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My Job Search During COVID-19: Keep Dreaming

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Hey, all. 2019 graduates. Recent 2020 graduates. Early-hires. Young professionals. Those who have been laid off. Those in furlough. Those on unemployment. I know it feels like everyone is looking for a full-time job (or any job right now). As a recent graduate from SUNY New Paltz, who majored in journalism and minored in Spanish — and experienced the job market during a pandemic, I’ve learned this: don’t let a virus dash your hopes for a dream job.  I’ll share some of my own takeaways to keep your dreams alive during this time. 

1. Start with introspection. 

Did I solely want to be a reporter/journalist, or was I open to ideas where I could potentially use my journalism skills in other fields? I encourage you to ask yourself what skills you want to keep building on. That will lead you to answering what other roles you’re open to exploring. And it led me to understand that writing, reading and researching have been in all the jobs I’ve ever loved and grew from. Those skills and passions needed to be integrated in the job I chose for the future too. Then I asked myself: Did I solely want a full-time job or was I interested in part-time or freelance work to get my foot in the door? Keeping the answers to these questions in mind helped me widen my search, and apply to jobs more focused on the quality of work than the quantity of jobs. That way I’d still be able to make a stable living even if the full-time jobs weren’t coming. 

2. Use all the job boards.

I looked for jobs in my field via Linkedin, Twitter, Indeed, Glassdoor, PND: Philanthropy News Digest, and Idealist because as aggregators, all the potential jobs were in one place. Generally, Linkedin and Twitter are great social media tools to follow the company for job posting updates and connect with potential employers. Indeed allows you to customize job alerts that land in your inbox and provides resources about all-things career-related. Glassdoor is useful for learning about company culture, salary, and benefits offered. PND and Idealist make reaching out to the employer and applying abundantly clear: who to email, who to address your cover letter to, and how/where to submit. 

3. Go long and go hard.

I applied for dozens of writing jobs in a total of 10 months since graduating. A Google Sheet titled, “Dynahlee Padilla Job Shopping,” was my BFF (thanks to an alumna and friend who tipped me). This sheet included the company name, title of the role, date I applied, compensation if stated, the name of the contact/hiring manager, and link to the original job posting. This structure helped me keep track of who I needed to follow up with, who I should be connecting with on social media, and the types of jobs I was looking for. It served as my timeline of progress.

4. Find a good fit.

Yes, we all need to be working for a company that’s a good fit. Can you see yourself enjoying the role based on the job posting and any interviews you’ve participated in? Can you see yourself doing the responsibilities asked of you well and with passion? Do you agree 110 % with every part of the company’s mission statement and values? Can you see yourself grow with the company now and later? I once went all the way to D.C.  to interview — for a Booking Producer role at a media company with an extremely conservative perspective, and I knew right away it wasn’t right for me. So, don’t compromise your values to fit in. You can choose to be a part of the company, the same way it can choose and consider you to join the company. 

5. Keep your resume, your professional and personal story on paper, crystal clear. 

Maintain a resume that’s up-to-par: education, succinct summary, publications/achievements, language skills, and relevant experiences that relay your skills in chronological order from the most-recent. Include keywords that target the roles you are looking for. When I worked at ABC’s “7 on Your Side” as an intern (post-grad), I learned that data journalists were trending in the media industry, so I tagged the word “data” and “producing” onto experiences that included those skills to stay on potential media companies and employers’ radar. Also, update your resume (and your LinkedIn) as soon as you begin a new role. Always proofread, and have editors in your trusted circle review for you. And for recent grads, add a “Professional Experience” headline — because now you are a professional — still learning but not a student.

6. Cover letter

A cover letter should never be optional. Job postings often say that, but as I’ve learned on TalentCulture, sometimes job postings are poorly written or generic or do not meet the needs of the company. Include a compelling signature with contact info. Use this piece of writing and ready-to-go clips/samples as your power tools to stand out! 

7. You’re not done yet.

Getting a callback or interview doesn’t mean the work is done. Continue to apply for other jobs, because in this particular economy and market, we never know where these opportunities might take us. 

