Spreading the word about your content can be a difficult task if you don’t have a strategy in place. This is why it’s important for marketers to create a content amplification strategy to build awareness of their content.
Amplifying content is the most important element of any marketing strategy. Regardless of how amazing your content is, the only way you can reach your target audience is if you amplify your content. Whether it’s a blog post or video, make sure you have a documented strategy in place to help you spread the word about your content.
Now you’re probably wondering, why do I need to amplify my content? Well, there are at least 4 billion Facebook shares and nearly 500,000 WordPress entries every day. If you fail to amplify your content, it’ll be impossible for you to stand out from other brands and voices.
There are a number of ways to amplify your content; however, the most important step is to create a goal and identify your target audience. When creating your goal, determine if you want to increase leads, boost sales, drive traffic to your website, or build awareness to your brand. After you create your goal, identify the audience you’re going to reach and how you’ll reach them with your content.
Once you’ve established your goal and target audience, connect with influencers who will spread the word about your brand. These people and brands will share your content and help you amplify your content. To find influencers within your niche, use tools such as Twello or Topsy to find influential people and brands.
Finally, it’s important to think about your content amplification tactics. There are a number of tools available that can help you build awareness of your brand such as blogging, social media, paid social advertisements, and targeted LinkedIn posts. By using these tools, you’ll be able to reach more people and accomplish your marketing goal.
As you can tell, content amplification is critical to the success of any marketing strategy. To learn more about content amplification, check out the infographic below.
About the Author: Jennifer Landry is a web journalist based in Malibu, California. She specializes in articles about business management and the current social media landscape, which are inspired by her own small business experience.