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5 Ways to Earn Trust: The Ultimate Competitive Advantage

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Are you looking for that leadership silver bullet that will propel you past the competition? You can take public speaking courses and enroll in an MBA program or you can attempt the single easiest feat for which an individual can strive, trustworthiness.

Leadership is built on one core concept—trust. Without it, you can forgo every other attribute espoused by management experts. Confidence without trust is an egomaniac. Charisma without trust is a charlatan. And vision without trust is a hypocrite. This was supported by a meta-analysis study from leading trust researcher and Georgetown University professor Daniel McAllister.

Published in the Academy of Management Journal, McAllister concluded that leaders viewed as trustworthy generate a culture where team members:

  • display greater innovation, agility, and responsiveness to changing conditions;
  • take risks because they believe they will not be taken advantage of;
  • do not expend needless time, effort, and resources on self preservation; and
  • go above and beyond to exhibit higher performing customer service, brand loyalty, and problem solving.

This leads to a competitive advantage through significantly higher commitment, satisfaction, retention, and performance. Similarly, research from the Ken Blanchard Companies found a strong correlation between trust and the behaviors associated with highly productive employees—discretionary effort, willingness to endorse the organization, performance, and a desire to be a “good organizational citizen.”

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.”—Stephen Covey

Before you get insulted that I’m explaining something as elementary as the benefits of trust, have you heard of the Edelman Trust Barometer? The ETB has surveyed tens of thousands of people across dozens of countries about their level of trust in business, media, government, and nongovernmental organizations. In its 17th year, this is the first time the study found a decline in trust across all four institutions in all 28 countries surveyed.

For leaders, one of the more disturbing findings of the ETB is the shocking lack of confidence in leadership—63% of participants said corporate CEOs are either not at all or somewhat credible. That means only 37% maintained the credibility of CEOs, a 12-point drop from last year, and this is consistent around the world. CEOs are more trusted than government leaders (29%), but that’s setting a pretty low bar. Plus, with this “trust void,” only 52% said they trust business to do what is right.

So if trust is important and society is not feeling it, what can we do? Good news: you can (re)build trust. Here are five techniques to consider:

  1. Recognition, Recognition, Recognition. To increases trust between leaders and employees, nothing does it faster than acknowledging their achievements. It indicates you are paying attention and reinforces positive behaviors.
  2. Show Compassion. Did I say recognition is the fasted way to build trust? It won’t mean anything if you don’t already have a foundation of respect. Just try influencing someone who doesn’t respect you; see how engaged they are in your ideas. Treat your team like real-life people—listen to their ideas, care about their feelings, and empathize with their concerns.
  3. Keep to Your Word. You can’t build trust without following through on promises. Your team needs to believe that what you say is sincere, so follow through on commitments.
  4. Don’t Hide Your Humanity. Being human means showing your imperfections. Your ability to discuss your mistakes and share what you have learned from it makes you more relatable. No one is concerned with transparency for the good stuff; they need you to fess up to faults, so show your vulnerable side.
  5. Smile. If you don’t want to do something substantive to build your trust and would prefer a gimmick, consider a recent study published in Psychological Science where convicted murders with trustworthy faces received more lenient sentences then their peers with untrustworthy faces. The key, it seems, is that a gentle smile increases how trustworthy others perceive you. Keep in mind, that it needs to be gentle—too big can be seen as duplicitous or insincere, while too small may be seen as sarcastic or leering.

“I doubt that we can ever successfully impose values or attitudes or behaviors on our children certainly not by threat, guilt, or punishment. But I do believe they can be induced through relationships where parents and children are growing together. Such relationships are, I believe, build on trust, example, talk, and caring.”—Fred Rogers

We live in untrustworthy times, but that does not mean we have to lead in an untrustworthy manner. Generate a culture where honesty, transparency, and truth are the basis of your organization. This must start at the top of the organizational hierarchy with you. The team will trust you once you establish that you trust the team. It may take time, but as Seth Godin says, “Earn trust, earn trust, earn trust. Then you can worry about the rest.”

How We Gain Power And Influence: Science’s Surprising Answer

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In the late 19th Century, British historian, Lord Acton, famously asserted that “power corrupts.” And we surely needn’t look too deeply within business, politics and every day life to find examples that validate this timeless truth.

But new research from U.C. Berkeley social scientist, Dacher Keltner, confirms something few of us may ever have personally acknowledged with regard to Lord Acton’s insight: When we ourselves are given positions of power, we’re no less prone to abuse it.

In the American workplace today, over half of workers admit to quitting jobs in order to flee a power-abusing boss. And, of course, employee job satisfaction and engagement are mired in true crisis levels. What Keltner’s work reveals is that our common ways of applying power in managing people deserves much of the blame for these outcomes.

For the past two decades, Keltner has been studying human emotions and how they influence behavior. Tied to this work, he advised Pixar Studios in the making of their Academy Award-winning animated film, “Inside Out,” and guided Facebook executives in creating their new emoticons. And in his new book, The Power Paradox: How We Gain And Lose Influence, he explains why our traditional beliefs on leadership power must be tossed away if our goal is to succeed in motivating 21st Century workers.

I recently visited with Keltner and asked him to explain how our current beliefs about power were formed – and what new understanding must replace them. His conclusions have profound implications to the future of workplace leadership.

We’ve Held The Same Views On Power For 400 Years

“Our cultural understanding of power has been deeply shaped by Niccolò Machiavelli and his 16th Century book, The Prince,” Keltner told me. “Hundreds of thousands of students read this every year, and it’s a book that teaches that power – in its essence – is about force, deception and disregard for people.”

It may be hard for any of us to accept that our own use of power could at times be coercive, self-serving or Machiavellian, but Keltner’s “Cookie Monster” experiment proves quite effective at indicating otherwise:

Three people at a time are brought into a room and told they will be working together to complete a small project. Before the work begins, one of the participants (randomly selected) is told that they have been put in charge. About halfway through the task, a plate of four cookies is brought into the room, and each person is given one to eat. But after the group is asked who should get the last cookie, the “powerful” person not only repeatedly takes it, but savors it in front of the others.

“Give any person a little feeling of power,” Keltner says, “and we become more focused on our own desires than on others. What this experiment confirms is that each and every one of us is vulnerable to it: abusing power, leading by fear, and stressing people out.” 

We Start Off With Good Intentions, And Then…

Research shows that most people gain power by enhancing the lives of others. But when they get into power, there’s a pull that leads them to forfeiting the very skills that enabled them to gain power in the first place.

They lose empathy, generosity, open-mindedness and caring about others. In what Keltner calls the “power paradox,” once most people get a little taste of success, they stop doing the things that are foundational to good leadership. All of a sudden they lose touch with how others feel and treat people rudely.

“People tell me all the time how they experience this in their own organizations,” says Keltner. “As one person described it, ‘all of a sudden my boss has forgotten my name, interrupts me and doesn’t listen. It’s total bullshit.’”