8. You’re really never done.

Remember: job hunt is like dating. Brace yourself for rejection. Many times, we’ll get ghosted. Sometimes we’ll get led on — to nothing. So keep applying, and keep dreaming. And don’t stop. Ever. Check in with your own network and build on it — colleagues, friends, alumni, professors, family members. I reach out to my network often, especially during these times, because cultivating relationships are important to me — and not only when you need or want something. I usually ask: How are you doing? What are you working on? And then include, by the way — “I am working on this, and still looking for this. I’d love to get your thoughts. And keep in touch.” 

9. Have faith and focus. 

Make sure you check LinkedIn and job portals like you check Instagram, or any other platform you are obsessed with. Be obsessed. Your dreams will come true if you put in the time and energy to stay focused and follow through. 

10. Landed a remote job? Here’s how to shine. 

Let’s say you’ve got a job — but you’re not going anywhere but home. You can shine anyway. Be vocal with those you live with about the space, time, and tools you need in your home to work productively — not just busily. Natural lighting, a comfy chair, and privacy works for me.

Talk with your employer about your needs. I moved out-of-state amid the health crisis, which wasn’t easy. I spoke to my immediate supervisor and others I work with and got a few extra days off to get settled. 

It’s OK to feel overwhelmed. There are various crises happening while our lives are still happening. So, take actual breaks. Step away from the screen. Do breathing exercises, stretches, therapy coloring, a walk/run — whatever works for you. Take the time to process what you are feeling and become recharged. And keep dreaming! New goals await. 

Keep Your Head Up: 8 Ways To Self-Improve While Job Searching

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We’ve just about escaped those cold days of winter. And as much as those sitting at warm desks can complain about the rain, if you’re still struggling to find a job this time of year, it can be even worse. But now is the time to change. Throw on a sweater, grab a cup of coffee and take this time to turn your cabin fever on its head.

 

Learn Some New Skills:

1. Master A New Language

Launched back in 2012, Duolingo opened the doors to easy and accessible language learning – and it’s free! So download the app, or work through your browser and refresh/begin your second language skills. Boosted employability? Check.

2. Improve Your Software Skills

Ever been a bit too scared to tackle Photoshop? Well now is your chance to jump out of your comfort zone and get learning. Software skills are very sought after, and there are thousands of tutorials on how to use specific programmes online. Beyond Photoshop, it may sound simple, but mastering Powerpoint and Outlook are must-haves for future jobs – if you’re not working you may lose your touch and it’s essential to remain in the loop with current job requirements.

3. Pick Up An Instrument

Granted, you probably won’t become instantly more employable if you can play the Friends theme tune on the piano, but it can’t hurt. Again, the internet has a huge collection of musical tutorials and even if it only becomes a small-talk conversation topic, it makes you appear interesting and diverse.

4. Become A Better Cook

It’s a well-known fact that good food makes people happier. That extends to yourself, your family/room-mates and your future colleagues. Honing in on your culinary and baking skills while you have the time will be incredibly beneficial, and the internet (especially Youtube, Pinterest and Cookbook Café) will act as your portal.

5. Learn How To Code

Give Coursera a try for a giant portal to online learning with almost 1000 free courses available. Or if you just want to code, sign up for free online coding lessons with the Code Academy. A grasp of basic HTML and CSS can be an amazing asset that currently employed job-hunters may not have time to acquire.

Get Out Of The House:

6. Get Involved In Volunteering

It’s common knowledge that employment gaps are easily noticed by employees. While it’s dishonest and dangerous to lie on your résumé, why not consider channelling some of your ‘free’ time into voluntary work. Your spirits should be lifted by the fact that you’re helping others and future employers will appreciate your selfless efforts.

7. Travel (As Far Away As You Can Afford)

Feeling adventurous? With friends or on your own, leaving the house for the day or weekend is a brilliant idea. Look at cheap travel options and if you want to stay somewhere, consider couch surfing. You’ll meet new and interesting people, plus they can give you recommendations on where to go exploring. If you gain nothing more than a nice Instagram snap, the freedom to roam will do brilliant things to your motivation.

