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5 Lessons On Influencer Marketing And Brand Transparency

The other day, I ordered a new drink at Starbucks. Normally, I have my go-to favorite, but for some reason I felt like a change. As I was sipping the foamy concoction, I realized something: I made the switch because … Read more

Influencer Marketing Gone Wrong—Avoiding the Most Common Mistakes

Are you responsible for managing campaigns to roll out a new product or service? Or are you one of the essential cogs in the HR machine with a job that includes finding top talent? In either scenario (and in many … Read more

Influencer Marketing: Put Your Brand In The Spotlight

Customers’ opinions have long served as powerful marketing tools, but the implementation of social media platforms has expanded the reach of the customer’s voice. In fact, the success of today’s marketing campaigns often relies on a concept known as influencer … Read more