The Times Have Changed, But We Haven’t

Because of the TV show, Mad Men, most of us are very familiar with how workplaces were run 50 years ago. As Keltner describes it, “Manly men, very top down, hierarchical – and Machiavellianism prevailed.”

Today, of course, companies employ far more women, the work people perform demands far more collaboration and interdependence – and business has become considerably more multi-cultural and complicated. “Yet with all these broad social changes,” Keltner says, “Machiavellianism continues to take hold of our imaginations. It’s an idea that’s still around and motivates workplace leadership around the globe. But we’ve reached the point where we must question its continued utility within our organizations, and the times.”

People Who Rise To Power Today Care For The Success And Well-Being Of Others

Keltner’s modern view of power is that it’s now conferred upon us rather than grabbed. We no longer earn power by being self-focused, but by consistently acting in ways that improve the lives of others. Power is expressed in advocacy, compassion, respect, attentiveness to human feelings, and gratitude toward others.

“We have a deep cultural intuition that nice guys finish last,” Keltner told me, “and that one must step on others to rise in the ranks. But nothing could be further from the truth.“

Numerous experiments back up this assertion and reveal that people who attain enduring power today exhibit five behaviors that inherently balance mind and heart:

  1. Enthusiasm: They express interest in others, advocate on their behalf and take joy in their achievements.
  1. Kindness: They cooperate, share, express appreciation and dignify other people.
  1. Focus: They establish shared goals and rules, a clear purpose and keep people on task.
  1. Calmness: Through their actions and communication, they instill calm and perspective.
  1. Openness: They display empathy and a disciplined process of listening attentively.

“Over 70 studies have shown that people who rise in power – whether it be in business, education or the military – consistently embody these qualities,” Keltner says. “And when individuals use their power to advance the greater good, the evidence is also clear that they and the people they empower prove to be happier, healthier and sustainably more productive.”

Niccolò Machiavelli famously said that “It is better to be feared than loved,” while also expressing that “Whosoever desires constant success must change his conduct with the times.” What science now serves to prove is that it’s only on the latter point that Machiavelli was right.

A version of this post was first published on LinkedIn. 

Photo Credit: hingeguckt Flickr via Compfight cc

Confidence, Conceit, and Narcissism: Who is the Real Leader in Peanuts?

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In the age-old question regarding what traits make a leader, likeability is commonly listed. However, as Charlie Brown (and research) shows, your team’s affection may be overrated.

When you think of the Peanuts’ gang, who is the leader? If your initial answer is Charlie Brown, I respectfully disagree. Charlie may be at the center of almost all the stories, but he is constantly stepped on, disrespected, and ignored. He lacks confidence and cannot even muster a simple “hello” to the red-haired girl he’s been infatuated with since 1961.

Others may suggest that the leader of Charles Schulz’s classic comic strip is Snoopy (a loner living in a dreamworld as World War I Flying Ace), Linus (who cannot influence anyone to abandon trick-or-treating to stare at a pumpkin patch), or Peppermint Patty (who’s intellectual laziness results in self-satisfaction with the school certificate placing her in the “D-Minus Hall of Fame”). Instead of focusing on the “nicer” characters, I propose that the true leader of Peanuts is Lucy.

Lucy comes from that part of me that’s capable of saying mean and sarcastic things, which is not a good trait to have, so Lucy gives me a good outlet. — Charles M. Schulz

If your initial thoughts are that Lucy is bossy, overconfident, and semi-obnoxious, then we’re on the same page. According to multiple studies, these behaviors not only make a person appear more powerful, but can actually make them more powerful, as well.

Research has found that when someone acts as if they are the most capable person in the room, they significantly increase their chances of ending up in charge.

Basically, agreeableness is seen as a weakness. Just look at Charlie Brown. On a regular basis Lucy repeats her infamous stunt where she pulls the football away from him just as he is about to kick it. Charlie is always convinced he can do it and is disappointed every time. Based on this an many other Peanuts stories, Adam Grant, Wharton professor and best-selling author of Give and Take: Why Helping Others Drives Our Success, would classify Charlie as a “giver” and Lucy as a “taker.” Givers can be effective leaders but they run the risk of being exploited by takers.

We believe we want [leaders] who are modest, authentic, and all the things we rate positively, but we find it’s all the things we rate negatively [like arrogance and egotism] that are the best predictors of higher salaries or getting chosen for a leadership position. — Jeffrey Pfeffer, business professor at Stanford

If you follow this line of reasoning, such overt displays of obnoxious behavior can be seen as confidence. Those who exhibit their craving for power are more disinhibited and are often the individuals who have the guts to say what others are thinking. By saying it first, they establish their dominance amongst peers and upper management.

This same unconstrained approach is what one study calls “useful narcissism.” Narcissistic CEOs, the study found, tend to be gamblers. They are more likely to make high-profile decisions. Some decisions work out, others don’t, but “to the extent that innovation and risk taking are in short supply in the corporate world, narcissists are the ones who are going to step up to the plate.”

What I’ve become convinced of is that nice guys and gals really do finish last. —  Adam Grant, Wharton professor and best-selling author

Am I suggesting you start acting like a narcissistic? Let’s just say that I’m not telling you to avoid it IF, and only if, you can contain it to the following circumstances that Jerry Useem outlined in a recent paper:

  1. If your job involves a series of onetime encounters in which reputational backlash has minimal effect.
  2. After a group has formed but its hierarchy has not.
  3. When “the group’s survival is in question, speed is essential, and a paralyzing existential doubt is in the air.”

If being a jerk still sounds like your path towards the upper echelon of management, be warned that it will fail if there are no benefits to the team. In a study by social psychologist Gerben van Kleef, an individual was observed stealing coffee from someone’s desk. If that coffee was just for him, his influence among others shrunk. If, however, he stole the coffee for himself and a co-worker, his influence spiked.

A football moving, puppy punching, insult riddling, Lucy-esque leader may wield more power than a politer version of yourself for the short-term, but a reputation based on conceit is a weak foundation. One slip-up and you will have a company full of people ready to cheer for your demise. Instead, know your audience. Be aware of situations where bravado is appropriate and can be useful. And reserve the norm-violating version of yourself for special occasion.

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Managing By Influence: How To Lead In The New Workforce

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Influence is everywhere: we’re in the midst of an election displaying the best and worst. Have at it, talented people, enjoy the show. Meanwhile, from where I’m sitting, it’s a game-changing year in talent management, too. What we’ve been speculating about isn’t in future tense anymore. It’s now. So let’s talk about telling people what to do.

If you winced at that phrase, I agree with you. Effective management, particularly in the realm of talent, is no longer about the ability to directly convey an order and have it spread and waterfall from Point A to Departments B through Z. And there are four key reasons why you can’t expect to wear a crown and be taken seriously in 2016:

  • The workscape is flat.
  • The work culture wants to be real.
  • Globalism isn’t just global, it’s intrinsic.
  • Big Data is much bigger than we are.