8. Join The Gym

Exercise releases endorphins; Endorphins make you happy. It’s really that simple. And while some may not be able to afford the big name gym memberships, there are cheap and pay-as-go gyms available. Failing that, head to YouTube or download a free exercise app and practise those lunges in the comfort of your own home.

Photo Credit: pixabay.com

Job Hunting? Look For Employers That Care About Your Future

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Written by Chris Boyce, CEO, Virgin Pulse

Are you pursuing new job opportunities — hoping to take the next step in your career? How do you determine if a potential employer is a wise choice? What criteria really count?

If wellness programs aren’t on your “must have” list, you may want to reconsider. The evidence is mounting. Companies committed to workforce wellness — particularly those committed to total quality of life at work and at home — are likely to be your best bet.

Unfortunately, not all companies make that kind of commitment. It’s no doubt one reason why employee engagement is so poor. Of course, engagement is influenced by multiple factors, but in general today’s workforce isn’t feeling the love. In fact, Gallup research revealed last year that 70% of U.S. employees are either disengaged or actively disengaged — and it’s costing companies over $300 billion a year.

The Workforce Wellness Difference

If you’re looking for a new gig, it makes sense to bypass organizations whose employees just aren’t dialed in to the work they’re doing, or the company’s mission, or its culture. But how do you find a great place to work?

There are some amazing companies out there that demonstrate their commitment to employees by investing directly in their health and happiness. We see them every day.

Leaders at these companies recognize that employees who are engaged in life inside and outside of their work environment are likely to be more productive and loyal over time. These types of companies support their workforce with comprehensive wellness options, like healthy food choices in the cafeteria, free group exercise classes in corporate gym facilities, paid time off to volunteer in the community, and even cold, hard cash incentives to reward healthy behavior.

Why Total Wellness Matters

By improving your health in multiple ways — physical, mental, social and financial — you’ll improve your total quality of life and maximize your potential in your job. Smart companies know this, and smart job seekers do, too. According to our own research, 87% of employees believe robust workplace wellness programs are paramount when choosing a place to work.

In recent years, with technology advances like the Internet, smartphones, teleconferencing and a variety of devices that help us work productively no matter where we’re located, the lines are blurring between work and home life. Employers recognize this, and increasingly are helping employees improve their total quality of life — not only by offering stellar benefits and workplace wellness programs, but also by extending those benefits to family and friends. This way, employees can rely on their natural support network to influence and reinforce their healthy habits.

Including family members is a no-brainer for employers, since spouses and dependents help boost wellness program participation. It should be a no-brainer for you, too. When exercising and dieting with a friend or family member, you have a 57% greater chance of losing weight than by going it alone, according to the Framingham Heart Study. Plus, getting healthy is more fun when you don’t fly solo. With innovative wellness programs that include your family and friends, you can challenge one another to simple, healthy competitions. For example, you can win bragging rights by tracking who climbs the most stairs at work, or who eats the most fruits and vegetables each week.

Employee Health Is More Than Fun and Games

But all of that fun also has serious impact. If your employer offers wellness programs you enjoy, and you take advantage of those programs, you’re more likely to adopt and sustain healthy lifestyle changes for the long-term. What’s more, the link between companies that provide robust workplace wellness programs and sustained employee engagement is strong. Our research shows that, at these organizations, 80% of employees feel their employer cares about their well-being.

So, in the long run, what can you expect? The payback of choosing a company that cares includes: fewer sick days, fewer workplace safety incidents, and an increased sense that your contributions at work have a greater overall impact, according to multiple sources. You’ll also feel a stronger connection with your employer, as you’re encouraged to stay active and healthy, and you see a similar commitment to those you love.

Bottom line: Healthier, happier employees are more engaged employees. And engaged employees perform more effectively at work. This can opening avenues to upward mobility and promotions that you might never have realized otherwise.

