Posts

Dear Leaders: Humanize Your Brand

Back in ancient times (let’s go with 1970s or 1980s) when mainframes ruled the world and “friends” were people you actually knew, the rules of engagement were very different. Companies and customers met when a transaction was taking place. Otherwise, … Read more

It's Time To Get Real: Humanize Your Brand

These days, brands are doing everything they can to position products and services. This includes trying to appeal to customers at a human level.

A great example is brands’ efforts with trust marketing. Trust is necessary if we are to … Read more