Flat As A Universe

Look at the workscape: We’re in the era of flat. Our preference for a work culture that values transparency, authenticity, and emotional leadership refutes our faith in top-down parroting — whether it’s directives or party line. It’s not enough to tell the VPs and let them quarterback down through the ranks. For one thing, there aren’t the same kind of ranks (refer to point #1).

Further, intrinsic to the nature of a flatter organization is not only its own need for transparency (need-to-know is the enemy of creative collaboration), but something else: sovereignty. As teams consolidate towards the pursuit of their own goals, they realize that to function successfully as a micro-organization, they best act independently, supporting their own priorities.

So how do we know it’s working? With analytics that can measure globally and flexibly, you don’t want a central motor that only wants to gauge itself. Moreover, the flatter the field, the harder it is to see it all. So analytics are best aimed circumferentially. And given the 24/7, we need a 360º view in real time, and there’s simply too much available data to ignore.

The Paradox

Decentralized, separately matrixed, each team setting its own functionality and priorities, the flatter structure creates a new paradox. It requires more communication, and more clarity, not less — just of a far more persuasive ilk. So how do you convince everyone to share the mission, and work in support of each other as well as the whole? How do you better align separate teams and their priorities with organizational mission?

You can’t do it by selling — which, as was recently and very aptly pointed out, negates authenticity. While it was discussed in terms of sales, the field of talent involves similar marketing strategies, from employer brand to social. So stats like “98 percent of sales reps with more than five thousand LinkedIn contacts will achieve quota” (Sales Benchmark Index) are more than telling.

What the new and most vital skill every manager in this environment needs is influence. It’s not about persuading, it’s about engaging. It’s not about isolated efforts, it’s about more collaboration than ever before. It’s closely tied to the rise of social, and given that social is the new normal, it’s also the new normal. Present-casting: check. It matters more than ever before, and it’s going to keep mattering.

A version of this post was first published on Forbes on 2/1/2016

#TChat Recap: How to Manage Through Influence

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During today’s final #TChat show and before we transition to #WorkTrends next week, we discussed how to manage through influence. #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman were joined by Jim Fields, Vice President of Customer Experience Marketing at SAP, a multinational software corporation that makes enterprise software to manage business operations and customer relations.

Organizations are becoming more matrixed and less hierarchical every day and command-and-control corporate structures are relics of the past. Dealing with flatter organizational structures, outsourcing, and virtual teams can be quite challenging and the power of influence is becoming more important. Managers need to get things done through their peers inside and outside their organizations.

This skill is called “managing through influence” and is as critical to success in today’s world as a sterling resume or a tireless work ethic. Jim unveiled many ways to think about the power of influence in the workplace, offering gems of wisdom along the way.

It was a lively #TChat podcast and Twitter conversation. Participants had a lot to share about the topic at hand, while also bidding Kevin W. Grossman good-bye from the show (not from the community). Everyone also showed their enthusiasm for the kickoff of #WorkTrends next week.

Want to learn more from today’s event? Listen to the recording and check out the highlights below:

The TalentCulture #WorkTrends Show is all new on Wednesday, February 10, 2016, from 1-2 pm ET (10-11 am PT). Join TalentCulture #WorkTrends Show Founder and Host Meghan M. Biro as she talks about Overcoming the Symptoms of Destructive Management with Shawn Murphy, Co-founder and President of Switch & Shift, a leadership consulting firm dedicated to helping shift from the Industrial Age to the Social Age.

Join our social communities and stay up-to-date! The TalentCulture conversation continues daily. See what’s happening right now on the #WorkTrends Twitter stream, in our LinkedIn group and on our Google+ community. Engage with us anytime on our social networks or stay current with trending World of Work topics on our website or through our weekly email newsletter.

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#TChat Preview: How to Manage Through Influence

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The TalentCulture #TChat Show is back live on Wednesday, February 3, 2016, from 1-2 pm ET (10-11 am PT).

Last week we talked about how HR leaders achieve talent brand dominance; this week we’re going to talk about how to manage through influence.

Organizations are becoming more matrixed and less hierarchical every day. Command-and-control corporate structures are relics of the past.

Dealing with flatter organizational structures, outsourcing, and virtual teams can all be quite challenging. Because of this, more and more managers need to get things done through their peers inside and outside their organizations.

However, because the world of work has gotten so complex, the very act of change has grown increasingly difficult. Today’s flatter organizations give employees and managers much more flexibility in deciding how work gets done, but they also require greater levels of collaboration than ever before.

Success is often dependent on persuading other individuals and teams to support your projects, even if they’re not direct reports. This skill is called “managing through influence” and is as critical to success in today’s world as a sterling resume or a tireless work ethic.

#TChat Event: How to Manage Through Influence

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Tune in to our LIVE online podcast Wednesday, February 3 — 1 pm ET / 10 am PT

Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about how to manage through influence with this week’s guest: Jim Fields, Vice President of Customer Experience Marketing at SAP, a multinational software corporation that makes enterprise software to manage business operations and customer relations.

#TChat on Twitter — Wednesday, February 3 — 1:30 pm ET / 10:30 am PT

Immediately following the radio show, the team will move to the #TChat Twitter stream to continue the discussion with the entire TalentCulture community. We invite everyone with a Twitter account to participate as we gather for a dynamic live chat, focused on these related questions:

Q1: What’s managing through influence and how does it differ from other leadership styles? #TChat (Tweet this question)

Q2 What challenges do flatter organizations face in business?#TChat (Tweet this question)

Q3: How can managing through influence create a winning situation for all participants?#TChat (Tweet this question)

Until then, we’ll keep the discussion going on the #TChat Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our TalentCulture G+ community. Feel free to drop by anytime and share your questions, ideas and opinions. See you there!

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Social Influence and Your Brand: Connecting the Dots [Webinar]

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“Don’t try to invent a tribe. Show up to lead one that exists.”
—Seth Godin

Today’s hyper-connected digital world has opened the door to a whole new era in brand development.

Employers, HR professionals and job hunters, alike, are rapidly embracing digital channels to elevate their market presence and amplify their share of voice.

With proactive players setting a torrid pace, no one can afford to stay on the social media sidelines. But social networking doesn’t guarantee influence — and activity without strategy can put a brand at risk.

Join the Experts

So how do you create a digital brand roadmap that makes the most sense for your goals? What’s the best way to ignite your social agenda? And how do you measure its impact?

If you’re looking for expert guidance, you won’t want to miss this very special webinar event:

“Using Social Insights to Build Your Brand”
February 27, at 2pm Eastern Time / 11am Pacific Time.

LeadTail webinar CTATalentCulture founder, Meghan M. Biro will join forces with the social marketing and insights specialists at Leadtail to talk about how top HR and recruiting influencers are driving market awareness and engagement through social channels.

You’ll learn how social media best practices can move your brand forward and how data-based insights can inform your strategy.

For example, the session will focus on questions like these:

• What elements define a personal brand?
• Why are social channels ideal for brand building?
• Who influences the HR and recruiting community today — and how?
• How can you successfully apply these social techniques?

