Culture is not just an HR “thing”, it is a business thing. Culture is the collective mindset and attitude of your staff​,​ ​so ​it impacts​ customer service, retention, and profits. Brands can impact the collective attitude or culture by improving the employee experience​,​ which is based around key considerations such as Values, Selection, Orientation, Recognition, Communication​,​ and Leadership.

This week on #WorkTrends host Meghan M. Biro was joined by special guest Shane Green. They discussed culture, customer experience and the impact both have on the employee experience.

Here are a few key points Shane shared:

• The way your employees act defines your brand online
• A leader must spend time to build culture where people feel a connection by showing care
• The greatest enemy to tomorrow’s success is your past success
• Great tip: Looking at behavioral skills rather than experience when hiring

Did you miss the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here: http://bit.ly/2pUx9yb.

You can also check out the highlights of the conversation from our Storify here:

Didn’t make it to this week’s #WorkTrends show? Don’t worry, you can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT).

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