If we’ve learned anything over the past decade, it is the power of a hashtag…
#WorkTrends has been on quite an adventure. Over the past 10 years, TalentCulture’s signature podcast has introduced us to great minds in the HR space. We’ve produced over 700 episodes — packed with insights, future-casting and anticipated trends.
We’ve had an incredible range of guests on #WorkTrends, from CEOs to technologists to practitioners, psychologists, data mavens and more. They’ve given us unparalleled perspectives and wisdom on so many subjects — leadership, recruiting, management, recognition, strategizing, coping, thriving. How, where, when, and even why we work is ever-expanding — and we’re proud to say our savvy guests predicted every pivot, and every moment.
In our episodes and in our Twitter chats, we’ve heard some groundbreakers I’ll never forget. Listing the many names would take pages and pages, so to all our guests so far I’ll just say this: Thank you for gracing the #WorkTrends stage with your presence and your brilliance.
And now it’s time to expand these amazing discussions… it is time to release them into the world.
The Power of Change
Even before the massive changes of 2020, TalentCulture was planning our own set of changes: a new website, an expanded community, and a new way to bring #WorkTrends to our growing audience. We recognized that in today’s business world, we’re connecting across digital space more than ever before. And we realized there isn’t a better time than now to broaden our discussions.
So we’re inviting everyone to join the #WorkTrends conversation beyond Twitter — and across more social media channels. We’re taking #WorkTrends to LinkedIn, Facebook, Google and beyond. Of course, you’ll find the same dynamic conversations about key work topics and all the issues that matter. Instead of exclusively through a weekly Twitter chat, though, #WorkTrends will be an ongoing discussion.
We believe the world of work is limitless: it’s a wellspring of energy and engagement. And to honor that, we’re opening the gates.
The Power of a Purposeful Hashtag
#WorkTrends is now a legacy hashtag. It’s become a classic that represents all the best minds and conversations. We’re excited to watch it grow wings — and move across time zones, borders, and barriers. So please join us. It’s going to be another wonderful adventure!
Be sure to tune into our weekly #WorkTrends podcasts and recaps. And to learn even more about how we’re growing the podcast, check out our WorkTrends FAQ page.
As always, thanks so much for tuning in and being a member of this amazing community. You #inspire me — every day!
https://talentculture.com/wp-content/uploads/2020/08/Headphones-Final.jpg6001018Meghan M. Birohttps://talentculture.com/wp-content/uploads/2020/05/TCLogo_web-272x60-1.pngMeghan M. Biro2020-09-10 08:15:052021-02-16 20:04:46The Power of a Purposeful Hashtag: #WorkTrends
Marketers change jobs a lot. So every few months I hear from someone who’s job hunting again. Typically, we get together to grab coffee and chat about their situation. And at some point, they ask, “Hey, are there any recruiters you’d recommend I talk to?”
Now, imagine you’re an executive recruiter sitting nearby and listening in. Wouldn’t you like to pull up a chair and join our conversation? Sure you would. And maybe you’d also wonder how to influence me, so that I recommended you.
Social Listening Isn’t Enough
These days, you don’t need to hang out at coffee shops to listen in. You can just tap into your favorite social media news feed to discover what’s being discussed and shared at any moment. But pretty quickly you’ll get overwhelmed. Why? Because you don’t know which conversations to join, whom to engage, and how to influence them.
Without context, social listening isn’t helpful. To make social media more relevant and actionable, you need to tune-out ambient noise. In other words, you need to move from social listening to social insights.
Case In Point: How Do Recruiters Engage on Twitter?
Let’s say you’re an executive recruiter who wants to know what other recruiters are up to on social media. Or maybe you work for a company that sells to recruiters. In either case, you’re looking for social insights about recruiting professionals.
That’s exactly what ERE.net asked my company to do recently. So we developed a report: How Recruiters Engage on Twitter. It summarizes how 557 North American recruiters participated, engaged, and were influenced on Twitter, from June-August 2013. During that time, our sample of recruiters generated 173,903 tweets, 106,343 shared links, and had a total of 1,533,429 followers.
Why look at Twitter activity? Because it’s a good proxy for social media behavior overall, and offers an advantage over other data sources (such as surveys, polls and focus groups), because it reveals what people actually do, versus what they say they do.
For example, here’s a visual representation of the people who are most retweeted by recruiters we analyzed:
This report also provides other useful social insights, including: most popular hashtags, most shared content sources, and the top 25 industry publications shared by these recruiters.