Factor these elements into your job search today, and I am confident that, in the future, you’ll find greater benefits both at work and in every other facet of life.

Chris-Boyce_color_web2(About the Author: Chris Boyce is CEO of Virgin Pulse. He is an accomplished technology entrepreneur who brings more than 15 years of consumer loyalty, enterprise and consumer software experience to Virgin Pulse. Leveraging Virgin’s philosophy that business should be a force for good, Chris’ leadership has been instrumental in guiding Virgin Pulse’s development of market-leading, technology-based products and services that help employers improve workforce health, boost employee engagement, and enhance corporate culture. Chris has an MBA from Harvard Business School. Connect with him on LinkedIn or Twitter.)

(Editor’s Note: Chris Boyce discussed employee engagement with the TalentCulture community this week at #TChat Events. See full highlights and resource links in the Recap: “Employee Engagement: Say It Like You Mean It.“)

Image Credit: Pixabay

Managing Your Career: What Would Richard Branson Do?

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Written by James Clear

In 1966, a dyslexic 16-year-old boy dropped out of school. With only a tiny bit of seed money and a friend’s help, he founded a magazine for students. Fueled by advertisements he sold to local businesses, he ran this bootstrapped operation from the crypt of a local church.

Four years later, seeking ways to grow the fledgling magazine, this enterprising young man started selling mail-order records to his student subscriber base. Within a year, record sales were sufficient to help him build his first record store. After two years of selling records, he decided to launch his own record label and studio.

The small recording studio rented space to local artists, including one named Mike Oldfield. This was where Oldfield created his hit song “Tubular Bells,” which became the record label’s first release. The song eventually sold more than 5 million copies.

Over the next decade, the fearless entrepreneur grew his record label by attracting bands like Culture Club, Sex Pistols and The Rolling Stones. Along the way, he continued adding businesses to his portfolio — an airline, railway, mobile phones, on and on. Almost 50 years later, his conglomerate included more than 400 companies.

That young boy who left school behind but kept starting things despite his inexperience and lack of knowledge is now a world-renown billionaire — Sir Richard Branson.

How I Met Sir Richard Branson

When I walked into the Moscow conference room, Branson was sitting in a chair only 10 feet away. A hundred other people surrounded us, but it felt like we were having a private conversation in my living room. He smiled and laughed frequently. His answers seemed unrehearsed and genuine.

At one point, he told the story of how he started Virgin Airlines, a tale that seems to represent his entire approach to business and life. Here’s what he said, as I best recall:

I was in my late 20s, so I had a business, but nobody knew who I was. I was headed to the Virgin Islands and a very pretty girl was waiting for me, so I was, um, determined to get there on time. At the airport, the final flight to the Virgin Islands was cancelled because of maintenance or something. It was the last flight out that night. I thought, “this is ridiculous,” so I went and chartered a private airplane to take me to the Virgin Islands, which I did not have the money to do. Then, I picked up a small blackboard, wrote “Virgin Airlines: $29” on it, and went over to the group of people who had been waiting for the cancelled flight. I sold tickets for the rest of the seats on the plane, used their money to pay for the charter fee, and we all went to the Virgin Islands that night.

Successful People: What Habits Make a Difference?

After speaking with our group, Branson joined a panel of industry experts to discuss the future of business. As everyone around him filled the air with buzzwords and mapped out complex ideas for our future, Branson said things like, “Screw it, just get on and do it,” closely followed by things like, “Why can’t we mine asteroids?”

As I watched the panel, I realized the one person who sounded the most simplistic is the only one who is also a billionaire. So what sets him apart from the rest?

Here’s what I think makes all the difference:

Branson doesn’t merely say things like, “Screw it, just get on and do it.” He actually lives his life that way. He drops out of school and starts a business. He signs the Sex Pistols to his record label when everyone else says they’re too controversial. He charters a plane when he doesn’t have the money.

When everyone else balks or comes up with rational reasons why the time isn’t right to move forward, Branson gets started. He figures out how to stop procrastinating and he takes the first step forward — even if it seems outlandish.