In addition, Meghan will reveal how she has leveraged social media to become one of the most recognized experts in the HR and recruiting space.

“Social channels have created a phenomenal opportunity to reach, engage and influence all the constituents a brand must touch — business allies, customers, prospects and employees,” Meghan says. “I’m excited to team-up with Leadtail, as we empower brands to expand their connections and strengthen their business relationships.”

Throughout the webinar, attendees are invited to join members of the TalentCulture community on Twitter, as we share ideas and questions using the #TChat hashtag.

Don’t miss this dynamic informative event! Register now, and join us February 27th.

Participating Organizations

Learn more about Leadtail, and connect with @Leadtail on Twitter.
Learn more about TalentCulture, and connect with @TalentCulture on Twitter.

Register now for this webinar: Using Social Insights to Build Your Brand.

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Managerial Magnets: Becoming A Leader Others Want To Follow

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Written by Roberta Matuson

Are you a manager who’s ready for a professional breakthrough? Then it’s time to become the kind leader people will do anything to work for. The kind of leader who draws others to you. It’s time to become a magnetic leader.

Contrary to popular belief, great leaders aren’t born that way. Most are developed, coached and mentored throughout their careers. But why wait for someone else to guide you? Magnetic role models are all around us. So, no matter what your title or level of experience, you can observe more closely and strengthen your own skill set anytime.

Here are 5 best practices to help you get started:

1) Put Your Team First

When in doubt, put the interests of your employees ahead of your own. For example, it’s tempting to volunteer your department to organize this year’s charity event. After all, it would be great PR for you and the rest of your team. But everyone has been working on weekends to complete a critical project on time and within budget. They’re already burned out.

This is a good time to take a pass. Your team needs a break. Let them recharge. There will always be other volunteer opportunities.

2) Go to Bat for Your Employees

Let’s say you’ve been discussing a potential reorganization with your superiors. However, upon reflection, you believe the timing isn’t right for your organization to make that move. You feel uncomfortable asking your manager to reconsider the current plan.

Be bold. Let your boss know you’ve had a change of heart. Explain your rationale, and be prepared to offer alternative solutions. Regardless of the outcome, your employees will eventually figure out that you had the courage to push back when others would have retreated. Those who walk through the fire with you will stick by your side through thick or thin.

3) Learn to “Manage Up”

In my book, Suddenly in Charge, I explain that managing up isn’t about brown-nosing. It’s about developing strong relationships with those above you and throughout the organization, so you can get your people the resources they need to perform well.

In every company, there are people who are somehow able to get what they need while everyone else waits on the sidelines. These people have taken the time to build strong relationships up and down the organization. You can bet these resourceful leaders have no problem keeping top talent on their team. Observe how they work — and if an opportunity presents itself, ask for some tips.

4) Make Yourself Visible and Accessible

Magnetic leaders are visible both inside and outside their organization. Get involved in a professional association. Whenever possible, step up and volunteer to take a leadership position. You’ll be seen as a leader in your field, based on that affiliation. Don’t be surprised if others come to you seeking advice or a position on your team.

5) Treat People the Way You’d Like to be Treated

I bet you’ve heard this one before, right? It seems so obvious — but when is the last time you saw someone in a managerial role who consistently follows this creed?

In my book, Talent Magnetism, I tell the story of magnetic leader, Chris Patterson, CEO of Interchanges, who took it upon himself to help an employee who was in crisis. Patterson made it his personal mission to provide his employee with the best care possible during a life-threatening illness. He did so with compassion and conviction. This is a guy who is magnetic in every way.

Magnetic leaders are highly valued by their organizations — and are compensated accordingly. But it’s not just a reward for their effort and contributions to corporate objectives. Their employers know that leaders who display these characteristics are highly attractive to competitive organizations.

Do you know role models who demonstrate the value of magnetic leadership? What do they do that makes them so attractive to others in their professional sphere? Please share your experiences and ideas in the comments area.

Roberta-Matuson-Photo(About the Author: Roberta Matuson, The Talent Maximizer®, is the President of Matuson Consulting, a firm that helps organizations achieve dramatic growth and market leadership through the maximization of talent. Her new book, Talent Magnetism, is available for download or purchase at Amazon.com. Connect with Roberta on Twitter or on LinkedIn.)

(Editor’s Note: This post is adapted from Brazen Life, with permission. Brazen Life is a lifestyle and career blog for ambitious young professionals. Hosted by Brazen Careerist, it offers edgy and fun ideas for navigating the changing world of work. Be Brazen!)

(Also Note: To discuss World of Work topics like this with others in the TalentCulture community, join our online #TChat Events every Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter conversation anytime. Learn more…)

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Leadership + Influence From The Inside Out #TChat Preview

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(Editor’s Note: Are you looking for all the highlights and resource links from this week’s #TChat Events? You’re in luck — they’re right this way at the #TChat Recap: Gut Check: Emotions and Leadership.)

“It’s not personal — it’s strictly business.”
–Mario Puzo “The Godfather“

Have you ever heard someone at work echo that classic line to dismiss their ruthless, destructive or self-serving behavior? In the past, that kind of cold-blooded Mafia mindset was all too prevalent in business. But these days it’s losing relevance, as emotional intelligence takes hold.

Although academics continue to debate various “EI” models, the core concept is simple. It’s based on the notion that the more mindful we are of the “human” side of business (in ourselves and others), the more effective our performance will be, and the more likely we’ll influence others’ performance.

While some people resist the term “emotional intelligence,” the concept is gaining traction. Some of the world’s most successful organizations — companies like Google and Microsoft — are actively developing emotional intelligence in their workforce. Why does it matter? And how can it “make” or “break” your professional reputation?

That’s the topic we’re discussing this week at #TChat Events, with EI expert, Steve Gutzler, President of Leadership Quest, a Seattle leadership consultancy, and author of “Emotional Intelligence for Personal Leadership.”

“Sneak Peek” Hangout

To kick-off this week’s discussion, Steve joined me for a G+ Hangout, where he briefly shared some fascinating insights about the importance of emotional intelligence in the workplace:

This week’s #TChat Events promise to be helpful for anyone who wants to work more effectively with and through others. So bring your questions and ideas — and let’s talk!

#TChat Events: Emotional Intelligence, Leadership and Influence

#TChat Radio — Wed, Dec 18 — 6:30pmET / 3:30pmPT

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Tune-in to the #TChat Radio show

Our hosts, Meghan M. Biro and Kevin W. Grossman talk with Steve Gutzler about why emotional intelligence matters in the workplace, and its connection with influence. Tune-in LIVE online this Wednesday!

#TChat Twitter — Wed, Dec 18 — 7pmET / 4pmPT

Immediately following the radio show, Meghan, Kevin and Steve will move to the #TChat Twitter stream, where Dr. Nancy Rubin will lead an open chat with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we address these 5 related questions:

Q1: Why is emotional intelligence so critical for today’s leaders?
Q2: How do emotional “soft skills” complement hard-edge business skills?
Q3: What is emotional hijacking vs. emotional self-management?
Q4: How can business leaders offer productive emotional influence?
Q5: What technologies can foster employee appreciation + emotional commitment?

