Did you know that the More Cowbell sketch from Saturday Night Live is actually a powerful metaphor for a successful work life? Plus, it provides insight into the kind of people you need on your team, and what makes an effective team.
Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for. When you discover it and give those people a ton of it, you gain success and happiness for both yourself and others. It’s a win-win.
A cowbell is simultaneously something you love doing and something other people really want as well. A cowbell creates joy for you and other people. It makes them yell for more. They can’t get enough.
Identifying Your Cowbell
America has changed immensely since the 1970s and 1980s. Entire categories of work have disappeared because of globalization. The Internet has created jobs that didn’t exist 20 years ago.
China seems to be the future, and America is losing steam. Throughout history, there has been a long line of primary world powers: Britain, Spain, Rome, and Greece, to name a few. Is it the fate of Americans to follow the British? What can Americans do that can’t be done better or cheaper elsewhere in the world? Not manufacturing. Perhaps not programming.
America still leads in some areas — the Internet, technology (more in software than in hardware), consumer goods, medicine (especially pharmaceutical), and entertainment. Some marketing is hard to outsource because it requires cultural and linguistic fluency. We are competitive in telecommunication, but other countries like Norway and Japan are at least as competent. And anything that can be more cheaply outsourced will either disappear from developed countries or at best become much less lucrative.
There are limited areas that offer job security for Americans. The people who earn this money will continue to finance the local support professions like construction, accounting, and food service.
The point here is this: As you identify your cowbell, consider whether it’s something the people in your country will be able to pay for.
Endangered Jobs to Avoid
These are jobs noted to be vulnerable to outsourcing: call-center operators, customer service and back-office jobs, information technology, accounting, architecture, advanced engineering design, news reporting, stock analysis, and some medical and legal services.
Relatively Safe Jobs To Take
Some jobs have a more stable prognosis in the States; maybe your cowbell fits well into one of these areas. Or, if you’re not sure about your cowbell, maybe you can develop one that caters to one of these job categories. Either way, it’s good to know that in America (until robots take over), there will always be:
- Schools, teachers, janitors, bus drivers
- Police, ambulance drivers, and firefighters
- People working in the jails and in law enforcement
- Nurses, doctors, medical technicians
- Government jobs
- Construction workers
- Grocery workers
- Garbage men
People to make robots and repair robots until we make robots that can make and repair robots.
The point is not all doom and gloom, but don’t be the person who was killed by the saber-toothed tiger because he didn’t want to face reality! Think about what your cowbell is, and try to make it one that can beat your competitors not only in America, but all around the world.
This post is adapted from “The Cowbell Principle: Career Advice On How To Get Your Dream Job And Make More Money,” co-authored by Brian Carter and Garrison Wynn. Brian and Garrison will be appearing on the #TChat Show Wednesday from 7-8 p.m. Eastern time.