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Taking Over the World With Social, Mobile & Video Rock Stars

Yes, we want to take over the world.  Our monster end-of-year #TChat show about how social, mobile and video as rock stars impact workplace culture and predictions for 2011 was a rousing success.

Over 1,500 smarty pants tweets in the hour alone.  A hat tip and a thank you to all of you who did.

Top Contributors included:

  1. @talentculture – 315
  2. @meghanmbiro – 147
  3. @KevinWGrossman – 120
  4. @LevyRecruits – 73
  5. @dawnrasmussen – 67
  6. @jillianwalker – 64
  7. @tedcoine – 57
  8. @DrJanice – 53
  9. @IanMondrow – 50
  10. @EmilieMeck – 47

We referenced social, mobile and video as “rock stars” — even though we meant they are figurative rock stars and wanted to discuss their impact on workplace culture.

But some of the discussion morphed to literal social media rock stars in organizations today, and that’s okay.  In fact, much of the conversation was about how companies could better perform by allowing social to permeate.

And video and mobile are the two dots they’re connected to with dotted lines to us all…

Companies that don’t allow social media are killing their brand ambassadors.

Amen to that.

Here were some of everyone’s 2011 Predictions:

  • Mobile/virtual workforce on the rise. Video conferencing and coworking are where it’s at in 2011.
  • Companies will wake up and develop more inclusive SM policies at work.
  • HR will have to ROCK in 2011 if it wants to remain relevant. It will and the gap between SM and practitioner will shrink.
  • I am expecting that Role-Based Assessment will rock and roll in 2011.
  • Google to buy FB. FB to be Google. Googling your employees now unravels their whole life & danger zone commences.
  • Closer joining up of social networks. less engagment in channels. More use of 3rd party apps.
  • Lines moving between trad. old school ‘work’ continue to get erased as more people stay connected.
  • Companies are going to go to their legal dpt to define ‘privacy’ as lines between work / play get blurred.
  • Increased buy-in & participation from corp. leaders to join the conversation (social media).
  • Traditional workplaces will continue to un-teether and ppl will have to find new creative ways to connect via SM. Hello cloud!
  • More tools will become available to consolidate our SM.
  • Global concerns about privacy will slow personal SMV growth as companies trip over themselves to push out more “relevant” content.
  • Companies incorporate multimedia interviews in their hiring strategy!
  • In 2011 LinkedIn will reveal more strategies that require people to purchase premium memberships.
  • SM for the team – coming soon, because first you have to measure networking quality!

Meghan added at the end:

“My 2010 prediction held true. Workplace Brands = An intricate collection of Personal Brands :-) So much more to talk about!”

So let’s do that next time on Tuesday, January 4, 2011, from 8-9 p.m. ET.  We’re going to continue workplace culture predictions for 2011 and talk more about what they mean!

#TChat wouldn’t be what it was without all of you, so thank you again!  Happiest of Holidays to you all!

Magnetic Cultures and Twitter Chats — The Latest #TChat Recap

Talk about a magnetic culture.

At least in the context of online Twitter Chats in 140 characters or less of reciprocal conversation and idea exchange — we’ve got a winner.

My fearless culture cohort in crime, TalentCulture founder Meghan M. Biro, and I started #TChat back on November 16, 2010, and have now hosted four forums.

The latest titled The Workplace Culture Audit:  Building a Magnetic Company Culture and Recruiting the Best Talent was our biggest yet.

Check out the stats here — over 250 contributors last night alone sharing over 2,000 tweets.

Our good friend Eric Leist, an Emerging Technology Strategist with Allen & Gerristen, wrote about Twitter chat madness this week.

Let’s get back to last night’s topic, though.  Meghan’s forte is company culture and here are some of her thoughts on the subject:

Companies faced with retaining their most important asset – employees = people – should focus on creating a workplace culture that accommodates not only the organization’s need to meet business objectives, but also what resonates with an employees’ need to see themselves as a key partner in the organization’s success. Let’s ensure people feel valued and respected in this equation at all levels in the organization.