We look forward to hearing your feedback, as talent-minded professionals, who care about the human side of business.

Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed and on our LinkedIn Discussion Group. So please join us share your questions, ideas and opinions.
We’ll see you on the stream!

What Drives Social Influence? Insights From Recruiting Circles

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Written by Carter J. Hostelley, CEO, Leadtail

Marketers change jobs a lot. So every few months I hear from someone who’s job hunting again. Typically, we get together to grab coffee and chat about their situation. And at some point, they ask, “Hey, are there any recruiters you’d recommend I talk to?”

Now, imagine you’re an executive recruiter sitting nearby and listening in. Wouldn’t you like to pull up a chair and join our conversation? Sure you would. And maybe you’d also wonder how to influence me, so that I recommended you.

Social Listening Isn’t Enough

These days, you don’t need to hang out at coffee shops to listen in. You can just tap into your favorite social media news feed to discover what’s being discussed and shared at any moment. But pretty quickly you’ll get overwhelmed. Why? Because you don’t know which conversations to join, whom to engage, and how to influence them.

Without context, social listening isn’t helpful. To make social media more relevant and actionable, you need to tune-out ambient noise. In other words, you need to move from social listening to social insights.

Case In Point: How Do Recruiters Engage on Twitter?

Let’s say you’re an executive recruiter who wants to know what other recruiters are up to on social media. Or maybe you work for a company that sells to recruiters. In either case, you’re looking for social insights about recruiting professionals.

That’s exactly what ERE.net asked my company to do recently. So we developed a report: How Recruiters Engage on Twitter. It summarizes how 557 North American recruiters participated, engaged, and were influenced on Twitter, from June-August 2013. During that time, our sample of  recruiters generated 173,903 tweets, 106,343 shared links, and had a total of 1,533,429 followers.

Why look at Twitter activity? Because it’s a good proxy for social media behavior overall, and offers an advantage over other data sources (such as surveys, polls and focus groups), because it reveals what people actually do, versus what they say they do.

Leadtail Chart Social Influence (2)For example, here’s a visual representation of the people who are most retweeted by recruiters we analyzed:

This report also provides other useful social insights, including: most popular hashtags, most shared content sources, and the top 25 industry publications shared by these recruiters.

Best Practices of Top Influencers

Exclusively for this post, we dove even deeper into Twitter activity among the five people who influence recruiters most. They are:

@MeghanMBiro — Meghan Biro, Founder & CEO, TalentCulture
@blogging4jobs — Jessica Merrell, Editor of Blogging4Jobs
@jimstroud — Jim Stroud, Director of Sourcing and Social Strategy, Bernard Hodes Group
@YouTernMark — Mark Babbitt, Founder & CEO, YouTern
@GlenCathey — Glen Cathey, SVP Talent Strategy and Innovation, Kforce

What did we discover by examining the behavior of this elite group?

•  Influencers tweet a LOT. 4 out of 5 of these top influencers tweet 15+ times a day. (Meghan blows them all away, with an average 107 tweets/day!)

•  Influencers develop a “brand” of their own. Each top influencer has a style and focus that’s unique. For instance, @JimStroud focuses on social recruiting and job search strategy, while @GlenCathey’s approach is decidedly more tech-and-data driven.

•  Influencers don’t lean on retweets. All 5 of the top influencers go light on the RT, keeping them to less than 15% of overall tweet volume. Instead, they share lots of links and often mention other folks.

•  Influencers embrace the community. 3 out of 5 of these influencers will most likely follow you back (they follow 70%+ of those who follow them), and 4 out of 5 include an “@” mention in most of their tweets.

•  Influencers tweet with a goal in mind. Whether it’s to get the word out about their next event, to sell their services, or to grow their audience, these folks tweet links that drive traffic to their other online channels (websites, other social media sites, etc.) 10%-50% of the time.

While these “best practices” come from observing the Twitter activity of only 5 key influencers, they also provide insights into how you may want to consider approaching Twitter and social media to boost your influence.

Tips To Increase Your Social Influence

How can you move from social listening to social insights (and perhaps have an impact on the right people)? Here are 5 tips:

•  Listen to your target audience. Who cares what anyone and everyone is saying? Instead, listen to what’s on the minds of customers, prospects, and key influencers.
•  Be where the right conversations are happening. So many social networks, so little time! Invest your efforts in the social platforms where your target audience is active.
•  Talk about relevant topics. What issues, news, and events have captured the attention of the folks you’re looking to engage? Shouldn’t you be talking about that, too?
•  Discover who’s doing the influencing. Which publications and people do your buyers read, share and interact with? Pay attention to who is popular and influential, and how they engage.
•  Work the aisles. Just being present in social media is not enough. You must cultivate relationships with a community that you develop over time. Eventually, you’ll be in a position to influence those who matter most to you.

Now, imagine we’re back in that coffee shop, where you’re listening to my conversation with my marketing colleague. Let’s say you decide to introduce yourself. Wouldn’t it be great if I said, “Thanks for coming over, I actually follow you on Twitter! I love your comments and the content you share.”? That means you’ve done a great job of influencing me, before our conversation even begins!

Now It’s Your Turn

How are you generating social insights today? What strategies have you found successful in becoming more influential on social media? Share your thoughts in the comments area.

Carter Hostelley (2)(About the Author: Carter Hostelley is the Founder and CEO of Leadtail, a B2B social media and insights agency. He and his team have developed and implemented social media programs for leading business brands and technology startups including WageWorks, Alcatel-Lucent, Symantec, Adaptive Planning, NetBase, and PunchTab. They also publish periodic social insights reports on senior marketers, HR professionals, and recruiters. These reports have been covered by publications such as: Forbes, Business Insider, Huffington Post, ERE, MarketingProfs, AllTwitter, and Social Times. Carter also has over 15 years experience working with venture-backed technology startups in numerous executive roles, and is a contributing author at CMSWire. Connect with him on LinkedIn, Twitter or via email.)

(Editor’s Note: To discuss World of Work topics like this with others in the TalentCulture community, join our online #TChat Events every Wednesday, from 6:30-8pm ET. Everyone is welcome for events, or to join our ongoing Twitter conversation anytime. Learn more…)

Can You Hear Me Now? Influence Goes Social #TChat Recap

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“The greatest ability in business is to get along with others and influence their actions.”
–John Hancock

Wherever you find people, you’ll find influence. The concept is as basic as civilization, itself.

John Hancock understood its importance in business contexts. But as business moves to the digital space, the way we gain, use and respond to influence is shifting into overdrive. How does this digitally-enhanced version of influence affect the way we engage and motivate others across organizations and in the world at-large? And why should it matter to everyone in today’s workplace? These questions were top-of-mind this week at #TChat Events, as the TalentCulture community welcomed two influence experts:

• Mark Fidelman, author of the book, Socialized!, and CEO of RaynForest, an influencer marketplace;
• Mark Willaman, Founder and President of Fisher Vista LLC, owners of HRmarketer software and Fisher Vista marketing services

(Editor’s Note: See #TChat Twitter slideshow and resource links at the end of this post.)

