Now more than ever, employers feel a mandate to take good care of their people. And that responsibility is bigger than how best to empower a remote workforce. It is more complex than deciding the right time to bring them back on-site. Today, how we enable our employees to take care of themselves, and their loved ones, is a front and center issue.

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Are we providing the wellness benefits our employees need? Do they have access to the right providers? Is preventative care and testing available? How are employees making the decision on what plan to pick — and who is helping them make those decisions? And what kind of experience do we want our employees to have while choosing the right health plan, and providers, for them?

Healthcare Benefits: A Timely Conversation

This period just before open enrollment is not a great time for employees to be left without answers to these questions. So for this episode of @WorkTrends, I invited Justin Holland, CEO and Founder of Healthjoy, to shed some much-needed light on healthcare benefits.

In speaking with Justin, I learned how much healthcare has changed over the last few decades. I also discovered just how important it is to properly educate and enable employees before asking them to choose health benefits. “It’s really easy to run through an open enrollment presentation and forget about the impact of the decisions being made,” Justin said. “So our goal is to give employees the tools and framework they need to make the right decisions for them.”

Justin also confirmed how I have felt about open enrollment: That having a day or two to make major decisions just isn’t enough. “Open enrollment is obviously a very important time to educate employees on benefits. But there’s 364 other days a year they’re utilizing those benefits,” Justin said. “Our vision is that healthcare education be available at the right place at the right time. Because when a kid is sick at 2:00am and you’re going to the ER, chances are slim you’re going to remember what was said in that open enrollment meeting six months ago.”

Healthcare Education and Empowerment

Justin added: “Healthcare education and empowerment needs to be relevant during those touchpoints. At that moment, we’re all accountable — employee and employer, provider and platform — for the health and wellness of the family.”

During our conversation, Justin and I also talked about the rising cost of healthcare. We discussed how employers can provide healthcare benefits to freelancers and independent contractors. And we touched on how healthcare might look after the COVID-19 crisis is behind us. The timing of our conversation couldn’t be better. After all, chances are good your company is about to start an open enrollment period, or is considering a change to employee benefits for 2021. So please listen in!

Healthjoy sponsored this episode of #WorkTrends℠. And I’m so glad they did. I’m sure you’ll learn a lot from our 20 minutes or so together. I did!

Find Justin on Linkedin and Twitter.

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