Best Practices of Top Influencers
Exclusively for this post, we dove even deeper into Twitter activity among the five people who influence recruiters most. They are:
@MeghanMBiro — Meghan Biro, Founder & CEO, TalentCulture @blogging4jobs — Jessica Merrell, Editor of Blogging4Jobs @jimstroud — Jim Stroud, Director of Sourcing and Social Strategy, Bernard Hodes Group @YouTernMark — Mark Babbitt, Founder & CEO, YouTern @GlenCathey — Glen Cathey, SVP Talent Strategy and Innovation, Kforce
What did we discover by examining the behavior of this elite group?
• Influencers tweet a LOT. 4 out of 5 of these top influencers tweet 15+ times a day. (Meghan blows them all away, with an average 107 tweets/day!)
• Influencers develop a “brand” of their own. Each top influencer has a style and focus that’s unique. For instance, @JimStroud focuses on social recruiting and job search strategy, while @GlenCathey’s approach is decidedly more tech-and-data driven.
• Influencers don’t lean on retweets. All 5 of the top influencers go light on the RT, keeping them to less than 15% of overall tweet volume. Instead, they share lots of links and often mention other folks.
• Influencers embrace the community. 3 out of 5 of these influencers will most likely follow you back (they follow 70%+ of those who follow them), and 4 out of 5 include an “@” mention in most of their tweets.
• Influencers tweet with a goal in mind. Whether it’s to get the word out about their next event, to sell their services, or to grow their audience, these folks tweet links that drive traffic to their other online channels (websites, other social media sites, etc.) 10%-50% of the time.
While these “best practices” come from observing the Twitter activity of only 5 key influencers, they also provide insights into how you may want to consider approaching Twitter and social media to boost your influence.
Tips To Increase Your Social Influence
How can you move from social listening to social insights (and perhaps have an impact on the right people)? Here are 5 tips:
• Listen to your target audience. Who cares what anyone and everyone is saying? Instead, listen to what’s on the minds of customers, prospects, and key influencers. • Be where the right conversations are happening. So many social networks, so little time! Invest your efforts in the social platforms where your target audience is active. • Talk about relevant topics. What issues, news, and events have captured the attention of the folks you’re looking to engage? Shouldn’t you be talking about that, too? • Discover who’s doing the influencing. Which publications and people do your buyers read, share and interact with? Pay attention to who is popular and influential, and how they engage. • Work the aisles. Just being present in social media is not enough. You must cultivate relationships with a community that you develop over time. Eventually, you’ll be in a position to influence those who matter most to you.
Now, imagine we’re back in that coffee shop, where you’re listening to my conversation with my marketing colleague. Let’s say you decide to introduce yourself. Wouldn’t it be great if I said, “Thanks for coming over, I actually follow you on Twitter! I love your comments and the content you share.”? That means you’ve done a great job of influencing me, before our conversation even begins!
Now It’s Your Turn
How are you generating social insights today? What strategies have you found successful in becoming more influential on social media? Share your thoughts in the comments area.
(About the Author: Carter Hostelley is the Founder and CEO of Leadtail, a B2B social media and insights agency. He and his team have developed and implemented social media programs for leading business brands and technology startups including WageWorks, Alcatel-Lucent, Symantec, Adaptive Planning, NetBase, and PunchTab. They also publish periodic social insights reports on senior marketers, HR professionals, and recruiters. These reports have been covered by publications such as: Forbes, Business Insider, Huffington Post, ERE, MarketingProfs, AllTwitter, and Social Times. Carter also has over 15 years experience working with venture-backed technology startups in numerous executive roles, and is a contributing author at CMSWire. Connect with him on LinkedIn, Twitter or via email.)
(Editor’s Note: To discuss World of Work topics like this with others in the TalentCulture community, join our online #TChat Events every Wednesday, from 6:30-8pm ET. Everyone is welcome for events, or to join our ongoing Twitter conversation anytime. Learn more…)
https://talentculture.com/wp-content/uploads/2013/11/Leadtail-Chart-Social-Influence-21.jpg349699TalentCulture Team + Guestshttps://talentculture.com/wp-content/uploads/2020/05/TCLogo_web-272x60-1.pngTalentCulture Team + Guests2013-11-20 08:18:152020-05-27 16:32:44What Drives Social Influence? Insights From Recruiting Circles
3 years
100+ radio shows and hangout video interviews
150+ high-intensity Twitter chats
550+ blog posts
1 simple goal
Those of us who plan and produce #TChat social learning forums hope that TalentCulture community events educate, energize and enrich everyone who participates. We’re grateful for your involvement — which educates, energizes and enriches us all, in return.
This metaphor for the social workplace isn’t just a random fluke of Twitter nature. It’s an intentional human exchange that continuously flows and shifts in ways that are now bigger than the sum of its parts. Still, each of us is an essential element — with a unique voice that adds depth and texture to the fabric of our talent-minded “tribe.”