Start Now — Even If You Don’t Feel Ready

Of course, Branson is an extraordinary example, but we can all learn something from his approach. If I summarize the habits of successful people in just one phrase, it’s this — successful people start before they feel ready.

I can’t think of anyone who embodies that philosophy better than Branson. Even the Virgin empire name was chosen because Branson and his partners were business “virgins” when they launched the company.

Branson has spearheaded so many ventures, charities and expeditions throughout his career — it would have been impossible to prepare fully before launching them all. In fact, he was likely not prepared or qualified for any of them. He’s a perfect example of why the “chosen ones” choose themselves.

The Truth About Getting Started

If you’re working on something important, then you’ll never feel ready. A side effect of pursuing challenging work is that you’re simultaneously pulled by excitement and pushed by uncertainty.

When you begin a new endeavor, you’re bound to feel uncomfortable and perhaps even unqualified. But let me assure you — what you have right now is enough. You can plan, revise and delay all you want, but trust me, what you have now is enough to start. It doesn’t matter if you’re trying to start a business, lose weight, write a book or re-energize a career. Who you are, what you have, and what you know right now is good enough to get going.

We all start in the same place — no money, no resources, no contacts, no experience. The difference is that some people choose to start anyway. And only those who start can reach the finish line.

So, what are you waiting for?

james-clear-circle-250(About the Author: James Clear is an entrepreneur who leverages behavior science to help you master your habits, improve your health and do better work. For useful ideas on improving your mental and physical performance, subscribe to his newsletter or download his 45-page guide on Transforming Your Habits. Connect with James on Twitter or Google+ or LinkedIn.)

(Editor’s Note: This post was adapted from Brazen Life, with permission. Brazen Life is a lifestyle and career blog for ambitious young professionals. Hosted by Brazen Careerist, it offers edgy and fun ideas for navigating the changing world of work. Be Brazen!)

(Also Note: To discuss World of Work topics like this with the TalentCulture community, join our online #TChat Events each Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter and G+ conversation anytime. Learn more…)

Image Credit: Kris Krug Flickr

How Social Sleuthing Can Land You A Dream Job

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Written by Paul Bailey

Is your job hunt stalled because employers don’t respond to your inquiries? It’s time to rethink your communications strategy. Are you sending generic letters and resumes? Do you emphasize your skills and achievements? There’s a better way to gain an employer’s attention — and it’s easier than you may think.

Consider this — most recruiters rely on social media to check candidate profiles. Why not take a page from their playbook, and leverage social surveillance in your job search? It’s only fair. And it’s entirely free. All it takes is a little bit of digging.

Here’s how you can find helpful information and use it to ace every step of the job application process:

Start By Looking And Listening On Social Channels

Let’s say you find an ad for an attractive job. Your first step is to look at the company’s digital footprint — its primary website, as well as its blog, and presence on LinkedIn, Google+, Twitter and Facebook. At each location search for the following:

•  Hiring manager or recruiter name. Review their Linkedin profiles. Do you have anything in common, professionally? Be sure to check their interests and interview pet peeves on Facebook or Twitter.
•  Company background. Familiarize yourself with the organization’s target demographics, recent news, and products/services.
•  Someone who’s working in the position for which you’re applying. That person has the job you’re targeting for a good reason, so check what you have in common. If they have qualifications or technical knowledge you don’t, and those are related to the job, that’s a clue. Study those differences.
•  Challenges the company and its industry are facing. Prepare two or three suggestions on how you could help address those issues.
•  Company values, vision and mission. This is required baseline knowledge for anyone who wants to be considered a serious job contender in the social era.

Next Steps: Put Information To Use 3 Ways

1) On Your Resume

Take time to customize your resume. Align your skills and credentials with the job you’re pursuing. Highlight related achievements, too.

Remember your research on the person who already has the job you’re seeking? Look at how that person describes the job, and think about how you could insert skills or tasks on your resume that fit with that description. (Of course, don’t list these skills unless you really have them. Authenticity trumps all.)