Defining Social Influence

What is a “social influencer” anyway? If a static persona accumulates social media followers, is that enough? Or is it about behavior that attract the attention and interest of professional peers? Is it when your presence (or absence) affects the nature and flow of conversations on social channels? Or is it when you write blog posts that draw an extraordinary number of readers and comments?

Of course, it can involve all of these elements and more. Effective influencers use social tools as a means to an end. It’s not just about building an audience. It’s about engaging and interacting with people in ways that leave them enthused, passionate, and eager to tell others about that experience. As word spreads about influencers, word also spreads about their company, product or service.

Social Influence In Action

Take a look at some of today’s most prominent business influencers — people like Richard Branson and Arianna Huffington. They really put the “social” in social media. Unlike “image-first” personalities like the Gagas and Biebers of the world — social influencers invest in real community connections and conversations.

It’s smart to focus first on quality rather than quantity. (What would you prefer — 100 engaged industry peers, or 100,000 random followers, who may not even care about you or what you represent? Where can you add value, and get value in return? I would pick 100 targeted connections with whom I can have purposeful interactions. If those interactions create a gravitational pull that expands my sphere of influence, then I’ve done something right. As someone mentioned last night at #TChat — don’t be mislead into thinking that it’s a quick process.

Why Should We Care?

I think of social influencers as “go-to” resources. When I want advice or inspiration, I turn to my network. These are trusted professionals, and use their influence for broader purposes than self-promotion. They build relationships based on integrity, transparency, vulnerability and humor — all the best traits we look for in humans. No doubt that’s why TalentCulture CEO, Meghan Biro, encourages everyone to “live your brand.” It’s the most unique, powerful asset any of us can offer.

Social media is an extraordinary tool that helps us establish immediate connections with business leaders, employees, customers, stakeholders and others. It can provide companies with valuable insight about market perceptions. It can be a powerful force that shapes business brands, cultures and communities — if organization are willing to show up, listen and participate. This is where leaders can make a difference. Committing to an active social presence is the first step toward empowering employees and customers as brand ambassadors. There’s nothing to lose, and everything to gain.

#TChat Week-In-Review: Social Influence as a Competitive Advantage

Publication1

See the videos in the Preview Post now…

SAT 11/2:

#TChat Preview: TalentCulture Community Manager Tim McDonald framed this week’s topic in a post that featured brief “sneak peek” hangout videos with our guests. Read the Preview: “The Rise of Influence in Social Business.”

SUN 11/3:

Forbes.com Post: TalentCulture CEO, Meghan M. Biro suggested why and how modern leaders should invest in a social media presence. Read: “7 Traits of Highly Influential Leaders.”

TUE 11/5:

Related Post: Guest blogger Paul Bailey helped us look at influence from the outside-in, with advice for job seekers on using social media intelligence to get hired. Read: “How Social Sleuthing Can Land You A Dream Job.”

WED 11/6:

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Listen to the #TChat Radio show now

#TChat Radio: Our hosts, Meghan M. Biro and Kevin W. Grossman spoke with guests Mark Willaman and Mark Fidelman how social media is transforming the concept of influence in today’s world of work. Fascinating stuff! Listen to the radio recording now!

#TChat Twitter: Immediately following the radio show, Meghan, Kevin and guests joined the entire TalentCulture ommunity on the #TChat Twitter stream for an open conversation focused on 5 key questions. For highlights, check the Storify slideshow below:

#TChat Insights: Competitive Advantage of Social Influence

[javascript src=”//storify.com/TalentCulture/tchat-insights-the-competitive-advantage-of-socia-1.js?template=slideshow”]

Closing Notes & What’s Ahead

GRATITUDE: Thanks again to Mark Willaman and Mark Fidelman for sharing your insights on the evolving meaning and importance of influence in the social era. Your knowledge and experience are invaluable to our community.

NOTE TO BLOGGERS: Did this week’s events prompt you to write about influence-related issues or opportunities? We welcome your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.

WHAT’S AHEAD: Next week, we take a closer look at how the social/mobile/cloud revolution is redefining the entire hiring process. So save the date (November 13) for another powerful #TChat double-header!

Meanwhile, the World of Work conversation continues. So join us on the #TChat Twitter stream, on our LinkedIn discussion group. or elsewhere on social media. The lights are always on here at TalentCulture, and we look forward to hearing from you.

See you on the stream!

Image Credit: Stock.xchng

The Rise of Influence in Social Business #TChat Preview

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(Editor’s Note: Are you looking for full highlights and resource links from this week’s events? Read the #TChat Recap: “Can You Hear Me Now? Influence Goes Social.”)

Think for a moment about the brands that have the deepest impact on your professional life.

What companies and people do you look to for credible information, relevant insights and valuable connections? And which ones would you include on your “who’s who” list?

More importantly, how would you develop that list?

Influence Isn’t What It Used To Be. Or Is It?

In less than a decade we’ve seen a dramatic shift in the logic and tools we use to create and shape our professional circles. “Influence” is no longer limited to an elite and somewhat static class of highly prominent organizations and individuals. Today, social channels make it possible for anyone to claim a corner of the marketplace, earn a share of voice, and develop a loyal following.

So, what do these new social dynamics mean for the future of employer and employee brands? And how can we all do a better job in leveraging the “currency” of influence? That’s what we’ll explore this week at #TChat Events, with two experts in the art and science of influence:

•  Mark Fidelman, CEO of RaynForest, an influence marketing platform
•  Mark Willaman, Founder and President of Fisher Vista LLC, owners of HRmarketer software and Fisher Vista marketing services

To frame this topic, I spoke briefly with both guests in separate G+ hangouts. First, Mark Willaman discussed the “what” and “why” of influence:

Then Mark Fidelman offered a quick take on how influence is measured:

What are your thoughts about the role of influence in today’s world of work? Join us this week to share your ideas and opinions!

#TChat Events: Social Influence as a Competitive Advantage

#TChat Radio — Wed, Nov 6 — 6:30pmET / 3:30pmPT

TChatRadio_logo_020813

Tune-in to the #TChat Radio show

Our hosts, Meghan M. Biro and Kevin W. Grossman talk with Mark Willaman and Mark Fidelman about the role of influence in today’s social world of work. Tune-in LIVE online this Wednesday afternoon!

#TChat Twitter — Wed, Nov 6 — 7pmET / 4pmPT

Immediately following the radio show, we’ll move this discussion to the #TChat Twitter stream, where Cyndy Trivella will moderate an open chat with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we address these questions:

Q1: How can “industry influence” impact the world of work?
Q2: In what ways does social listening shape culture, marketing and branding?
Q3: Why would brand influencers make better employees? (or not?)
Q4: How do leaders know who is an influencer, and how does this impact culture?
Q5: What social tools do you use for brand marketing and talent recruiting?

Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed and on our LinkedIn Discussion Group. So please join us share your questions, ideas and opinions.
We’ll see you on the stream!

Recruiters On Twitter: Rise of "Coffee Talk" Learning

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Written by Mona Berberich

In college, one of my teachers regularly told me that the room with the coffee maker is the most important place in an office, because it’s where people learn the most. At the time, I thought that this guy was perhaps a lazy coffee addict who was definitely in the wrong job.

However, 10 years later, I realize that he was right. The space near the coffee machine was where people gathered to briefly put work pressures aside and open up in an informal way — sharing what was on their minds, getting advice from peers and even generating new ideas.

The New Coffee Room

Today, there’s a whole new world of coffee rooms out there — it’s called social media. Whenever people tweet, retweet, read, share or like, they are contributing to something bigger — the social learning community. One of the most important platforms for social learning is Twitter, where many business people “gather” to share information and ideas on an ongoing basis. These behaviors are studied by companies like Leadtail, a social analytics platform vendor, which published a detailed Social Insights Report last week, focused on the Twitter activities of HR professionals.

That report deserves attention because the HR community is vital in transforming workplace culture, defining social business policy, and driving workforce development. In short — talent-minded executives, recruiters and training professionals are shaping the future of social learning.

What Is Social Learning?

For those who aren’t familiar with it, think of social learning as a process where people rely on digital tools to connect with one another, and exchange information with a specific purpose in mind — typically to expand their knowledge, to develop their competence, or to collaborate in resolving a common challenge. In contrast to formal classroom training, where an instructor “lectures” to a group, social learning is characterized by a two-way communication flow. Thanks to advances in mobile, web and collaborative technology, most of us can engage in social learning whenever and wherever we want. And Twitter is one of the most powerful engines of social learning — with information flowing on the stream 24x7x365.

Who Helps Recruiters Learn?

At the request of ERE.net, Leadtail also drilled down within the HR realm to focus on Twitter behavior among recruiters — looking at engagement, reach and sources of influence from March-June 2013. During that time, recruiters shared 55,576 tweets with a total of 835,336 followers. And, as the graphic below reveals, Meghan M Biro, founder and CEO of TalentCulture, is the HR personality that recruiters most often retweeted.

ERE_Recruiters_MeghanMBiro

When you recognize that Meghan has attracted almost 56,000 Twitter followers to-date, the reach and importance of her Twitter presence becomes clear. A single tweet immediately can touch 56,000 people. But her impact doesn’t stop there. As the “most retweeted” recruiter resource, her Twitter “multiplier effect” is astonishing. For example, even if only 10% of her followers see and read a tweet, and only 4 followers retweet that item to their followers … and so on … and so on … you get where this is going. Even one tweet has the potential to get attention from thousands of people, over time. (Example below.)

The ERE.net Leadtail report features several other key metrics — top 25 media content sources, leading brands that attract recruiter attention, and recruiters’ favorite hashtags. Among those hashtags is #TChat – a moniker that many people associate with Meghan M Biro. Anyone can use the #TChat shorthand to “tag” information of interest to talent-minded professionals. It’s also the tag used to drive the TalentCulture community’s weekly interactive Twitter chat events. Bottom line: It’s hard to move around the Twittersphere and not bump into Meghan or TalentCulture in some form!

Social Learning Hot Spot

As these examples show, Twitter is becoming a magnet for social learning — by facilitating informal knowledge exchange, topic-driven chat events, or even backchannel for industry conferences (as recruiters discovered recently when rallying around the #SHRM2013 hashtag). The attraction is easy to understand. It’s a simple, low-cost, immediate way to engage with people — and it’s a natural extension of social recruiting best practices.

Many recruiters are now at the forefront of social learning on Twitter. And as a recent Huffington Post article suggests, people like Meghan M. Biro are leveraging Twitter to engage the HR community in a way that not only positions her as an expert, but also boosts the credibility and visibility other HR professionals, as well.

What’s Your Social Learning Hot Spot?

Are you a recruiter or HR professional? How are you using Twitter or other social tools to expand your expertise? What challenges and opportunities have you experienced? Let me know in the comments below, or share your perspective on the BetterWeekdays website!

Mona Berberich2(Editor’s Note: Mona Berberich is a Digital Marketing Manager at Better Weekdays, a Chicago-based company that has developed a platform to help HR leaders source, screen and develop talent based on job compatibility. She is a researcher and writer covering HR, career growth, talent management and leadership development. Contact Mona on Google+ or LinkedIn or Twitter.)

 

Image Credit: Stock.xchng

Recruiters On Twitter: Rise of “Coffee Talk” Learning

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Written by Mona Berberich

In college, one of my teachers regularly told me that the room with the coffee maker is the most important place in an office, because it’s where people learn the most. At the time, I thought that this guy was perhaps a lazy coffee addict who was definitely in the wrong job.

However, 10 years later, I realize that he was right. The space near the coffee machine was where people gathered to briefly put work pressures aside and open up in an informal way — sharing what was on their minds, getting advice from peers and even generating new ideas.

The New Coffee Room

Today, there’s a whole new world of coffee rooms out there — it’s called social media. Whenever people tweet, retweet, read, share or like, they are contributing to something bigger — the social learning community. One of the most important platforms for social learning is Twitter, where many business people “gather” to share information and ideas on an ongoing basis. These behaviors are studied by companies like Leadtail, a social analytics platform vendor, which published a detailed Social Insights Report last week, focused on the Twitter activities of HR professionals.

That report deserves attention because the HR community is vital in transforming workplace culture, defining social business policy, and driving workforce development. In short — talent-minded executives, recruiters and training professionals are shaping the future of social learning.

What Is Social Learning?

For those who aren’t familiar with it, think of social learning as a process where people rely on digital tools to connect with one another, and exchange information with a specific purpose in mind — typically to expand their knowledge, to develop their competence, or to collaborate in resolving a common challenge. In contrast to formal classroom training, where an instructor “lectures” to a group, social learning is characterized by a two-way communication flow. Thanks to advances in mobile, web and collaborative technology, most of us can engage in social learning whenever and wherever we want. And Twitter is one of the most powerful engines of social learning — with information flowing on the stream 24x7x365.

Who Helps Recruiters Learn?

At the request of ERE.net, Leadtail also drilled down within the HR realm to focus on Twitter behavior among recruiters — looking at engagement, reach and sources of influence from March-June 2013. During that time, recruiters shared 55,576 tweets with a total of 835,336 followers. And, as the graphic below reveals, Meghan M Biro, founder and CEO of TalentCulture, is the HR personality that recruiters most often retweeted.

