The Power of Online Endorsements: #TChat Preview
EDITOR’S NOTE: Want to read the RECAP of this week’s events? Read “#TChat Recap: The Social Side of Professional Endorsements”
The digital reputation economy is fast approaching — it’s already here for movies, restaurants (including their restrooms), customer service in retail, and a growing number of employers. And it’s arriving for us ordinary citizens: “everyman” and “everywoman.” Startups are building software that can aggregate your tweets, “likes,” online commerce and more, to construct a profile of who you are. And employers, banks and others who have influence over your professional and personal affairs want to review that aggregation of data. This week we look at whether or not that’s a good thing in general, and how it changes our professional and personal currency.
Endorsements online can mean a lot. This we know, and their apparent relevance to the world of work is considerable. They can help an organization’s SEO, yes, and research shows that a large majority percentage of social media users turn to their peers for recommendations on products and services, and not to the organizations themselves that provide these — a sort of unofficial recommendation.
There must be a corresponding phenomenon in the world of work. And that would be digitally revolutionary. Against the backdrop of social endorsements are the official and unofficial mechanisms for professional endorsements and recommendations that drive careers, too. With its new endorsements functionality, LinkedIn recently has made a splash along these lines.
Let’s train our collective #TChat wisdom on endorsement, to look into whether or not all online endorsements are created equal. We’re going to do our best to extrapolate as many key takeaways as possible that might be applicable to the world of work. In the spirit of that quest, following are this week’s questions:
Q1: What is the value of endorsements and recommendations online, whatever the context?
Q2: In the world of work, are all online endorsements and related activity created equal? Why or why not?
Q3: How should leaders interpret online recommendations & endorsements? What is the value?
Q4: When do *you* endorse a fellow professional online? What criteria do you use?
Q5: How is tech changing the nature & value of endorsements & recommendations?
One of this week’s #TChat Radio and #TChat Twitter guests is Dr. Marla Gottschalk (@MRGottschalk), a prolific member of our community. Marla is practice manager in organizational development at Rand Gottschalk & Associates, a management consultancy focusing on organizational change and performance development. Here’s a link to her blog, The Office Blend.
Our other guest for the radio show, and moderator of Wednesday’s Twitter chat, will be Mike Dwyer (@cruiter), co-founder and managing director of market development at QUEsocial, a social business technology platform that equips employees in recruiting, sales, customer service, product marketing, and marketing with job-specific training, content and motivation to convert social media activities into desired outcomes.
So please, join us. Tune into the radio show on Tuesday, Jan. 22, at 7:30pm ET / 4:30pm PT. And then bring your ideas to the Twitter chat on Wednesday, Jan. 23, from 7-8 pm ET (6-7pm CT, 5-6pm MT, 4-5pm PT, or wherever you are). We always enjoy and value your tweets and wisdom!
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