2) On Your Cover Letter

Don’t start your cover letter with “Dear Sir/Madam” or “To Whom It May Concern.” Address the the recruiter or hiring manager directly.

Include key phrases from the job ad, and pair them with some phrases from the company’s mission/vision/values. For example, instead of writing “analyst with five years’ experience in banking,” say “analyst with a get-it-done attitude and five years’ experience in banking” (where “get-it-done attitude” is part of the company’s values).

You might think this is cheesy, but it gives the recruiter a subliminal signal that says, “Hey, this candidate will do well in our culture.” It’s also much better than using generic cliché phrases, such as “hardworking,” “honest” or “quick learner.”

3) In Interviews

Use your knowledge of the interviewer’s LinkedIn and Facebook profiles to break the ice. If you don’t have anything in common, try talking about their interests.

Don’t say something like, “I saw you worked at Chase Bank for two years. I worked there as an intern!” This ruins the ice-breaker because the recruiter will sense you’re trying too hard to establish rapport, and it reveals that you’ve been snooping on social sites.

Mention whatever it is you have in common, but don’t drag the recruiter into it. Say, “I was an intern at Chase Bank.” It’s likely that the recruiter will respond by acknowledging his history there.

Assuming you can establish rapport, the next step is to reinforce why you’re the best candidate for the job by eliminating the competition. This is where most of your research will pay off.

Asking questions makes you stand out from the hundreds who simply shake hands and say, “Thank you for your time.” Ask about the challenges new hires encounter, then tell a story about how you successfully handled similar challenges. Your awareness of current employees’ skills will be helpful, as you highlight your job-specific knowledge and competence with necessary tools. If you can confidently use the jargon or lingo associated with the job, use it.

Ask about the challenges faced by the company or industry, then share suggestions you’ve prepared in advance. However, don’t overdo it. Your task is to portray yourself as a problem-solver, not a know-it-all.

The next time you want to apply for a job, do research before you send an application. Customize your resume and cover letter for every job application you send. And use the intelligence to prepare yourself to stand out from the crowd.

Have you tried these techniques in a job search? How did they work for you? What other ideas do you recommend? Share you comments below.

168e7dae52120ad8976f5b.L._V388018754_(About the author: Paul Bailey is a certified professional coach and business improvement consultant with more than 12 years of experience. He specializes in helping people realize their potential and unleash their inner confidence, so they can find meaningful work that matches their skills and values. Learn more about Paul and his coaching services at Impact Coaching & Mentoring. Or connect with Paul on Twitter or Google+.

(Editor’s note: This post is republished from Brazen Life, with permission. Brazen Life is a lifestyle and career blog for ambitious young professionals. Hosted by Brazen Careerist, it offers edgy and fun ideas for navigating the changing world of work. Be Brazen!)

(Also Note: To discuss World of Work topics like this with others in the TalentCulture community, join our online #TChat Events every Wednesday, from 6:30-8pm ET. Everyone is welcome for events, or to join our ongoing Twitter conversation anytime. Learn more…)

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What Do Job Seekers Want From Hiring Managers?

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Written by Val Matta

Hiring managers — are you scaring off quality job seekers by failing to do your job effectively?

Although the life of a hiring manager is far from easy, you could be making some critical mistakes that not only dampen the results of your recruiting efforts, but also make your organization look bad.

Weak Links: Case In Point

According to a recent CareerBuilder survey, 75% of job seekers never received any communication from prospective employers after applying for a position. How about you? Do you respond to all applicants? Even if a job posting attracts far more candidates than you can seriously consider, choosing not to acknowledge inquiries can hurt your company’s reputation.

In today’s social media environment, bad business practices are easily exposed and amplified. Therefore, it’s wise to handle applicants with more TLC. If you don’t, the best candidates may decide to look elsewhere, and publicly encourage others to do so. However, you can neutralize negativity by rethinking outdated hiring practices and making an extra effort. Even small changes can win over great talent, and build goodwill along the way.

So, with that in mind, what do today’s job seekers really want, and how can hiring managers help?