ERE_Recruiters_MeghanMBiro

When you recognize that Meghan has attracted almost 56,000 Twitter followers to-date, the reach and importance of her Twitter presence becomes clear. A single tweet immediately can touch 56,000 people. But her impact doesn’t stop there. As the “most retweeted” recruiter resource, her Twitter “multiplier effect” is astonishing. For example, even if only 10% of her followers see and read a tweet, and only 4 followers retweet that item to their followers … and so on … and so on … you get where this is going. Even one tweet has the potential to get attention from thousands of people, over time. (Example below.)

The ERE.net Leadtail report features several other key metrics — top 25 media content sources, leading brands that attract recruiter attention, and recruiters’ favorite hashtags. Among those hashtags is #TChat – a moniker that many people associate with Meghan M Biro. Anyone can use the #TChat shorthand to “tag” information of interest to talent-minded professionals. It’s also the tag used to drive the TalentCulture community’s weekly interactive Twitter chat events. Bottom line: It’s hard to move around the Twittersphere and not bump into Meghan or TalentCulture in some form!

Social Learning Hot Spot

As these examples show, Twitter is becoming a magnet for social learning — by facilitating informal knowledge exchange, topic-driven chat events, or even backchannel for industry conferences (as recruiters discovered recently when rallying around the #SHRM2013 hashtag). The attraction is easy to understand. It’s a simple, low-cost, immediate way to engage with people — and it’s a natural extension of social recruiting best practices.

Many recruiters are now at the forefront of social learning on Twitter. And as a recent Huffington Post article suggests, people like Meghan M. Biro are leveraging Twitter to engage the HR community in a way that not only positions her as an expert, but also boosts the credibility and visibility other HR professionals, as well.

What’s Your Social Learning Hot Spot?

Are you a recruiter or HR professional? How are you using Twitter or other social tools to expand your expertise? What challenges and opportunities have you experienced? Let me know in the comments below, or share your perspective on the BetterWeekdays website!

Mona Berberich2(Editor’s Note: Mona Berberich is a Digital Marketing Manager at Better Weekdays, a Chicago-based company that has developed a platform to help HR leaders source, screen and develop talent based on job compatibility. She is a researcher and writer covering HR, career growth, talent management and leadership development. Contact Mona on Google+ or LinkedIn or Twitter.)

 

Image Credit: Stock.xchng

Social Media Influence The AAA Rating

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The only reason one has influence over another is because another acknowledges it, recognizes the existence of it.

But even that’s not enough. One has to be actualized, to be made real, again and again, along with being acknowledged. Once those two things occur, then the virtal nature of peer networks accelerates the growth of one’s influence. And that acceleration is what drives social influence over time, especially online in the realm of social networks today.

That’s what I call the triple AAA rating of social media influence. Social media influence can wield extensive power if it’s AAA, but it doesn’t mean there’s expertise. For that matter, expertise doesn’t always wield social influence. However, if you write and share a lot online about X, Y and/or Z, and it’s acknowledged and actualized as such, it generates influence.

Expert, novice, crazy or crackpot — social media influence makes for popularity that rules the roost. But again, if I don’t acknowledge it, you’re not influential. To me anyway.

According to John Sumser, influential analyst of HR technology market strategy and purveyor of the HRExaminer.com online algorithm-generated influencer lists, one way of thinking about influence is that the only place influence matters is within your network. Completely agree — your network that recognizes and makes real your influence.

Now, there are many services that attempt to quantify (and qualify) your social influence — Klout, Twylah, Traackr, TwentyFeet, Peer Index, SocialIQ, Booshaka…

Booshaka? Really?

Anyway, these social influence ranking tools can generate quite a negative, visceral reaction with folks, that they’re stupid, inaccurate tools that measure quantity, not quality. But I’d argue that these tools will come and go, and that we’re always going to try to measure stuff and online rank (think search engine page ranks), but your true triple AAA social influence as defined and promoted by your human counterparts is what rocks the world, not an algorithm.

Remember, your peers do influence your #Klout score. It ain’t all robots.

I agree with my #TChat co-creator, Meghan M. Biro: Social influence can be harnessed for the greater good of the community & the workplace. It takes time and quality leadership. Sadly, it can also be harnessed for the great bad when you speak with a forked tongue to offend and stoke caustic fires.

Be a triple AAA for the greater good. That’s the social influence I acknowledge and actualize.

Thank you again for being a part of our TalentCulture #TChat community. The greatest social influence on us is you. Really. Otherwise Meghan and I wouldn’t be here. Thank you.

You can read Crystal Miller‘s precap here and here were the questions from last night:

Q1. What does “influence” mean to you? Does it matter?

Q2. What goes into creating influence? How does one become ‘influential?’

Q3. What are some of the most significant ways “influence” impacts the world of work?

Q4. Are there any potential downsides or landmines associated with having influence?

Q5. Do current tools like Klout accurately reflect influence?  Can “influence” be quantified in the first place?

Q6. What impact does social media and emerging technologies have on our perceptions of influence or influencing our behaviors?

The #TChat Twitter chat and #TChat Radio are created and hosted by @MeghanMBiro @KevinWGrossman and powered by our friends and partners @TalentCulture @Monster_WORKS @MonsterCareers @HRmarketer and of course @Focus.

Embracing Generational Differences in the Workplace?

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On a recent #TChat, the topic was Generations in the Workplace.  It’s always intriguing to hear people talk about this in HR because this isn’t a “new” issue.  There have been generations in the workplace – FOREVER!

Also, many HR people and consultants alike tend to want to take this topic to the point of emphasizing the differences between generations instead of focusing on their strengths.  HR would be such a powerful force in organizations if we broke the paradigm of “Let’s fix what’s wrong or different” and instead approached issues from a position of strength and identified how these differences make us more valuable.

Let me give you an example . . .

Growing up, I got hooked on rock music and one of the first mind-blowing groups I couldn’t get enough of was Led Zeppelin.  Now, even though this may date me, I listened to these rock gods on vinyl – Glorious, crackly vinyl.  I wore out my albums listening to them over and over.

When I got towards the end of high school, people starting recording music on cassettes.  Now you could take your music with you to play in your car, in other people’s houses on their stereo systems, or even in your Sony Walkman.  We were amazed that music could travel with us.

Then, in college I actually remember the day when a fellow student brought in a shiny round disc and said it was music.  I didn’t believe him, but as he laid the disc into this gigantic box of a player – here came Led Zeppelin in crystal clear sound.  No cracks, no skips – just Jimmy Page and Robert Plant bringing the rock.

After college, music continued to evolve and this thing called the iPod came along and now I could get music digitally.  Not only that, but I could add the other 5,000+ songs from my CD, cassette and vinyl collections all on one player AND take it with me!

So, what does Led Zeppelin and modes of music have to do with generations?  It’s simple . . . even though I have listened to Led Zeppelin on albums, cassettes, CDs and an iPod . . . the music remained the same.

Just as the four generations in our current workplaces are from different eras, the value and quality of their skills, knowledge and work remain the same.  Our modes may be different with technology or flextime or other cultural issues, but in the end the generations are always working to the same goal of great work and a great company,

So, quit trying to tear generations apart.  Let’s focus on the strengths that every generation brings to work every day!