#TChat Turns Three: Learning Through Community
So, during this 3rd Anniversary #TChat week, let your voice be heard. Let’s gather on social channels to celebrate the individual, mutual and collective growth that every community of purpose strives to achieve.
Our guest this week is Ambrosia Humphrey, VP of Talent at HootSuite! Team Hootsuite will be celebrating along with us as well. Social engagement in action.
As a special treat for this week’s “sneak peek” video, we asked our own Community Manager, Tim McDonald, to compare notes with Kevin W. Grossman about the meaning and value of #TChat. The resulting video is a delightful journey into the minds and hearts of two men who are walking examples of community spirit! Watch the hangout now:
Share Your #TChat Story! The Conversation Starts Here
Tim and Kevin aren’t the only ones who are talking about TalentCulture’s role in their professional and personal lives. We’re gathering a collection of quotes and videos from all over the community landscape, and sharing that feedback on #TChat Twitter and other social channels this week.
We’re also launching a special “Buzz!” page right here at TalentCulture.com, to highlight community comments now and in the future. We invite you to share your thoughts — in whatever form you wish.
So, please join this week’s conversation about the power of social learning communities, and tell us what this particular community means to you. The #TChat channel is always “on” and everyone is welcome to participate in whatever way is most beneficial for you. Don’t be shy!
#TChat Events: Online Communities And Professional Growth
Immediately following the radio show, we’ll move this discussion to the #TChat Twitter stream, for an open chat with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we address these questions:
Q1: What are the key ingredients for online learning communities? Why? Q2: Why do you participate in Twitter chats like #TChat? Q3: How can organizations capture learning community magic internally? Q4: What’s the future of Twitter chats in building communities? Q5: What topics would you like #TChat to explore in 2014?
Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed and on our LinkedIn Discussion Group. So please join us share your questions, ideas and opinions.
We’ll see you on the stream!
https://talentculture.com/wp-content/uploads/2013/11/Kevin-Grossman-Tim-McDonald-TChat-2.jpg352700Meghan M. Birohttps://talentculture.com/wp-content/uploads/2020/05/TCLogo_web-272x60-1.pngMeghan M. Biro2013-11-17 18:56:182020-05-27 16:31:50We're Turning Three! Let's Celebrate Community #TChat Preview
3 years
100+ radio shows and hangout video interviews
150+ high-intensity Twitter chats
550+ blog posts
1 simple goal
Those of us who plan and produce #TChat social learning forums hope that TalentCulture community events educate, energize and enrich everyone who participates. We’re grateful for your involvement — which educates, energizes and enriches us all, in return.
This metaphor for the social workplace isn’t just a random fluke of Twitter nature. It’s an intentional human exchange that continuously flows and shifts in ways that are now bigger than the sum of its parts. Still, each of us is an essential element — with a unique voice that adds depth and texture to the fabric of our talent-minded “tribe.”
#TChat Turns Three: Learning Through Community
So, during this 3rd Anniversary #TChat week, let your voice be heard. Let’s gather on social channels to celebrate the individual, mutual and collective growth that every community of purpose strives to achieve.
Our guest this week is Ambrosia Humphrey, VP of Talent at HootSuite! Team Hootsuite will be celebrating along with us as well. Social engagement in action.
As a special treat for this week’s “sneak peek” video, we asked our own Community Manager, Tim McDonald, to compare notes with Kevin W. Grossman about the meaning and value of #TChat. The resulting video is a delightful journey into the minds and hearts of two men who are walking examples of community spirit! Watch the hangout now:
Share Your #TChat Story! The Conversation Starts Here
Tim and Kevin aren’t the only ones who are talking about TalentCulture’s role in their professional and personal lives. We’re gathering a collection of quotes and videos from all over the community landscape, and sharing that feedback on #TChat Twitter and other social channels this week.
We’re also launching a special “Buzz!” page right here at TalentCulture.com, to highlight community comments now and in the future. We invite you to share your thoughts — in whatever form you wish.
So, please join this week’s conversation about the power of social learning communities, and tell us what this particular community means to you. The #TChat channel is always “on” and everyone is welcome to participate in whatever way is most beneficial for you. Don’t be shy!
#TChat Events: Online Communities And Professional Growth
Immediately following the radio show, we’ll move this discussion to the #TChat Twitter stream, for an open chat with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we address these questions:
Q1: What are the key ingredients for online learning communities? Why? Q2: Why do you participate in Twitter chats like #TChat? Q3: How can organizations capture learning community magic internally? Q4: What’s the future of Twitter chats in building communities? Q5: What topics would you like #TChat to explore in 2014?
Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed and on our LinkedIn Discussion Group. So please join us share your questions, ideas and opinions.
We’ll see you on the stream!