 

Workplace culture is so much more than a mission statement or having a cool ping pong table for breaks or sharing free sodas in the refrigerator (these perks matter of course). It’s a powerful metaphor for the workplace that allows employees to compellingly describe where they work, what the business does, and what its value is to customers. Companies successful in creating a unique and compelling workplace culture will have much more success attracting and retaining talented people who experience ‘culture fit’ with the company.  It’s so important and often overlooked.

Right on the money.  If you don’t have a workplace culture that attracts and retains quality talent, that gets most of them excited about the why of do and not just the what, then your days in business may be numbered.

I say “may be” because cultural wasteland firms can still produce a product and/or service the market wants and be awash in huge profits.  You know, like banking, investment and financial services firms.  (Did I just write that?  Please, no e-mails or phone calls.)  Magnetic culture and business can be mutually exclusive but are oh so much better together.

Magnetic culture is organic, and although leaders help to spark it, fanning the flames comes from inside.

You can read more from Meghan on culture at Culture Brand: Create Magical Distinction to Attract the Very Best Talent.

Here were the questions from last night’s #TChat:

  • Q1: How do you define company culture and what makes it magnetic?
  • Q2: Why aren’t happy hour Fridays, flex time and nap couches enough for a magnetic company culture?
  • Q3: Why is culture a key determinant in attracting and retaining talent?
  • Q4: What constitutes fair compensation including benefits and how does that affect culture?
  • Q5: Do your talent objectives align with the business objectives?  Vice-versa?
  • Q6: How can employers make employee training/career development a priority and give culture more meaning?
  • Q7: Does “open” communication exist in your company? What does this term mean to you?
  • Q8: Why or why not is it important to have an emotionally intelligent company?
  • Q9: How are you challenging your employees (good or bad)? How is your employer challenging you?
  • Q10: How important is it for your personal values to match those of the company?  Vice-versa?

The caliber of attendees and their answers was outstanding.  Smart and savvy folk.  You can see a sampling below or search hashtag #TChat stream to read more.

A very special thanks to Monster Thinking for their support and partnership.  @monster_works and @MonsterWW will be joining the #TChat conversation live every Tuesday night with from 8-9 PM ET, 7-8 PM CT, 6-7 PM MT, and 5-6 PM PT.

We also welcome global input and hope you can join from wherever you might be. We certainly want to hear from you. We are committed to creating educational content and social community here at the Culture of Talent. Learning is continuous here and we are nothing without people. People (AKA: human capital) are the most valuable asset to any organization or community.

Thank you all again for joining us!  More #TChat next Tuesday, December 21, 2010 — The Very, Merry Cheddar edition.  I have no idea what that means, but be there.

Monster is Thinking + Join our #TChat Community

Could this be any cooler or what?

What I mean is having MonsterThinking as a #TChat co-host and brand ambassador. That’s very cool. The Monster social media team supports the effort behind #TChat and our TalentCulture mission of sharing “ideas to help your business and your career accelerate – the right people, the right ideas, at the right time.”

The MonsterThinking blog explores the complex world of work and is more than just their tagline; it’s their mission. I always enjoy spending time with their talented team members at social media and career/workplace events and have personally known this company for many years and phases of their workplace culture.

I’m honored to have them on board with us. And of course, finding innovative ways to connect job seekers with the employers looking for them is what Monster’s all about. How can we not love this community of people?

@monster_works and @MonsterWW will be joining the #TChat conversation live every Tuesday night with from 8-9 PM ET, 7-8 PM CT, 6-7 PM MT, and 5-6 PM PT. We also welcome global input and hope you can join from wherever you might be. We certainly want to hear from you. We are committed to creating educational content and social community here at the Culture of Talent. Learning is continuous here and we are nothing without people. People (AKA: human capital) are the most valuable asset to any organization or community.

Read more from MonsterThinking on tonight’s #TChat topic. The Workplace Culture Audit: Steps To Building a Magnetic Company Culture and Recruiting the Best Talent.

We will see you tonight and look forward to a new 2011 jam packed with opportunity to learn and grow! Thank you for engaging with us on this channel.