact, more than half of middle-aged Americans are currently “sandwiched” between generations.

2) Caregiving Costs Are Rising

Because care is expensive to provide, not everyone will be able to hire professionals to look after aging family members. Instead, they’ll need to provide care themselves at home. According to a recent AARP survey, there are 48 million unpaid caregivers in the U.S. and 80% of these caregivers are providing care to an adult family member or friend.

This means organizations will increasingly have employees who are juggling job performance with the burden of being a caregiver—along with all the time, energy, and emotional commitment that caregiving requires. While they may manage caregiving by missing time at work, it could also be as serious as leaving the workforce altogether.

For example, consider these statistics:

How to Support Employee Caregivers

What are forward-thinking HR leaders doing to help employee caregivers? Our recent conversations focus on three key action areas:

1) Provide Financial Solutions

One of the most important ways to support employees is by helping them plan for their own long-term care. While younger employees may not see the need, education and planning now will offer them more care options in the future if they’re injured or become ill.

When you create financial programming, be sure it includes discussions about the role of:

  • Medicare and Medicaid – Some people see government programs such as care options. However, they typically don’t cover long-term care (Medicare) and access involves significant drawbacks and limitations (Medicaid).
  • Retirement savings/401k – Similarly, using 401(k) and retirement savings to pay for care is possible, but this also comes with drawbacks. These investments are best reserved for funding life expenses during retirement and are not recommended for use during working years.
  • Standalone long-term care insurance – This coverage may be offered at work or purchased through an independent insurance provider. It can be a viable solution that can help cover some costs of long-term care.
  • Hybrid life insurance with long-term care benefits – This lets people purchase life insurance coverage that includes the ability to advance part of a death benefit for care needs. Many products on the market focus care benefits on professional care such as a nursing home or home health aide, but new products in this category cover family caregiving, as well.

2) Promote Your Employee Assistance Programs

Another way to support your workforce is through an employee assistance program (EAP). The right program can help employees navigate the challenges they face as caregivers. Whether it’s offering care planning tools and strategies or access to tools to help people manage complex aspects of care, be sure to consider a wide range of resources. For instance, you could include:

  • Care planning services
  • Care needs assessments
  • Help in finding and evaluating care
  • Life insurance claims support
  • Long-term care claims support
  • Home care placement assistance
  • Legal support for wills, trusts, and power of attorney documents
  • In-home loneliness solutions
  • Home modification services
  • Relocation support

Finally, it’s important to share details about your EAP program, and re-communicate the program’s features and benefits on a regular basis. Pairing this with enrollment or re-enrollment of your financial support solutions is a great way to protect your employees.

3) Pay Attention to Caregiving Legislation

Many state governments are taking notice of the need for care—the growing number of people who need a solution, the lack of affordable care, and the expected future drain on state Medicaid funds. A growing number of states are enacting legislation to address these care issues.

For example, in 2021, Washington became the first state to pass this kind of legislation. The Washington Cares Act provides long-term care financial support for state residents. The program is funded by a payroll tax. Employees with qualifying long-term care coverage could opt out of the program (and the associated tax).

Although this legislation may provide a rough blueprint, each state’s approach is likely to be different. To prepare their organizations and their employees for the future, employers should begin tracking legislative activity.

Start Planning

It’s hard to know precisely what’s in store for employers as more Boomers leave the workplace and younger employees step in to care for aging loved ones. But thus far, it’s clear that employee caregivers will need support and solutions as they navigate an increasingly challenging eldercare crisis.

HR leaders can be an essential part of the solution, but it’s important to start planning now. Workplace programs and policies need to evolve, with active involvement from employers and their employees. Start by educating your workforce about the need to plan for long-term care–whether caring for an elderly parent or planning ahead to manage their own care should they need it. Working together with employees to address their needs will help them understand your commitment to them, and encourage them to stay.

Those Employees With Financial Wellbeing Keep The Workplace Pumping

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“Big money got a heavy hand
Big money take control
Big money got a mean streak
Big money got no soul…”

—Rush, Big Money

Throughout commencement on that warm May morning over two decades ago I thought, I did it. Not the traditional seamless timeline of 4ish years, but I did it nonetheless. The first one in my immediate family to do it in fact. I did it and received a Bachelors of Arts degree in psychology with a minor in anthropology from San Jose State University. I financed most of it myself, working full-time at SJSU during the latter half of completing my degree.

But there were loans involved in bankrolling my degree. Not an excessive amount, but somewhere north of $15,000 worth of loans during those frenetic college years. In economic comparison, the full time job I had at the time with the university paid about $30,000 annually.

The future looked brighter than ever. I had my degree, I left the university job for one in the exciting world of high-tech marketing and the dot.com boom – all was well in my world.

Until it wasn’t and I was swimming in other debt plus the student loans and lots of other life choices hitting the skids.

As the saying goes – life happens and not all the choices we make work out – but I made it and fortunately many people with similar stories did and do as well, especially since we’ve had two economic busts within the booms since. But today student loan debt had increased dramatically. With smaller savings (if any) and continually rising tuition, there are over 40 million Americans with at least one outstanding student loan, which is up from 29 million consumers in 2008.

Of those, the average student loan balance is about $30,000 per borrower. For those who finish graduate school the total can be over $80,000. Medical school debt is twice that or much more. Today the nationwide student loan debt is at an all-time high of over $1.2 trillion, an 84% jump since the great recession, according to a study from Experian, which analyzed student loan trends from 2008 through 2014.

Plus there’s the fact that “student loans surpassed home equity loans/lines of credit, credit card and automotive debt.” Yet, for the millions who struggle with student loan debt, not many loan relief and repayment programs have been available to these borrowers, unlike those with underwater mortgages over the past seven years.

There is the Federal Student Aid website that provides resources and recommendations on how to manage and repay federal loans, which accounts for the majority of student loans, but otherwise repayment and refinancing programs have been limited.

Dan Macklin, co-founder and vice president of the nation’s second largest marketplace lender called SoFi, told us on the TalentCulture #TChat Show that the student-lending market is a very strange one indeed. When he and his co-founders started SoFi about four years ago – which offers mortgages, personal loans, student loan refinancing and more including free services for employers and employees – they looked into the market and there was no one refinancing federal student loan debt at the time. In fact, they almost didn’t launch the company because they thought there must be a reason there weren’t any lenders offering these services.

Financial wellbeing has finally gained traction in the workplace and I’ve had the opportunity to work with a few startups in the space years ago, GuideSpark being one of them. According to a survey by benefits consulting firm Aon Hewitt, more than 90 percent of 250 large employers said they want to introduce or expand their financial wellness programs this year. These programs have been on the rise and help employees understand and manage their personal finances, save money for emergencies and employ strategies for dealing with economics ups and downs.

The impact of debt can be overwhelming. Add to that the instability of the job market and the world of work and life become a pressure cooker affecting productivity, psychological and physical wellbeing. Too many student loan debtors are delaying saving for retirement until they’ve paid off their debt, which seems like it’ll never happen and exacerbates helplessness exponentially.

More and more companies obviously do great things (and creative things) around 401K, retirement planning, financial wellbeing and other healthcare benefits, with HR taking the lead here. Cost-benefit analysis of higher education aside, the reality is that when you come out of college with tens of thousands or hundreds of thousands of dollars of student loan debt, you’re probably more worried about that for the first few years or even decades and getting that off your back until you’re really able to think about starting a family, buy a house, retirement and so on.

Big money may have no soul, but it’s always been a means to beginnings, middles and ends. Those employees with financial wellbeing keep the workplace pumping.