4 Ways To Improve The Hiring Process

1) Solid Job Descriptions

A poorly written job description runs the risk of attracting candidates who aren’t qualified for the position. Even worse, weak messaging may turn off the best and brightest talent. Still, less-than-stellar job descriptions are all too common: 43% of survey respondents say they found out during an interview that a job didn’t match what was promised in an ad. But who’s really responsible if a candidate advances to the interview stage before discovering that the job isn’t a fit?

Quick tip:  Feature as many details as possible in your job descriptions, including required duties, qualifications, and salary information. You may also want to link to your company website, which can house testimonials or videos that help tell your organization’s story and give potential candidates a feel for company culture.

2) Acknowledgement

Here’s food for thought: 82% of workers expect to hear back from a company when they apply for a job — regardless of whether the employer is interested. Yet, a very small proportion of applicants actually receive confirmation. Job seekers clearly consider acknowledgement a basic courtesy. It’s in your best interest to reach out and maintain goodwill with applicants — who may also be loyal customers.

Quick tip: If you don’t have time to connect directly with every job seeker, then automate the process. Email applications and applicant tracking systems offer personalized message capabilities. It may not be true 1-to-1 communication, but it certainly is better than keeping applicants in the dark, and it demonstrates your appreciation for their interest in the company.

3) Ongoing Feedback

The previous point speaks to the importance of acknowledging contact — letting applicant know you received and reviewed their resumes, or that they’ve been turned down. But it’s just as important to communicate with active candidates throughout the hiring process. Letting prospects know what they should expect, what they’re doing right, and how you’d like to move forward helps them stay connected and engaged. Don’t keep them guessing, or you may be lose some of your best options.

Quick tip: Keep your applicants posted through each step of the hiring process. For example, if step one requires a video interview, let them know how they should prepare. If step two is an in-person interview, provide some advance notice about the structure of the session, the people they’ll meet and the topics you expect to discuss. If you want to review portfolio pieces, indicate what types of work samples matter most to you. If they need to shadow someone in your organization as a test run, be sure you share logistical details. Communicating early and often keeps potential employees informed and engaged. It ensures an optimal impression — regardless of the hiring outcome.

4) Enthusiasm and Knowledge

Although it’s not your job to be a role model to job seekers, if you don’t seem enthused about the position, how can you possibly expect it from potential employees? Surprisingly, about 30% of workers who sought jobs last year found that company representatives weren’t knowledgeable about their own organizations. Another 34% say representatives didn’t present a positive work experience. You may be a candidate’s only impression of your company. Make sure it’s a good one.

Quick tip: Look at the job search process as a reverse interview. Make sure you’re enthusiastic about your organization and keep information about the company, the job and the hiring process at the ready. If you’re not sure of an answer, find someone who can help, and follow up. This reflects well on your employer brand, creates a great experience for the candidate, and streamlines the employment process for all.

The hiring process is about more than pinpointing great talent. It’s an opportunity to reinforce brand positioning with the community at-large, and foster stronger relationships with applicants who may be some of your strongest customer advocates. If you take time to create strong job descriptions, acknowledge applicants, provide ongoing feedback, and offer enthusiasm along the way, you’ll not only find great employees, but you’ll also win the hearts and minds of everyone who participates in the process.

What do you think? What else are job hunters seeking from hiring managers? How can employers respond? And why is this important? Share your ideas and opinions in the comments area below.

Val Matta(About The Author: Val Matta is the vice president of business development at CareerShift, a comprehensive job hunting and career management solution for HR professionals and career seekers that gives job seekers complete control over their search. Val is a regular contributor to The Huffington Post, and has had her writing featured at Recruiter.com, CareerBuilder, Mashable, USA Today College Series and in other outlets. Connect with Val and CareerShift on LinkedIn.)

(Editor’s Note: To discuss World of Work topics like this with others in the TalentCulture community, join our online #TChat events every Wednesday, from 6:30-8pm ET. Or visit the #TChat stream on Twitter anytime. Everyone is welcome! Learn more...)

Image Credit: Pixabay

Why You're Always the Interviewee and Never Hired

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I just finished interviewing potential hires for two open positions at my company, and I was reminded why I founded Come Recommended in the first place.

Back in 2009 when Come Recommended launched, it was a professional networking site for internship and entry-level job candidates and employers. But in order to gain access to the community, all members (including employers) had to “come recommended.”

Our technology allowed potential members to send recommendation invites, which brought recommenders to a page that first asked for their relationship to the candidate or employer and then provided a specific set of questions depending on that relationship. Unlike LinkedIn, Come Recommended members couldn’t choose whether or not to show these recommendations…they immediately appeared on the member’s profile after the recommender hit Submit. Once a member had three recommendations (good or bad), they were granted full access to Come Recommended’s online community.

Why all the trouble just to get into a networking site? Because I was fed up with the exact reason I’m writing this post today: Candidates often look great on paper, only to disappoint majorly at some point during the hiring process. Even though Come Recommended is now a content marketing and digital PR consultancy (I know, complete change of direction), I still find myself butting heads with this issue.

I am convinced — as I have been for a long time — that many more people would be employed if they just took a closer look at what they might be doing “wrong” during their job search.

Instead, they get angry and blame employers and hiring managers for their troubles. Don’t get me wrong, there are way too many companies out there looking for the “perfect” candidate they will never find. But you need to take control of your job search — your career — if you ever hope to be happily employed. And that might even mean paying someone (oh, the horror!) to help you perfect your application materials and hone your job searching skills. Believe it or not, career coaches and resume writers exist to help you — and have valuable skills worth paying for.

I wish I was wrong, I really do. I wish candidates that truly weren’t a good fit for my position looked just as bad on paper as they do during the interview process. Trust me, it would save me a lot of valuable time. Unfortunately, that’s just not the case. And that’s not to say these folks aren’t a great fit for some other position out there — they very likely are — but not mine, which is my primary concern.

For one of the two positions I had open, I interviewed approximately 25 people — and had zero problem narrowing the list down to three after interviewing everyone. By their experience on paper (or in this case, their LinkedIn profiles), all 25 should have made excellent hires for this particular position. Why didn’t they? Here are just a few examples:

  • Nervous laughing: I’m going to give them the benefit of the doubt and call it nervous laughing, although one candidate was laughing so hard during the entire interview that I thought I was being punked on a radio show.
  • Going for a world “you know” record: How many times can someone say “you know” in the same sentence? Six, apparently. In. The. Same. Sentence!
  • Disliking a virtual working environment: One of the questions I ask candidates is what they liked most and what they liked least about their previous positions. One candidate told me she disliked working in a virtual (sometimes called remote or telecommute) environment…which Come Recommended happens to be. (This is made clear in all our job ads.)
  • Calling from a rave: Not one, but two candidates I interviewed had loud music and conversations going on in the background of their interviews. While I can’t confirm they were clubbing, it sure sounded like it.
  • Putting me on hold: Yes, that’s right, one candidate put me on hold for a while to confer with someone else in the room before answering a question.
  • Telling me your life story: The first question I ask candidates is the ol’ “tell me about yourself.” Your answer to this question should be anywhere from 30-90 seconds. Two candidates took 30 minutes (yes, minutes) to respond.
  • Never leaving your script: I have a feeling one candidate got a hold of my full list of interview questions from another candidate…because she stopped me at one point and told me I “missed one” that she really wanted to answer. She proceeded to tell me what the question was and clearly read her answer to it from a piece of paper.
  • Not truly wanting to work for my company: Nothing gets my attention more than a candidate who tells me she’d rather be in grad school or working at a law firm than my company. (Sarcasm.)

Unfortunately, this list could go on…and on. Some of you reading this might not even believe these stories because they seem too (trying not to write “stupid”)…unbelievable. I would never do something like that, you’re thinking. Really, are you sure? What I find unbelievable is that people would purposely tank job interviews. Perhaps it’s time you evaluate what you could be doing wrong in the eyes of hiring managers and recruiters…and do something about it.